Marketing strategy of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers

Posted by Zander Henry on Aug-22-2018

1. The vision of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers

The vision of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers is to be the leading quality service and product provider for customers. Being the best and the leading player means that Playing and Paying on the Internet Adoption Determinants for Spanish Gamers marketing strategy and operations focus on:

• Providing high quality of products and services
• Providing value to customers
• Concentrate on building customer experience

2. The mission of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers

Playing and Paying on the Internet Adoption Determinants for Spanish Gamers marketing strategy is grounded in its mission. The mission for Playing and Paying on the Internet Adoption Determinants for Spanish Gamers is to be the favorite brand of the customers. This mission is essential for the marketing strategy of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers as it focuses on all operations and marketing activities in the direction of:

• Consumer centrism
• Using research to understand and influence consumers

3. Brand Equity of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers

Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers. The knowledge of brand equity will help in shaping Playing and Paying on the Internet Adoption Determinants for Spanish Gamers marketing strategy effectively – thereby facilitating the growth of business for Playing and Paying on the Internet Adoption Determinants for Spanish Gamers.

3.1. Brand awareness

• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers has high brand awareness because of international operations
• The company focuses on higher budget allocation in the country of origin
• Each market for Playing and Paying on the Internet Adoption Determinants for Spanish Gamers has modified marketing and strategic directives and plans

3.2. Brand association

• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers is directly associated with the brand name and product category
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers has a broad product portfolio
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers is associated with promising and delivering quality and innovative products
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers is also associated with excellent customer service

3.3. Brand loyalty

• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers has been successful at gaining high consumer loyalty because of unique and influential marketing strategy
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers has a global customer base
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers keeps adding value addition to the products and product portfolio to keep consumers engaged

3.4. Brand asset

• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers has a substantial brand value
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers also enjoys the high financial worth
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers focuses on building a reliable and robust employee base

3.5. Brand element

• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers uses the brand element as a means of competitive advantage
• Uses adaptability in product, services, and marketing to meet different cultural demands

4. Situational Analysis of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers

The situational analysis will help in developing the marketing strategy of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers by conducting a thorough market analysis. This market analysis will aid in understanding the compatibility between external opportunities and other factors, and internal strengths – to be used to maximize the marketing influence of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers.

4.1. SWOT

4.1.1. Strengths

Playing and Paying on the Internet Adoption Determinants for Spanish Gamers marketing strategy can benefit from the following internal advantages:

• Strong brand image
• Global distribution network
• Investment in market research
• Innovation

4.1.2. Weakness

Playing and Paying on the Internet Adoption Determinants for Spanish Gamers faces challenges in marketing strategy because of the following weakness:

• Slow organizational processes
• High product prices

4.1.3. Opportunity

Playing and Paying on the Internet Adoption Determinants for Spanish Gamers has the following possibilities of business growth:

• Green lifestyles
• Regional expansion
• Diversification

4.1.4. Threats

Playing and Paying on the Internet Adoption Determinants for Spanish Gamers faces business threats because of the following factors:

• Increased competition
• Increased imitation

4.2. PESTEL

4.2.1. Political

• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers operates I markets with political stability
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers has funding support from the government for small businesses

4.2.2. Economic

• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers enjoys high sales because of higher GDP
• Lower interest rates make business expansion and loaning easier for Playing and Paying on the Internet Adoption Determinants for Spanish Gamers
• Low inflation strengthens the financial position of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers

4.2.3. Social

• Higher education and awareness increases sales of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers predict
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers focuses on understanding consumers and fulfilling their demands through its offerings

4.2.4. Environmental

• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers has an active CSR program
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers ensures environmental safety in all its operations

4.2.5. Legal

• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers is aware of local and global laws of business and human resource management
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers abides by all statutes – especially labour law, discrimination law, and employee safety laws

4.3. Porter’s Five Forces

4.3.1. Threat of substitutes

• High risk of replacements
• Substitutes offer similar products at low prices

4.3.2. The threat of new entrants

• New entrants need high financial investment
• New entrants need updated technology for keeping par with industry progress

4.3.3. Bargaining power of buyers

• Sales made to end consumer directly
• Stocking of products at retailers, as well as own-controlled retail outlets

4.3.4. Bargaining power of suppliers

• Multiple suppliers of raw materials
• Suppliers are chosen after careful inspection, and through contracts

4.3.5. Industry rivalry

• High industry rivalry
• Players offer similar products
• Players compete through marketing to influence consumers

5. Marketing Objectives for Playing and Paying on the Internet Adoption Determinants for Spanish Gamers: The Marketing Strategy of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers

Playing and Paying on the Internet Adoption Determinants for Spanish Gamers marketing strategy has the following objectives for the current financial year:

5.1. Increased market penetration

• Increase top of mind recall for Playing and Paying on the Internet Adoption Determinants for Spanish Gamers brand and products by 30%
• Increase sales for Playing and Paying on the Internet Adoption Determinants for Spanish Gamers by 40% by the third quarter of the financial year
• Achieve a trial rate for new products of 10% during the first quarter of the launch
• Increase consumption rate of existing products by 45% during the current financial year

5.2. Enhanced brand recognition

• Increase top of mind recall by 65% during the current fiscal year
• Increase brand recognition by 80% during the first two quarters of the current financial year

5.3. Increased use of digital marketing

• Acquire 25,000 new online customers during the financial year
• Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year
• Acquire 65,000 likes on the official Facebook page of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers during the first quarter of the financial year

5.4. Retail Growth

• Contract with five more leading supermarkets in the first quarter of the year to stock product at eye level shelving
• Contract with two leading online retail sites – eBay and Amazon – to stock our products, and increase accessibility for consumers globally by the second quarter of the financial year

6. Segmentation of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers

Playing and Paying on the Internet Adoption Determinants for Spanish Gamers marketing strategy uses different means of segmentation to reach an increase in market penetration.

6.1. Demographic segmentation

6.1.1. Age

Playing and Paying on the Internet Adoption Determinants for Spanish Gamers has consumers of age groups

• 20-45 years
• 45-60 years

6.1.2. Gender

• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers has a broad product portfolio for both males and females

6.1.3. Life-cycle stage

Consumers for Playing and Paying on the Internet Adoption Determinants for Spanish Gamers, according to the marketing strategy, are in the following various life cycle stages:

• Single students
• Single graduates
• Single people living at home/not living at home
• Young couples without children
• Married couples with one to four children – all at home
• Married couples with one or two children in college
• Old married couples with an empty nest

6.1.4. Occupation

The marketing strategy devises the following occupations for Playing and Paying on the Internet Adoption Determinants for Spanish Gamers consumers:

• Professionals
• Students
• House makers

6.2. Psychographic segmentation

6.2.1. Social class

• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers focuses on segments of middle-upper and upper social classes

6.2.2. Lifestyle

Playing and Paying on the Internet Adoption Determinants for Spanish Gamers consumer segments have the following lifestyle characteristics:

• They aspire towards a better and higher living standard
• They want to be successful – professionally and socially
• They are not hesitant to try new things, products and services in life
• They are confident in their behaviour and attitude
• They are mainstreamers in their fields

6.3. Geographic segmentation

6.3.1. Region

• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers has operations spread across the western developed countries such as America, the united kingdom, and the Netherlands
• It also has operations in emerging markets such as Brazil, India, and China

6.3.2. Density

• The focus of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers remains on the urban part of the population

6.4. Behavioural segmentation

6.4.1. Personality

The marketing strategy defines personality characteristics for the consumers of the brand of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers, such as:

• Determined
• Confident
• Ambitious
• Hardworking

6.4.2. Usage frequency

• The consumer segments for Playing and Paying on the Internet Adoption Determinants for Spanish Gamers are regular and frequent users of the product

6.4.3. Benefits sought

• Consumers seek functional benefits
• The focus, however, is more on the emotional benefits reaped from the consumption of the brand

6.4.4. Degree of loyalty

• Consumers are very loyal
• Have an emotional attachment with the brand

7. Targeting of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers Positioning of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers

The marketing strategy of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers targets consumer groups based on segmentation as follows:

7.1. Target market

• The target market for Playing and Paying on the Internet Adoption Determinants for Spanish Gamers is from middle to upper class
• The target market is ambitious and desires to purchase high-end consumer products
• This target market also seeks affordability
• To meet target market expectations, the Playing and Paying on the Internet Adoption Determinants for Spanish Gamers focuses on quality control

7.2. Mass marketing

• The marketing strategy of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers focuses on mass marketing
• This also requires unique marketing designs and product promotion programs
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers makes use of one strategy to influence all segments

7.3. Undifferentiated marketing strategy

• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers does not differentiate between market segments
• It uses a single marketing strategy to target all segments and consumer groups
• Based on this, Playing and Paying on the Internet Adoption Determinants for Spanish Gamers also created the marketing mix under the marketing strategy as a singular one for the whole market – regardless of the segmentation divides.

7.4. Focus on quality

• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers has created, developed, and maintained a brand that satisfies all consumers under the undifferentiated marketing strategy and mass marketing
• No compromise on quality has been made in the broad product portfolio
• To ensure the influence of a single marketing strategy, the Playing and Paying on the Internet Adoption Determinants for Spanish Gamers has also adopted a consumer-centric approach in its overall marketing strategy and operations as well
• This was used for targeting strategy as well as for maintaining growth

8. Company Competitive Advantage in the marketing strategy of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers

The marketing strategy of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers stands out from the clutter and competition. Playing and Paying on the Internet Adoption Determinants for Spanish Gamers has also achieved a sustainable competitive advantage in its marketing strategy. This is because of the following factors that Playing and Paying on the Internet Adoption Determinants for Spanish Gamers has utilized:

8.1. Cost-effectiveness

• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers focuses on reaching consumers effectively rather than grandeur
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers focuses on developing an integrated marketing approach
• The use of digital marketing efficiently and expertly has helped the company reach a wider audience at a lower cost
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers has in-house copywriters for marketing campaigns which also helps in controlling costs
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers also focuses efforts on ground activities – which are less expensive than commercial marketing tactics

8.2. Innovation

• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers has stayed updated with latest developments in marketing research and marketing knowledge
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers makes use of new and innovative tactics to reach its target consumers
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers also employs top of the field marketers to facilitate its marketing strategy and promotional campaigns
• Each marketing campaign launched by Playing and Paying on the Internet Adoption Determinants for Spanish Gamers is effective catchier and more influential than the previous one

8.3. Strong market research and consumer understanding grounded

• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers marketing strategy is strongly grounded in consumer and market research
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers makes informed marketing campaigns and goals based on consumers’ behavioural feedback
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers also incorporates consumer feedback in its marketing strategy
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers marketing strategy is based on market trends, and consumer needs and wants

8.4. Making effective use of emotional appeals

• Consumers’ emotional needs strongly influence all marketing objectives and marketing goals set by Playing and Paying on the Internet Adoption Determinants for Spanish Gamers
• In addition to fulfilling functional needs, Playing and Paying on the Internet Adoption Determinants for Spanish Gamers also tries to fulfil the emotional and psychological needs of the consumer
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers tries to build a strong emotional bond with the consumer, which also results in high consumer loyalty

9. Distribution Strategy of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers

Playing and Paying on the Internet Adoption Determinants for Spanish Gamers marketing strategy highlights the use of the following distribution strategy to maximize reach and accessibility for consumers.

9.1. Intensive distribution strategy

• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers makes use of intensive distribution strategy because it is mass marketing
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers’s marketing strategy is based on undifferentiated segments, and thus an intensive distribution strategy allows high penetration and reaches in the overall market
• With the use of the intensive distribution, Playing and Paying on the Internet Adoption Determinants for Spanish Gamers tries to maximise its coverage of the markets where it's present
• For achieving the intensive strategy, the company uses hardcore 360-degree integrated marketing strategy and campaign to reach all consumers, across all segments in the market.

9.2. Direct distribution strategy

• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers uses direct distribution country of origin as well as in locations where it has subsidiary operations
• The Playing and Paying on the Internet Adoption Determinants for Spanish Gamers also makes use of modern retailing channels
• Also, Playing and Paying on the Internet Adoption Determinants for Spanish Gamers makes use of e-commerce and makes a sale through online retailers, as well as through the company website
• Direct distributions have allowed Playing and Paying on the Internet Adoption Determinants for Spanish Gamers to increase market penetration and accessibility for consumers

9.3. Indirect distribution strategy

• This strategy is largely used for offshore operations where the Playing and Paying on the Internet Adoption Determinants for Spanish Gamers does not have a subsidiary
• In these offshore locations, Playing and Paying on the Internet Adoption Determinants for Spanish Gamers largely works through the export model
• This makes use of several intermediaries in between, before the product by Playing and Paying on the Internet Adoption Determinants for Spanish Gamers reaches the target consumers
• Intermediaries for Playing and Paying on the Internet Adoption Determinants for Spanish Gamers include not only the end retail outlets, but also sales agents, retail agents, and distribution agents in offshore locations

9.4. Selective distribution strategy

• For some products of its portfolio which are premium in nature, Playing and Paying on the Internet Adoption Determinants for Spanish Gamers makes use of selective distribution channel
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers has maintained a few outlets in the country of origin, and in selected offshore markets for these products
• These placements and locations are chosen based on the niche market that Playing and Paying on the Internet Adoption Determinants for Spanish Gamers has for its premium products
• These locations, placements, and marketing strategy helps make the company’s product selectively, but readily accessible for its niche target audience

10. Competition Analysis in the marketing strategy of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers

The industry in which Playing and Paying on the Internet Adoption Determinants for Spanish Gamers operates is very responsive to market and consumer trends. Playing and Paying on the Internet Adoption Determinants for Spanish Gamers, therefore, needs to be vigilant in its market strategy towards competition – to make sure that it maintains its competitive advantage.

10.1. Strategic Group Analysis

• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers competes with direct and close competition based on quality and price
• Consumers choose between different companies from the industry based on their functional offering
• Consumers have progressively evolved to strengthen loyalty and form an emotional bond with products that they consume
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers also competes, thereby, with close competition for building stronger brand image, increasing consume loyalty, and for forming strong emotional ties with the consumer

10.2. Industry rivalry

• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers experiences high industry rivalry
• The barriers to entry for the industry are low, and new entrants gain easy access in the industry
• The number of local as well as global players is increasing

11. Marketing mix of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers

The marketing mix for Playing and Paying on the Internet Adoption Determinants for Spanish Gamers as per the marketing strategy is the following:

11.1. Product

• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers has a broad product portfolio
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers provides mass marketed products for all segments across the market undifferentiated
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers also provides some selected, premium products to niche customer groups
• All products in the portfolio consistently maintain high quality
• All products are tailored to meet consumer specifications, demands and needs across different regional markets
• The Playing and Paying on the Internet Adoption Determinants for Spanish Gamers maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged

11.2. Place

• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers wants to have a close, emotional and personal relationship with its consumers
• The company maintains high control in its distribution strategies – especially through direct distribution strategy
• The company has a presence in leading supermarkets
• The Playing and Paying on the Internet Adoption Determinants for Spanish Gamers also has company-operated stores in malls, and otherwise to make products accessible to consumers easily
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers also makes use of e-commerce to increase penetration and sales

11.3. Price

• The Playing and Paying on the Internet Adoption Determinants for Spanish Gamers prices its products so that its target consumers can afford it easily
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers uses relative pricing strategy for its products
• The price of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers’s products include not only the high quality raw materials and value additions but also the enhanced customer experience they deliver
• The company’s pricing strategy allows it to enjoy stable revenue and profit growth

11.4. Promotion

• The Playing and Paying on the Internet Adoption Determinants for Spanish Gamers has a high budget allocated towards marketing activities
• The Playing and Paying on the Internet Adoption Determinants for Spanish Gamers invests substantially in digital marketing activities to reap high and effective results
• Use of digital marketing has also allowed Playing and Paying on the Internet Adoption Determinants for Spanish Gamers marketing strategy to cap costs and expenses
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers also takes part in direct consumer engagement through on-ground activities where the company initiates trials
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers also invests in traditional media channels to reach maximum consumers in the market

11.5. People

• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers has a large workforce across different companies
• This workforce is continually trained to become experts in their respective fields of operations
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers hires without discrimination
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers ensures that its employees remain motivated through building an inspirational and creative organizational culture
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers focuses on also building and maintaining organizational commitment and loyalty in its employees

11.6. Process

• All activities at Playing and Paying on the Internet Adoption Determinants for Spanish Gamers - from raw material procurement to the final sale to the end consumer - undergo systematic processes
• The processes at Playing and Paying on the Internet Adoption Determinants for Spanish Gamers are well defined, and well communicated to all employees
• All employees are trained to follow the processes internally to ensure consistently high quality as well as timely production and deliveries
• The systematic processes also ensure a smooth running of operations at the Playing and Paying on the Internet Adoption Determinants for Spanish Gamers

11.7. Physical evidence

• The physical evidence for Playing and Paying on the Internet Adoption Determinants for Spanish Gamers includes the company logo, company store designs, and the product packaging
• Satisfied and excited customers in the retail spaces of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers, as well as during product consumption create a bubbling and an inviting atmosphere
• The e-commerce website for retail by Playing and Paying on the Internet Adoption Determinants for Spanish Gamers is also designed with a friendly customer interface to allow maximum interaction with the brand
• The store designs created by Playing and Paying on the Internet Adoption Determinants for Spanish Gamers for its retail space allow consumers maximum interaction with the products directly.

12. Promotional tactics for the marketing strategy of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers

12.1. Digital marketing

• The company uses social media for reaching consumers effectively
• The Playing and Paying on the Internet Adoption Determinants for Spanish Gamers interacts with the consumers directly, and engages with them, answers their queries and takes their feedback
• The company also shares information and build relationships with consumers through digital marketing
• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers also makes use of blogging, emails, and content creations as a means of digital marketing

12.2. Conventional marketing

• The company uses a 360-degree approach in its marketing strategy
• This means that the company makes use of traditional marketing channels as well – such as TV, magazine adverts, and out of house placements

12.3. Influencers

• For direct, on-ground engagement, the company uses influencers
• Influencers interact with consumers directly, or through their channels of communication as a means of content creation and endorsing the Playing and Paying on the Internet Adoption Determinants for Spanish Gamers brand

13. Monitoring and evaluation of the marketing strategy of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers

13.1. Changes in sales

• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers regularly tracks its sales to identify the effectiveness of its marketing strategy
• Increase in sales reflect the success of marketing strategy of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers
• Sometimes, Playing and Paying on the Internet Adoption Determinants for Spanish Gamers experiences increase ins ae after some time of the launch of the marketing promotions

13.2. Surveys and focus groups

• Playing and Paying on the Internet Adoption Determinants for Spanish Gamers frequently conducts focus groups and surveys to identify its brand worth
• These methods also help the company identify brand value, brand recall, and brand recognition
• Focus groups allow Playing and Paying on the Internet Adoption Determinants for Spanish Gamers to gather feedback on its marketing strategy and helps it understand consumers better

13.3. ROI

• Effectiveness of marketing strategy of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers can also be seen through the revenue and profit growth
• Return on investment allows Playing and Paying on the Internet Adoption Determinants for Spanish Gamers to effective gauge the effect and influence of the marketing strategy, and measure its success

13.4. Attainment of marketing objectives

• All marketing objectives set by Playing and Paying on the Internet Adoption Determinants for Spanish Gamers are SMART
• The quantitative set against each of the marketing objective can facilitate attainment evaluation for the overall marketing strategy
• Successful and timely attainment of these marketing objectives highlight the success of the marketing strategy of Playing and Paying on the Internet Adoption Determinants for Spanish Gamers