Marketing Mix Of Product Donations in Cause-Related Marketing Campaigns

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Product Donations in Cause-Related Marketing Campaigns

Product Donations in Cause-Related Marketing Campaigns makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Product Donations in Cause-Related Marketing Campaigns is presented below:

2.1. Product

Product is one of the most important components of the Product Donations in Cause-Related Marketing Campaigns Marketing mix. The distinctive characteristics of the product by Product Donations in Cause-Related Marketing Campaigns are:

2.1.1. Quality

• Product Donations in Cause-Related Marketing Campaigns maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Product Donations in Cause-Related Marketing Campaigns procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Product Donations in Cause-Related Marketing Campaigns with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Product Donations in Cause-Related Marketing Campaigns are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Product Donations in Cause-Related Marketing Campaigns has a broad portfolio of products
• The broad portfolio helps Product Donations in Cause-Related Marketing Campaigns in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Product Donations in Cause-Related Marketing Campaigns
• The broader product portfolio also adds more value for Product Donations in Cause-Related Marketing Campaigns

2.1.4. Benefits of product consumption

• Product Donations in Cause-Related Marketing Campaigns offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Product Donations in Cause-Related Marketing Campaigns is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Product Donations in Cause-Related Marketing Campaigns promise consumers an ego boost, confidence, and security
• Product Donations in Cause-Related Marketing Campaigns also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Product Donations in Cause-Related Marketing Campaigns are available in different sizes
• Product Donations in Cause-Related Marketing Campaigns has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Product Donations in Cause-Related Marketing Campaigns has also increased the trial rate
• Different SKUs have also helped Product Donations in Cause-Related Marketing Campaigns improve its product accessibility

2.2. Price

Product Donations in Cause-Related Marketing Campaigns marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Product Donations in Cause-Related Marketing Campaigns uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Product Donations in Cause-Related Marketing Campaigns encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Product Donations in Cause-Related Marketing Campaigns products amongst consumers
• With premium prices, Product Donations in Cause-Related Marketing Campaigns has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Product Donations in Cause-Related Marketing Campaigns products
• Using elements of premium prices in other product ranges has also allowed Product Donations in Cause-Related Marketing Campaigns to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Product Donations in Cause-Related Marketing Campaigns has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Product Donations in Cause-Related Marketing Campaigns also successfully adds more value to its products from the point of view of customers
• Product Donations in Cause-Related Marketing Campaigns also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Product Donations in Cause-Related Marketing Campaigns products because of its use of psychological pricing
• Product Donations in Cause-Related Marketing Campaigns is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Product Donations in Cause-Related Marketing Campaigns is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Product Donations in Cause-Related Marketing Campaigns to cover shipping and customs expenses
• Geographical pricing also allows Product Donations in Cause-Related Marketing Campaigns to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Product Donations in Cause-Related Marketing Campaigns is also known to use bundle pricing strategy popularly
• Product Donations in Cause-Related Marketing Campaigns also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Product Donations in Cause-Related Marketing Campaigns experiences higher return on the cost of gaining a new customer
• With bundle pricing, Product Donations in Cause-Related Marketing Campaigns is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Product Donations in Cause-Related Marketing Campaigns.

2.3. Placement

Product Donations in Cause-Related Marketing Campaigns places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Product Donations in Cause-Related Marketing Campaigns in all markets
• Company-operated stores give Product Donations in Cause-Related Marketing Campaigns higher control over operations as well as store layout and design
• Product Donations in Cause-Related Marketing Campaigns also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Product Donations in Cause-Related Marketing Campaigns in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Product Donations in Cause-Related Marketing Campaigns licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Product Donations in Cause-Related Marketing Campaigns in unstable markets
• Licensed stores have also given Product Donations in Cause-Related Marketing Campaigns high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Product Donations in Cause-Related Marketing Campaigns has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Product Donations in Cause-Related Marketing Campaigns by aligning it with local cultural values
• Licensed stores also help Product Donations in Cause-Related Marketing Campaigns in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Product Donations in Cause-Related Marketing Campaigns has developed a successfully operational website for online order placement and order tracking
• Product Donations in Cause-Related Marketing Campaigns also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Product Donations in Cause-Related Marketing Campaigns and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Product Donations in Cause-Related Marketing Campaigns also places its products in supermarkets and hypermarkets across the country
• A large number of Product Donations in Cause-Related Marketing Campaigns target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Product Donations in Cause-Related Marketing Campaigns

2.3.5. Partner agents

• In offshore locations, Product Donations in Cause-Related Marketing Campaigns also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Product Donations in Cause-Related Marketing Campaigns contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Product Donations in Cause-Related Marketing Campaigns also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Product Donations in Cause-Related Marketing Campaigns to interact with the consumers and influence them directly. Product Donations in Cause-Related Marketing Campaigns uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Product Donations in Cause-Related Marketing Campaigns has corporate profiles on all social media websites and portals
• Product Donations in Cause-Related Marketing Campaigns uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Product Donations in Cause-Related Marketing Campaigns to understand the customers, their needs and demands
• Product Donations in Cause-Related Marketing Campaigns uses this feedback and incorporates it in its broader marketing and organizational strategy
• Product Donations in Cause-Related Marketing Campaigns also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Product Donations in Cause-Related Marketing Campaigns has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Product Donations in Cause-Related Marketing Campaigns and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Product Donations in Cause-Related Marketing Campaigns on high valued purchases
• Frequent usage and purchase of products by Product Donations in Cause-Related Marketing Campaigns also has rewards against the loyalty card

2.4.3. Community Influencers

• Product Donations in Cause-Related Marketing Campaigns makes use of community influencers as its on-ground promotional efforts
• Product Donations in Cause-Related Marketing Campaigns identifies strong and confident individuals to be brand ambassadors in their communities
• Product Donations in Cause-Related Marketing Campaigns provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Product Donations in Cause-Related Marketing Campaigns also makes use of out of house hoardings
• Hoardings increase visibility for Product Donations in Cause-Related Marketing Campaigns and also work towards building stronger brand recall
• Product Donations in Cause-Related Marketing Campaigns also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Product Donations in Cause-Related Marketing Campaigns have progressed to include a slice of life elements and characteristics
• TV advertisements by Product Donations in Cause-Related Marketing Campaigns also highlight the functional benefits of the product

2.5. People

The marketing mix of Product Donations in Cause-Related Marketing Campaigns also places an essential focus on people development and people building. This is because Product Donations in Cause-Related Marketing Campaigns realizes the importance of employees in building strong customer relationships. Product Donations in Cause-Related Marketing Campaigns develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Product Donations in Cause-Related Marketing Campaigns makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Product Donations in Cause-Related Marketing Campaigns are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Product Donations in Cause-Related Marketing Campaigns also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Product Donations in Cause-Related Marketing Campaigns take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Product Donations in Cause-Related Marketing Campaigns, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Product Donations in Cause-Related Marketing Campaigns works on strengthening the organizational commitment in its employees
• Product Donations in Cause-Related Marketing Campaigns builds employee loyalty so that people can reflect their optimal best at work
• Product Donations in Cause-Related Marketing Campaigns also understands that satisfied employees will lead to happy and satisfied customers
• Product Donations in Cause-Related Marketing Campaigns regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Product Donations in Cause-Related Marketing Campaigns also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Product Donations in Cause-Related Marketing Campaigns employees are the face of the organization
• Product Donations in Cause-Related Marketing Campaigns are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Product Donations in Cause-Related Marketing Campaigns distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Product Donations in Cause-Related Marketing Campaigns remains one of the leading players in the industry also because of its focus on succession planning
• Product Donations in Cause-Related Marketing Campaigns conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Product Donations in Cause-Related Marketing Campaigns
• Strategic succession planning has allowed Product Donations in Cause-Related Marketing Campaigns to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Product Donations in Cause-Related Marketing Campaigns has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Product Donations in Cause-Related Marketing Campaigns are clearly defined and communicated to the employees
• Product Donations in Cause-Related Marketing Campaigns makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Product Donations in Cause-Related Marketing Campaigns

2.6.2. People Management

• Product Donations in Cause-Related Marketing Campaigns has also defined clear processes for people management through streamlining its human resource management department
• Product Donations in Cause-Related Marketing Campaigns has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Product Donations in Cause-Related Marketing Campaigns to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Product Donations in Cause-Related Marketing Campaigns also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Product Donations in Cause-Related Marketing Campaigns manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Product Donations in Cause-Related Marketing Campaigns for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Product Donations in Cause-Related Marketing Campaigns as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Product Donations in Cause-Related Marketing Campaigns include:

2.7.1. Store atmosphere

• The store design and management for Product Donations in Cause-Related Marketing Campaigns is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Product Donations in Cause-Related Marketing Campaigns at ease
• The store design is also important for Product Donations in Cause-Related Marketing Campaigns because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Product Donations in Cause-Related Marketing Campaigns to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Product Donations in Cause-Related Marketing Campaigns has unique packaging, which is different from other players in the industry
• Product Donations in Cause-Related Marketing Campaigns also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Product Donations in Cause-Related Marketing Campaigns
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Product Donations in Cause-Related Marketing Campaigns

2.7.3. Website design

• The website design is simple and easy to use
• Product Donations in Cause-Related Marketing Campaigns has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Product Donations in Cause-Related Marketing Campaigns also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings