Marketing Mix Of Relational Data Models in Enterprise-Level Information Systems

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Relational Data Models in Enterprise-Level Information Systems

Relational Data Models in Enterprise-Level Information Systems makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Relational Data Models in Enterprise-Level Information Systems is presented below:

2.1. Product

Product is one of the most important components of the Relational Data Models in Enterprise-Level Information Systems Marketing mix. The distinctive characteristics of the product by Relational Data Models in Enterprise-Level Information Systems are:

2.1.1. Quality

• Relational Data Models in Enterprise-Level Information Systems maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Relational Data Models in Enterprise-Level Information Systems procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Relational Data Models in Enterprise-Level Information Systems with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Relational Data Models in Enterprise-Level Information Systems are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Relational Data Models in Enterprise-Level Information Systems has a broad portfolio of products
• The broad portfolio helps Relational Data Models in Enterprise-Level Information Systems in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Relational Data Models in Enterprise-Level Information Systems
• The broader product portfolio also adds more value for Relational Data Models in Enterprise-Level Information Systems

2.1.4. Benefits of product consumption

• Relational Data Models in Enterprise-Level Information Systems offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Relational Data Models in Enterprise-Level Information Systems is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Relational Data Models in Enterprise-Level Information Systems promise consumers an ego boost, confidence, and security
• Relational Data Models in Enterprise-Level Information Systems also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Relational Data Models in Enterprise-Level Information Systems are available in different sizes
• Relational Data Models in Enterprise-Level Information Systems has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Relational Data Models in Enterprise-Level Information Systems has also increased the trial rate
• Different SKUs have also helped Relational Data Models in Enterprise-Level Information Systems improve its product accessibility

2.2. Price

Relational Data Models in Enterprise-Level Information Systems marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Relational Data Models in Enterprise-Level Information Systems uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Relational Data Models in Enterprise-Level Information Systems encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Relational Data Models in Enterprise-Level Information Systems products amongst consumers
• With premium prices, Relational Data Models in Enterprise-Level Information Systems has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Relational Data Models in Enterprise-Level Information Systems products
• Using elements of premium prices in other product ranges has also allowed Relational Data Models in Enterprise-Level Information Systems to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Relational Data Models in Enterprise-Level Information Systems has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Relational Data Models in Enterprise-Level Information Systems also successfully adds more value to its products from the point of view of customers
• Relational Data Models in Enterprise-Level Information Systems also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Relational Data Models in Enterprise-Level Information Systems products because of its use of psychological pricing
• Relational Data Models in Enterprise-Level Information Systems is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Relational Data Models in Enterprise-Level Information Systems is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Relational Data Models in Enterprise-Level Information Systems to cover shipping and customs expenses
• Geographical pricing also allows Relational Data Models in Enterprise-Level Information Systems to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Relational Data Models in Enterprise-Level Information Systems is also known to use bundle pricing strategy popularly
• Relational Data Models in Enterprise-Level Information Systems also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Relational Data Models in Enterprise-Level Information Systems experiences higher return on the cost of gaining a new customer
• With bundle pricing, Relational Data Models in Enterprise-Level Information Systems is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Relational Data Models in Enterprise-Level Information Systems.

2.3. Placement

Relational Data Models in Enterprise-Level Information Systems places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Relational Data Models in Enterprise-Level Information Systems in all markets
• Company-operated stores give Relational Data Models in Enterprise-Level Information Systems higher control over operations as well as store layout and design
• Relational Data Models in Enterprise-Level Information Systems also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Relational Data Models in Enterprise-Level Information Systems in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Relational Data Models in Enterprise-Level Information Systems licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Relational Data Models in Enterprise-Level Information Systems in unstable markets
• Licensed stores have also given Relational Data Models in Enterprise-Level Information Systems high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Relational Data Models in Enterprise-Level Information Systems has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Relational Data Models in Enterprise-Level Information Systems by aligning it with local cultural values
• Licensed stores also help Relational Data Models in Enterprise-Level Information Systems in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Relational Data Models in Enterprise-Level Information Systems has developed a successfully operational website for online order placement and order tracking
• Relational Data Models in Enterprise-Level Information Systems also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Relational Data Models in Enterprise-Level Information Systems and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Relational Data Models in Enterprise-Level Information Systems also places its products in supermarkets and hypermarkets across the country
• A large number of Relational Data Models in Enterprise-Level Information Systems target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Relational Data Models in Enterprise-Level Information Systems

2.3.5. Partner agents

• In offshore locations, Relational Data Models in Enterprise-Level Information Systems also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Relational Data Models in Enterprise-Level Information Systems contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Relational Data Models in Enterprise-Level Information Systems also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Relational Data Models in Enterprise-Level Information Systems to interact with the consumers and influence them directly. Relational Data Models in Enterprise-Level Information Systems uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Relational Data Models in Enterprise-Level Information Systems has corporate profiles on all social media websites and portals
• Relational Data Models in Enterprise-Level Information Systems uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Relational Data Models in Enterprise-Level Information Systems to understand the customers, their needs and demands
• Relational Data Models in Enterprise-Level Information Systems uses this feedback and incorporates it in its broader marketing and organizational strategy
• Relational Data Models in Enterprise-Level Information Systems also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Relational Data Models in Enterprise-Level Information Systems has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Relational Data Models in Enterprise-Level Information Systems and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Relational Data Models in Enterprise-Level Information Systems on high valued purchases
• Frequent usage and purchase of products by Relational Data Models in Enterprise-Level Information Systems also has rewards against the loyalty card

2.4.3. Community Influencers

• Relational Data Models in Enterprise-Level Information Systems makes use of community influencers as its on-ground promotional efforts
• Relational Data Models in Enterprise-Level Information Systems identifies strong and confident individuals to be brand ambassadors in their communities
• Relational Data Models in Enterprise-Level Information Systems provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Relational Data Models in Enterprise-Level Information Systems also makes use of out of house hoardings
• Hoardings increase visibility for Relational Data Models in Enterprise-Level Information Systems and also work towards building stronger brand recall
• Relational Data Models in Enterprise-Level Information Systems also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Relational Data Models in Enterprise-Level Information Systems have progressed to include a slice of life elements and characteristics
• TV advertisements by Relational Data Models in Enterprise-Level Information Systems also highlight the functional benefits of the product

2.5. People

The marketing mix of Relational Data Models in Enterprise-Level Information Systems also places an essential focus on people development and people building. This is because Relational Data Models in Enterprise-Level Information Systems realizes the importance of employees in building strong customer relationships. Relational Data Models in Enterprise-Level Information Systems develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Relational Data Models in Enterprise-Level Information Systems makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Relational Data Models in Enterprise-Level Information Systems are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Relational Data Models in Enterprise-Level Information Systems also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Relational Data Models in Enterprise-Level Information Systems take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Relational Data Models in Enterprise-Level Information Systems, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Relational Data Models in Enterprise-Level Information Systems works on strengthening the organizational commitment in its employees
• Relational Data Models in Enterprise-Level Information Systems builds employee loyalty so that people can reflect their optimal best at work
• Relational Data Models in Enterprise-Level Information Systems also understands that satisfied employees will lead to happy and satisfied customers
• Relational Data Models in Enterprise-Level Information Systems regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Relational Data Models in Enterprise-Level Information Systems also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Relational Data Models in Enterprise-Level Information Systems employees are the face of the organization
• Relational Data Models in Enterprise-Level Information Systems are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Relational Data Models in Enterprise-Level Information Systems distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Relational Data Models in Enterprise-Level Information Systems remains one of the leading players in the industry also because of its focus on succession planning
• Relational Data Models in Enterprise-Level Information Systems conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Relational Data Models in Enterprise-Level Information Systems
• Strategic succession planning has allowed Relational Data Models in Enterprise-Level Information Systems to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Relational Data Models in Enterprise-Level Information Systems has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Relational Data Models in Enterprise-Level Information Systems are clearly defined and communicated to the employees
• Relational Data Models in Enterprise-Level Information Systems makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Relational Data Models in Enterprise-Level Information Systems

2.6.2. People Management

• Relational Data Models in Enterprise-Level Information Systems has also defined clear processes for people management through streamlining its human resource management department
• Relational Data Models in Enterprise-Level Information Systems has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Relational Data Models in Enterprise-Level Information Systems to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Relational Data Models in Enterprise-Level Information Systems also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Relational Data Models in Enterprise-Level Information Systems manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Relational Data Models in Enterprise-Level Information Systems for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Relational Data Models in Enterprise-Level Information Systems as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Relational Data Models in Enterprise-Level Information Systems include:

2.7.1. Store atmosphere

• The store design and management for Relational Data Models in Enterprise-Level Information Systems is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Relational Data Models in Enterprise-Level Information Systems at ease
• The store design is also important for Relational Data Models in Enterprise-Level Information Systems because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Relational Data Models in Enterprise-Level Information Systems to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Relational Data Models in Enterprise-Level Information Systems has unique packaging, which is different from other players in the industry
• Relational Data Models in Enterprise-Level Information Systems also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Relational Data Models in Enterprise-Level Information Systems
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Relational Data Models in Enterprise-Level Information Systems

2.7.3. Website design

• The website design is simple and easy to use
• Relational Data Models in Enterprise-Level Information Systems has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Relational Data Models in Enterprise-Level Information Systems also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings