Marketing Mix Of Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia

Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia is presented below:

2.1. Product

Product is one of the most important components of the Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia Marketing mix. The distinctive characteristics of the product by Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia are:

2.1.1. Quality

• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia has a broad portfolio of products
• The broad portfolio helps Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia
• The broader product portfolio also adds more value for Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia

2.1.4. Benefits of product consumption

• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia promise consumers an ego boost, confidence, and security
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia are available in different sizes
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia has also increased the trial rate
• Different SKUs have also helped Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia improve its product accessibility

2.2. Price

Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia products amongst consumers
• With premium prices, Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia products
• Using elements of premium prices in other product ranges has also allowed Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia also successfully adds more value to its products from the point of view of customers
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia products because of its use of psychological pricing
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia to cover shipping and customs expenses
• Geographical pricing also allows Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia is also known to use bundle pricing strategy popularly
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia experiences higher return on the cost of gaining a new customer
• With bundle pricing, Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia.

2.3. Placement

Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia in all markets
• Company-operated stores give Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia higher control over operations as well as store layout and design
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia in unstable markets
• Licensed stores have also given Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia by aligning it with local cultural values
• Licensed stores also help Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia has developed a successfully operational website for online order placement and order tracking
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia also places its products in supermarkets and hypermarkets across the country
• A large number of Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia

2.3.5. Partner agents

• In offshore locations, Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia to interact with the consumers and influence them directly. Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia has corporate profiles on all social media websites and portals
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia to understand the customers, their needs and demands
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia uses this feedback and incorporates it in its broader marketing and organizational strategy
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia on high valued purchases
• Frequent usage and purchase of products by Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia also has rewards against the loyalty card

2.4.3. Community Influencers

• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia makes use of community influencers as its on-ground promotional efforts
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia identifies strong and confident individuals to be brand ambassadors in their communities
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia also makes use of out of house hoardings
• Hoardings increase visibility for Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia and also work towards building stronger brand recall
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia have progressed to include a slice of life elements and characteristics
• TV advertisements by Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia also highlight the functional benefits of the product

2.5. People

The marketing mix of Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia also places an essential focus on people development and people building. This is because Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia realizes the importance of employees in building strong customer relationships. Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia works on strengthening the organizational commitment in its employees
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia builds employee loyalty so that people can reflect their optimal best at work
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia also understands that satisfied employees will lead to happy and satisfied customers
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia employees are the face of the organization
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia remains one of the leading players in the industry also because of its focus on succession planning
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia
• Strategic succession planning has allowed Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia are clearly defined and communicated to the employees
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia

2.6.2. People Management

• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia has also defined clear processes for people management through streamlining its human resource management department
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia include:

2.7.1. Store atmosphere

• The store design and management for Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia at ease
• The store design is also important for Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia has unique packaging, which is different from other players in the industry
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia

2.7.3. Website design

• The website design is simple and easy to use
• Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Roof for the South--Building with Love FUPROVI-Repretel-Mutual Heredia also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings