Marketing Mix Of Santa Clara County Transportation Agency A

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Santa Clara County Transportation Agency A

Santa Clara County Transportation Agency A makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Santa Clara County Transportation Agency A is presented below:

2.1. Product

Product is one of the most important components of the Santa Clara County Transportation Agency A Marketing mix. The distinctive characteristics of the product by Santa Clara County Transportation Agency A are:

2.1.1. Quality

• Santa Clara County Transportation Agency A maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Santa Clara County Transportation Agency A procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Santa Clara County Transportation Agency A with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Santa Clara County Transportation Agency A are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Santa Clara County Transportation Agency A has a broad portfolio of products
• The broad portfolio helps Santa Clara County Transportation Agency A in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Santa Clara County Transportation Agency A
• The broader product portfolio also adds more value for Santa Clara County Transportation Agency A

2.1.4. Benefits of product consumption

• Santa Clara County Transportation Agency A offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Santa Clara County Transportation Agency A is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Santa Clara County Transportation Agency A promise consumers an ego boost, confidence, and security
• Santa Clara County Transportation Agency A also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Santa Clara County Transportation Agency A are available in different sizes
• Santa Clara County Transportation Agency A has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Santa Clara County Transportation Agency A has also increased the trial rate
• Different SKUs have also helped Santa Clara County Transportation Agency A improve its product accessibility

2.2. Price

Santa Clara County Transportation Agency A marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Santa Clara County Transportation Agency A uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Santa Clara County Transportation Agency A encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Santa Clara County Transportation Agency A products amongst consumers
• With premium prices, Santa Clara County Transportation Agency A has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Santa Clara County Transportation Agency A products
• Using elements of premium prices in other product ranges has also allowed Santa Clara County Transportation Agency A to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Santa Clara County Transportation Agency A has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Santa Clara County Transportation Agency A also successfully adds more value to its products from the point of view of customers
• Santa Clara County Transportation Agency A also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Santa Clara County Transportation Agency A products because of its use of psychological pricing
• Santa Clara County Transportation Agency A is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Santa Clara County Transportation Agency A is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Santa Clara County Transportation Agency A to cover shipping and customs expenses
• Geographical pricing also allows Santa Clara County Transportation Agency A to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Santa Clara County Transportation Agency A is also known to use bundle pricing strategy popularly
• Santa Clara County Transportation Agency A also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Santa Clara County Transportation Agency A experiences higher return on the cost of gaining a new customer
• With bundle pricing, Santa Clara County Transportation Agency A is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Santa Clara County Transportation Agency A.

2.3. Placement

Santa Clara County Transportation Agency A places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Santa Clara County Transportation Agency A in all markets
• Company-operated stores give Santa Clara County Transportation Agency A higher control over operations as well as store layout and design
• Santa Clara County Transportation Agency A also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Santa Clara County Transportation Agency A in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Santa Clara County Transportation Agency A licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Santa Clara County Transportation Agency A in unstable markets
• Licensed stores have also given Santa Clara County Transportation Agency A high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Santa Clara County Transportation Agency A has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Santa Clara County Transportation Agency A by aligning it with local cultural values
• Licensed stores also help Santa Clara County Transportation Agency A in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Santa Clara County Transportation Agency A has developed a successfully operational website for online order placement and order tracking
• Santa Clara County Transportation Agency A also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Santa Clara County Transportation Agency A and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Santa Clara County Transportation Agency A also places its products in supermarkets and hypermarkets across the country
• A large number of Santa Clara County Transportation Agency A target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Santa Clara County Transportation Agency A

2.3.5. Partner agents

• In offshore locations, Santa Clara County Transportation Agency A also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Santa Clara County Transportation Agency A contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Santa Clara County Transportation Agency A also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Santa Clara County Transportation Agency A to interact with the consumers and influence them directly. Santa Clara County Transportation Agency A uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Santa Clara County Transportation Agency A has corporate profiles on all social media websites and portals
• Santa Clara County Transportation Agency A uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Santa Clara County Transportation Agency A to understand the customers, their needs and demands
• Santa Clara County Transportation Agency A uses this feedback and incorporates it in its broader marketing and organizational strategy
• Santa Clara County Transportation Agency A also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Santa Clara County Transportation Agency A has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Santa Clara County Transportation Agency A and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Santa Clara County Transportation Agency A on high valued purchases
• Frequent usage and purchase of products by Santa Clara County Transportation Agency A also has rewards against the loyalty card

2.4.3. Community Influencers

• Santa Clara County Transportation Agency A makes use of community influencers as its on-ground promotional efforts
• Santa Clara County Transportation Agency A identifies strong and confident individuals to be brand ambassadors in their communities
• Santa Clara County Transportation Agency A provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Santa Clara County Transportation Agency A also makes use of out of house hoardings
• Hoardings increase visibility for Santa Clara County Transportation Agency A and also work towards building stronger brand recall
• Santa Clara County Transportation Agency A also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Santa Clara County Transportation Agency A have progressed to include a slice of life elements and characteristics
• TV advertisements by Santa Clara County Transportation Agency A also highlight the functional benefits of the product

2.5. People

The marketing mix of Santa Clara County Transportation Agency A also places an essential focus on people development and people building. This is because Santa Clara County Transportation Agency A realizes the importance of employees in building strong customer relationships. Santa Clara County Transportation Agency A develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Santa Clara County Transportation Agency A makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Santa Clara County Transportation Agency A are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Santa Clara County Transportation Agency A also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Santa Clara County Transportation Agency A take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Santa Clara County Transportation Agency A, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Santa Clara County Transportation Agency A works on strengthening the organizational commitment in its employees
• Santa Clara County Transportation Agency A builds employee loyalty so that people can reflect their optimal best at work
• Santa Clara County Transportation Agency A also understands that satisfied employees will lead to happy and satisfied customers
• Santa Clara County Transportation Agency A regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Santa Clara County Transportation Agency A also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Santa Clara County Transportation Agency A employees are the face of the organization
• Santa Clara County Transportation Agency A are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Santa Clara County Transportation Agency A distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Santa Clara County Transportation Agency A remains one of the leading players in the industry also because of its focus on succession planning
• Santa Clara County Transportation Agency A conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Santa Clara County Transportation Agency A
• Strategic succession planning has allowed Santa Clara County Transportation Agency A to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Santa Clara County Transportation Agency A has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Santa Clara County Transportation Agency A are clearly defined and communicated to the employees
• Santa Clara County Transportation Agency A makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Santa Clara County Transportation Agency A

2.6.2. People Management

• Santa Clara County Transportation Agency A has also defined clear processes for people management through streamlining its human resource management department
• Santa Clara County Transportation Agency A has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Santa Clara County Transportation Agency A to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Santa Clara County Transportation Agency A also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Santa Clara County Transportation Agency A manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Santa Clara County Transportation Agency A for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Santa Clara County Transportation Agency A as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Santa Clara County Transportation Agency A include:

2.7.1. Store atmosphere

• The store design and management for Santa Clara County Transportation Agency A is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Santa Clara County Transportation Agency A at ease
• The store design is also important for Santa Clara County Transportation Agency A because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Santa Clara County Transportation Agency A to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Santa Clara County Transportation Agency A has unique packaging, which is different from other players in the industry
• Santa Clara County Transportation Agency A also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Santa Clara County Transportation Agency A
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Santa Clara County Transportation Agency A

2.7.3. Website design

• The website design is simple and easy to use
• Santa Clara County Transportation Agency A has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Santa Clara County Transportation Agency A also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings