Marketing strategy of Saving Troubled Stutts Corporation Widely Known Information

Posted by Zander Henry on Aug-22-2018

1. The vision of Saving Troubled Stutts Corporation Widely Known Information

The vision of Saving Troubled Stutts Corporation Widely Known Information is to be the leading quality service and product provider for customers. Being the best and the leading player means that Saving Troubled Stutts Corporation Widely Known Information marketing strategy and operations focus on:

• Providing high quality of products and services
• Providing value to customers
• Concentrate on building customer experience

2. The mission of Saving Troubled Stutts Corporation Widely Known Information

Saving Troubled Stutts Corporation Widely Known Information marketing strategy is grounded in its mission. The mission for Saving Troubled Stutts Corporation Widely Known Information is to be the favorite brand of the customers. This mission is essential for the marketing strategy of Saving Troubled Stutts Corporation Widely Known Information as it focuses on all operations and marketing activities in the direction of:

• Consumer centrism
• Using research to understand and influence consumers

3. Brand Equity of Saving Troubled Stutts Corporation Widely Known Information

Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of Saving Troubled Stutts Corporation Widely Known Information. The knowledge of brand equity will help in shaping Saving Troubled Stutts Corporation Widely Known Information marketing strategy effectively – thereby facilitating the growth of business for Saving Troubled Stutts Corporation Widely Known Information.

3.1. Brand awareness

• Saving Troubled Stutts Corporation Widely Known Information has high brand awareness because of international operations
• The company focuses on higher budget allocation in the country of origin
• Each market for Saving Troubled Stutts Corporation Widely Known Information has modified marketing and strategic directives and plans

3.2. Brand association

• Saving Troubled Stutts Corporation Widely Known Information is directly associated with the brand name and product category
• Saving Troubled Stutts Corporation Widely Known Information has a broad product portfolio
• Saving Troubled Stutts Corporation Widely Known Information is associated with promising and delivering quality and innovative products
• Saving Troubled Stutts Corporation Widely Known Information is also associated with excellent customer service

3.3. Brand loyalty

• Saving Troubled Stutts Corporation Widely Known Information has been successful at gaining high consumer loyalty because of unique and influential marketing strategy
• Saving Troubled Stutts Corporation Widely Known Information has a global customer base
• Saving Troubled Stutts Corporation Widely Known Information keeps adding value addition to the products and product portfolio to keep consumers engaged

3.4. Brand asset

• Saving Troubled Stutts Corporation Widely Known Information has a substantial brand value
• Saving Troubled Stutts Corporation Widely Known Information also enjoys the high financial worth
• Saving Troubled Stutts Corporation Widely Known Information focuses on building a reliable and robust employee base

3.5. Brand element

• Saving Troubled Stutts Corporation Widely Known Information uses the brand element as a means of competitive advantage
• Uses adaptability in product, services, and marketing to meet different cultural demands

4. Situational Analysis of Saving Troubled Stutts Corporation Widely Known Information

The situational analysis will help in developing the marketing strategy of Saving Troubled Stutts Corporation Widely Known Information by conducting a thorough market analysis. This market analysis will aid in understanding the compatibility between external opportunities and other factors, and internal strengths – to be used to maximize the marketing influence of Saving Troubled Stutts Corporation Widely Known Information.

4.1. SWOT

4.1.1. Strengths

Saving Troubled Stutts Corporation Widely Known Information marketing strategy can benefit from the following internal advantages:

• Strong brand image
• Global distribution network
• Investment in market research
• Innovation

4.1.2. Weakness

Saving Troubled Stutts Corporation Widely Known Information faces challenges in marketing strategy because of the following weakness:

• Slow organizational processes
• High product prices

4.1.3. Opportunity

Saving Troubled Stutts Corporation Widely Known Information has the following possibilities of business growth:

• Green lifestyles
• Regional expansion
• Diversification

4.1.4. Threats

Saving Troubled Stutts Corporation Widely Known Information faces business threats because of the following factors:

• Increased competition
• Increased imitation

4.2. PESTEL

4.2.1. Political

• Saving Troubled Stutts Corporation Widely Known Information operates I markets with political stability
• Saving Troubled Stutts Corporation Widely Known Information has funding support from the government for small businesses

4.2.2. Economic

• Saving Troubled Stutts Corporation Widely Known Information enjoys high sales because of higher GDP
• Lower interest rates make business expansion and loaning easier for Saving Troubled Stutts Corporation Widely Known Information
• Low inflation strengthens the financial position of Saving Troubled Stutts Corporation Widely Known Information

4.2.3. Social

• Higher education and awareness increases sales of Saving Troubled Stutts Corporation Widely Known Information predict
• Saving Troubled Stutts Corporation Widely Known Information focuses on understanding consumers and fulfilling their demands through its offerings

4.2.4. Environmental

• Saving Troubled Stutts Corporation Widely Known Information has an active CSR program
• Saving Troubled Stutts Corporation Widely Known Information ensures environmental safety in all its operations

4.2.5. Legal

• Saving Troubled Stutts Corporation Widely Known Information is aware of local and global laws of business and human resource management
• Saving Troubled Stutts Corporation Widely Known Information abides by all statutes – especially labour law, discrimination law, and employee safety laws

4.3. Porter’s Five Forces

4.3.1. Threat of substitutes

• High risk of replacements
• Substitutes offer similar products at low prices

4.3.2. The threat of new entrants

• New entrants need high financial investment
• New entrants need updated technology for keeping par with industry progress

4.3.3. Bargaining power of buyers

• Sales made to end consumer directly
• Stocking of products at retailers, as well as own-controlled retail outlets

4.3.4. Bargaining power of suppliers

• Multiple suppliers of raw materials
• Suppliers are chosen after careful inspection, and through contracts

4.3.5. Industry rivalry

• High industry rivalry
• Players offer similar products
• Players compete through marketing to influence consumers

5. Marketing Objectives for Saving Troubled Stutts Corporation Widely Known Information: The Marketing Strategy of Saving Troubled Stutts Corporation Widely Known Information

Saving Troubled Stutts Corporation Widely Known Information marketing strategy has the following objectives for the current financial year:

5.1. Increased market penetration

• Increase top of mind recall for Saving Troubled Stutts Corporation Widely Known Information brand and products by 30%
• Increase sales for Saving Troubled Stutts Corporation Widely Known Information by 40% by the third quarter of the financial year
• Achieve a trial rate for new products of 10% during the first quarter of the launch
• Increase consumption rate of existing products by 45% during the current financial year

5.2. Enhanced brand recognition

• Increase top of mind recall by 65% during the current fiscal year
• Increase brand recognition by 80% during the first two quarters of the current financial year

5.3. Increased use of digital marketing

• Acquire 25,000 new online customers during the financial year
• Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year
• Acquire 65,000 likes on the official Facebook page of Saving Troubled Stutts Corporation Widely Known Information during the first quarter of the financial year

5.4. Retail Growth

• Contract with five more leading supermarkets in the first quarter of the year to stock product at eye level shelving
• Contract with two leading online retail sites – eBay and Amazon – to stock our products, and increase accessibility for consumers globally by the second quarter of the financial year

6. Segmentation of Saving Troubled Stutts Corporation Widely Known Information

Saving Troubled Stutts Corporation Widely Known Information marketing strategy uses different means of segmentation to reach an increase in market penetration.

6.1. Demographic segmentation

6.1.1. Age

Saving Troubled Stutts Corporation Widely Known Information has consumers of age groups

• 20-45 years
• 45-60 years

6.1.2. Gender

• Saving Troubled Stutts Corporation Widely Known Information has a broad product portfolio for both males and females

6.1.3. Life-cycle stage

Consumers for Saving Troubled Stutts Corporation Widely Known Information, according to the marketing strategy, are in the following various life cycle stages:

• Single students
• Single graduates
• Single people living at home/not living at home
• Young couples without children
• Married couples with one to four children – all at home
• Married couples with one or two children in college
• Old married couples with an empty nest

6.1.4. Occupation

The marketing strategy devises the following occupations for Saving Troubled Stutts Corporation Widely Known Information consumers:

• Professionals
• Students
• House makers

6.2. Psychographic segmentation

6.2.1. Social class

• Saving Troubled Stutts Corporation Widely Known Information focuses on segments of middle-upper and upper social classes

6.2.2. Lifestyle

Saving Troubled Stutts Corporation Widely Known Information consumer segments have the following lifestyle characteristics:

• They aspire towards a better and higher living standard
• They want to be successful – professionally and socially
• They are not hesitant to try new things, products and services in life
• They are confident in their behaviour and attitude
• They are mainstreamers in their fields

6.3. Geographic segmentation

6.3.1. Region

• Saving Troubled Stutts Corporation Widely Known Information has operations spread across the western developed countries such as America, the united kingdom, and the Netherlands
• It also has operations in emerging markets such as Brazil, India, and China

6.3.2. Density

• The focus of Saving Troubled Stutts Corporation Widely Known Information remains on the urban part of the population

6.4. Behavioural segmentation

6.4.1. Personality

The marketing strategy defines personality characteristics for the consumers of the brand of Saving Troubled Stutts Corporation Widely Known Information, such as:

• Determined
• Confident
• Ambitious
• Hardworking

6.4.2. Usage frequency

• The consumer segments for Saving Troubled Stutts Corporation Widely Known Information are regular and frequent users of the product

6.4.3. Benefits sought

• Consumers seek functional benefits
• The focus, however, is more on the emotional benefits reaped from the consumption of the brand

6.4.4. Degree of loyalty

• Consumers are very loyal
• Have an emotional attachment with the brand

7. Targeting of Saving Troubled Stutts Corporation Widely Known Information Positioning of Saving Troubled Stutts Corporation Widely Known Information

The marketing strategy of Saving Troubled Stutts Corporation Widely Known Information targets consumer groups based on segmentation as follows:

7.1. Target market

• The target market for Saving Troubled Stutts Corporation Widely Known Information is from middle to upper class
• The target market is ambitious and desires to purchase high-end consumer products
• This target market also seeks affordability
• To meet target market expectations, the Saving Troubled Stutts Corporation Widely Known Information focuses on quality control

7.2. Mass marketing

• The marketing strategy of Saving Troubled Stutts Corporation Widely Known Information focuses on mass marketing
• This also requires unique marketing designs and product promotion programs
• Saving Troubled Stutts Corporation Widely Known Information makes use of one strategy to influence all segments

7.3. Undifferentiated marketing strategy

• Saving Troubled Stutts Corporation Widely Known Information does not differentiate between market segments
• It uses a single marketing strategy to target all segments and consumer groups
• Based on this, Saving Troubled Stutts Corporation Widely Known Information also created the marketing mix under the marketing strategy as a singular one for the whole market – regardless of the segmentation divides.

7.4. Focus on quality

• Saving Troubled Stutts Corporation Widely Known Information has created, developed, and maintained a brand that satisfies all consumers under the undifferentiated marketing strategy and mass marketing
• No compromise on quality has been made in the broad product portfolio
• To ensure the influence of a single marketing strategy, the Saving Troubled Stutts Corporation Widely Known Information has also adopted a consumer-centric approach in its overall marketing strategy and operations as well
• This was used for targeting strategy as well as for maintaining growth

8. Company Competitive Advantage in the marketing strategy of Saving Troubled Stutts Corporation Widely Known Information

The marketing strategy of Saving Troubled Stutts Corporation Widely Known Information stands out from the clutter and competition. Saving Troubled Stutts Corporation Widely Known Information has also achieved a sustainable competitive advantage in its marketing strategy. This is because of the following factors that Saving Troubled Stutts Corporation Widely Known Information has utilized:

8.1. Cost-effectiveness

• Saving Troubled Stutts Corporation Widely Known Information focuses on reaching consumers effectively rather than grandeur
• Saving Troubled Stutts Corporation Widely Known Information focuses on developing an integrated marketing approach
• The use of digital marketing efficiently and expertly has helped the company reach a wider audience at a lower cost
• Saving Troubled Stutts Corporation Widely Known Information has in-house copywriters for marketing campaigns which also helps in controlling costs
• Saving Troubled Stutts Corporation Widely Known Information also focuses efforts on ground activities – which are less expensive than commercial marketing tactics

8.2. Innovation

• Saving Troubled Stutts Corporation Widely Known Information has stayed updated with latest developments in marketing research and marketing knowledge
• Saving Troubled Stutts Corporation Widely Known Information makes use of new and innovative tactics to reach its target consumers
• Saving Troubled Stutts Corporation Widely Known Information also employs top of the field marketers to facilitate its marketing strategy and promotional campaigns
• Each marketing campaign launched by Saving Troubled Stutts Corporation Widely Known Information is effective catchier and more influential than the previous one

8.3. Strong market research and consumer understanding grounded

• Saving Troubled Stutts Corporation Widely Known Information marketing strategy is strongly grounded in consumer and market research
• Saving Troubled Stutts Corporation Widely Known Information makes informed marketing campaigns and goals based on consumers’ behavioural feedback
• Saving Troubled Stutts Corporation Widely Known Information also incorporates consumer feedback in its marketing strategy
• Saving Troubled Stutts Corporation Widely Known Information marketing strategy is based on market trends, and consumer needs and wants

8.4. Making effective use of emotional appeals

• Consumers’ emotional needs strongly influence all marketing objectives and marketing goals set by Saving Troubled Stutts Corporation Widely Known Information
• In addition to fulfilling functional needs, Saving Troubled Stutts Corporation Widely Known Information also tries to fulfil the emotional and psychological needs of the consumer
• Saving Troubled Stutts Corporation Widely Known Information tries to build a strong emotional bond with the consumer, which also results in high consumer loyalty

9. Distribution Strategy of Saving Troubled Stutts Corporation Widely Known Information

Saving Troubled Stutts Corporation Widely Known Information marketing strategy highlights the use of the following distribution strategy to maximize reach and accessibility for consumers.

9.1. Intensive distribution strategy

• Saving Troubled Stutts Corporation Widely Known Information makes use of intensive distribution strategy because it is mass marketing
• Saving Troubled Stutts Corporation Widely Known Information’s marketing strategy is based on undifferentiated segments, and thus an intensive distribution strategy allows high penetration and reaches in the overall market
• With the use of the intensive distribution, Saving Troubled Stutts Corporation Widely Known Information tries to maximise its coverage of the markets where it's present
• For achieving the intensive strategy, the company uses hardcore 360-degree integrated marketing strategy and campaign to reach all consumers, across all segments in the market.

9.2. Direct distribution strategy

• Saving Troubled Stutts Corporation Widely Known Information uses direct distribution country of origin as well as in locations where it has subsidiary operations
• The Saving Troubled Stutts Corporation Widely Known Information also makes use of modern retailing channels
• Also, Saving Troubled Stutts Corporation Widely Known Information makes use of e-commerce and makes a sale through online retailers, as well as through the company website
• Direct distributions have allowed Saving Troubled Stutts Corporation Widely Known Information to increase market penetration and accessibility for consumers

9.3. Indirect distribution strategy

• This strategy is largely used for offshore operations where the Saving Troubled Stutts Corporation Widely Known Information does not have a subsidiary
• In these offshore locations, Saving Troubled Stutts Corporation Widely Known Information largely works through the export model
• This makes use of several intermediaries in between, before the product by Saving Troubled Stutts Corporation Widely Known Information reaches the target consumers
• Intermediaries for Saving Troubled Stutts Corporation Widely Known Information include not only the end retail outlets, but also sales agents, retail agents, and distribution agents in offshore locations

9.4. Selective distribution strategy

• For some products of its portfolio which are premium in nature, Saving Troubled Stutts Corporation Widely Known Information makes use of selective distribution channel
• Saving Troubled Stutts Corporation Widely Known Information has maintained a few outlets in the country of origin, and in selected offshore markets for these products
• These placements and locations are chosen based on the niche market that Saving Troubled Stutts Corporation Widely Known Information has for its premium products
• These locations, placements, and marketing strategy helps make the company’s product selectively, but readily accessible for its niche target audience

10. Competition Analysis in the marketing strategy of Saving Troubled Stutts Corporation Widely Known Information

The industry in which Saving Troubled Stutts Corporation Widely Known Information operates is very responsive to market and consumer trends. Saving Troubled Stutts Corporation Widely Known Information, therefore, needs to be vigilant in its market strategy towards competition – to make sure that it maintains its competitive advantage.

10.1. Strategic Group Analysis

• Saving Troubled Stutts Corporation Widely Known Information competes with direct and close competition based on quality and price
• Consumers choose between different companies from the industry based on their functional offering
• Consumers have progressively evolved to strengthen loyalty and form an emotional bond with products that they consume
• Saving Troubled Stutts Corporation Widely Known Information also competes, thereby, with close competition for building stronger brand image, increasing consume loyalty, and for forming strong emotional ties with the consumer

10.2. Industry rivalry

• Saving Troubled Stutts Corporation Widely Known Information experiences high industry rivalry
• The barriers to entry for the industry are low, and new entrants gain easy access in the industry
• The number of local as well as global players is increasing

11. Marketing mix of Saving Troubled Stutts Corporation Widely Known Information

The marketing mix for Saving Troubled Stutts Corporation Widely Known Information as per the marketing strategy is the following:

11.1. Product

• Saving Troubled Stutts Corporation Widely Known Information has a broad product portfolio
• Saving Troubled Stutts Corporation Widely Known Information provides mass marketed products for all segments across the market undifferentiated
• Saving Troubled Stutts Corporation Widely Known Information also provides some selected, premium products to niche customer groups
• All products in the portfolio consistently maintain high quality
• All products are tailored to meet consumer specifications, demands and needs across different regional markets
• The Saving Troubled Stutts Corporation Widely Known Information maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged

11.2. Place

• Saving Troubled Stutts Corporation Widely Known Information wants to have a close, emotional and personal relationship with its consumers
• The company maintains high control in its distribution strategies – especially through direct distribution strategy
• The company has a presence in leading supermarkets
• The Saving Troubled Stutts Corporation Widely Known Information also has company-operated stores in malls, and otherwise to make products accessible to consumers easily
• Saving Troubled Stutts Corporation Widely Known Information also makes use of e-commerce to increase penetration and sales

11.3. Price

• The Saving Troubled Stutts Corporation Widely Known Information prices its products so that its target consumers can afford it easily
• Saving Troubled Stutts Corporation Widely Known Information uses relative pricing strategy for its products
• The price of Saving Troubled Stutts Corporation Widely Known Information’s products include not only the high quality raw materials and value additions but also the enhanced customer experience they deliver
• The company’s pricing strategy allows it to enjoy stable revenue and profit growth

11.4. Promotion

• The Saving Troubled Stutts Corporation Widely Known Information has a high budget allocated towards marketing activities
• The Saving Troubled Stutts Corporation Widely Known Information invests substantially in digital marketing activities to reap high and effective results
• Use of digital marketing has also allowed Saving Troubled Stutts Corporation Widely Known Information marketing strategy to cap costs and expenses
• Saving Troubled Stutts Corporation Widely Known Information also takes part in direct consumer engagement through on-ground activities where the company initiates trials
• Saving Troubled Stutts Corporation Widely Known Information also invests in traditional media channels to reach maximum consumers in the market

11.5. People

• Saving Troubled Stutts Corporation Widely Known Information has a large workforce across different companies
• This workforce is continually trained to become experts in their respective fields of operations
• Saving Troubled Stutts Corporation Widely Known Information hires without discrimination
• Saving Troubled Stutts Corporation Widely Known Information ensures that its employees remain motivated through building an inspirational and creative organizational culture
• Saving Troubled Stutts Corporation Widely Known Information focuses on also building and maintaining organizational commitment and loyalty in its employees

11.6. Process

• All activities at Saving Troubled Stutts Corporation Widely Known Information - from raw material procurement to the final sale to the end consumer - undergo systematic processes
• The processes at Saving Troubled Stutts Corporation Widely Known Information are well defined, and well communicated to all employees
• All employees are trained to follow the processes internally to ensure consistently high quality as well as timely production and deliveries
• The systematic processes also ensure a smooth running of operations at the Saving Troubled Stutts Corporation Widely Known Information

11.7. Physical evidence

• The physical evidence for Saving Troubled Stutts Corporation Widely Known Information includes the company logo, company store designs, and the product packaging
• Satisfied and excited customers in the retail spaces of Saving Troubled Stutts Corporation Widely Known Information, as well as during product consumption create a bubbling and an inviting atmosphere
• The e-commerce website for retail by Saving Troubled Stutts Corporation Widely Known Information is also designed with a friendly customer interface to allow maximum interaction with the brand
• The store designs created by Saving Troubled Stutts Corporation Widely Known Information for its retail space allow consumers maximum interaction with the products directly.

12. Promotional tactics for the marketing strategy of Saving Troubled Stutts Corporation Widely Known Information

12.1. Digital marketing

• The company uses social media for reaching consumers effectively
• The Saving Troubled Stutts Corporation Widely Known Information interacts with the consumers directly, and engages with them, answers their queries and takes their feedback
• The company also shares information and build relationships with consumers through digital marketing
• Saving Troubled Stutts Corporation Widely Known Information also makes use of blogging, emails, and content creations as a means of digital marketing

12.2. Conventional marketing

• The company uses a 360-degree approach in its marketing strategy
• This means that the company makes use of traditional marketing channels as well – such as TV, magazine adverts, and out of house placements

12.3. Influencers

• For direct, on-ground engagement, the company uses influencers
• Influencers interact with consumers directly, or through their channels of communication as a means of content creation and endorsing the Saving Troubled Stutts Corporation Widely Known Information brand

13. Monitoring and evaluation of the marketing strategy of Saving Troubled Stutts Corporation Widely Known Information

13.1. Changes in sales

• Saving Troubled Stutts Corporation Widely Known Information regularly tracks its sales to identify the effectiveness of its marketing strategy
• Increase in sales reflect the success of marketing strategy of Saving Troubled Stutts Corporation Widely Known Information
• Sometimes, Saving Troubled Stutts Corporation Widely Known Information experiences increase ins ae after some time of the launch of the marketing promotions

13.2. Surveys and focus groups

• Saving Troubled Stutts Corporation Widely Known Information frequently conducts focus groups and surveys to identify its brand worth
• These methods also help the company identify brand value, brand recall, and brand recognition
• Focus groups allow Saving Troubled Stutts Corporation Widely Known Information to gather feedback on its marketing strategy and helps it understand consumers better

13.3. ROI

• Effectiveness of marketing strategy of Saving Troubled Stutts Corporation Widely Known Information can also be seen through the revenue and profit growth
• Return on investment allows Saving Troubled Stutts Corporation Widely Known Information to effective gauge the effect and influence of the marketing strategy, and measure its success

13.4. Attainment of marketing objectives

• All marketing objectives set by Saving Troubled Stutts Corporation Widely Known Information are SMART
• The quantitative set against each of the marketing objective can facilitate attainment evaluation for the overall marketing strategy
• Successful and timely attainment of these marketing objectives highlight the success of the marketing strategy of Saving Troubled Stutts Corporation Widely Known Information