Marketing Mix Of Selling at ServiceBox B Heating Contractor s Perspective

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Selling at ServiceBox B Heating Contractor s Perspective

Selling at ServiceBox B Heating Contractor s Perspective makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Selling at ServiceBox B Heating Contractor s Perspective is presented below:

2.1. Product

Product is one of the most important components of the Selling at ServiceBox B Heating Contractor s Perspective Marketing mix. The distinctive characteristics of the product by Selling at ServiceBox B Heating Contractor s Perspective are:

2.1.1. Quality

• Selling at ServiceBox B Heating Contractor s Perspective maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Selling at ServiceBox B Heating Contractor s Perspective procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Selling at ServiceBox B Heating Contractor s Perspective with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Selling at ServiceBox B Heating Contractor s Perspective are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Selling at ServiceBox B Heating Contractor s Perspective has a broad portfolio of products
• The broad portfolio helps Selling at ServiceBox B Heating Contractor s Perspective in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Selling at ServiceBox B Heating Contractor s Perspective
• The broader product portfolio also adds more value for Selling at ServiceBox B Heating Contractor s Perspective

2.1.4. Benefits of product consumption

• Selling at ServiceBox B Heating Contractor s Perspective offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Selling at ServiceBox B Heating Contractor s Perspective is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Selling at ServiceBox B Heating Contractor s Perspective promise consumers an ego boost, confidence, and security
• Selling at ServiceBox B Heating Contractor s Perspective also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Selling at ServiceBox B Heating Contractor s Perspective are available in different sizes
• Selling at ServiceBox B Heating Contractor s Perspective has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Selling at ServiceBox B Heating Contractor s Perspective has also increased the trial rate
• Different SKUs have also helped Selling at ServiceBox B Heating Contractor s Perspective improve its product accessibility

2.2. Price

Selling at ServiceBox B Heating Contractor s Perspective marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Selling at ServiceBox B Heating Contractor s Perspective uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Selling at ServiceBox B Heating Contractor s Perspective encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Selling at ServiceBox B Heating Contractor s Perspective products amongst consumers
• With premium prices, Selling at ServiceBox B Heating Contractor s Perspective has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Selling at ServiceBox B Heating Contractor s Perspective products
• Using elements of premium prices in other product ranges has also allowed Selling at ServiceBox B Heating Contractor s Perspective to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Selling at ServiceBox B Heating Contractor s Perspective has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Selling at ServiceBox B Heating Contractor s Perspective also successfully adds more value to its products from the point of view of customers
• Selling at ServiceBox B Heating Contractor s Perspective also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Selling at ServiceBox B Heating Contractor s Perspective products because of its use of psychological pricing
• Selling at ServiceBox B Heating Contractor s Perspective is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Selling at ServiceBox B Heating Contractor s Perspective is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Selling at ServiceBox B Heating Contractor s Perspective to cover shipping and customs expenses
• Geographical pricing also allows Selling at ServiceBox B Heating Contractor s Perspective to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Selling at ServiceBox B Heating Contractor s Perspective is also known to use bundle pricing strategy popularly
• Selling at ServiceBox B Heating Contractor s Perspective also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Selling at ServiceBox B Heating Contractor s Perspective experiences higher return on the cost of gaining a new customer
• With bundle pricing, Selling at ServiceBox B Heating Contractor s Perspective is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Selling at ServiceBox B Heating Contractor s Perspective.

2.3. Placement

Selling at ServiceBox B Heating Contractor s Perspective places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Selling at ServiceBox B Heating Contractor s Perspective in all markets
• Company-operated stores give Selling at ServiceBox B Heating Contractor s Perspective higher control over operations as well as store layout and design
• Selling at ServiceBox B Heating Contractor s Perspective also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Selling at ServiceBox B Heating Contractor s Perspective in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Selling at ServiceBox B Heating Contractor s Perspective licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Selling at ServiceBox B Heating Contractor s Perspective in unstable markets
• Licensed stores have also given Selling at ServiceBox B Heating Contractor s Perspective high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Selling at ServiceBox B Heating Contractor s Perspective has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Selling at ServiceBox B Heating Contractor s Perspective by aligning it with local cultural values
• Licensed stores also help Selling at ServiceBox B Heating Contractor s Perspective in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Selling at ServiceBox B Heating Contractor s Perspective has developed a successfully operational website for online order placement and order tracking
• Selling at ServiceBox B Heating Contractor s Perspective also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Selling at ServiceBox B Heating Contractor s Perspective and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Selling at ServiceBox B Heating Contractor s Perspective also places its products in supermarkets and hypermarkets across the country
• A large number of Selling at ServiceBox B Heating Contractor s Perspective target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Selling at ServiceBox B Heating Contractor s Perspective

2.3.5. Partner agents

• In offshore locations, Selling at ServiceBox B Heating Contractor s Perspective also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Selling at ServiceBox B Heating Contractor s Perspective contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Selling at ServiceBox B Heating Contractor s Perspective also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Selling at ServiceBox B Heating Contractor s Perspective to interact with the consumers and influence them directly. Selling at ServiceBox B Heating Contractor s Perspective uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Selling at ServiceBox B Heating Contractor s Perspective has corporate profiles on all social media websites and portals
• Selling at ServiceBox B Heating Contractor s Perspective uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Selling at ServiceBox B Heating Contractor s Perspective to understand the customers, their needs and demands
• Selling at ServiceBox B Heating Contractor s Perspective uses this feedback and incorporates it in its broader marketing and organizational strategy
• Selling at ServiceBox B Heating Contractor s Perspective also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Selling at ServiceBox B Heating Contractor s Perspective has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Selling at ServiceBox B Heating Contractor s Perspective and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Selling at ServiceBox B Heating Contractor s Perspective on high valued purchases
• Frequent usage and purchase of products by Selling at ServiceBox B Heating Contractor s Perspective also has rewards against the loyalty card

2.4.3. Community Influencers

• Selling at ServiceBox B Heating Contractor s Perspective makes use of community influencers as its on-ground promotional efforts
• Selling at ServiceBox B Heating Contractor s Perspective identifies strong and confident individuals to be brand ambassadors in their communities
• Selling at ServiceBox B Heating Contractor s Perspective provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Selling at ServiceBox B Heating Contractor s Perspective also makes use of out of house hoardings
• Hoardings increase visibility for Selling at ServiceBox B Heating Contractor s Perspective and also work towards building stronger brand recall
• Selling at ServiceBox B Heating Contractor s Perspective also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Selling at ServiceBox B Heating Contractor s Perspective have progressed to include a slice of life elements and characteristics
• TV advertisements by Selling at ServiceBox B Heating Contractor s Perspective also highlight the functional benefits of the product

2.5. People

The marketing mix of Selling at ServiceBox B Heating Contractor s Perspective also places an essential focus on people development and people building. This is because Selling at ServiceBox B Heating Contractor s Perspective realizes the importance of employees in building strong customer relationships. Selling at ServiceBox B Heating Contractor s Perspective develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Selling at ServiceBox B Heating Contractor s Perspective makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Selling at ServiceBox B Heating Contractor s Perspective are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Selling at ServiceBox B Heating Contractor s Perspective also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Selling at ServiceBox B Heating Contractor s Perspective take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Selling at ServiceBox B Heating Contractor s Perspective, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Selling at ServiceBox B Heating Contractor s Perspective works on strengthening the organizational commitment in its employees
• Selling at ServiceBox B Heating Contractor s Perspective builds employee loyalty so that people can reflect their optimal best at work
• Selling at ServiceBox B Heating Contractor s Perspective also understands that satisfied employees will lead to happy and satisfied customers
• Selling at ServiceBox B Heating Contractor s Perspective regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Selling at ServiceBox B Heating Contractor s Perspective also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Selling at ServiceBox B Heating Contractor s Perspective employees are the face of the organization
• Selling at ServiceBox B Heating Contractor s Perspective are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Selling at ServiceBox B Heating Contractor s Perspective distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Selling at ServiceBox B Heating Contractor s Perspective remains one of the leading players in the industry also because of its focus on succession planning
• Selling at ServiceBox B Heating Contractor s Perspective conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Selling at ServiceBox B Heating Contractor s Perspective
• Strategic succession planning has allowed Selling at ServiceBox B Heating Contractor s Perspective to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Selling at ServiceBox B Heating Contractor s Perspective has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Selling at ServiceBox B Heating Contractor s Perspective are clearly defined and communicated to the employees
• Selling at ServiceBox B Heating Contractor s Perspective makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Selling at ServiceBox B Heating Contractor s Perspective

2.6.2. People Management

• Selling at ServiceBox B Heating Contractor s Perspective has also defined clear processes for people management through streamlining its human resource management department
• Selling at ServiceBox B Heating Contractor s Perspective has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Selling at ServiceBox B Heating Contractor s Perspective to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Selling at ServiceBox B Heating Contractor s Perspective also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Selling at ServiceBox B Heating Contractor s Perspective manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Selling at ServiceBox B Heating Contractor s Perspective for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Selling at ServiceBox B Heating Contractor s Perspective as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Selling at ServiceBox B Heating Contractor s Perspective include:

2.7.1. Store atmosphere

• The store design and management for Selling at ServiceBox B Heating Contractor s Perspective is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Selling at ServiceBox B Heating Contractor s Perspective at ease
• The store design is also important for Selling at ServiceBox B Heating Contractor s Perspective because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Selling at ServiceBox B Heating Contractor s Perspective to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Selling at ServiceBox B Heating Contractor s Perspective has unique packaging, which is different from other players in the industry
• Selling at ServiceBox B Heating Contractor s Perspective also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Selling at ServiceBox B Heating Contractor s Perspective
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Selling at ServiceBox B Heating Contractor s Perspective

2.7.3. Website design

• The website design is simple and easy to use
• Selling at ServiceBox B Heating Contractor s Perspective has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Selling at ServiceBox B Heating Contractor s Perspective also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings