Marketing Mix Of Servant Leadership Humane Orientation and Confucian Doctrine of Jen

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Servant Leadership Humane Orientation and Confucian Doctrine of Jen

Servant Leadership Humane Orientation and Confucian Doctrine of Jen makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Servant Leadership Humane Orientation and Confucian Doctrine of Jen is presented below:

2.1. Product

Product is one of the most important components of the Servant Leadership Humane Orientation and Confucian Doctrine of Jen Marketing mix. The distinctive characteristics of the product by Servant Leadership Humane Orientation and Confucian Doctrine of Jen are:

2.1.1. Quality

• Servant Leadership Humane Orientation and Confucian Doctrine of Jen maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Servant Leadership Humane Orientation and Confucian Doctrine of Jen with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Servant Leadership Humane Orientation and Confucian Doctrine of Jen are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Servant Leadership Humane Orientation and Confucian Doctrine of Jen has a broad portfolio of products
• The broad portfolio helps Servant Leadership Humane Orientation and Confucian Doctrine of Jen in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Servant Leadership Humane Orientation and Confucian Doctrine of Jen
• The broader product portfolio also adds more value for Servant Leadership Humane Orientation and Confucian Doctrine of Jen

2.1.4. Benefits of product consumption

• Servant Leadership Humane Orientation and Confucian Doctrine of Jen offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Servant Leadership Humane Orientation and Confucian Doctrine of Jen is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Servant Leadership Humane Orientation and Confucian Doctrine of Jen promise consumers an ego boost, confidence, and security
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Servant Leadership Humane Orientation and Confucian Doctrine of Jen are available in different sizes
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Servant Leadership Humane Orientation and Confucian Doctrine of Jen has also increased the trial rate
• Different SKUs have also helped Servant Leadership Humane Orientation and Confucian Doctrine of Jen improve its product accessibility

2.2. Price

Servant Leadership Humane Orientation and Confucian Doctrine of Jen marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Servant Leadership Humane Orientation and Confucian Doctrine of Jen uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Servant Leadership Humane Orientation and Confucian Doctrine of Jen encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Servant Leadership Humane Orientation and Confucian Doctrine of Jen products amongst consumers
• With premium prices, Servant Leadership Humane Orientation and Confucian Doctrine of Jen has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Servant Leadership Humane Orientation and Confucian Doctrine of Jen products
• Using elements of premium prices in other product ranges has also allowed Servant Leadership Humane Orientation and Confucian Doctrine of Jen to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Servant Leadership Humane Orientation and Confucian Doctrine of Jen has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Servant Leadership Humane Orientation and Confucian Doctrine of Jen also successfully adds more value to its products from the point of view of customers
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Servant Leadership Humane Orientation and Confucian Doctrine of Jen products because of its use of psychological pricing
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Servant Leadership Humane Orientation and Confucian Doctrine of Jen is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Servant Leadership Humane Orientation and Confucian Doctrine of Jen to cover shipping and customs expenses
• Geographical pricing also allows Servant Leadership Humane Orientation and Confucian Doctrine of Jen to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Servant Leadership Humane Orientation and Confucian Doctrine of Jen is also known to use bundle pricing strategy popularly
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen experiences higher return on the cost of gaining a new customer
• With bundle pricing, Servant Leadership Humane Orientation and Confucian Doctrine of Jen is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Servant Leadership Humane Orientation and Confucian Doctrine of Jen.

2.3. Placement

Servant Leadership Humane Orientation and Confucian Doctrine of Jen places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Servant Leadership Humane Orientation and Confucian Doctrine of Jen in all markets
• Company-operated stores give Servant Leadership Humane Orientation and Confucian Doctrine of Jen higher control over operations as well as store layout and design
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Servant Leadership Humane Orientation and Confucian Doctrine of Jen in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Servant Leadership Humane Orientation and Confucian Doctrine of Jen licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Servant Leadership Humane Orientation and Confucian Doctrine of Jen in unstable markets
• Licensed stores have also given Servant Leadership Humane Orientation and Confucian Doctrine of Jen high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Servant Leadership Humane Orientation and Confucian Doctrine of Jen has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Servant Leadership Humane Orientation and Confucian Doctrine of Jen by aligning it with local cultural values
• Licensed stores also help Servant Leadership Humane Orientation and Confucian Doctrine of Jen in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Servant Leadership Humane Orientation and Confucian Doctrine of Jen has developed a successfully operational website for online order placement and order tracking
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Servant Leadership Humane Orientation and Confucian Doctrine of Jen and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Servant Leadership Humane Orientation and Confucian Doctrine of Jen also places its products in supermarkets and hypermarkets across the country
• A large number of Servant Leadership Humane Orientation and Confucian Doctrine of Jen target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Servant Leadership Humane Orientation and Confucian Doctrine of Jen

2.3.5. Partner agents

• In offshore locations, Servant Leadership Humane Orientation and Confucian Doctrine of Jen also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Servant Leadership Humane Orientation and Confucian Doctrine of Jen also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Servant Leadership Humane Orientation and Confucian Doctrine of Jen to interact with the consumers and influence them directly. Servant Leadership Humane Orientation and Confucian Doctrine of Jen uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Servant Leadership Humane Orientation and Confucian Doctrine of Jen has corporate profiles on all social media websites and portals
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Servant Leadership Humane Orientation and Confucian Doctrine of Jen to understand the customers, their needs and demands
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen uses this feedback and incorporates it in its broader marketing and organizational strategy
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Servant Leadership Humane Orientation and Confucian Doctrine of Jen has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Servant Leadership Humane Orientation and Confucian Doctrine of Jen and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Servant Leadership Humane Orientation and Confucian Doctrine of Jen on high valued purchases
• Frequent usage and purchase of products by Servant Leadership Humane Orientation and Confucian Doctrine of Jen also has rewards against the loyalty card

2.4.3. Community Influencers

• Servant Leadership Humane Orientation and Confucian Doctrine of Jen makes use of community influencers as its on-ground promotional efforts
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen identifies strong and confident individuals to be brand ambassadors in their communities
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Servant Leadership Humane Orientation and Confucian Doctrine of Jen also makes use of out of house hoardings
• Hoardings increase visibility for Servant Leadership Humane Orientation and Confucian Doctrine of Jen and also work towards building stronger brand recall
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Servant Leadership Humane Orientation and Confucian Doctrine of Jen have progressed to include a slice of life elements and characteristics
• TV advertisements by Servant Leadership Humane Orientation and Confucian Doctrine of Jen also highlight the functional benefits of the product

2.5. People

The marketing mix of Servant Leadership Humane Orientation and Confucian Doctrine of Jen also places an essential focus on people development and people building. This is because Servant Leadership Humane Orientation and Confucian Doctrine of Jen realizes the importance of employees in building strong customer relationships. Servant Leadership Humane Orientation and Confucian Doctrine of Jen develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Servant Leadership Humane Orientation and Confucian Doctrine of Jen makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Servant Leadership Humane Orientation and Confucian Doctrine of Jen are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Servant Leadership Humane Orientation and Confucian Doctrine of Jen also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Servant Leadership Humane Orientation and Confucian Doctrine of Jen take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Servant Leadership Humane Orientation and Confucian Doctrine of Jen works on strengthening the organizational commitment in its employees
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen builds employee loyalty so that people can reflect their optimal best at work
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen also understands that satisfied employees will lead to happy and satisfied customers
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Servant Leadership Humane Orientation and Confucian Doctrine of Jen employees are the face of the organization
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Servant Leadership Humane Orientation and Confucian Doctrine of Jen distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Servant Leadership Humane Orientation and Confucian Doctrine of Jen remains one of the leading players in the industry also because of its focus on succession planning
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Servant Leadership Humane Orientation and Confucian Doctrine of Jen
• Strategic succession planning has allowed Servant Leadership Humane Orientation and Confucian Doctrine of Jen to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Servant Leadership Humane Orientation and Confucian Doctrine of Jen has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Servant Leadership Humane Orientation and Confucian Doctrine of Jen are clearly defined and communicated to the employees
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Servant Leadership Humane Orientation and Confucian Doctrine of Jen

2.6.2. People Management

• Servant Leadership Humane Orientation and Confucian Doctrine of Jen has also defined clear processes for people management through streamlining its human resource management department
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Servant Leadership Humane Orientation and Confucian Doctrine of Jen to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Servant Leadership Humane Orientation and Confucian Doctrine of Jen also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Servant Leadership Humane Orientation and Confucian Doctrine of Jen manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Servant Leadership Humane Orientation and Confucian Doctrine of Jen for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Servant Leadership Humane Orientation and Confucian Doctrine of Jen as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Servant Leadership Humane Orientation and Confucian Doctrine of Jen include:

2.7.1. Store atmosphere

• The store design and management for Servant Leadership Humane Orientation and Confucian Doctrine of Jen is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Servant Leadership Humane Orientation and Confucian Doctrine of Jen at ease
• The store design is also important for Servant Leadership Humane Orientation and Confucian Doctrine of Jen because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Servant Leadership Humane Orientation and Confucian Doctrine of Jen to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Servant Leadership Humane Orientation and Confucian Doctrine of Jen has unique packaging, which is different from other players in the industry
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Servant Leadership Humane Orientation and Confucian Doctrine of Jen
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Servant Leadership Humane Orientation and Confucian Doctrine of Jen

2.7.3. Website design

• The website design is simple and easy to use
• Servant Leadership Humane Orientation and Confucian Doctrine of Jen has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Servant Leadership Humane Orientation and Confucian Doctrine of Jen also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings