Marketing Mix Of Should the General Manager Be Fired

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Should the General Manager Be Fired

Should the General Manager Be Fired makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Should the General Manager Be Fired is presented below:

2.1. Product

Product is one of the most important components of the Should the General Manager Be Fired Marketing mix. The distinctive characteristics of the product by Should the General Manager Be Fired are:

2.1.1. Quality

• Should the General Manager Be Fired maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Should the General Manager Be Fired procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Should the General Manager Be Fired with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Should the General Manager Be Fired are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Should the General Manager Be Fired has a broad portfolio of products
• The broad portfolio helps Should the General Manager Be Fired in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Should the General Manager Be Fired
• The broader product portfolio also adds more value for Should the General Manager Be Fired

2.1.4. Benefits of product consumption

• Should the General Manager Be Fired offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Should the General Manager Be Fired is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Should the General Manager Be Fired promise consumers an ego boost, confidence, and security
• Should the General Manager Be Fired also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Should the General Manager Be Fired are available in different sizes
• Should the General Manager Be Fired has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Should the General Manager Be Fired has also increased the trial rate
• Different SKUs have also helped Should the General Manager Be Fired improve its product accessibility

2.2. Price

Should the General Manager Be Fired marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Should the General Manager Be Fired uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Should the General Manager Be Fired encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Should the General Manager Be Fired products amongst consumers
• With premium prices, Should the General Manager Be Fired has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Should the General Manager Be Fired products
• Using elements of premium prices in other product ranges has also allowed Should the General Manager Be Fired to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Should the General Manager Be Fired has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Should the General Manager Be Fired also successfully adds more value to its products from the point of view of customers
• Should the General Manager Be Fired also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Should the General Manager Be Fired products because of its use of psychological pricing
• Should the General Manager Be Fired is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Should the General Manager Be Fired is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Should the General Manager Be Fired to cover shipping and customs expenses
• Geographical pricing also allows Should the General Manager Be Fired to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Should the General Manager Be Fired is also known to use bundle pricing strategy popularly
• Should the General Manager Be Fired also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Should the General Manager Be Fired experiences higher return on the cost of gaining a new customer
• With bundle pricing, Should the General Manager Be Fired is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Should the General Manager Be Fired.

2.3. Placement

Should the General Manager Be Fired places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Should the General Manager Be Fired in all markets
• Company-operated stores give Should the General Manager Be Fired higher control over operations as well as store layout and design
• Should the General Manager Be Fired also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Should the General Manager Be Fired in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Should the General Manager Be Fired licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Should the General Manager Be Fired in unstable markets
• Licensed stores have also given Should the General Manager Be Fired high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Should the General Manager Be Fired has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Should the General Manager Be Fired by aligning it with local cultural values
• Licensed stores also help Should the General Manager Be Fired in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Should the General Manager Be Fired has developed a successfully operational website for online order placement and order tracking
• Should the General Manager Be Fired also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Should the General Manager Be Fired and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Should the General Manager Be Fired also places its products in supermarkets and hypermarkets across the country
• A large number of Should the General Manager Be Fired target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Should the General Manager Be Fired

2.3.5. Partner agents

• In offshore locations, Should the General Manager Be Fired also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Should the General Manager Be Fired contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Should the General Manager Be Fired also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Should the General Manager Be Fired to interact with the consumers and influence them directly. Should the General Manager Be Fired uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Should the General Manager Be Fired has corporate profiles on all social media websites and portals
• Should the General Manager Be Fired uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Should the General Manager Be Fired to understand the customers, their needs and demands
• Should the General Manager Be Fired uses this feedback and incorporates it in its broader marketing and organizational strategy
• Should the General Manager Be Fired also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Should the General Manager Be Fired has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Should the General Manager Be Fired and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Should the General Manager Be Fired on high valued purchases
• Frequent usage and purchase of products by Should the General Manager Be Fired also has rewards against the loyalty card

2.4.3. Community Influencers

• Should the General Manager Be Fired makes use of community influencers as its on-ground promotional efforts
• Should the General Manager Be Fired identifies strong and confident individuals to be brand ambassadors in their communities
• Should the General Manager Be Fired provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Should the General Manager Be Fired also makes use of out of house hoardings
• Hoardings increase visibility for Should the General Manager Be Fired and also work towards building stronger brand recall
• Should the General Manager Be Fired also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Should the General Manager Be Fired have progressed to include a slice of life elements and characteristics
• TV advertisements by Should the General Manager Be Fired also highlight the functional benefits of the product

2.5. People

The marketing mix of Should the General Manager Be Fired also places an essential focus on people development and people building. This is because Should the General Manager Be Fired realizes the importance of employees in building strong customer relationships. Should the General Manager Be Fired develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Should the General Manager Be Fired makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Should the General Manager Be Fired are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Should the General Manager Be Fired also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Should the General Manager Be Fired take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Should the General Manager Be Fired, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Should the General Manager Be Fired works on strengthening the organizational commitment in its employees
• Should the General Manager Be Fired builds employee loyalty so that people can reflect their optimal best at work
• Should the General Manager Be Fired also understands that satisfied employees will lead to happy and satisfied customers
• Should the General Manager Be Fired regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Should the General Manager Be Fired also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Should the General Manager Be Fired employees are the face of the organization
• Should the General Manager Be Fired are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Should the General Manager Be Fired distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Should the General Manager Be Fired remains one of the leading players in the industry also because of its focus on succession planning
• Should the General Manager Be Fired conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Should the General Manager Be Fired
• Strategic succession planning has allowed Should the General Manager Be Fired to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Should the General Manager Be Fired has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Should the General Manager Be Fired are clearly defined and communicated to the employees
• Should the General Manager Be Fired makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Should the General Manager Be Fired

2.6.2. People Management

• Should the General Manager Be Fired has also defined clear processes for people management through streamlining its human resource management department
• Should the General Manager Be Fired has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Should the General Manager Be Fired to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Should the General Manager Be Fired also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Should the General Manager Be Fired manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Should the General Manager Be Fired for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Should the General Manager Be Fired as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Should the General Manager Be Fired include:

2.7.1. Store atmosphere

• The store design and management for Should the General Manager Be Fired is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Should the General Manager Be Fired at ease
• The store design is also important for Should the General Manager Be Fired because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Should the General Manager Be Fired to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Should the General Manager Be Fired has unique packaging, which is different from other players in the industry
• Should the General Manager Be Fired also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Should the General Manager Be Fired
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Should the General Manager Be Fired

2.7.3. Website design

• The website design is simple and easy to use
• Should the General Manager Be Fired has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Should the General Manager Be Fired also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings