Marketing Mix Of Shun Sang HK Co Ltd Streamlining Logistical Flow

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Shun Sang HK Co Ltd Streamlining Logistical Flow

Shun Sang HK Co Ltd Streamlining Logistical Flow makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Shun Sang HK Co Ltd Streamlining Logistical Flow is presented below:

2.1. Product

Product is one of the most important components of the Shun Sang HK Co Ltd Streamlining Logistical Flow Marketing mix. The distinctive characteristics of the product by Shun Sang HK Co Ltd Streamlining Logistical Flow are:

2.1.1. Quality

• Shun Sang HK Co Ltd Streamlining Logistical Flow maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Shun Sang HK Co Ltd Streamlining Logistical Flow procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Shun Sang HK Co Ltd Streamlining Logistical Flow with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Shun Sang HK Co Ltd Streamlining Logistical Flow are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Shun Sang HK Co Ltd Streamlining Logistical Flow has a broad portfolio of products
• The broad portfolio helps Shun Sang HK Co Ltd Streamlining Logistical Flow in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Shun Sang HK Co Ltd Streamlining Logistical Flow
• The broader product portfolio also adds more value for Shun Sang HK Co Ltd Streamlining Logistical Flow

2.1.4. Benefits of product consumption

• Shun Sang HK Co Ltd Streamlining Logistical Flow offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Shun Sang HK Co Ltd Streamlining Logistical Flow is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Shun Sang HK Co Ltd Streamlining Logistical Flow promise consumers an ego boost, confidence, and security
• Shun Sang HK Co Ltd Streamlining Logistical Flow also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Shun Sang HK Co Ltd Streamlining Logistical Flow are available in different sizes
• Shun Sang HK Co Ltd Streamlining Logistical Flow has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Shun Sang HK Co Ltd Streamlining Logistical Flow has also increased the trial rate
• Different SKUs have also helped Shun Sang HK Co Ltd Streamlining Logistical Flow improve its product accessibility

2.2. Price

Shun Sang HK Co Ltd Streamlining Logistical Flow marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Shun Sang HK Co Ltd Streamlining Logistical Flow uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Shun Sang HK Co Ltd Streamlining Logistical Flow encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Shun Sang HK Co Ltd Streamlining Logistical Flow products amongst consumers
• With premium prices, Shun Sang HK Co Ltd Streamlining Logistical Flow has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Shun Sang HK Co Ltd Streamlining Logistical Flow products
• Using elements of premium prices in other product ranges has also allowed Shun Sang HK Co Ltd Streamlining Logistical Flow to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Shun Sang HK Co Ltd Streamlining Logistical Flow has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Shun Sang HK Co Ltd Streamlining Logistical Flow also successfully adds more value to its products from the point of view of customers
• Shun Sang HK Co Ltd Streamlining Logistical Flow also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Shun Sang HK Co Ltd Streamlining Logistical Flow products because of its use of psychological pricing
• Shun Sang HK Co Ltd Streamlining Logistical Flow is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Shun Sang HK Co Ltd Streamlining Logistical Flow is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Shun Sang HK Co Ltd Streamlining Logistical Flow to cover shipping and customs expenses
• Geographical pricing also allows Shun Sang HK Co Ltd Streamlining Logistical Flow to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Shun Sang HK Co Ltd Streamlining Logistical Flow is also known to use bundle pricing strategy popularly
• Shun Sang HK Co Ltd Streamlining Logistical Flow also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Shun Sang HK Co Ltd Streamlining Logistical Flow experiences higher return on the cost of gaining a new customer
• With bundle pricing, Shun Sang HK Co Ltd Streamlining Logistical Flow is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Shun Sang HK Co Ltd Streamlining Logistical Flow.

2.3. Placement

Shun Sang HK Co Ltd Streamlining Logistical Flow places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Shun Sang HK Co Ltd Streamlining Logistical Flow in all markets
• Company-operated stores give Shun Sang HK Co Ltd Streamlining Logistical Flow higher control over operations as well as store layout and design
• Shun Sang HK Co Ltd Streamlining Logistical Flow also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Shun Sang HK Co Ltd Streamlining Logistical Flow in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Shun Sang HK Co Ltd Streamlining Logistical Flow licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Shun Sang HK Co Ltd Streamlining Logistical Flow in unstable markets
• Licensed stores have also given Shun Sang HK Co Ltd Streamlining Logistical Flow high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Shun Sang HK Co Ltd Streamlining Logistical Flow has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Shun Sang HK Co Ltd Streamlining Logistical Flow by aligning it with local cultural values
• Licensed stores also help Shun Sang HK Co Ltd Streamlining Logistical Flow in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Shun Sang HK Co Ltd Streamlining Logistical Flow has developed a successfully operational website for online order placement and order tracking
• Shun Sang HK Co Ltd Streamlining Logistical Flow also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Shun Sang HK Co Ltd Streamlining Logistical Flow and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Shun Sang HK Co Ltd Streamlining Logistical Flow also places its products in supermarkets and hypermarkets across the country
• A large number of Shun Sang HK Co Ltd Streamlining Logistical Flow target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Shun Sang HK Co Ltd Streamlining Logistical Flow

2.3.5. Partner agents

• In offshore locations, Shun Sang HK Co Ltd Streamlining Logistical Flow also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Shun Sang HK Co Ltd Streamlining Logistical Flow contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Shun Sang HK Co Ltd Streamlining Logistical Flow also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Shun Sang HK Co Ltd Streamlining Logistical Flow to interact with the consumers and influence them directly. Shun Sang HK Co Ltd Streamlining Logistical Flow uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Shun Sang HK Co Ltd Streamlining Logistical Flow has corporate profiles on all social media websites and portals
• Shun Sang HK Co Ltd Streamlining Logistical Flow uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Shun Sang HK Co Ltd Streamlining Logistical Flow to understand the customers, their needs and demands
• Shun Sang HK Co Ltd Streamlining Logistical Flow uses this feedback and incorporates it in its broader marketing and organizational strategy
• Shun Sang HK Co Ltd Streamlining Logistical Flow also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Shun Sang HK Co Ltd Streamlining Logistical Flow has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Shun Sang HK Co Ltd Streamlining Logistical Flow and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Shun Sang HK Co Ltd Streamlining Logistical Flow on high valued purchases
• Frequent usage and purchase of products by Shun Sang HK Co Ltd Streamlining Logistical Flow also has rewards against the loyalty card

2.4.3. Community Influencers

• Shun Sang HK Co Ltd Streamlining Logistical Flow makes use of community influencers as its on-ground promotional efforts
• Shun Sang HK Co Ltd Streamlining Logistical Flow identifies strong and confident individuals to be brand ambassadors in their communities
• Shun Sang HK Co Ltd Streamlining Logistical Flow provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Shun Sang HK Co Ltd Streamlining Logistical Flow also makes use of out of house hoardings
• Hoardings increase visibility for Shun Sang HK Co Ltd Streamlining Logistical Flow and also work towards building stronger brand recall
• Shun Sang HK Co Ltd Streamlining Logistical Flow also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Shun Sang HK Co Ltd Streamlining Logistical Flow have progressed to include a slice of life elements and characteristics
• TV advertisements by Shun Sang HK Co Ltd Streamlining Logistical Flow also highlight the functional benefits of the product

2.5. People

The marketing mix of Shun Sang HK Co Ltd Streamlining Logistical Flow also places an essential focus on people development and people building. This is because Shun Sang HK Co Ltd Streamlining Logistical Flow realizes the importance of employees in building strong customer relationships. Shun Sang HK Co Ltd Streamlining Logistical Flow develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Shun Sang HK Co Ltd Streamlining Logistical Flow makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Shun Sang HK Co Ltd Streamlining Logistical Flow are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Shun Sang HK Co Ltd Streamlining Logistical Flow also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Shun Sang HK Co Ltd Streamlining Logistical Flow take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Shun Sang HK Co Ltd Streamlining Logistical Flow, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Shun Sang HK Co Ltd Streamlining Logistical Flow works on strengthening the organizational commitment in its employees
• Shun Sang HK Co Ltd Streamlining Logistical Flow builds employee loyalty so that people can reflect their optimal best at work
• Shun Sang HK Co Ltd Streamlining Logistical Flow also understands that satisfied employees will lead to happy and satisfied customers
• Shun Sang HK Co Ltd Streamlining Logistical Flow regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Shun Sang HK Co Ltd Streamlining Logistical Flow also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Shun Sang HK Co Ltd Streamlining Logistical Flow employees are the face of the organization
• Shun Sang HK Co Ltd Streamlining Logistical Flow are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Shun Sang HK Co Ltd Streamlining Logistical Flow distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Shun Sang HK Co Ltd Streamlining Logistical Flow remains one of the leading players in the industry also because of its focus on succession planning
• Shun Sang HK Co Ltd Streamlining Logistical Flow conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Shun Sang HK Co Ltd Streamlining Logistical Flow
• Strategic succession planning has allowed Shun Sang HK Co Ltd Streamlining Logistical Flow to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Shun Sang HK Co Ltd Streamlining Logistical Flow has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Shun Sang HK Co Ltd Streamlining Logistical Flow are clearly defined and communicated to the employees
• Shun Sang HK Co Ltd Streamlining Logistical Flow makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Shun Sang HK Co Ltd Streamlining Logistical Flow

2.6.2. People Management

• Shun Sang HK Co Ltd Streamlining Logistical Flow has also defined clear processes for people management through streamlining its human resource management department
• Shun Sang HK Co Ltd Streamlining Logistical Flow has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Shun Sang HK Co Ltd Streamlining Logistical Flow to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Shun Sang HK Co Ltd Streamlining Logistical Flow also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Shun Sang HK Co Ltd Streamlining Logistical Flow manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Shun Sang HK Co Ltd Streamlining Logistical Flow for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Shun Sang HK Co Ltd Streamlining Logistical Flow as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Shun Sang HK Co Ltd Streamlining Logistical Flow include:

2.7.1. Store atmosphere

• The store design and management for Shun Sang HK Co Ltd Streamlining Logistical Flow is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Shun Sang HK Co Ltd Streamlining Logistical Flow at ease
• The store design is also important for Shun Sang HK Co Ltd Streamlining Logistical Flow because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Shun Sang HK Co Ltd Streamlining Logistical Flow to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Shun Sang HK Co Ltd Streamlining Logistical Flow has unique packaging, which is different from other players in the industry
• Shun Sang HK Co Ltd Streamlining Logistical Flow also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Shun Sang HK Co Ltd Streamlining Logistical Flow
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Shun Sang HK Co Ltd Streamlining Logistical Flow

2.7.3. Website design

• The website design is simple and easy to use
• Shun Sang HK Co Ltd Streamlining Logistical Flow has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Shun Sang HK Co Ltd Streamlining Logistical Flow also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings