Marketing strategy of Student Plays Fantasy Hockey A

Posted by Zander Henry on Aug-22-2018

1. The vision of Student Plays Fantasy Hockey A

The vision of Student Plays Fantasy Hockey A is to be the leading quality service and product provider for customers. Being the best and the leading player means that Student Plays Fantasy Hockey A marketing strategy and operations focus on:

• Providing high quality of products and services
• Providing value to customers
• Concentrate on building customer experience

2. The mission of Student Plays Fantasy Hockey A

Student Plays Fantasy Hockey A marketing strategy is grounded in its mission. The mission for Student Plays Fantasy Hockey A is to be the favorite brand of the customers. This mission is essential for the marketing strategy of Student Plays Fantasy Hockey A as it focuses on all operations and marketing activities in the direction of:

• Consumer centrism
• Using research to understand and influence consumers

3. Brand Equity of Student Plays Fantasy Hockey A

Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of Student Plays Fantasy Hockey A. The knowledge of brand equity will help in shaping Student Plays Fantasy Hockey A marketing strategy effectively – thereby facilitating the growth of business for Student Plays Fantasy Hockey A.

3.1. Brand awareness

• Student Plays Fantasy Hockey A has high brand awareness because of international operations
• The company focuses on higher budget allocation in the country of origin
• Each market for Student Plays Fantasy Hockey A has modified marketing and strategic directives and plans

3.2. Brand association

• Student Plays Fantasy Hockey A is directly associated with the brand name and product category
• Student Plays Fantasy Hockey A has a broad product portfolio
• Student Plays Fantasy Hockey A is associated with promising and delivering quality and innovative products
• Student Plays Fantasy Hockey A is also associated with excellent customer service

3.3. Brand loyalty

• Student Plays Fantasy Hockey A has been successful at gaining high consumer loyalty because of unique and influential marketing strategy
• Student Plays Fantasy Hockey A has a global customer base
• Student Plays Fantasy Hockey A keeps adding value addition to the products and product portfolio to keep consumers engaged

3.4. Brand asset

• Student Plays Fantasy Hockey A has a substantial brand value
• Student Plays Fantasy Hockey A also enjoys the high financial worth
• Student Plays Fantasy Hockey A focuses on building a reliable and robust employee base

3.5. Brand element

• Student Plays Fantasy Hockey A uses the brand element as a means of competitive advantage
• Uses adaptability in product, services, and marketing to meet different cultural demands

4. Situational Analysis of Student Plays Fantasy Hockey A

The situational analysis will help in developing the marketing strategy of Student Plays Fantasy Hockey A by conducting a thorough market analysis. This market analysis will aid in understanding the compatibility between external opportunities and other factors, and internal strengths – to be used to maximize the marketing influence of Student Plays Fantasy Hockey A.

4.1. SWOT

4.1.1. Strengths

Student Plays Fantasy Hockey A marketing strategy can benefit from the following internal advantages:

• Strong brand image
• Global distribution network
• Investment in market research
• Innovation

4.1.2. Weakness

Student Plays Fantasy Hockey A faces challenges in marketing strategy because of the following weakness:

• Slow organizational processes
• High product prices

4.1.3. Opportunity

Student Plays Fantasy Hockey A has the following possibilities of business growth:

• Green lifestyles
• Regional expansion
• Diversification

4.1.4. Threats

Student Plays Fantasy Hockey A faces business threats because of the following factors:

• Increased competition
• Increased imitation

4.2. PESTEL

4.2.1. Political

• Student Plays Fantasy Hockey A operates I markets with political stability
• Student Plays Fantasy Hockey A has funding support from the government for small businesses

4.2.2. Economic

• Student Plays Fantasy Hockey A enjoys high sales because of higher GDP
• Lower interest rates make business expansion and loaning easier for Student Plays Fantasy Hockey A
• Low inflation strengthens the financial position of Student Plays Fantasy Hockey A

4.2.3. Social

• Higher education and awareness increases sales of Student Plays Fantasy Hockey A predict
• Student Plays Fantasy Hockey A focuses on understanding consumers and fulfilling their demands through its offerings

4.2.4. Environmental

• Student Plays Fantasy Hockey A has an active CSR program
• Student Plays Fantasy Hockey A ensures environmental safety in all its operations

4.2.5. Legal

• Student Plays Fantasy Hockey A is aware of local and global laws of business and human resource management
• Student Plays Fantasy Hockey A abides by all statutes – especially labour law, discrimination law, and employee safety laws

4.3. Porter’s Five Forces

4.3.1. Threat of substitutes

• High risk of replacements
• Substitutes offer similar products at low prices

4.3.2. The threat of new entrants

• New entrants need high financial investment
• New entrants need updated technology for keeping par with industry progress

4.3.3. Bargaining power of buyers

• Sales made to end consumer directly
• Stocking of products at retailers, as well as own-controlled retail outlets

4.3.4. Bargaining power of suppliers

• Multiple suppliers of raw materials
• Suppliers are chosen after careful inspection, and through contracts

4.3.5. Industry rivalry

• High industry rivalry
• Players offer similar products
• Players compete through marketing to influence consumers

5. Marketing Objectives for Student Plays Fantasy Hockey A: The Marketing Strategy of Student Plays Fantasy Hockey A

Student Plays Fantasy Hockey A marketing strategy has the following objectives for the current financial year:

5.1. Increased market penetration

• Increase top of mind recall for Student Plays Fantasy Hockey A brand and products by 30%
• Increase sales for Student Plays Fantasy Hockey A by 40% by the third quarter of the financial year
• Achieve a trial rate for new products of 10% during the first quarter of the launch
• Increase consumption rate of existing products by 45% during the current financial year

5.2. Enhanced brand recognition

• Increase top of mind recall by 65% during the current fiscal year
• Increase brand recognition by 80% during the first two quarters of the current financial year

5.3. Increased use of digital marketing

• Acquire 25,000 new online customers during the financial year
• Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year
• Acquire 65,000 likes on the official Facebook page of Student Plays Fantasy Hockey A during the first quarter of the financial year

5.4. Retail Growth

• Contract with five more leading supermarkets in the first quarter of the year to stock product at eye level shelving
• Contract with two leading online retail sites – eBay and Amazon – to stock our products, and increase accessibility for consumers globally by the second quarter of the financial year

6. Segmentation of Student Plays Fantasy Hockey A

Student Plays Fantasy Hockey A marketing strategy uses different means of segmentation to reach an increase in market penetration.

6.1. Demographic segmentation

6.1.1. Age

Student Plays Fantasy Hockey A has consumers of age groups

• 20-45 years
• 45-60 years

6.1.2. Gender

• Student Plays Fantasy Hockey A has a broad product portfolio for both males and females

6.1.3. Life-cycle stage

Consumers for Student Plays Fantasy Hockey A, according to the marketing strategy, are in the following various life cycle stages:

• Single students
• Single graduates
• Single people living at home/not living at home
• Young couples without children
• Married couples with one to four children – all at home
• Married couples with one or two children in college
• Old married couples with an empty nest

6.1.4. Occupation

The marketing strategy devises the following occupations for Student Plays Fantasy Hockey A consumers:

• Professionals
• Students
• House makers

6.2. Psychographic segmentation

6.2.1. Social class

• Student Plays Fantasy Hockey A focuses on segments of middle-upper and upper social classes

6.2.2. Lifestyle

Student Plays Fantasy Hockey A consumer segments have the following lifestyle characteristics:

• They aspire towards a better and higher living standard
• They want to be successful – professionally and socially
• They are not hesitant to try new things, products and services in life
• They are confident in their behaviour and attitude
• They are mainstreamers in their fields

6.3. Geographic segmentation

6.3.1. Region

• Student Plays Fantasy Hockey A has operations spread across the western developed countries such as America, the united kingdom, and the Netherlands
• It also has operations in emerging markets such as Brazil, India, and China

6.3.2. Density

• The focus of Student Plays Fantasy Hockey A remains on the urban part of the population

6.4. Behavioural segmentation

6.4.1. Personality

The marketing strategy defines personality characteristics for the consumers of the brand of Student Plays Fantasy Hockey A, such as:

• Determined
• Confident
• Ambitious
• Hardworking

6.4.2. Usage frequency

• The consumer segments for Student Plays Fantasy Hockey A are regular and frequent users of the product

6.4.3. Benefits sought

• Consumers seek functional benefits
• The focus, however, is more on the emotional benefits reaped from the consumption of the brand

6.4.4. Degree of loyalty

• Consumers are very loyal
• Have an emotional attachment with the brand

7. Targeting of Student Plays Fantasy Hockey A Positioning of Student Plays Fantasy Hockey A

The marketing strategy of Student Plays Fantasy Hockey A targets consumer groups based on segmentation as follows:

7.1. Target market

• The target market for Student Plays Fantasy Hockey A is from middle to upper class
• The target market is ambitious and desires to purchase high-end consumer products
• This target market also seeks affordability
• To meet target market expectations, the Student Plays Fantasy Hockey A focuses on quality control

7.2. Mass marketing

• The marketing strategy of Student Plays Fantasy Hockey A focuses on mass marketing
• This also requires unique marketing designs and product promotion programs
• Student Plays Fantasy Hockey A makes use of one strategy to influence all segments

7.3. Undifferentiated marketing strategy

• Student Plays Fantasy Hockey A does not differentiate between market segments
• It uses a single marketing strategy to target all segments and consumer groups
• Based on this, Student Plays Fantasy Hockey A also created the marketing mix under the marketing strategy as a singular one for the whole market – regardless of the segmentation divides.

7.4. Focus on quality

• Student Plays Fantasy Hockey A has created, developed, and maintained a brand that satisfies all consumers under the undifferentiated marketing strategy and mass marketing
• No compromise on quality has been made in the broad product portfolio
• To ensure the influence of a single marketing strategy, the Student Plays Fantasy Hockey A has also adopted a consumer-centric approach in its overall marketing strategy and operations as well
• This was used for targeting strategy as well as for maintaining growth

8. Company Competitive Advantage in the marketing strategy of Student Plays Fantasy Hockey A

The marketing strategy of Student Plays Fantasy Hockey A stands out from the clutter and competition. Student Plays Fantasy Hockey A has also achieved a sustainable competitive advantage in its marketing strategy. This is because of the following factors that Student Plays Fantasy Hockey A has utilized:

8.1. Cost-effectiveness

• Student Plays Fantasy Hockey A focuses on reaching consumers effectively rather than grandeur
• Student Plays Fantasy Hockey A focuses on developing an integrated marketing approach
• The use of digital marketing efficiently and expertly has helped the company reach a wider audience at a lower cost
• Student Plays Fantasy Hockey A has in-house copywriters for marketing campaigns which also helps in controlling costs
• Student Plays Fantasy Hockey A also focuses efforts on ground activities – which are less expensive than commercial marketing tactics

8.2. Innovation

• Student Plays Fantasy Hockey A has stayed updated with latest developments in marketing research and marketing knowledge
• Student Plays Fantasy Hockey A makes use of new and innovative tactics to reach its target consumers
• Student Plays Fantasy Hockey A also employs top of the field marketers to facilitate its marketing strategy and promotional campaigns
• Each marketing campaign launched by Student Plays Fantasy Hockey A is effective catchier and more influential than the previous one

8.3. Strong market research and consumer understanding grounded

• Student Plays Fantasy Hockey A marketing strategy is strongly grounded in consumer and market research
• Student Plays Fantasy Hockey A makes informed marketing campaigns and goals based on consumers’ behavioural feedback
• Student Plays Fantasy Hockey A also incorporates consumer feedback in its marketing strategy
• Student Plays Fantasy Hockey A marketing strategy is based on market trends, and consumer needs and wants

8.4. Making effective use of emotional appeals

• Consumers’ emotional needs strongly influence all marketing objectives and marketing goals set by Student Plays Fantasy Hockey A
• In addition to fulfilling functional needs, Student Plays Fantasy Hockey A also tries to fulfil the emotional and psychological needs of the consumer
• Student Plays Fantasy Hockey A tries to build a strong emotional bond with the consumer, which also results in high consumer loyalty

9. Distribution Strategy of Student Plays Fantasy Hockey A

Student Plays Fantasy Hockey A marketing strategy highlights the use of the following distribution strategy to maximize reach and accessibility for consumers.

9.1. Intensive distribution strategy

• Student Plays Fantasy Hockey A makes use of intensive distribution strategy because it is mass marketing
• Student Plays Fantasy Hockey A’s marketing strategy is based on undifferentiated segments, and thus an intensive distribution strategy allows high penetration and reaches in the overall market
• With the use of the intensive distribution, Student Plays Fantasy Hockey A tries to maximise its coverage of the markets where it's present
• For achieving the intensive strategy, the company uses hardcore 360-degree integrated marketing strategy and campaign to reach all consumers, across all segments in the market.

9.2. Direct distribution strategy

• Student Plays Fantasy Hockey A uses direct distribution country of origin as well as in locations where it has subsidiary operations
• The Student Plays Fantasy Hockey A also makes use of modern retailing channels
• Also, Student Plays Fantasy Hockey A makes use of e-commerce and makes a sale through online retailers, as well as through the company website
• Direct distributions have allowed Student Plays Fantasy Hockey A to increase market penetration and accessibility for consumers

9.3. Indirect distribution strategy

• This strategy is largely used for offshore operations where the Student Plays Fantasy Hockey A does not have a subsidiary
• In these offshore locations, Student Plays Fantasy Hockey A largely works through the export model
• This makes use of several intermediaries in between, before the product by Student Plays Fantasy Hockey A reaches the target consumers
• Intermediaries for Student Plays Fantasy Hockey A include not only the end retail outlets, but also sales agents, retail agents, and distribution agents in offshore locations

9.4. Selective distribution strategy

• For some products of its portfolio which are premium in nature, Student Plays Fantasy Hockey A makes use of selective distribution channel
• Student Plays Fantasy Hockey A has maintained a few outlets in the country of origin, and in selected offshore markets for these products
• These placements and locations are chosen based on the niche market that Student Plays Fantasy Hockey A has for its premium products
• These locations, placements, and marketing strategy helps make the company’s product selectively, but readily accessible for its niche target audience

10. Competition Analysis in the marketing strategy of Student Plays Fantasy Hockey A

The industry in which Student Plays Fantasy Hockey A operates is very responsive to market and consumer trends. Student Plays Fantasy Hockey A, therefore, needs to be vigilant in its market strategy towards competition – to make sure that it maintains its competitive advantage.

10.1. Strategic Group Analysis

• Student Plays Fantasy Hockey A competes with direct and close competition based on quality and price
• Consumers choose between different companies from the industry based on their functional offering
• Consumers have progressively evolved to strengthen loyalty and form an emotional bond with products that they consume
• Student Plays Fantasy Hockey A also competes, thereby, with close competition for building stronger brand image, increasing consume loyalty, and for forming strong emotional ties with the consumer

10.2. Industry rivalry

• Student Plays Fantasy Hockey A experiences high industry rivalry
• The barriers to entry for the industry are low, and new entrants gain easy access in the industry
• The number of local as well as global players is increasing

11. Marketing mix of Student Plays Fantasy Hockey A

The marketing mix for Student Plays Fantasy Hockey A as per the marketing strategy is the following:

11.1. Product

• Student Plays Fantasy Hockey A has a broad product portfolio
• Student Plays Fantasy Hockey A provides mass marketed products for all segments across the market undifferentiated
• Student Plays Fantasy Hockey A also provides some selected, premium products to niche customer groups
• All products in the portfolio consistently maintain high quality
• All products are tailored to meet consumer specifications, demands and needs across different regional markets
• The Student Plays Fantasy Hockey A maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged

11.2. Place

• Student Plays Fantasy Hockey A wants to have a close, emotional and personal relationship with its consumers
• The company maintains high control in its distribution strategies – especially through direct distribution strategy
• The company has a presence in leading supermarkets
• The Student Plays Fantasy Hockey A also has company-operated stores in malls, and otherwise to make products accessible to consumers easily
• Student Plays Fantasy Hockey A also makes use of e-commerce to increase penetration and sales

11.3. Price

• The Student Plays Fantasy Hockey A prices its products so that its target consumers can afford it easily
• Student Plays Fantasy Hockey A uses relative pricing strategy for its products
• The price of Student Plays Fantasy Hockey A’s products include not only the high quality raw materials and value additions but also the enhanced customer experience they deliver
• The company’s pricing strategy allows it to enjoy stable revenue and profit growth

11.4. Promotion

• The Student Plays Fantasy Hockey A has a high budget allocated towards marketing activities
• The Student Plays Fantasy Hockey A invests substantially in digital marketing activities to reap high and effective results
• Use of digital marketing has also allowed Student Plays Fantasy Hockey A marketing strategy to cap costs and expenses
• Student Plays Fantasy Hockey A also takes part in direct consumer engagement through on-ground activities where the company initiates trials
• Student Plays Fantasy Hockey A also invests in traditional media channels to reach maximum consumers in the market

11.5. People

• Student Plays Fantasy Hockey A has a large workforce across different companies
• This workforce is continually trained to become experts in their respective fields of operations
• Student Plays Fantasy Hockey A hires without discrimination
• Student Plays Fantasy Hockey A ensures that its employees remain motivated through building an inspirational and creative organizational culture
• Student Plays Fantasy Hockey A focuses on also building and maintaining organizational commitment and loyalty in its employees

11.6. Process

• All activities at Student Plays Fantasy Hockey A - from raw material procurement to the final sale to the end consumer - undergo systematic processes
• The processes at Student Plays Fantasy Hockey A are well defined, and well communicated to all employees
• All employees are trained to follow the processes internally to ensure consistently high quality as well as timely production and deliveries
• The systematic processes also ensure a smooth running of operations at the Student Plays Fantasy Hockey A

11.7. Physical evidence

• The physical evidence for Student Plays Fantasy Hockey A includes the company logo, company store designs, and the product packaging
• Satisfied and excited customers in the retail spaces of Student Plays Fantasy Hockey A, as well as during product consumption create a bubbling and an inviting atmosphere
• The e-commerce website for retail by Student Plays Fantasy Hockey A is also designed with a friendly customer interface to allow maximum interaction with the brand
• The store designs created by Student Plays Fantasy Hockey A for its retail space allow consumers maximum interaction with the products directly.

12. Promotional tactics for the marketing strategy of Student Plays Fantasy Hockey A

12.1. Digital marketing

• The company uses social media for reaching consumers effectively
• The Student Plays Fantasy Hockey A interacts with the consumers directly, and engages with them, answers their queries and takes their feedback
• The company also shares information and build relationships with consumers through digital marketing
• Student Plays Fantasy Hockey A also makes use of blogging, emails, and content creations as a means of digital marketing

12.2. Conventional marketing

• The company uses a 360-degree approach in its marketing strategy
• This means that the company makes use of traditional marketing channels as well – such as TV, magazine adverts, and out of house placements

12.3. Influencers

• For direct, on-ground engagement, the company uses influencers
• Influencers interact with consumers directly, or through their channels of communication as a means of content creation and endorsing the Student Plays Fantasy Hockey A brand

13. Monitoring and evaluation of the marketing strategy of Student Plays Fantasy Hockey A

13.1. Changes in sales

• Student Plays Fantasy Hockey A regularly tracks its sales to identify the effectiveness of its marketing strategy
• Increase in sales reflect the success of marketing strategy of Student Plays Fantasy Hockey A
• Sometimes, Student Plays Fantasy Hockey A experiences increase ins ae after some time of the launch of the marketing promotions

13.2. Surveys and focus groups

• Student Plays Fantasy Hockey A frequently conducts focus groups and surveys to identify its brand worth
• These methods also help the company identify brand value, brand recall, and brand recognition
• Focus groups allow Student Plays Fantasy Hockey A to gather feedback on its marketing strategy and helps it understand consumers better

13.3. ROI

• Effectiveness of marketing strategy of Student Plays Fantasy Hockey A can also be seen through the revenue and profit growth
• Return on investment allows Student Plays Fantasy Hockey A to effective gauge the effect and influence of the marketing strategy, and measure its success

13.4. Attainment of marketing objectives

• All marketing objectives set by Student Plays Fantasy Hockey A are SMART
• The quantitative set against each of the marketing objective can facilitate attainment evaluation for the overall marketing strategy
• Successful and timely attainment of these marketing objectives highlight the success of the marketing strategy of Student Plays Fantasy Hockey A