Marketing Mix Of Survey Research Question Wording and Design

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Survey Research Question Wording and Design

Survey Research Question Wording and Design makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Survey Research Question Wording and Design is presented below:

2.1. Product

Product is one of the most important components of the Survey Research Question Wording and Design Marketing mix. The distinctive characteristics of the product by Survey Research Question Wording and Design are:

2.1.1. Quality

• Survey Research Question Wording and Design maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Survey Research Question Wording and Design procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Survey Research Question Wording and Design with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Survey Research Question Wording and Design are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Survey Research Question Wording and Design has a broad portfolio of products
• The broad portfolio helps Survey Research Question Wording and Design in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Survey Research Question Wording and Design
• The broader product portfolio also adds more value for Survey Research Question Wording and Design

2.1.4. Benefits of product consumption

• Survey Research Question Wording and Design offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Survey Research Question Wording and Design is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Survey Research Question Wording and Design promise consumers an ego boost, confidence, and security
• Survey Research Question Wording and Design also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Survey Research Question Wording and Design are available in different sizes
• Survey Research Question Wording and Design has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Survey Research Question Wording and Design has also increased the trial rate
• Different SKUs have also helped Survey Research Question Wording and Design improve its product accessibility

2.2. Price

Survey Research Question Wording and Design marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Survey Research Question Wording and Design uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Survey Research Question Wording and Design encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Survey Research Question Wording and Design products amongst consumers
• With premium prices, Survey Research Question Wording and Design has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Survey Research Question Wording and Design products
• Using elements of premium prices in other product ranges has also allowed Survey Research Question Wording and Design to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Survey Research Question Wording and Design has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Survey Research Question Wording and Design also successfully adds more value to its products from the point of view of customers
• Survey Research Question Wording and Design also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Survey Research Question Wording and Design products because of its use of psychological pricing
• Survey Research Question Wording and Design is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Survey Research Question Wording and Design is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Survey Research Question Wording and Design to cover shipping and customs expenses
• Geographical pricing also allows Survey Research Question Wording and Design to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Survey Research Question Wording and Design is also known to use bundle pricing strategy popularly
• Survey Research Question Wording and Design also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Survey Research Question Wording and Design experiences higher return on the cost of gaining a new customer
• With bundle pricing, Survey Research Question Wording and Design is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Survey Research Question Wording and Design.

2.3. Placement

Survey Research Question Wording and Design places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Survey Research Question Wording and Design in all markets
• Company-operated stores give Survey Research Question Wording and Design higher control over operations as well as store layout and design
• Survey Research Question Wording and Design also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Survey Research Question Wording and Design in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Survey Research Question Wording and Design licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Survey Research Question Wording and Design in unstable markets
• Licensed stores have also given Survey Research Question Wording and Design high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Survey Research Question Wording and Design has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Survey Research Question Wording and Design by aligning it with local cultural values
• Licensed stores also help Survey Research Question Wording and Design in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Survey Research Question Wording and Design has developed a successfully operational website for online order placement and order tracking
• Survey Research Question Wording and Design also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Survey Research Question Wording and Design and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Survey Research Question Wording and Design also places its products in supermarkets and hypermarkets across the country
• A large number of Survey Research Question Wording and Design target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Survey Research Question Wording and Design

2.3.5. Partner agents

• In offshore locations, Survey Research Question Wording and Design also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Survey Research Question Wording and Design contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Survey Research Question Wording and Design also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Survey Research Question Wording and Design to interact with the consumers and influence them directly. Survey Research Question Wording and Design uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Survey Research Question Wording and Design has corporate profiles on all social media websites and portals
• Survey Research Question Wording and Design uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Survey Research Question Wording and Design to understand the customers, their needs and demands
• Survey Research Question Wording and Design uses this feedback and incorporates it in its broader marketing and organizational strategy
• Survey Research Question Wording and Design also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Survey Research Question Wording and Design has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Survey Research Question Wording and Design and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Survey Research Question Wording and Design on high valued purchases
• Frequent usage and purchase of products by Survey Research Question Wording and Design also has rewards against the loyalty card

2.4.3. Community Influencers

• Survey Research Question Wording and Design makes use of community influencers as its on-ground promotional efforts
• Survey Research Question Wording and Design identifies strong and confident individuals to be brand ambassadors in their communities
• Survey Research Question Wording and Design provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Survey Research Question Wording and Design also makes use of out of house hoardings
• Hoardings increase visibility for Survey Research Question Wording and Design and also work towards building stronger brand recall
• Survey Research Question Wording and Design also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Survey Research Question Wording and Design have progressed to include a slice of life elements and characteristics
• TV advertisements by Survey Research Question Wording and Design also highlight the functional benefits of the product

2.5. People

The marketing mix of Survey Research Question Wording and Design also places an essential focus on people development and people building. This is because Survey Research Question Wording and Design realizes the importance of employees in building strong customer relationships. Survey Research Question Wording and Design develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Survey Research Question Wording and Design makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Survey Research Question Wording and Design are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Survey Research Question Wording and Design also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Survey Research Question Wording and Design take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Survey Research Question Wording and Design, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Survey Research Question Wording and Design works on strengthening the organizational commitment in its employees
• Survey Research Question Wording and Design builds employee loyalty so that people can reflect their optimal best at work
• Survey Research Question Wording and Design also understands that satisfied employees will lead to happy and satisfied customers
• Survey Research Question Wording and Design regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Survey Research Question Wording and Design also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Survey Research Question Wording and Design employees are the face of the organization
• Survey Research Question Wording and Design are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Survey Research Question Wording and Design distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Survey Research Question Wording and Design remains one of the leading players in the industry also because of its focus on succession planning
• Survey Research Question Wording and Design conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Survey Research Question Wording and Design
• Strategic succession planning has allowed Survey Research Question Wording and Design to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Survey Research Question Wording and Design has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Survey Research Question Wording and Design are clearly defined and communicated to the employees
• Survey Research Question Wording and Design makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Survey Research Question Wording and Design

2.6.2. People Management

• Survey Research Question Wording and Design has also defined clear processes for people management through streamlining its human resource management department
• Survey Research Question Wording and Design has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Survey Research Question Wording and Design to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Survey Research Question Wording and Design also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Survey Research Question Wording and Design manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Survey Research Question Wording and Design for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Survey Research Question Wording and Design as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Survey Research Question Wording and Design include:

2.7.1. Store atmosphere

• The store design and management for Survey Research Question Wording and Design is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Survey Research Question Wording and Design at ease
• The store design is also important for Survey Research Question Wording and Design because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Survey Research Question Wording and Design to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Survey Research Question Wording and Design has unique packaging, which is different from other players in the industry
• Survey Research Question Wording and Design also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Survey Research Question Wording and Design
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Survey Research Question Wording and Design

2.7.3. Website design

• The website design is simple and easy to use
• Survey Research Question Wording and Design has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Survey Research Question Wording and Design also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings