Marketing Mix Of TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

  • The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
  • Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

  • The marketing mix helps a company choose and decide on a suitable marketing strategy
  • The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
  • The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST

TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST is presented below:

2.1. Product

Product is one of the most important components of the TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST Marketing mix. The distinctive characteristics of the product by TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST are:

2.1.1. Quality

  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST maintains the high quality of products
  • High product quality is maintained by adding value during different stages of the value chain
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST procures raw materials from reliable and trusted suppliers only
  • These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
  • High quality promise and delivery also provides TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST with a distinctive competitive advantage

2.1.2. Ease of use

  • The products manufactured and sold by TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST are relatively easy to use
  • All products come with a user manual, which is easy to understand and which provides simple instructions for product use
  • The consumers can also call the 24/7 helpline to understand details about product usage
  • Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST has a broad portfolio of products
  • The broad portfolio helps TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST in reaching different target groups in the market
  • Also, the broad portfolio allows financial strength to TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST
  • The broader product portfolio also adds more value for TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST

2.1.4. Benefits of product consumption

  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST offers functional benefits to consumers of the product use
  • These functional benefits are promised and delivered – however, they are also delivered by other similar products
  • The distinguishing aspect of TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST is its delivery of emotional benefits to the consumer
  • Products manufactured and sold by TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST promise consumers an ego boost, confidence, and security
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST also promises fulfilment of psychological needs on product consumption
  • These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

  • The products by TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST are available in different sizes
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST has made use of different SKUs to increase market penetration
  • Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
  • Through the production of different SKUs, TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST has also increased the trial rate
  • Different SKUs have also helped TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST improve its product accessibility

2.2. Price

TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

  • By using premium pricing for some of its product ranges, TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST encourages favorable brand and product perceptions in target consumer groups
  • Premium pricing for products also encourages a favorable quality perception of TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST products amongst consumers
  • With premium prices, TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
  • Premium prices add a touch of privilege and high value in TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST products
  • Using elements of premium prices in other product ranges has also allowed TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

  • Since TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
  • With the use of psychological pricing, TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST also successfully adds more value to its products from the point of view of customers
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST also gains higher sales with psychological pricing
  • Consumer purchase a higher amount of TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST products because of its use of psychological pricing
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST is able to penetrate different regional markets optimally with the use of geographical pricing
  • For offshore locations, geographical pricing also allows TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST to cover shipping and customs expenses
  • Geographical pricing also allows TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

  • For some product ranges, TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST is also known to use bundle pricing strategy popularly
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST also uses bundle pricing during sales
  • Bundle pricing increases the trial rate for consumers
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST experiences higher return on the cost of gaining a new customer
  • With bundle pricing, TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST is also able to control costs and prices by lowering marketing and distribution expenses
  • The use of bundle pricing also adds value to the umbrella brand name of TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST.

2.3. Placement

TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

  • The company maintains stores operated by the management of TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST in all markets
  • Company-operated stores give TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST higher control over operations as well as store layout and design
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
  • The company operated stores also give leverage to TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST licensed stores also allow consumers to enjoy the various product offerings by the company
  • Licensed stores also decrease the risk of financial and physical investment for TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST in unstable markets
  • Licensed stores have also given TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST high business growth, and a boost for rapid market expansion and penetration
  • Through licensed stores, TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST has also learned about local consumers and cultures
  • Licensed stores and shops encourage sales of products by TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST by aligning it with local cultural values
  • Licensed stores also help TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST has developed a successfully operational website for online order placement and order tracking
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
  • The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
  • Online retailing, and using the internet to make sales has boosted the sales for TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST also places its products in supermarkets and hypermarkets across the country
  • A large number of TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST target groups shop from supermarkets and hypermarkets
  • Placement in supermarkets and hypermarkets also improve cost efficiency for TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST

2.3.5. Partner agents

  • In offshore locations, TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST also makes use of partner agents for its products’ placement
  • These partner agents are assessed and evaluated on strategic compatibility and reliance
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST also places high importance on the promotional tactics and strategies used. The promotional strategies allow the TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST to interact with the consumers and influence them directly. TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST has corporate profiles on all social media websites and portals
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST uses its social media presence to directly, engage with consumers
  • This direct engagement and interaction allows TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST to understand the customers, their needs and demands
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST uses this feedback and incorporates it in its broader marketing and organizational strategy
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST has a loyalty card program for its customers
  • The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
  • Each purchase is entered into the loyalty card by TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST and is valued for points against the products’ monetary value
  • The loyalty card can be purchased or is given complementary by TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST on high valued purchases
  • Frequent usage and purchase of products by TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST also has rewards against the loyalty card

2.4.3. Community Influencers

  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST makes use of community influencers as its on-ground promotional efforts
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST identifies strong and confident individuals to be brand ambassadors in their communities
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

  • The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
  • Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
  • In high-density locations, TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST also makes use of out of house hoardings
  • Hoardings increase visibility for TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST and also work towards building stronger brand recall
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST also produces TV advertisements
  • All TV advertisements have an emotional appeal to them
  • TV advertisements by TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST have progressed to include a slice of life elements and characteristics
  • TV advertisements by TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST also highlight the functional benefits of the product

2.5. People

The marketing mix of TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST also places an essential focus on people development and people building. This is because TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST realizes the importance of employees in building strong customer relationships. TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST develops its employee and people by focusing on the following aspects:

2.5.1. Training

  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST makes sure that all employees undergo regular training sessions for skill development and enhancement
  • Trainings at TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST are not the only field related, but also focus on essential management and organizational skills
  • Training sessions and activities at TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST also identify with the employee's own needs of progression, development and growth
  • All training sessions and activities designed and carried out by TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST take into consideration business goals and objectives, as well as employee's personal goals and aspirations
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST, therefore, tries to develop the employee as an organizational member, as well as an individual
  • All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST works on strengthening the organizational commitment in its employees
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST builds employee loyalty so that people can reflect their optimal best at work
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST also understands that satisfied employees will lead to happy and satisfied customers
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST employees are the face of the organization
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST are motivated through the exciting and creative organizational culture
  • Employees are also motivated through different reward programs and bonuses that TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST distributes
  • Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST remains one of the leading players in the industry also because of its focus on succession planning
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST conducts succession planning for all managerial levels
  • Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST
  • Strategic succession planning has allowed TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

  • All operations at TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST are clearly defined and communicated to the employees
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST makes sure that employees are well trained, and knowledgeable of all processes relates to operations
  • All stages of operational processes focus on maintaining a high quality level and standard of the products
  • Systematic process re in place for all operation – from procurement to the final sale of the products
  • All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
  • The use of online portals for operational processes also builds a strong backup for managerial purposes at TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST

2.6.2. People Management

  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST has also defined clear processes for people management through streamlining its human resource management department
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
  • All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
  • Progressive people management systems and processes have allowed TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST also has defined policies and processes for managing and maintaining quality
  • All products undergo triple quality checks to ensure that customers receive the best product
  • In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
  • The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST manages store management through stringent and closely monitored policies and processes
  • These processes relate to not only the floor and space design but also to the performance of the employees at the store
  • The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
  • The company also has a systematic process for customers who interact with the products and feel them before making the purchase
  • The final sale at the store is also clearly defined – for the employees and the customers both
  • Processes and policies are important for TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST include:

2.7.1. Store atmosphere

  • The store design and management for TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST is exciting and creative
  • The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST at ease
  • The store design is also important for TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST because it controls the level and nature of experience and interaction that the customers have with the product and the brand
  • With company-operated stores, it is easier for TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST has unique packaging, which is different from other players in the industry
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
  • The logo for the company is simple, and recognizable by the consumers easily
  • The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST
  • The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST

2.7.3. Website design

  • The website design is simple and easy to use
  • TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
  • The corporate website of TO GET MORE OUT OF SOCIAL MEDIA THINK LIKE AN ANTHROPOLOGIST also has the brand logo, and is packaged similarly to the products offered by the company
  • The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings

3. References

Dahlén, M., Lange, F. & Smith, T., 2010. Marketing communications: A brand narrative approach. Chichester: John Wiley & Sons.

De Chernatony, L., 1999. Brand Management through Narrowing the Gap between Brand Identity and Brand Reputation. Journal of Marketing Management, 15(1–3), p. 157–79.

Harish, R., 2008. Brand Architecture and its Applications in Strategic Marketing:The Example of L’Oréal. The Icfai Journal of Marketing Management, 7(2), pp. 39-51.

IÅ¡oraitÄ—, M., 2009. Theoretical aspects of marketing strategy. Ekonomika ir vadyba: aktualijos ir perspektyvos: mokslo darbai, Volume 1, pp. 114-125.

Keller, K., 2001. Mastering the marketing communications mix : Micro and macro perspectives on integrated marketing communication programs. Journal of Marketing Management, Volume 17, p. 819–847.

Kotler , P., 2003. Marketing Management. New Jersey: Pearson Education Inc.

Kotler, P., 1997. Marketing management: Analysis, planning, implementation and control. New Jersey: Prentice-Hall.

Kotler, P., 211. Reinventing marketing to manage the environmental imperative. Journal of Marketing, 75(4), pp. 132-135.

Kotler, P. & Keller, K., 2007. Marketing Management. Praha: Grada Publishing.

Lamb, C., Hair, J. & McDaniel, C., 2011. Essentials of marketing. s.l.:Cengage Learning.

Rafiee, V. & Sarabdeen , J., 2013. Social Media Marketing: The Unavoidable Marketing Management Tool. Dubai, University of Wollongong, pp. 933-942.

Rao, K., 2011. Services Marketing. New Delhi: Pearson Education India.

Richards, K. & Jones, E., 2008. Customer relationship management: Finding value drivers. Industrial marketing management, 37(2), pp. 120-130.

Schmitt, B., 1999. Experiential marketing. Journal of Marketing Management, p. 57.

Teilmann, V., 2010. Market Entry Strategies: International Marketing Management. Berlin: GRIN Verlag.

Zahay, D. & Griffin, A., 2010. Marketing strategy selection, marketing metrics, and firm performance. Journal of Business & Industrial Marketing, 25(2), pp. 84-93.

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