Marketing strategy of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches

Posted by Zander Henry on Aug-22-2018

1. The vision of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches

The vision of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches is to be the leading quality service and product provider for customers. Being the best and the leading player means that Targeting Malaria Comparing Charity and Social Marketing-Based Approaches marketing strategy and operations focus on:

• Providing high quality of products and services
• Providing value to customers
• Concentrate on building customer experience

2. The mission of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches

Targeting Malaria Comparing Charity and Social Marketing-Based Approaches marketing strategy is grounded in its mission. The mission for Targeting Malaria Comparing Charity and Social Marketing-Based Approaches is to be the favorite brand of the customers. This mission is essential for the marketing strategy of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches as it focuses on all operations and marketing activities in the direction of:

• Consumer centrism
• Using research to understand and influence consumers

3. Brand Equity of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches

Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches. The knowledge of brand equity will help in shaping Targeting Malaria Comparing Charity and Social Marketing-Based Approaches marketing strategy effectively – thereby facilitating the growth of business for Targeting Malaria Comparing Charity and Social Marketing-Based Approaches.

3.1. Brand awareness

• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches has high brand awareness because of international operations
• The company focuses on higher budget allocation in the country of origin
• Each market for Targeting Malaria Comparing Charity and Social Marketing-Based Approaches has modified marketing and strategic directives and plans

3.2. Brand association

• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches is directly associated with the brand name and product category
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches has a broad product portfolio
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches is associated with promising and delivering quality and innovative products
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches is also associated with excellent customer service

3.3. Brand loyalty

• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches has been successful at gaining high consumer loyalty because of unique and influential marketing strategy
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches has a global customer base
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches keeps adding value addition to the products and product portfolio to keep consumers engaged

3.4. Brand asset

• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches has a substantial brand value
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches also enjoys the high financial worth
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches focuses on building a reliable and robust employee base

3.5. Brand element

• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches uses the brand element as a means of competitive advantage
• Uses adaptability in product, services, and marketing to meet different cultural demands

4. Situational Analysis of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches

The situational analysis will help in developing the marketing strategy of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches by conducting a thorough market analysis. This market analysis will aid in understanding the compatibility between external opportunities and other factors, and internal strengths – to be used to maximize the marketing influence of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches.

4.1. SWOT

4.1.1. Strengths

Targeting Malaria Comparing Charity and Social Marketing-Based Approaches marketing strategy can benefit from the following internal advantages:

• Strong brand image
• Global distribution network
• Investment in market research
• Innovation

4.1.2. Weakness

Targeting Malaria Comparing Charity and Social Marketing-Based Approaches faces challenges in marketing strategy because of the following weakness:

• Slow organizational processes
• High product prices

4.1.3. Opportunity

Targeting Malaria Comparing Charity and Social Marketing-Based Approaches has the following possibilities of business growth:

• Green lifestyles
• Regional expansion
• Diversification

4.1.4. Threats

Targeting Malaria Comparing Charity and Social Marketing-Based Approaches faces business threats because of the following factors:

• Increased competition
• Increased imitation

4.2. PESTEL

4.2.1. Political

• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches operates I markets with political stability
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches has funding support from the government for small businesses

4.2.2. Economic

• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches enjoys high sales because of higher GDP
• Lower interest rates make business expansion and loaning easier for Targeting Malaria Comparing Charity and Social Marketing-Based Approaches
• Low inflation strengthens the financial position of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches

4.2.3. Social

• Higher education and awareness increases sales of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches predict
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches focuses on understanding consumers and fulfilling their demands through its offerings

4.2.4. Environmental

• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches has an active CSR program
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches ensures environmental safety in all its operations

4.2.5. Legal

• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches is aware of local and global laws of business and human resource management
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches abides by all statutes – especially labour law, discrimination law, and employee safety laws

4.3. Porter’s Five Forces

4.3.1. Threat of substitutes

• High risk of replacements
• Substitutes offer similar products at low prices

4.3.2. The threat of new entrants

• New entrants need high financial investment
• New entrants need updated technology for keeping par with industry progress

4.3.3. Bargaining power of buyers

• Sales made to end consumer directly
• Stocking of products at retailers, as well as own-controlled retail outlets

4.3.4. Bargaining power of suppliers

• Multiple suppliers of raw materials
• Suppliers are chosen after careful inspection, and through contracts

4.3.5. Industry rivalry

• High industry rivalry
• Players offer similar products
• Players compete through marketing to influence consumers

5. Marketing Objectives for Targeting Malaria Comparing Charity and Social Marketing-Based Approaches: The Marketing Strategy of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches

Targeting Malaria Comparing Charity and Social Marketing-Based Approaches marketing strategy has the following objectives for the current financial year:

5.1. Increased market penetration

• Increase top of mind recall for Targeting Malaria Comparing Charity and Social Marketing-Based Approaches brand and products by 30%
• Increase sales for Targeting Malaria Comparing Charity and Social Marketing-Based Approaches by 40% by the third quarter of the financial year
• Achieve a trial rate for new products of 10% during the first quarter of the launch
• Increase consumption rate of existing products by 45% during the current financial year

5.2. Enhanced brand recognition

• Increase top of mind recall by 65% during the current fiscal year
• Increase brand recognition by 80% during the first two quarters of the current financial year

5.3. Increased use of digital marketing

• Acquire 25,000 new online customers during the financial year
• Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year
• Acquire 65,000 likes on the official Facebook page of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches during the first quarter of the financial year

5.4. Retail Growth

• Contract with five more leading supermarkets in the first quarter of the year to stock product at eye level shelving
• Contract with two leading online retail sites – eBay and Amazon – to stock our products, and increase accessibility for consumers globally by the second quarter of the financial year

6. Segmentation of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches

Targeting Malaria Comparing Charity and Social Marketing-Based Approaches marketing strategy uses different means of segmentation to reach an increase in market penetration.

6.1. Demographic segmentation

6.1.1. Age

Targeting Malaria Comparing Charity and Social Marketing-Based Approaches has consumers of age groups

• 20-45 years
• 45-60 years

6.1.2. Gender

• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches has a broad product portfolio for both males and females

6.1.3. Life-cycle stage

Consumers for Targeting Malaria Comparing Charity and Social Marketing-Based Approaches, according to the marketing strategy, are in the following various life cycle stages:

• Single students
• Single graduates
• Single people living at home/not living at home
• Young couples without children
• Married couples with one to four children – all at home
• Married couples with one or two children in college
• Old married couples with an empty nest

6.1.4. Occupation

The marketing strategy devises the following occupations for Targeting Malaria Comparing Charity and Social Marketing-Based Approaches consumers:

• Professionals
• Students
• House makers

6.2. Psychographic segmentation

6.2.1. Social class

• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches focuses on segments of middle-upper and upper social classes

6.2.2. Lifestyle

Targeting Malaria Comparing Charity and Social Marketing-Based Approaches consumer segments have the following lifestyle characteristics:

• They aspire towards a better and higher living standard
• They want to be successful – professionally and socially
• They are not hesitant to try new things, products and services in life
• They are confident in their behaviour and attitude
• They are mainstreamers in their fields

6.3. Geographic segmentation

6.3.1. Region

• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches has operations spread across the western developed countries such as America, the united kingdom, and the Netherlands
• It also has operations in emerging markets such as Brazil, India, and China

6.3.2. Density

• The focus of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches remains on the urban part of the population

6.4. Behavioural segmentation

6.4.1. Personality

The marketing strategy defines personality characteristics for the consumers of the brand of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches, such as:

• Determined
• Confident
• Ambitious
• Hardworking

6.4.2. Usage frequency

• The consumer segments for Targeting Malaria Comparing Charity and Social Marketing-Based Approaches are regular and frequent users of the product

6.4.3. Benefits sought

• Consumers seek functional benefits
• The focus, however, is more on the emotional benefits reaped from the consumption of the brand

6.4.4. Degree of loyalty

• Consumers are very loyal
• Have an emotional attachment with the brand

7. Targeting of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches Positioning of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches

The marketing strategy of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches targets consumer groups based on segmentation as follows:

7.1. Target market

• The target market for Targeting Malaria Comparing Charity and Social Marketing-Based Approaches is from middle to upper class
• The target market is ambitious and desires to purchase high-end consumer products
• This target market also seeks affordability
• To meet target market expectations, the Targeting Malaria Comparing Charity and Social Marketing-Based Approaches focuses on quality control

7.2. Mass marketing

• The marketing strategy of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches focuses on mass marketing
• This also requires unique marketing designs and product promotion programs
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches makes use of one strategy to influence all segments

7.3. Undifferentiated marketing strategy

• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches does not differentiate between market segments
• It uses a single marketing strategy to target all segments and consumer groups
• Based on this, Targeting Malaria Comparing Charity and Social Marketing-Based Approaches also created the marketing mix under the marketing strategy as a singular one for the whole market – regardless of the segmentation divides.

7.4. Focus on quality

• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches has created, developed, and maintained a brand that satisfies all consumers under the undifferentiated marketing strategy and mass marketing
• No compromise on quality has been made in the broad product portfolio
• To ensure the influence of a single marketing strategy, the Targeting Malaria Comparing Charity and Social Marketing-Based Approaches has also adopted a consumer-centric approach in its overall marketing strategy and operations as well
• This was used for targeting strategy as well as for maintaining growth

8. Company Competitive Advantage in the marketing strategy of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches

The marketing strategy of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches stands out from the clutter and competition. Targeting Malaria Comparing Charity and Social Marketing-Based Approaches has also achieved a sustainable competitive advantage in its marketing strategy. This is because of the following factors that Targeting Malaria Comparing Charity and Social Marketing-Based Approaches has utilized:

8.1. Cost-effectiveness

• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches focuses on reaching consumers effectively rather than grandeur
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches focuses on developing an integrated marketing approach
• The use of digital marketing efficiently and expertly has helped the company reach a wider audience at a lower cost
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches has in-house copywriters for marketing campaigns which also helps in controlling costs
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches also focuses efforts on ground activities – which are less expensive than commercial marketing tactics

8.2. Innovation

• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches has stayed updated with latest developments in marketing research and marketing knowledge
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches makes use of new and innovative tactics to reach its target consumers
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches also employs top of the field marketers to facilitate its marketing strategy and promotional campaigns
• Each marketing campaign launched by Targeting Malaria Comparing Charity and Social Marketing-Based Approaches is effective catchier and more influential than the previous one

8.3. Strong market research and consumer understanding grounded

• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches marketing strategy is strongly grounded in consumer and market research
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches makes informed marketing campaigns and goals based on consumers’ behavioural feedback
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches also incorporates consumer feedback in its marketing strategy
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches marketing strategy is based on market trends, and consumer needs and wants

8.4. Making effective use of emotional appeals

• Consumers’ emotional needs strongly influence all marketing objectives and marketing goals set by Targeting Malaria Comparing Charity and Social Marketing-Based Approaches
• In addition to fulfilling functional needs, Targeting Malaria Comparing Charity and Social Marketing-Based Approaches also tries to fulfil the emotional and psychological needs of the consumer
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches tries to build a strong emotional bond with the consumer, which also results in high consumer loyalty

9. Distribution Strategy of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches

Targeting Malaria Comparing Charity and Social Marketing-Based Approaches marketing strategy highlights the use of the following distribution strategy to maximize reach and accessibility for consumers.

9.1. Intensive distribution strategy

• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches makes use of intensive distribution strategy because it is mass marketing
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches’s marketing strategy is based on undifferentiated segments, and thus an intensive distribution strategy allows high penetration and reaches in the overall market
• With the use of the intensive distribution, Targeting Malaria Comparing Charity and Social Marketing-Based Approaches tries to maximise its coverage of the markets where it's present
• For achieving the intensive strategy, the company uses hardcore 360-degree integrated marketing strategy and campaign to reach all consumers, across all segments in the market.

9.2. Direct distribution strategy

• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches uses direct distribution country of origin as well as in locations where it has subsidiary operations
• The Targeting Malaria Comparing Charity and Social Marketing-Based Approaches also makes use of modern retailing channels
• Also, Targeting Malaria Comparing Charity and Social Marketing-Based Approaches makes use of e-commerce and makes a sale through online retailers, as well as through the company website
• Direct distributions have allowed Targeting Malaria Comparing Charity and Social Marketing-Based Approaches to increase market penetration and accessibility for consumers

9.3. Indirect distribution strategy

• This strategy is largely used for offshore operations where the Targeting Malaria Comparing Charity and Social Marketing-Based Approaches does not have a subsidiary
• In these offshore locations, Targeting Malaria Comparing Charity and Social Marketing-Based Approaches largely works through the export model
• This makes use of several intermediaries in between, before the product by Targeting Malaria Comparing Charity and Social Marketing-Based Approaches reaches the target consumers
• Intermediaries for Targeting Malaria Comparing Charity and Social Marketing-Based Approaches include not only the end retail outlets, but also sales agents, retail agents, and distribution agents in offshore locations

9.4. Selective distribution strategy

• For some products of its portfolio which are premium in nature, Targeting Malaria Comparing Charity and Social Marketing-Based Approaches makes use of selective distribution channel
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches has maintained a few outlets in the country of origin, and in selected offshore markets for these products
• These placements and locations are chosen based on the niche market that Targeting Malaria Comparing Charity and Social Marketing-Based Approaches has for its premium products
• These locations, placements, and marketing strategy helps make the company’s product selectively, but readily accessible for its niche target audience

10. Competition Analysis in the marketing strategy of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches

The industry in which Targeting Malaria Comparing Charity and Social Marketing-Based Approaches operates is very responsive to market and consumer trends. Targeting Malaria Comparing Charity and Social Marketing-Based Approaches, therefore, needs to be vigilant in its market strategy towards competition – to make sure that it maintains its competitive advantage.

10.1. Strategic Group Analysis

• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches competes with direct and close competition based on quality and price
• Consumers choose between different companies from the industry based on their functional offering
• Consumers have progressively evolved to strengthen loyalty and form an emotional bond with products that they consume
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches also competes, thereby, with close competition for building stronger brand image, increasing consume loyalty, and for forming strong emotional ties with the consumer

10.2. Industry rivalry

• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches experiences high industry rivalry
• The barriers to entry for the industry are low, and new entrants gain easy access in the industry
• The number of local as well as global players is increasing

11. Marketing mix of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches

The marketing mix for Targeting Malaria Comparing Charity and Social Marketing-Based Approaches as per the marketing strategy is the following:

11.1. Product

• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches has a broad product portfolio
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches provides mass marketed products for all segments across the market undifferentiated
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches also provides some selected, premium products to niche customer groups
• All products in the portfolio consistently maintain high quality
• All products are tailored to meet consumer specifications, demands and needs across different regional markets
• The Targeting Malaria Comparing Charity and Social Marketing-Based Approaches maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged

11.2. Place

• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches wants to have a close, emotional and personal relationship with its consumers
• The company maintains high control in its distribution strategies – especially through direct distribution strategy
• The company has a presence in leading supermarkets
• The Targeting Malaria Comparing Charity and Social Marketing-Based Approaches also has company-operated stores in malls, and otherwise to make products accessible to consumers easily
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches also makes use of e-commerce to increase penetration and sales

11.3. Price

• The Targeting Malaria Comparing Charity and Social Marketing-Based Approaches prices its products so that its target consumers can afford it easily
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches uses relative pricing strategy for its products
• The price of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches’s products include not only the high quality raw materials and value additions but also the enhanced customer experience they deliver
• The company’s pricing strategy allows it to enjoy stable revenue and profit growth

11.4. Promotion

• The Targeting Malaria Comparing Charity and Social Marketing-Based Approaches has a high budget allocated towards marketing activities
• The Targeting Malaria Comparing Charity and Social Marketing-Based Approaches invests substantially in digital marketing activities to reap high and effective results
• Use of digital marketing has also allowed Targeting Malaria Comparing Charity and Social Marketing-Based Approaches marketing strategy to cap costs and expenses
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches also takes part in direct consumer engagement through on-ground activities where the company initiates trials
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches also invests in traditional media channels to reach maximum consumers in the market

11.5. People

• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches has a large workforce across different companies
• This workforce is continually trained to become experts in their respective fields of operations
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches hires without discrimination
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches ensures that its employees remain motivated through building an inspirational and creative organizational culture
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches focuses on also building and maintaining organizational commitment and loyalty in its employees

11.6. Process

• All activities at Targeting Malaria Comparing Charity and Social Marketing-Based Approaches - from raw material procurement to the final sale to the end consumer - undergo systematic processes
• The processes at Targeting Malaria Comparing Charity and Social Marketing-Based Approaches are well defined, and well communicated to all employees
• All employees are trained to follow the processes internally to ensure consistently high quality as well as timely production and deliveries
• The systematic processes also ensure a smooth running of operations at the Targeting Malaria Comparing Charity and Social Marketing-Based Approaches

11.7. Physical evidence

• The physical evidence for Targeting Malaria Comparing Charity and Social Marketing-Based Approaches includes the company logo, company store designs, and the product packaging
• Satisfied and excited customers in the retail spaces of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches, as well as during product consumption create a bubbling and an inviting atmosphere
• The e-commerce website for retail by Targeting Malaria Comparing Charity and Social Marketing-Based Approaches is also designed with a friendly customer interface to allow maximum interaction with the brand
• The store designs created by Targeting Malaria Comparing Charity and Social Marketing-Based Approaches for its retail space allow consumers maximum interaction with the products directly.

12. Promotional tactics for the marketing strategy of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches

12.1. Digital marketing

• The company uses social media for reaching consumers effectively
• The Targeting Malaria Comparing Charity and Social Marketing-Based Approaches interacts with the consumers directly, and engages with them, answers their queries and takes their feedback
• The company also shares information and build relationships with consumers through digital marketing
• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches also makes use of blogging, emails, and content creations as a means of digital marketing

12.2. Conventional marketing

• The company uses a 360-degree approach in its marketing strategy
• This means that the company makes use of traditional marketing channels as well – such as TV, magazine adverts, and out of house placements

12.3. Influencers

• For direct, on-ground engagement, the company uses influencers
• Influencers interact with consumers directly, or through their channels of communication as a means of content creation and endorsing the Targeting Malaria Comparing Charity and Social Marketing-Based Approaches brand

13. Monitoring and evaluation of the marketing strategy of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches

13.1. Changes in sales

• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches regularly tracks its sales to identify the effectiveness of its marketing strategy
• Increase in sales reflect the success of marketing strategy of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches
• Sometimes, Targeting Malaria Comparing Charity and Social Marketing-Based Approaches experiences increase ins ae after some time of the launch of the marketing promotions

13.2. Surveys and focus groups

• Targeting Malaria Comparing Charity and Social Marketing-Based Approaches frequently conducts focus groups and surveys to identify its brand worth
• These methods also help the company identify brand value, brand recall, and brand recognition
• Focus groups allow Targeting Malaria Comparing Charity and Social Marketing-Based Approaches to gather feedback on its marketing strategy and helps it understand consumers better

13.3. ROI

• Effectiveness of marketing strategy of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches can also be seen through the revenue and profit growth
• Return on investment allows Targeting Malaria Comparing Charity and Social Marketing-Based Approaches to effective gauge the effect and influence of the marketing strategy, and measure its success

13.4. Attainment of marketing objectives

• All marketing objectives set by Targeting Malaria Comparing Charity and Social Marketing-Based Approaches are SMART
• The quantitative set against each of the marketing objective can facilitate attainment evaluation for the overall marketing strategy
• Successful and timely attainment of these marketing objectives highlight the success of the marketing strategy of Targeting Malaria Comparing Charity and Social Marketing-Based Approaches