Marketing Mix Of Tata Motors in Singur Public Purpose and Private Property B

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Tata Motors in Singur Public Purpose and Private Property B

Tata Motors in Singur Public Purpose and Private Property B makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Tata Motors in Singur Public Purpose and Private Property B is presented below:

2.1. Product

Product is one of the most important components of the Tata Motors in Singur Public Purpose and Private Property B Marketing mix. The distinctive characteristics of the product by Tata Motors in Singur Public Purpose and Private Property B are:

2.1.1. Quality

• Tata Motors in Singur Public Purpose and Private Property B maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Tata Motors in Singur Public Purpose and Private Property B procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Tata Motors in Singur Public Purpose and Private Property B with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Tata Motors in Singur Public Purpose and Private Property B are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Tata Motors in Singur Public Purpose and Private Property B has a broad portfolio of products
• The broad portfolio helps Tata Motors in Singur Public Purpose and Private Property B in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Tata Motors in Singur Public Purpose and Private Property B
• The broader product portfolio also adds more value for Tata Motors in Singur Public Purpose and Private Property B

2.1.4. Benefits of product consumption

• Tata Motors in Singur Public Purpose and Private Property B offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Tata Motors in Singur Public Purpose and Private Property B is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Tata Motors in Singur Public Purpose and Private Property B promise consumers an ego boost, confidence, and security
• Tata Motors in Singur Public Purpose and Private Property B also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Tata Motors in Singur Public Purpose and Private Property B are available in different sizes
• Tata Motors in Singur Public Purpose and Private Property B has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Tata Motors in Singur Public Purpose and Private Property B has also increased the trial rate
• Different SKUs have also helped Tata Motors in Singur Public Purpose and Private Property B improve its product accessibility

2.2. Price

Tata Motors in Singur Public Purpose and Private Property B marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Tata Motors in Singur Public Purpose and Private Property B uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Tata Motors in Singur Public Purpose and Private Property B encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Tata Motors in Singur Public Purpose and Private Property B products amongst consumers
• With premium prices, Tata Motors in Singur Public Purpose and Private Property B has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Tata Motors in Singur Public Purpose and Private Property B products
• Using elements of premium prices in other product ranges has also allowed Tata Motors in Singur Public Purpose and Private Property B to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Tata Motors in Singur Public Purpose and Private Property B has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Tata Motors in Singur Public Purpose and Private Property B also successfully adds more value to its products from the point of view of customers
• Tata Motors in Singur Public Purpose and Private Property B also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Tata Motors in Singur Public Purpose and Private Property B products because of its use of psychological pricing
• Tata Motors in Singur Public Purpose and Private Property B is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Tata Motors in Singur Public Purpose and Private Property B is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Tata Motors in Singur Public Purpose and Private Property B to cover shipping and customs expenses
• Geographical pricing also allows Tata Motors in Singur Public Purpose and Private Property B to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Tata Motors in Singur Public Purpose and Private Property B is also known to use bundle pricing strategy popularly
• Tata Motors in Singur Public Purpose and Private Property B also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Tata Motors in Singur Public Purpose and Private Property B experiences higher return on the cost of gaining a new customer
• With bundle pricing, Tata Motors in Singur Public Purpose and Private Property B is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Tata Motors in Singur Public Purpose and Private Property B.

2.3. Placement

Tata Motors in Singur Public Purpose and Private Property B places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Tata Motors in Singur Public Purpose and Private Property B in all markets
• Company-operated stores give Tata Motors in Singur Public Purpose and Private Property B higher control over operations as well as store layout and design
• Tata Motors in Singur Public Purpose and Private Property B also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Tata Motors in Singur Public Purpose and Private Property B in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Tata Motors in Singur Public Purpose and Private Property B licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Tata Motors in Singur Public Purpose and Private Property B in unstable markets
• Licensed stores have also given Tata Motors in Singur Public Purpose and Private Property B high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Tata Motors in Singur Public Purpose and Private Property B has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Tata Motors in Singur Public Purpose and Private Property B by aligning it with local cultural values
• Licensed stores also help Tata Motors in Singur Public Purpose and Private Property B in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Tata Motors in Singur Public Purpose and Private Property B has developed a successfully operational website for online order placement and order tracking
• Tata Motors in Singur Public Purpose and Private Property B also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Tata Motors in Singur Public Purpose and Private Property B and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Tata Motors in Singur Public Purpose and Private Property B also places its products in supermarkets and hypermarkets across the country
• A large number of Tata Motors in Singur Public Purpose and Private Property B target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Tata Motors in Singur Public Purpose and Private Property B

2.3.5. Partner agents

• In offshore locations, Tata Motors in Singur Public Purpose and Private Property B also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Tata Motors in Singur Public Purpose and Private Property B contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Tata Motors in Singur Public Purpose and Private Property B also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Tata Motors in Singur Public Purpose and Private Property B to interact with the consumers and influence them directly. Tata Motors in Singur Public Purpose and Private Property B uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Tata Motors in Singur Public Purpose and Private Property B has corporate profiles on all social media websites and portals
• Tata Motors in Singur Public Purpose and Private Property B uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Tata Motors in Singur Public Purpose and Private Property B to understand the customers, their needs and demands
• Tata Motors in Singur Public Purpose and Private Property B uses this feedback and incorporates it in its broader marketing and organizational strategy
• Tata Motors in Singur Public Purpose and Private Property B also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Tata Motors in Singur Public Purpose and Private Property B has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Tata Motors in Singur Public Purpose and Private Property B and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Tata Motors in Singur Public Purpose and Private Property B on high valued purchases
• Frequent usage and purchase of products by Tata Motors in Singur Public Purpose and Private Property B also has rewards against the loyalty card

2.4.3. Community Influencers

• Tata Motors in Singur Public Purpose and Private Property B makes use of community influencers as its on-ground promotional efforts
• Tata Motors in Singur Public Purpose and Private Property B identifies strong and confident individuals to be brand ambassadors in their communities
• Tata Motors in Singur Public Purpose and Private Property B provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Tata Motors in Singur Public Purpose and Private Property B also makes use of out of house hoardings
• Hoardings increase visibility for Tata Motors in Singur Public Purpose and Private Property B and also work towards building stronger brand recall
• Tata Motors in Singur Public Purpose and Private Property B also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Tata Motors in Singur Public Purpose and Private Property B have progressed to include a slice of life elements and characteristics
• TV advertisements by Tata Motors in Singur Public Purpose and Private Property B also highlight the functional benefits of the product

2.5. People

The marketing mix of Tata Motors in Singur Public Purpose and Private Property B also places an essential focus on people development and people building. This is because Tata Motors in Singur Public Purpose and Private Property B realizes the importance of employees in building strong customer relationships. Tata Motors in Singur Public Purpose and Private Property B develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Tata Motors in Singur Public Purpose and Private Property B makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Tata Motors in Singur Public Purpose and Private Property B are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Tata Motors in Singur Public Purpose and Private Property B also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Tata Motors in Singur Public Purpose and Private Property B take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Tata Motors in Singur Public Purpose and Private Property B, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Tata Motors in Singur Public Purpose and Private Property B works on strengthening the organizational commitment in its employees
• Tata Motors in Singur Public Purpose and Private Property B builds employee loyalty so that people can reflect their optimal best at work
• Tata Motors in Singur Public Purpose and Private Property B also understands that satisfied employees will lead to happy and satisfied customers
• Tata Motors in Singur Public Purpose and Private Property B regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Tata Motors in Singur Public Purpose and Private Property B also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Tata Motors in Singur Public Purpose and Private Property B employees are the face of the organization
• Tata Motors in Singur Public Purpose and Private Property B are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Tata Motors in Singur Public Purpose and Private Property B distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Tata Motors in Singur Public Purpose and Private Property B remains one of the leading players in the industry also because of its focus on succession planning
• Tata Motors in Singur Public Purpose and Private Property B conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Tata Motors in Singur Public Purpose and Private Property B
• Strategic succession planning has allowed Tata Motors in Singur Public Purpose and Private Property B to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Tata Motors in Singur Public Purpose and Private Property B has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Tata Motors in Singur Public Purpose and Private Property B are clearly defined and communicated to the employees
• Tata Motors in Singur Public Purpose and Private Property B makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Tata Motors in Singur Public Purpose and Private Property B

2.6.2. People Management

• Tata Motors in Singur Public Purpose and Private Property B has also defined clear processes for people management through streamlining its human resource management department
• Tata Motors in Singur Public Purpose and Private Property B has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Tata Motors in Singur Public Purpose and Private Property B to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Tata Motors in Singur Public Purpose and Private Property B also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Tata Motors in Singur Public Purpose and Private Property B manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Tata Motors in Singur Public Purpose and Private Property B for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Tata Motors in Singur Public Purpose and Private Property B as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Tata Motors in Singur Public Purpose and Private Property B include:

2.7.1. Store atmosphere

• The store design and management for Tata Motors in Singur Public Purpose and Private Property B is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Tata Motors in Singur Public Purpose and Private Property B at ease
• The store design is also important for Tata Motors in Singur Public Purpose and Private Property B because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Tata Motors in Singur Public Purpose and Private Property B to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Tata Motors in Singur Public Purpose and Private Property B has unique packaging, which is different from other players in the industry
• Tata Motors in Singur Public Purpose and Private Property B also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Tata Motors in Singur Public Purpose and Private Property B
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Tata Motors in Singur Public Purpose and Private Property B

2.7.3. Website design

• The website design is simple and easy to use
• Tata Motors in Singur Public Purpose and Private Property B has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Tata Motors in Singur Public Purpose and Private Property B also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings