Marketing strategy of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba

Posted by Zander Henry on Aug-22-2018

1. The vision of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba

The vision of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba is to be the leading quality service and product provider for customers. Being the best and the leading player means that Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba marketing strategy and operations focus on:

• Providing high quality of products and services
• Providing value to customers
• Concentrate on building customer experience

2. The mission of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba

Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba marketing strategy is grounded in its mission. The mission for Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba is to be the favorite brand of the customers. This mission is essential for the marketing strategy of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba as it focuses on all operations and marketing activities in the direction of:

• Consumer centrism
• Using research to understand and influence consumers

3. Brand Equity of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba

Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba. The knowledge of brand equity will help in shaping Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba marketing strategy effectively – thereby facilitating the growth of business for Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba.

3.1. Brand awareness

• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba has high brand awareness because of international operations
• The company focuses on higher budget allocation in the country of origin
• Each market for Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba has modified marketing and strategic directives and plans

3.2. Brand association

• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba is directly associated with the brand name and product category
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba has a broad product portfolio
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba is associated with promising and delivering quality and innovative products
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba is also associated with excellent customer service

3.3. Brand loyalty

• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba has been successful at gaining high consumer loyalty because of unique and influential marketing strategy
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba has a global customer base
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba keeps adding value addition to the products and product portfolio to keep consumers engaged

3.4. Brand asset

• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba has a substantial brand value
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba also enjoys the high financial worth
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba focuses on building a reliable and robust employee base

3.5. Brand element

• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba uses the brand element as a means of competitive advantage
• Uses adaptability in product, services, and marketing to meet different cultural demands

4. Situational Analysis of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba

The situational analysis will help in developing the marketing strategy of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba by conducting a thorough market analysis. This market analysis will aid in understanding the compatibility between external opportunities and other factors, and internal strengths – to be used to maximize the marketing influence of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba.

4.1. SWOT

4.1.1. Strengths

Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba marketing strategy can benefit from the following internal advantages:

• Strong brand image
• Global distribution network
• Investment in market research
• Innovation

4.1.2. Weakness

Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba faces challenges in marketing strategy because of the following weakness:

• Slow organizational processes
• High product prices

4.1.3. Opportunity

Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba has the following possibilities of business growth:

• Green lifestyles
• Regional expansion
• Diversification

4.1.4. Threats

Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba faces business threats because of the following factors:

• Increased competition
• Increased imitation

4.2. PESTEL

4.2.1. Political

• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba operates I markets with political stability
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba has funding support from the government for small businesses

4.2.2. Economic

• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba enjoys high sales because of higher GDP
• Lower interest rates make business expansion and loaning easier for Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba
• Low inflation strengthens the financial position of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba

4.2.3. Social

• Higher education and awareness increases sales of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba predict
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba focuses on understanding consumers and fulfilling their demands through its offerings

4.2.4. Environmental

• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba has an active CSR program
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba ensures environmental safety in all its operations

4.2.5. Legal

• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba is aware of local and global laws of business and human resource management
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba abides by all statutes – especially labour law, discrimination law, and employee safety laws

4.3. Porter’s Five Forces

4.3.1. Threat of substitutes

• High risk of replacements
• Substitutes offer similar products at low prices

4.3.2. The threat of new entrants

• New entrants need high financial investment
• New entrants need updated technology for keeping par with industry progress

4.3.3. Bargaining power of buyers

• Sales made to end consumer directly
• Stocking of products at retailers, as well as own-controlled retail outlets

4.3.4. Bargaining power of suppliers

• Multiple suppliers of raw materials
• Suppliers are chosen after careful inspection, and through contracts

4.3.5. Industry rivalry

• High industry rivalry
• Players offer similar products
• Players compete through marketing to influence consumers

5. Marketing Objectives for Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba: The Marketing Strategy of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba

Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba marketing strategy has the following objectives for the current financial year:

5.1. Increased market penetration

• Increase top of mind recall for Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba brand and products by 30%
• Increase sales for Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba by 40% by the third quarter of the financial year
• Achieve a trial rate for new products of 10% during the first quarter of the launch
• Increase consumption rate of existing products by 45% during the current financial year

5.2. Enhanced brand recognition

• Increase top of mind recall by 65% during the current fiscal year
• Increase brand recognition by 80% during the first two quarters of the current financial year

5.3. Increased use of digital marketing

• Acquire 25,000 new online customers during the financial year
• Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year
• Acquire 65,000 likes on the official Facebook page of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba during the first quarter of the financial year

5.4. Retail Growth

• Contract with five more leading supermarkets in the first quarter of the year to stock product at eye level shelving
• Contract with two leading online retail sites – eBay and Amazon – to stock our products, and increase accessibility for consumers globally by the second quarter of the financial year

6. Segmentation of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba

Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba marketing strategy uses different means of segmentation to reach an increase in market penetration.

6.1. Demographic segmentation

6.1.1. Age

Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba has consumers of age groups

• 20-45 years
• 45-60 years

6.1.2. Gender

• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba has a broad product portfolio for both males and females

6.1.3. Life-cycle stage

Consumers for Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba, according to the marketing strategy, are in the following various life cycle stages:

• Single students
• Single graduates
• Single people living at home/not living at home
• Young couples without children
• Married couples with one to four children – all at home
• Married couples with one or two children in college
• Old married couples with an empty nest

6.1.4. Occupation

The marketing strategy devises the following occupations for Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba consumers:

• Professionals
• Students
• House makers

6.2. Psychographic segmentation

6.2.1. Social class

• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba focuses on segments of middle-upper and upper social classes

6.2.2. Lifestyle

Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba consumer segments have the following lifestyle characteristics:

• They aspire towards a better and higher living standard
• They want to be successful – professionally and socially
• They are not hesitant to try new things, products and services in life
• They are confident in their behaviour and attitude
• They are mainstreamers in their fields

6.3. Geographic segmentation

6.3.1. Region

• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba has operations spread across the western developed countries such as America, the united kingdom, and the Netherlands
• It also has operations in emerging markets such as Brazil, India, and China

6.3.2. Density

• The focus of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba remains on the urban part of the population

6.4. Behavioural segmentation

6.4.1. Personality

The marketing strategy defines personality characteristics for the consumers of the brand of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba, such as:

• Determined
• Confident
• Ambitious
• Hardworking

6.4.2. Usage frequency

• The consumer segments for Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba are regular and frequent users of the product

6.4.3. Benefits sought

• Consumers seek functional benefits
• The focus, however, is more on the emotional benefits reaped from the consumption of the brand

6.4.4. Degree of loyalty

• Consumers are very loyal
• Have an emotional attachment with the brand

7. Targeting of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba Positioning of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba

The marketing strategy of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba targets consumer groups based on segmentation as follows:

7.1. Target market

• The target market for Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba is from middle to upper class
• The target market is ambitious and desires to purchase high-end consumer products
• This target market also seeks affordability
• To meet target market expectations, the Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba focuses on quality control

7.2. Mass marketing

• The marketing strategy of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba focuses on mass marketing
• This also requires unique marketing designs and product promotion programs
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba makes use of one strategy to influence all segments

7.3. Undifferentiated marketing strategy

• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba does not differentiate between market segments
• It uses a single marketing strategy to target all segments and consumer groups
• Based on this, Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba also created the marketing mix under the marketing strategy as a singular one for the whole market – regardless of the segmentation divides.

7.4. Focus on quality

• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba has created, developed, and maintained a brand that satisfies all consumers under the undifferentiated marketing strategy and mass marketing
• No compromise on quality has been made in the broad product portfolio
• To ensure the influence of a single marketing strategy, the Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba has also adopted a consumer-centric approach in its overall marketing strategy and operations as well
• This was used for targeting strategy as well as for maintaining growth

8. Company Competitive Advantage in the marketing strategy of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba

The marketing strategy of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba stands out from the clutter and competition. Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba has also achieved a sustainable competitive advantage in its marketing strategy. This is because of the following factors that Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba has utilized:

8.1. Cost-effectiveness

• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba focuses on reaching consumers effectively rather than grandeur
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba focuses on developing an integrated marketing approach
• The use of digital marketing efficiently and expertly has helped the company reach a wider audience at a lower cost
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba has in-house copywriters for marketing campaigns which also helps in controlling costs
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba also focuses efforts on ground activities – which are less expensive than commercial marketing tactics

8.2. Innovation

• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba has stayed updated with latest developments in marketing research and marketing knowledge
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba makes use of new and innovative tactics to reach its target consumers
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba also employs top of the field marketers to facilitate its marketing strategy and promotional campaigns
• Each marketing campaign launched by Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba is effective catchier and more influential than the previous one

8.3. Strong market research and consumer understanding grounded

• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba marketing strategy is strongly grounded in consumer and market research
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba makes informed marketing campaigns and goals based on consumers’ behavioural feedback
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba also incorporates consumer feedback in its marketing strategy
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba marketing strategy is based on market trends, and consumer needs and wants

8.4. Making effective use of emotional appeals

• Consumers’ emotional needs strongly influence all marketing objectives and marketing goals set by Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba
• In addition to fulfilling functional needs, Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba also tries to fulfil the emotional and psychological needs of the consumer
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba tries to build a strong emotional bond with the consumer, which also results in high consumer loyalty

9. Distribution Strategy of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba

Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba marketing strategy highlights the use of the following distribution strategy to maximize reach and accessibility for consumers.

9.1. Intensive distribution strategy

• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba makes use of intensive distribution strategy because it is mass marketing
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba’s marketing strategy is based on undifferentiated segments, and thus an intensive distribution strategy allows high penetration and reaches in the overall market
• With the use of the intensive distribution, Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba tries to maximise its coverage of the markets where it's present
• For achieving the intensive strategy, the company uses hardcore 360-degree integrated marketing strategy and campaign to reach all consumers, across all segments in the market.

9.2. Direct distribution strategy

• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba uses direct distribution country of origin as well as in locations where it has subsidiary operations
• The Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba also makes use of modern retailing channels
• Also, Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba makes use of e-commerce and makes a sale through online retailers, as well as through the company website
• Direct distributions have allowed Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba to increase market penetration and accessibility for consumers

9.3. Indirect distribution strategy

• This strategy is largely used for offshore operations where the Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba does not have a subsidiary
• In these offshore locations, Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba largely works through the export model
• This makes use of several intermediaries in between, before the product by Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba reaches the target consumers
• Intermediaries for Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba include not only the end retail outlets, but also sales agents, retail agents, and distribution agents in offshore locations

9.4. Selective distribution strategy

• For some products of its portfolio which are premium in nature, Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba makes use of selective distribution channel
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba has maintained a few outlets in the country of origin, and in selected offshore markets for these products
• These placements and locations are chosen based on the niche market that Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba has for its premium products
• These locations, placements, and marketing strategy helps make the company’s product selectively, but readily accessible for its niche target audience

10. Competition Analysis in the marketing strategy of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba

The industry in which Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba operates is very responsive to market and consumer trends. Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba, therefore, needs to be vigilant in its market strategy towards competition – to make sure that it maintains its competitive advantage.

10.1. Strategic Group Analysis

• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba competes with direct and close competition based on quality and price
• Consumers choose between different companies from the industry based on their functional offering
• Consumers have progressively evolved to strengthen loyalty and form an emotional bond with products that they consume
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba also competes, thereby, with close competition for building stronger brand image, increasing consume loyalty, and for forming strong emotional ties with the consumer

10.2. Industry rivalry

• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba experiences high industry rivalry
• The barriers to entry for the industry are low, and new entrants gain easy access in the industry
• The number of local as well as global players is increasing

11. Marketing mix of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba

The marketing mix for Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba as per the marketing strategy is the following:

11.1. Product

• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba has a broad product portfolio
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba provides mass marketed products for all segments across the market undifferentiated
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba also provides some selected, premium products to niche customer groups
• All products in the portfolio consistently maintain high quality
• All products are tailored to meet consumer specifications, demands and needs across different regional markets
• The Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged

11.2. Place

• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba wants to have a close, emotional and personal relationship with its consumers
• The company maintains high control in its distribution strategies – especially through direct distribution strategy
• The company has a presence in leading supermarkets
• The Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba also has company-operated stores in malls, and otherwise to make products accessible to consumers easily
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba also makes use of e-commerce to increase penetration and sales

11.3. Price

• The Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba prices its products so that its target consumers can afford it easily
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba uses relative pricing strategy for its products
• The price of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba’s products include not only the high quality raw materials and value additions but also the enhanced customer experience they deliver
• The company’s pricing strategy allows it to enjoy stable revenue and profit growth

11.4. Promotion

• The Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba has a high budget allocated towards marketing activities
• The Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba invests substantially in digital marketing activities to reap high and effective results
• Use of digital marketing has also allowed Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba marketing strategy to cap costs and expenses
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba also takes part in direct consumer engagement through on-ground activities where the company initiates trials
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba also invests in traditional media channels to reach maximum consumers in the market

11.5. People

• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba has a large workforce across different companies
• This workforce is continually trained to become experts in their respective fields of operations
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba hires without discrimination
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba ensures that its employees remain motivated through building an inspirational and creative organizational culture
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba focuses on also building and maintaining organizational commitment and loyalty in its employees

11.6. Process

• All activities at Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba - from raw material procurement to the final sale to the end consumer - undergo systematic processes
• The processes at Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba are well defined, and well communicated to all employees
• All employees are trained to follow the processes internally to ensure consistently high quality as well as timely production and deliveries
• The systematic processes also ensure a smooth running of operations at the Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba

11.7. Physical evidence

• The physical evidence for Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba includes the company logo, company store designs, and the product packaging
• Satisfied and excited customers in the retail spaces of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba, as well as during product consumption create a bubbling and an inviting atmosphere
• The e-commerce website for retail by Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba is also designed with a friendly customer interface to allow maximum interaction with the brand
• The store designs created by Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba for its retail space allow consumers maximum interaction with the products directly.

12. Promotional tactics for the marketing strategy of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba

12.1. Digital marketing

• The company uses social media for reaching consumers effectively
• The Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba interacts with the consumers directly, and engages with them, answers their queries and takes their feedback
• The company also shares information and build relationships with consumers through digital marketing
• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba also makes use of blogging, emails, and content creations as a means of digital marketing

12.2. Conventional marketing

• The company uses a 360-degree approach in its marketing strategy
• This means that the company makes use of traditional marketing channels as well – such as TV, magazine adverts, and out of house placements

12.3. Influencers

• For direct, on-ground engagement, the company uses influencers
• Influencers interact with consumers directly, or through their channels of communication as a means of content creation and endorsing the Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba brand

13. Monitoring and evaluation of the marketing strategy of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba

13.1. Changes in sales

• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba regularly tracks its sales to identify the effectiveness of its marketing strategy
• Increase in sales reflect the success of marketing strategy of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba
• Sometimes, Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba experiences increase ins ae after some time of the launch of the marketing promotions

13.2. Surveys and focus groups

• Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba frequently conducts focus groups and surveys to identify its brand worth
• These methods also help the company identify brand value, brand recall, and brand recognition
• Focus groups allow Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba to gather feedback on its marketing strategy and helps it understand consumers better

13.3. ROI

• Effectiveness of marketing strategy of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba can also be seen through the revenue and profit growth
• Return on investment allows Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba to effective gauge the effect and influence of the marketing strategy, and measure its success

13.4. Attainment of marketing objectives

• All marketing objectives set by Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba are SMART
• The quantitative set against each of the marketing objective can facilitate attainment evaluation for the overall marketing strategy
• Successful and timely attainment of these marketing objectives highlight the success of the marketing strategy of Tencent-JD com Deal to Buy Vipshop Stake A Move to Take on Alibaba