Marketing Mix Of Texas Gulf Sulphur The Timmins Ontario Mine

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Texas Gulf Sulphur The Timmins Ontario Mine

Texas Gulf Sulphur The Timmins Ontario Mine makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Texas Gulf Sulphur The Timmins Ontario Mine is presented below:

2.1. Product

Product is one of the most important components of the Texas Gulf Sulphur The Timmins Ontario Mine Marketing mix. The distinctive characteristics of the product by Texas Gulf Sulphur The Timmins Ontario Mine are:

2.1.1. Quality

• Texas Gulf Sulphur The Timmins Ontario Mine maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Texas Gulf Sulphur The Timmins Ontario Mine procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Texas Gulf Sulphur The Timmins Ontario Mine with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Texas Gulf Sulphur The Timmins Ontario Mine are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Texas Gulf Sulphur The Timmins Ontario Mine has a broad portfolio of products
• The broad portfolio helps Texas Gulf Sulphur The Timmins Ontario Mine in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Texas Gulf Sulphur The Timmins Ontario Mine
• The broader product portfolio also adds more value for Texas Gulf Sulphur The Timmins Ontario Mine

2.1.4. Benefits of product consumption

• Texas Gulf Sulphur The Timmins Ontario Mine offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Texas Gulf Sulphur The Timmins Ontario Mine is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Texas Gulf Sulphur The Timmins Ontario Mine promise consumers an ego boost, confidence, and security
• Texas Gulf Sulphur The Timmins Ontario Mine also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Texas Gulf Sulphur The Timmins Ontario Mine are available in different sizes
• Texas Gulf Sulphur The Timmins Ontario Mine has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Texas Gulf Sulphur The Timmins Ontario Mine has also increased the trial rate
• Different SKUs have also helped Texas Gulf Sulphur The Timmins Ontario Mine improve its product accessibility

2.2. Price

Texas Gulf Sulphur The Timmins Ontario Mine marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Texas Gulf Sulphur The Timmins Ontario Mine uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Texas Gulf Sulphur The Timmins Ontario Mine encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Texas Gulf Sulphur The Timmins Ontario Mine products amongst consumers
• With premium prices, Texas Gulf Sulphur The Timmins Ontario Mine has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Texas Gulf Sulphur The Timmins Ontario Mine products
• Using elements of premium prices in other product ranges has also allowed Texas Gulf Sulphur The Timmins Ontario Mine to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Texas Gulf Sulphur The Timmins Ontario Mine has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Texas Gulf Sulphur The Timmins Ontario Mine also successfully adds more value to its products from the point of view of customers
• Texas Gulf Sulphur The Timmins Ontario Mine also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Texas Gulf Sulphur The Timmins Ontario Mine products because of its use of psychological pricing
• Texas Gulf Sulphur The Timmins Ontario Mine is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Texas Gulf Sulphur The Timmins Ontario Mine is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Texas Gulf Sulphur The Timmins Ontario Mine to cover shipping and customs expenses
• Geographical pricing also allows Texas Gulf Sulphur The Timmins Ontario Mine to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Texas Gulf Sulphur The Timmins Ontario Mine is also known to use bundle pricing strategy popularly
• Texas Gulf Sulphur The Timmins Ontario Mine also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Texas Gulf Sulphur The Timmins Ontario Mine experiences higher return on the cost of gaining a new customer
• With bundle pricing, Texas Gulf Sulphur The Timmins Ontario Mine is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Texas Gulf Sulphur The Timmins Ontario Mine.

2.3. Placement

Texas Gulf Sulphur The Timmins Ontario Mine places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Texas Gulf Sulphur The Timmins Ontario Mine in all markets
• Company-operated stores give Texas Gulf Sulphur The Timmins Ontario Mine higher control over operations as well as store layout and design
• Texas Gulf Sulphur The Timmins Ontario Mine also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Texas Gulf Sulphur The Timmins Ontario Mine in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Texas Gulf Sulphur The Timmins Ontario Mine licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Texas Gulf Sulphur The Timmins Ontario Mine in unstable markets
• Licensed stores have also given Texas Gulf Sulphur The Timmins Ontario Mine high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Texas Gulf Sulphur The Timmins Ontario Mine has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Texas Gulf Sulphur The Timmins Ontario Mine by aligning it with local cultural values
• Licensed stores also help Texas Gulf Sulphur The Timmins Ontario Mine in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Texas Gulf Sulphur The Timmins Ontario Mine has developed a successfully operational website for online order placement and order tracking
• Texas Gulf Sulphur The Timmins Ontario Mine also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Texas Gulf Sulphur The Timmins Ontario Mine and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Texas Gulf Sulphur The Timmins Ontario Mine also places its products in supermarkets and hypermarkets across the country
• A large number of Texas Gulf Sulphur The Timmins Ontario Mine target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Texas Gulf Sulphur The Timmins Ontario Mine

2.3.5. Partner agents

• In offshore locations, Texas Gulf Sulphur The Timmins Ontario Mine also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Texas Gulf Sulphur The Timmins Ontario Mine contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Texas Gulf Sulphur The Timmins Ontario Mine also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Texas Gulf Sulphur The Timmins Ontario Mine to interact with the consumers and influence them directly. Texas Gulf Sulphur The Timmins Ontario Mine uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Texas Gulf Sulphur The Timmins Ontario Mine has corporate profiles on all social media websites and portals
• Texas Gulf Sulphur The Timmins Ontario Mine uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Texas Gulf Sulphur The Timmins Ontario Mine to understand the customers, their needs and demands
• Texas Gulf Sulphur The Timmins Ontario Mine uses this feedback and incorporates it in its broader marketing and organizational strategy
• Texas Gulf Sulphur The Timmins Ontario Mine also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Texas Gulf Sulphur The Timmins Ontario Mine has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Texas Gulf Sulphur The Timmins Ontario Mine and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Texas Gulf Sulphur The Timmins Ontario Mine on high valued purchases
• Frequent usage and purchase of products by Texas Gulf Sulphur The Timmins Ontario Mine also has rewards against the loyalty card

2.4.3. Community Influencers

• Texas Gulf Sulphur The Timmins Ontario Mine makes use of community influencers as its on-ground promotional efforts
• Texas Gulf Sulphur The Timmins Ontario Mine identifies strong and confident individuals to be brand ambassadors in their communities
• Texas Gulf Sulphur The Timmins Ontario Mine provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Texas Gulf Sulphur The Timmins Ontario Mine also makes use of out of house hoardings
• Hoardings increase visibility for Texas Gulf Sulphur The Timmins Ontario Mine and also work towards building stronger brand recall
• Texas Gulf Sulphur The Timmins Ontario Mine also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Texas Gulf Sulphur The Timmins Ontario Mine have progressed to include a slice of life elements and characteristics
• TV advertisements by Texas Gulf Sulphur The Timmins Ontario Mine also highlight the functional benefits of the product

2.5. People

The marketing mix of Texas Gulf Sulphur The Timmins Ontario Mine also places an essential focus on people development and people building. This is because Texas Gulf Sulphur The Timmins Ontario Mine realizes the importance of employees in building strong customer relationships. Texas Gulf Sulphur The Timmins Ontario Mine develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Texas Gulf Sulphur The Timmins Ontario Mine makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Texas Gulf Sulphur The Timmins Ontario Mine are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Texas Gulf Sulphur The Timmins Ontario Mine also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Texas Gulf Sulphur The Timmins Ontario Mine take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Texas Gulf Sulphur The Timmins Ontario Mine, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Texas Gulf Sulphur The Timmins Ontario Mine works on strengthening the organizational commitment in its employees
• Texas Gulf Sulphur The Timmins Ontario Mine builds employee loyalty so that people can reflect their optimal best at work
• Texas Gulf Sulphur The Timmins Ontario Mine also understands that satisfied employees will lead to happy and satisfied customers
• Texas Gulf Sulphur The Timmins Ontario Mine regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Texas Gulf Sulphur The Timmins Ontario Mine also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Texas Gulf Sulphur The Timmins Ontario Mine employees are the face of the organization
• Texas Gulf Sulphur The Timmins Ontario Mine are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Texas Gulf Sulphur The Timmins Ontario Mine distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Texas Gulf Sulphur The Timmins Ontario Mine remains one of the leading players in the industry also because of its focus on succession planning
• Texas Gulf Sulphur The Timmins Ontario Mine conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Texas Gulf Sulphur The Timmins Ontario Mine
• Strategic succession planning has allowed Texas Gulf Sulphur The Timmins Ontario Mine to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Texas Gulf Sulphur The Timmins Ontario Mine has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Texas Gulf Sulphur The Timmins Ontario Mine are clearly defined and communicated to the employees
• Texas Gulf Sulphur The Timmins Ontario Mine makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Texas Gulf Sulphur The Timmins Ontario Mine

2.6.2. People Management

• Texas Gulf Sulphur The Timmins Ontario Mine has also defined clear processes for people management through streamlining its human resource management department
• Texas Gulf Sulphur The Timmins Ontario Mine has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Texas Gulf Sulphur The Timmins Ontario Mine to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Texas Gulf Sulphur The Timmins Ontario Mine also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Texas Gulf Sulphur The Timmins Ontario Mine manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Texas Gulf Sulphur The Timmins Ontario Mine for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Texas Gulf Sulphur The Timmins Ontario Mine as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Texas Gulf Sulphur The Timmins Ontario Mine include:

2.7.1. Store atmosphere

• The store design and management for Texas Gulf Sulphur The Timmins Ontario Mine is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Texas Gulf Sulphur The Timmins Ontario Mine at ease
• The store design is also important for Texas Gulf Sulphur The Timmins Ontario Mine because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Texas Gulf Sulphur The Timmins Ontario Mine to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Texas Gulf Sulphur The Timmins Ontario Mine has unique packaging, which is different from other players in the industry
• Texas Gulf Sulphur The Timmins Ontario Mine also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Texas Gulf Sulphur The Timmins Ontario Mine
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Texas Gulf Sulphur The Timmins Ontario Mine

2.7.3. Website design

• The website design is simple and easy to use
• Texas Gulf Sulphur The Timmins Ontario Mine has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Texas Gulf Sulphur The Timmins Ontario Mine also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings