Marketing Mix Of This Office Is Jinxed B

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for This Office Is Jinxed B

This Office Is Jinxed B makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix This Office Is Jinxed B is presented below:

2.1. Product

Product is one of the most important components of the This Office Is Jinxed B Marketing mix. The distinctive characteristics of the product by This Office Is Jinxed B are:

2.1.1. Quality

• This Office Is Jinxed B maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• This Office Is Jinxed B procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides This Office Is Jinxed B with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by This Office Is Jinxed B are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• This Office Is Jinxed B has a broad portfolio of products
• The broad portfolio helps This Office Is Jinxed B in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to This Office Is Jinxed B
• The broader product portfolio also adds more value for This Office Is Jinxed B

2.1.4. Benefits of product consumption

• This Office Is Jinxed B offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of This Office Is Jinxed B is its delivery of emotional benefits to the consumer
• Products manufactured and sold by This Office Is Jinxed B promise consumers an ego boost, confidence, and security
• This Office Is Jinxed B also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by This Office Is Jinxed B are available in different sizes
• This Office Is Jinxed B has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, This Office Is Jinxed B has also increased the trial rate
• Different SKUs have also helped This Office Is Jinxed B improve its product accessibility

2.2. Price

This Office Is Jinxed B marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix This Office Is Jinxed B uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, This Office Is Jinxed B encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of This Office Is Jinxed B products amongst consumers
• With premium prices, This Office Is Jinxed B has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in This Office Is Jinxed B products
• Using elements of premium prices in other product ranges has also allowed This Office Is Jinxed B to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since This Office Is Jinxed B has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, This Office Is Jinxed B also successfully adds more value to its products from the point of view of customers
• This Office Is Jinxed B also gains higher sales with psychological pricing
• Consumer purchase a higher amount of This Office Is Jinxed B products because of its use of psychological pricing
• This Office Is Jinxed B is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• This Office Is Jinxed B is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows This Office Is Jinxed B to cover shipping and customs expenses
• Geographical pricing also allows This Office Is Jinxed B to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, This Office Is Jinxed B is also known to use bundle pricing strategy popularly
• This Office Is Jinxed B also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• This Office Is Jinxed B experiences higher return on the cost of gaining a new customer
• With bundle pricing, This Office Is Jinxed B is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of This Office Is Jinxed B.

2.3. Placement

This Office Is Jinxed B places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of This Office Is Jinxed B in all markets
• Company-operated stores give This Office Is Jinxed B higher control over operations as well as store layout and design
• This Office Is Jinxed B also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to This Office Is Jinxed B in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• This Office Is Jinxed B licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for This Office Is Jinxed B in unstable markets
• Licensed stores have also given This Office Is Jinxed B high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, This Office Is Jinxed B has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by This Office Is Jinxed B by aligning it with local cultural values
• Licensed stores also help This Office Is Jinxed B in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• This Office Is Jinxed B has developed a successfully operational website for online order placement and order tracking
• This Office Is Jinxed B also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for This Office Is Jinxed B and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• This Office Is Jinxed B also places its products in supermarkets and hypermarkets across the country
• A large number of This Office Is Jinxed B target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for This Office Is Jinxed B

2.3.5. Partner agents

• In offshore locations, This Office Is Jinxed B also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• This Office Is Jinxed B contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for This Office Is Jinxed B also places high importance on the promotional tactics and strategies used. The promotional strategies allow the This Office Is Jinxed B to interact with the consumers and influence them directly. This Office Is Jinxed B uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• This Office Is Jinxed B has corporate profiles on all social media websites and portals
• This Office Is Jinxed B uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows This Office Is Jinxed B to understand the customers, their needs and demands
• This Office Is Jinxed B uses this feedback and incorporates it in its broader marketing and organizational strategy
• This Office Is Jinxed B also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• This Office Is Jinxed B has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by This Office Is Jinxed B and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by This Office Is Jinxed B on high valued purchases
• Frequent usage and purchase of products by This Office Is Jinxed B also has rewards against the loyalty card

2.4.3. Community Influencers

• This Office Is Jinxed B makes use of community influencers as its on-ground promotional efforts
• This Office Is Jinxed B identifies strong and confident individuals to be brand ambassadors in their communities
• This Office Is Jinxed B provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, This Office Is Jinxed B also makes use of out of house hoardings
• Hoardings increase visibility for This Office Is Jinxed B and also work towards building stronger brand recall
• This Office Is Jinxed B also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by This Office Is Jinxed B have progressed to include a slice of life elements and characteristics
• TV advertisements by This Office Is Jinxed B also highlight the functional benefits of the product

2.5. People

The marketing mix of This Office Is Jinxed B also places an essential focus on people development and people building. This is because This Office Is Jinxed B realizes the importance of employees in building strong customer relationships. This Office Is Jinxed B develops its employee and people by focusing on the following aspects:

2.5.1. Training

• This Office Is Jinxed B makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at This Office Is Jinxed B are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at This Office Is Jinxed B also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by This Office Is Jinxed B take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• This Office Is Jinxed B, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• This Office Is Jinxed B works on strengthening the organizational commitment in its employees
• This Office Is Jinxed B builds employee loyalty so that people can reflect their optimal best at work
• This Office Is Jinxed B also understands that satisfied employees will lead to happy and satisfied customers
• This Office Is Jinxed B regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• This Office Is Jinxed B also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• This Office Is Jinxed B employees are the face of the organization
• This Office Is Jinxed B are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that This Office Is Jinxed B distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• This Office Is Jinxed B remains one of the leading players in the industry also because of its focus on succession planning
• This Office Is Jinxed B conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at This Office Is Jinxed B
• Strategic succession planning has allowed This Office Is Jinxed B to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

This Office Is Jinxed B has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at This Office Is Jinxed B are clearly defined and communicated to the employees
• This Office Is Jinxed B makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at This Office Is Jinxed B

2.6.2. People Management

• This Office Is Jinxed B has also defined clear processes for people management through streamlining its human resource management department
• This Office Is Jinxed B has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed This Office Is Jinxed B to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• This Office Is Jinxed B also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• This Office Is Jinxed B manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for This Office Is Jinxed B for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for This Office Is Jinxed B as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for This Office Is Jinxed B include:

2.7.1. Store atmosphere

• The store design and management for This Office Is Jinxed B is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by This Office Is Jinxed B at ease
• The store design is also important for This Office Is Jinxed B because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for This Office Is Jinxed B to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• This Office Is Jinxed B has unique packaging, which is different from other players in the industry
• This Office Is Jinxed B also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by This Office Is Jinxed B
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by This Office Is Jinxed B

2.7.3. Website design

• The website design is simple and easy to use
• This Office Is Jinxed B has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of This Office Is Jinxed B also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings