Marketing Mix Of Tips to Become a Renaissance Manager Magnifying Human Genius

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Tips to Become a Renaissance Manager Magnifying Human Genius

Tips to Become a Renaissance Manager Magnifying Human Genius makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Tips to Become a Renaissance Manager Magnifying Human Genius is presented below:

2.1. Product

Product is one of the most important components of the Tips to Become a Renaissance Manager Magnifying Human Genius Marketing mix. The distinctive characteristics of the product by Tips to Become a Renaissance Manager Magnifying Human Genius are:

2.1.1. Quality

• Tips to Become a Renaissance Manager Magnifying Human Genius maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Tips to Become a Renaissance Manager Magnifying Human Genius procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Tips to Become a Renaissance Manager Magnifying Human Genius with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Tips to Become a Renaissance Manager Magnifying Human Genius are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Tips to Become a Renaissance Manager Magnifying Human Genius has a broad portfolio of products
• The broad portfolio helps Tips to Become a Renaissance Manager Magnifying Human Genius in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Tips to Become a Renaissance Manager Magnifying Human Genius
• The broader product portfolio also adds more value for Tips to Become a Renaissance Manager Magnifying Human Genius

2.1.4. Benefits of product consumption

• Tips to Become a Renaissance Manager Magnifying Human Genius offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Tips to Become a Renaissance Manager Magnifying Human Genius is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Tips to Become a Renaissance Manager Magnifying Human Genius promise consumers an ego boost, confidence, and security
• Tips to Become a Renaissance Manager Magnifying Human Genius also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Tips to Become a Renaissance Manager Magnifying Human Genius are available in different sizes
• Tips to Become a Renaissance Manager Magnifying Human Genius has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Tips to Become a Renaissance Manager Magnifying Human Genius has also increased the trial rate
• Different SKUs have also helped Tips to Become a Renaissance Manager Magnifying Human Genius improve its product accessibility

2.2. Price

Tips to Become a Renaissance Manager Magnifying Human Genius marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Tips to Become a Renaissance Manager Magnifying Human Genius uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Tips to Become a Renaissance Manager Magnifying Human Genius encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Tips to Become a Renaissance Manager Magnifying Human Genius products amongst consumers
• With premium prices, Tips to Become a Renaissance Manager Magnifying Human Genius has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Tips to Become a Renaissance Manager Magnifying Human Genius products
• Using elements of premium prices in other product ranges has also allowed Tips to Become a Renaissance Manager Magnifying Human Genius to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Tips to Become a Renaissance Manager Magnifying Human Genius has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Tips to Become a Renaissance Manager Magnifying Human Genius also successfully adds more value to its products from the point of view of customers
• Tips to Become a Renaissance Manager Magnifying Human Genius also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Tips to Become a Renaissance Manager Magnifying Human Genius products because of its use of psychological pricing
• Tips to Become a Renaissance Manager Magnifying Human Genius is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Tips to Become a Renaissance Manager Magnifying Human Genius is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Tips to Become a Renaissance Manager Magnifying Human Genius to cover shipping and customs expenses
• Geographical pricing also allows Tips to Become a Renaissance Manager Magnifying Human Genius to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Tips to Become a Renaissance Manager Magnifying Human Genius is also known to use bundle pricing strategy popularly
• Tips to Become a Renaissance Manager Magnifying Human Genius also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Tips to Become a Renaissance Manager Magnifying Human Genius experiences higher return on the cost of gaining a new customer
• With bundle pricing, Tips to Become a Renaissance Manager Magnifying Human Genius is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Tips to Become a Renaissance Manager Magnifying Human Genius.

2.3. Placement

Tips to Become a Renaissance Manager Magnifying Human Genius places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Tips to Become a Renaissance Manager Magnifying Human Genius in all markets
• Company-operated stores give Tips to Become a Renaissance Manager Magnifying Human Genius higher control over operations as well as store layout and design
• Tips to Become a Renaissance Manager Magnifying Human Genius also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Tips to Become a Renaissance Manager Magnifying Human Genius in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Tips to Become a Renaissance Manager Magnifying Human Genius licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Tips to Become a Renaissance Manager Magnifying Human Genius in unstable markets
• Licensed stores have also given Tips to Become a Renaissance Manager Magnifying Human Genius high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Tips to Become a Renaissance Manager Magnifying Human Genius has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Tips to Become a Renaissance Manager Magnifying Human Genius by aligning it with local cultural values
• Licensed stores also help Tips to Become a Renaissance Manager Magnifying Human Genius in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Tips to Become a Renaissance Manager Magnifying Human Genius has developed a successfully operational website for online order placement and order tracking
• Tips to Become a Renaissance Manager Magnifying Human Genius also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Tips to Become a Renaissance Manager Magnifying Human Genius and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Tips to Become a Renaissance Manager Magnifying Human Genius also places its products in supermarkets and hypermarkets across the country
• A large number of Tips to Become a Renaissance Manager Magnifying Human Genius target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Tips to Become a Renaissance Manager Magnifying Human Genius

2.3.5. Partner agents

• In offshore locations, Tips to Become a Renaissance Manager Magnifying Human Genius also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Tips to Become a Renaissance Manager Magnifying Human Genius contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Tips to Become a Renaissance Manager Magnifying Human Genius also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Tips to Become a Renaissance Manager Magnifying Human Genius to interact with the consumers and influence them directly. Tips to Become a Renaissance Manager Magnifying Human Genius uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Tips to Become a Renaissance Manager Magnifying Human Genius has corporate profiles on all social media websites and portals
• Tips to Become a Renaissance Manager Magnifying Human Genius uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Tips to Become a Renaissance Manager Magnifying Human Genius to understand the customers, their needs and demands
• Tips to Become a Renaissance Manager Magnifying Human Genius uses this feedback and incorporates it in its broader marketing and organizational strategy
• Tips to Become a Renaissance Manager Magnifying Human Genius also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Tips to Become a Renaissance Manager Magnifying Human Genius has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Tips to Become a Renaissance Manager Magnifying Human Genius and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Tips to Become a Renaissance Manager Magnifying Human Genius on high valued purchases
• Frequent usage and purchase of products by Tips to Become a Renaissance Manager Magnifying Human Genius also has rewards against the loyalty card

2.4.3. Community Influencers

• Tips to Become a Renaissance Manager Magnifying Human Genius makes use of community influencers as its on-ground promotional efforts
• Tips to Become a Renaissance Manager Magnifying Human Genius identifies strong and confident individuals to be brand ambassadors in their communities
• Tips to Become a Renaissance Manager Magnifying Human Genius provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Tips to Become a Renaissance Manager Magnifying Human Genius also makes use of out of house hoardings
• Hoardings increase visibility for Tips to Become a Renaissance Manager Magnifying Human Genius and also work towards building stronger brand recall
• Tips to Become a Renaissance Manager Magnifying Human Genius also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Tips to Become a Renaissance Manager Magnifying Human Genius have progressed to include a slice of life elements and characteristics
• TV advertisements by Tips to Become a Renaissance Manager Magnifying Human Genius also highlight the functional benefits of the product

2.5. People

The marketing mix of Tips to Become a Renaissance Manager Magnifying Human Genius also places an essential focus on people development and people building. This is because Tips to Become a Renaissance Manager Magnifying Human Genius realizes the importance of employees in building strong customer relationships. Tips to Become a Renaissance Manager Magnifying Human Genius develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Tips to Become a Renaissance Manager Magnifying Human Genius makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Tips to Become a Renaissance Manager Magnifying Human Genius are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Tips to Become a Renaissance Manager Magnifying Human Genius also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Tips to Become a Renaissance Manager Magnifying Human Genius take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Tips to Become a Renaissance Manager Magnifying Human Genius, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Tips to Become a Renaissance Manager Magnifying Human Genius works on strengthening the organizational commitment in its employees
• Tips to Become a Renaissance Manager Magnifying Human Genius builds employee loyalty so that people can reflect their optimal best at work
• Tips to Become a Renaissance Manager Magnifying Human Genius also understands that satisfied employees will lead to happy and satisfied customers
• Tips to Become a Renaissance Manager Magnifying Human Genius regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Tips to Become a Renaissance Manager Magnifying Human Genius also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Tips to Become a Renaissance Manager Magnifying Human Genius employees are the face of the organization
• Tips to Become a Renaissance Manager Magnifying Human Genius are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Tips to Become a Renaissance Manager Magnifying Human Genius distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Tips to Become a Renaissance Manager Magnifying Human Genius remains one of the leading players in the industry also because of its focus on succession planning
• Tips to Become a Renaissance Manager Magnifying Human Genius conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Tips to Become a Renaissance Manager Magnifying Human Genius
• Strategic succession planning has allowed Tips to Become a Renaissance Manager Magnifying Human Genius to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Tips to Become a Renaissance Manager Magnifying Human Genius has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Tips to Become a Renaissance Manager Magnifying Human Genius are clearly defined and communicated to the employees
• Tips to Become a Renaissance Manager Magnifying Human Genius makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Tips to Become a Renaissance Manager Magnifying Human Genius

2.6.2. People Management

• Tips to Become a Renaissance Manager Magnifying Human Genius has also defined clear processes for people management through streamlining its human resource management department
• Tips to Become a Renaissance Manager Magnifying Human Genius has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Tips to Become a Renaissance Manager Magnifying Human Genius to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Tips to Become a Renaissance Manager Magnifying Human Genius also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Tips to Become a Renaissance Manager Magnifying Human Genius manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Tips to Become a Renaissance Manager Magnifying Human Genius for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Tips to Become a Renaissance Manager Magnifying Human Genius as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Tips to Become a Renaissance Manager Magnifying Human Genius include:

2.7.1. Store atmosphere

• The store design and management for Tips to Become a Renaissance Manager Magnifying Human Genius is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Tips to Become a Renaissance Manager Magnifying Human Genius at ease
• The store design is also important for Tips to Become a Renaissance Manager Magnifying Human Genius because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Tips to Become a Renaissance Manager Magnifying Human Genius to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Tips to Become a Renaissance Manager Magnifying Human Genius has unique packaging, which is different from other players in the industry
• Tips to Become a Renaissance Manager Magnifying Human Genius also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Tips to Become a Renaissance Manager Magnifying Human Genius
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Tips to Become a Renaissance Manager Magnifying Human Genius

2.7.3. Website design

• The website design is simple and easy to use
• Tips to Become a Renaissance Manager Magnifying Human Genius has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Tips to Become a Renaissance Manager Magnifying Human Genius also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings