Marketing Mix Of Toka Corporation Exporting to Turkmenistan

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Toka Corporation Exporting to Turkmenistan

Toka Corporation Exporting to Turkmenistan makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Toka Corporation Exporting to Turkmenistan is presented below:

2.1. Product

Product is one of the most important components of the Toka Corporation Exporting to Turkmenistan Marketing mix. The distinctive characteristics of the product by Toka Corporation Exporting to Turkmenistan are:

2.1.1. Quality

• Toka Corporation Exporting to Turkmenistan maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Toka Corporation Exporting to Turkmenistan procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Toka Corporation Exporting to Turkmenistan with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Toka Corporation Exporting to Turkmenistan are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Toka Corporation Exporting to Turkmenistan has a broad portfolio of products
• The broad portfolio helps Toka Corporation Exporting to Turkmenistan in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Toka Corporation Exporting to Turkmenistan
• The broader product portfolio also adds more value for Toka Corporation Exporting to Turkmenistan

2.1.4. Benefits of product consumption

• Toka Corporation Exporting to Turkmenistan offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Toka Corporation Exporting to Turkmenistan is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Toka Corporation Exporting to Turkmenistan promise consumers an ego boost, confidence, and security
• Toka Corporation Exporting to Turkmenistan also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Toka Corporation Exporting to Turkmenistan are available in different sizes
• Toka Corporation Exporting to Turkmenistan has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Toka Corporation Exporting to Turkmenistan has also increased the trial rate
• Different SKUs have also helped Toka Corporation Exporting to Turkmenistan improve its product accessibility

2.2. Price

Toka Corporation Exporting to Turkmenistan marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Toka Corporation Exporting to Turkmenistan uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Toka Corporation Exporting to Turkmenistan encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Toka Corporation Exporting to Turkmenistan products amongst consumers
• With premium prices, Toka Corporation Exporting to Turkmenistan has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Toka Corporation Exporting to Turkmenistan products
• Using elements of premium prices in other product ranges has also allowed Toka Corporation Exporting to Turkmenistan to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Toka Corporation Exporting to Turkmenistan has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Toka Corporation Exporting to Turkmenistan also successfully adds more value to its products from the point of view of customers
• Toka Corporation Exporting to Turkmenistan also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Toka Corporation Exporting to Turkmenistan products because of its use of psychological pricing
• Toka Corporation Exporting to Turkmenistan is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Toka Corporation Exporting to Turkmenistan is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Toka Corporation Exporting to Turkmenistan to cover shipping and customs expenses
• Geographical pricing also allows Toka Corporation Exporting to Turkmenistan to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Toka Corporation Exporting to Turkmenistan is also known to use bundle pricing strategy popularly
• Toka Corporation Exporting to Turkmenistan also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Toka Corporation Exporting to Turkmenistan experiences higher return on the cost of gaining a new customer
• With bundle pricing, Toka Corporation Exporting to Turkmenistan is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Toka Corporation Exporting to Turkmenistan.

2.3. Placement

Toka Corporation Exporting to Turkmenistan places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Toka Corporation Exporting to Turkmenistan in all markets
• Company-operated stores give Toka Corporation Exporting to Turkmenistan higher control over operations as well as store layout and design
• Toka Corporation Exporting to Turkmenistan also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Toka Corporation Exporting to Turkmenistan in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Toka Corporation Exporting to Turkmenistan licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Toka Corporation Exporting to Turkmenistan in unstable markets
• Licensed stores have also given Toka Corporation Exporting to Turkmenistan high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Toka Corporation Exporting to Turkmenistan has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Toka Corporation Exporting to Turkmenistan by aligning it with local cultural values
• Licensed stores also help Toka Corporation Exporting to Turkmenistan in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Toka Corporation Exporting to Turkmenistan has developed a successfully operational website for online order placement and order tracking
• Toka Corporation Exporting to Turkmenistan also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Toka Corporation Exporting to Turkmenistan and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Toka Corporation Exporting to Turkmenistan also places its products in supermarkets and hypermarkets across the country
• A large number of Toka Corporation Exporting to Turkmenistan target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Toka Corporation Exporting to Turkmenistan

2.3.5. Partner agents

• In offshore locations, Toka Corporation Exporting to Turkmenistan also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Toka Corporation Exporting to Turkmenistan contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Toka Corporation Exporting to Turkmenistan also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Toka Corporation Exporting to Turkmenistan to interact with the consumers and influence them directly. Toka Corporation Exporting to Turkmenistan uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Toka Corporation Exporting to Turkmenistan has corporate profiles on all social media websites and portals
• Toka Corporation Exporting to Turkmenistan uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Toka Corporation Exporting to Turkmenistan to understand the customers, their needs and demands
• Toka Corporation Exporting to Turkmenistan uses this feedback and incorporates it in its broader marketing and organizational strategy
• Toka Corporation Exporting to Turkmenistan also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Toka Corporation Exporting to Turkmenistan has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Toka Corporation Exporting to Turkmenistan and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Toka Corporation Exporting to Turkmenistan on high valued purchases
• Frequent usage and purchase of products by Toka Corporation Exporting to Turkmenistan also has rewards against the loyalty card

2.4.3. Community Influencers

• Toka Corporation Exporting to Turkmenistan makes use of community influencers as its on-ground promotional efforts
• Toka Corporation Exporting to Turkmenistan identifies strong and confident individuals to be brand ambassadors in their communities
• Toka Corporation Exporting to Turkmenistan provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Toka Corporation Exporting to Turkmenistan also makes use of out of house hoardings
• Hoardings increase visibility for Toka Corporation Exporting to Turkmenistan and also work towards building stronger brand recall
• Toka Corporation Exporting to Turkmenistan also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Toka Corporation Exporting to Turkmenistan have progressed to include a slice of life elements and characteristics
• TV advertisements by Toka Corporation Exporting to Turkmenistan also highlight the functional benefits of the product

2.5. People

The marketing mix of Toka Corporation Exporting to Turkmenistan also places an essential focus on people development and people building. This is because Toka Corporation Exporting to Turkmenistan realizes the importance of employees in building strong customer relationships. Toka Corporation Exporting to Turkmenistan develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Toka Corporation Exporting to Turkmenistan makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Toka Corporation Exporting to Turkmenistan are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Toka Corporation Exporting to Turkmenistan also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Toka Corporation Exporting to Turkmenistan take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Toka Corporation Exporting to Turkmenistan, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Toka Corporation Exporting to Turkmenistan works on strengthening the organizational commitment in its employees
• Toka Corporation Exporting to Turkmenistan builds employee loyalty so that people can reflect their optimal best at work
• Toka Corporation Exporting to Turkmenistan also understands that satisfied employees will lead to happy and satisfied customers
• Toka Corporation Exporting to Turkmenistan regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Toka Corporation Exporting to Turkmenistan also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Toka Corporation Exporting to Turkmenistan employees are the face of the organization
• Toka Corporation Exporting to Turkmenistan are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Toka Corporation Exporting to Turkmenistan distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Toka Corporation Exporting to Turkmenistan remains one of the leading players in the industry also because of its focus on succession planning
• Toka Corporation Exporting to Turkmenistan conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Toka Corporation Exporting to Turkmenistan
• Strategic succession planning has allowed Toka Corporation Exporting to Turkmenistan to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Toka Corporation Exporting to Turkmenistan has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Toka Corporation Exporting to Turkmenistan are clearly defined and communicated to the employees
• Toka Corporation Exporting to Turkmenistan makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Toka Corporation Exporting to Turkmenistan

2.6.2. People Management

• Toka Corporation Exporting to Turkmenistan has also defined clear processes for people management through streamlining its human resource management department
• Toka Corporation Exporting to Turkmenistan has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Toka Corporation Exporting to Turkmenistan to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Toka Corporation Exporting to Turkmenistan also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Toka Corporation Exporting to Turkmenistan manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Toka Corporation Exporting to Turkmenistan for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Toka Corporation Exporting to Turkmenistan as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Toka Corporation Exporting to Turkmenistan include:

2.7.1. Store atmosphere

• The store design and management for Toka Corporation Exporting to Turkmenistan is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Toka Corporation Exporting to Turkmenistan at ease
• The store design is also important for Toka Corporation Exporting to Turkmenistan because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Toka Corporation Exporting to Turkmenistan to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Toka Corporation Exporting to Turkmenistan has unique packaging, which is different from other players in the industry
• Toka Corporation Exporting to Turkmenistan also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Toka Corporation Exporting to Turkmenistan
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Toka Corporation Exporting to Turkmenistan

2.7.3. Website design

• The website design is simple and easy to use
• Toka Corporation Exporting to Turkmenistan has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Toka Corporation Exporting to Turkmenistan also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings