Marketing Mix Of Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A

Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A is presented below:

2.1. Product

Product is one of the most important components of the Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A Marketing mix. The distinctive characteristics of the product by Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A are:

2.1.1. Quality

• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A has a broad portfolio of products
• The broad portfolio helps Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A
• The broader product portfolio also adds more value for Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A

2.1.4. Benefits of product consumption

• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A promise consumers an ego boost, confidence, and security
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A are available in different sizes
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A has also increased the trial rate
• Different SKUs have also helped Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A improve its product accessibility

2.2. Price

Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A products amongst consumers
• With premium prices, Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A products
• Using elements of premium prices in other product ranges has also allowed Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A also successfully adds more value to its products from the point of view of customers
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A products because of its use of psychological pricing
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A to cover shipping and customs expenses
• Geographical pricing also allows Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A is also known to use bundle pricing strategy popularly
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A experiences higher return on the cost of gaining a new customer
• With bundle pricing, Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A.

2.3. Placement

Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A in all markets
• Company-operated stores give Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A higher control over operations as well as store layout and design
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A in unstable markets
• Licensed stores have also given Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A by aligning it with local cultural values
• Licensed stores also help Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A has developed a successfully operational website for online order placement and order tracking
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A also places its products in supermarkets and hypermarkets across the country
• A large number of Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A

2.3.5. Partner agents

• In offshore locations, Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A to interact with the consumers and influence them directly. Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A has corporate profiles on all social media websites and portals
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A to understand the customers, their needs and demands
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A uses this feedback and incorporates it in its broader marketing and organizational strategy
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A on high valued purchases
• Frequent usage and purchase of products by Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A also has rewards against the loyalty card

2.4.3. Community Influencers

• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A makes use of community influencers as its on-ground promotional efforts
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A identifies strong and confident individuals to be brand ambassadors in their communities
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A also makes use of out of house hoardings
• Hoardings increase visibility for Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A and also work towards building stronger brand recall
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A have progressed to include a slice of life elements and characteristics
• TV advertisements by Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A also highlight the functional benefits of the product

2.5. People

The marketing mix of Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A also places an essential focus on people development and people building. This is because Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A realizes the importance of employees in building strong customer relationships. Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A works on strengthening the organizational commitment in its employees
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A builds employee loyalty so that people can reflect their optimal best at work
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A also understands that satisfied employees will lead to happy and satisfied customers
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A employees are the face of the organization
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A remains one of the leading players in the industry also because of its focus on succession planning
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A
• Strategic succession planning has allowed Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A are clearly defined and communicated to the employees
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A

2.6.2. People Management

• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A has also defined clear processes for people management through streamlining its human resource management department
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A include:

2.7.1. Store atmosphere

• The store design and management for Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A at ease
• The store design is also important for Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A has unique packaging, which is different from other players in the industry
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A

2.7.3. Website design

• The website design is simple and easy to use
• Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Turkey s Child Protection Crisis and the Mother Child Education Foundation Anne ocuk E itim Vakf -A EV Part A also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings