Marketing Mix Of Uber Elevate The Case for Flying Cars

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Uber Elevate The Case for Flying Cars

Uber Elevate The Case for Flying Cars makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Uber Elevate The Case for Flying Cars is presented below:

2.1. Product

Product is one of the most important components of the Uber Elevate The Case for Flying Cars Marketing mix. The distinctive characteristics of the product by Uber Elevate The Case for Flying Cars are:

2.1.1. Quality

• Uber Elevate The Case for Flying Cars maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Uber Elevate The Case for Flying Cars procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Uber Elevate The Case for Flying Cars with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Uber Elevate The Case for Flying Cars are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Uber Elevate The Case for Flying Cars has a broad portfolio of products
• The broad portfolio helps Uber Elevate The Case for Flying Cars in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Uber Elevate The Case for Flying Cars
• The broader product portfolio also adds more value for Uber Elevate The Case for Flying Cars

2.1.4. Benefits of product consumption

• Uber Elevate The Case for Flying Cars offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Uber Elevate The Case for Flying Cars is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Uber Elevate The Case for Flying Cars promise consumers an ego boost, confidence, and security
• Uber Elevate The Case for Flying Cars also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Uber Elevate The Case for Flying Cars are available in different sizes
• Uber Elevate The Case for Flying Cars has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Uber Elevate The Case for Flying Cars has also increased the trial rate
• Different SKUs have also helped Uber Elevate The Case for Flying Cars improve its product accessibility

2.2. Price

Uber Elevate The Case for Flying Cars marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Uber Elevate The Case for Flying Cars uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Uber Elevate The Case for Flying Cars encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Uber Elevate The Case for Flying Cars products amongst consumers
• With premium prices, Uber Elevate The Case for Flying Cars has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Uber Elevate The Case for Flying Cars products
• Using elements of premium prices in other product ranges has also allowed Uber Elevate The Case for Flying Cars to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Uber Elevate The Case for Flying Cars has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Uber Elevate The Case for Flying Cars also successfully adds more value to its products from the point of view of customers
• Uber Elevate The Case for Flying Cars also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Uber Elevate The Case for Flying Cars products because of its use of psychological pricing
• Uber Elevate The Case for Flying Cars is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Uber Elevate The Case for Flying Cars is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Uber Elevate The Case for Flying Cars to cover shipping and customs expenses
• Geographical pricing also allows Uber Elevate The Case for Flying Cars to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Uber Elevate The Case for Flying Cars is also known to use bundle pricing strategy popularly
• Uber Elevate The Case for Flying Cars also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Uber Elevate The Case for Flying Cars experiences higher return on the cost of gaining a new customer
• With bundle pricing, Uber Elevate The Case for Flying Cars is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Uber Elevate The Case for Flying Cars.

2.3. Placement

Uber Elevate The Case for Flying Cars places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Uber Elevate The Case for Flying Cars in all markets
• Company-operated stores give Uber Elevate The Case for Flying Cars higher control over operations as well as store layout and design
• Uber Elevate The Case for Flying Cars also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Uber Elevate The Case for Flying Cars in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Uber Elevate The Case for Flying Cars licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Uber Elevate The Case for Flying Cars in unstable markets
• Licensed stores have also given Uber Elevate The Case for Flying Cars high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Uber Elevate The Case for Flying Cars has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Uber Elevate The Case for Flying Cars by aligning it with local cultural values
• Licensed stores also help Uber Elevate The Case for Flying Cars in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Uber Elevate The Case for Flying Cars has developed a successfully operational website for online order placement and order tracking
• Uber Elevate The Case for Flying Cars also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Uber Elevate The Case for Flying Cars and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Uber Elevate The Case for Flying Cars also places its products in supermarkets and hypermarkets across the country
• A large number of Uber Elevate The Case for Flying Cars target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Uber Elevate The Case for Flying Cars

2.3.5. Partner agents

• In offshore locations, Uber Elevate The Case for Flying Cars also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Uber Elevate The Case for Flying Cars contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Uber Elevate The Case for Flying Cars also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Uber Elevate The Case for Flying Cars to interact with the consumers and influence them directly. Uber Elevate The Case for Flying Cars uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Uber Elevate The Case for Flying Cars has corporate profiles on all social media websites and portals
• Uber Elevate The Case for Flying Cars uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Uber Elevate The Case for Flying Cars to understand the customers, their needs and demands
• Uber Elevate The Case for Flying Cars uses this feedback and incorporates it in its broader marketing and organizational strategy
• Uber Elevate The Case for Flying Cars also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Uber Elevate The Case for Flying Cars has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Uber Elevate The Case for Flying Cars and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Uber Elevate The Case for Flying Cars on high valued purchases
• Frequent usage and purchase of products by Uber Elevate The Case for Flying Cars also has rewards against the loyalty card

2.4.3. Community Influencers

• Uber Elevate The Case for Flying Cars makes use of community influencers as its on-ground promotional efforts
• Uber Elevate The Case for Flying Cars identifies strong and confident individuals to be brand ambassadors in their communities
• Uber Elevate The Case for Flying Cars provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Uber Elevate The Case for Flying Cars also makes use of out of house hoardings
• Hoardings increase visibility for Uber Elevate The Case for Flying Cars and also work towards building stronger brand recall
• Uber Elevate The Case for Flying Cars also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Uber Elevate The Case for Flying Cars have progressed to include a slice of life elements and characteristics
• TV advertisements by Uber Elevate The Case for Flying Cars also highlight the functional benefits of the product

2.5. People

The marketing mix of Uber Elevate The Case for Flying Cars also places an essential focus on people development and people building. This is because Uber Elevate The Case for Flying Cars realizes the importance of employees in building strong customer relationships. Uber Elevate The Case for Flying Cars develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Uber Elevate The Case for Flying Cars makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Uber Elevate The Case for Flying Cars are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Uber Elevate The Case for Flying Cars also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Uber Elevate The Case for Flying Cars take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Uber Elevate The Case for Flying Cars, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Uber Elevate The Case for Flying Cars works on strengthening the organizational commitment in its employees
• Uber Elevate The Case for Flying Cars builds employee loyalty so that people can reflect their optimal best at work
• Uber Elevate The Case for Flying Cars also understands that satisfied employees will lead to happy and satisfied customers
• Uber Elevate The Case for Flying Cars regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Uber Elevate The Case for Flying Cars also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Uber Elevate The Case for Flying Cars employees are the face of the organization
• Uber Elevate The Case for Flying Cars are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Uber Elevate The Case for Flying Cars distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Uber Elevate The Case for Flying Cars remains one of the leading players in the industry also because of its focus on succession planning
• Uber Elevate The Case for Flying Cars conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Uber Elevate The Case for Flying Cars
• Strategic succession planning has allowed Uber Elevate The Case for Flying Cars to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Uber Elevate The Case for Flying Cars has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Uber Elevate The Case for Flying Cars are clearly defined and communicated to the employees
• Uber Elevate The Case for Flying Cars makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Uber Elevate The Case for Flying Cars

2.6.2. People Management

• Uber Elevate The Case for Flying Cars has also defined clear processes for people management through streamlining its human resource management department
• Uber Elevate The Case for Flying Cars has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Uber Elevate The Case for Flying Cars to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Uber Elevate The Case for Flying Cars also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Uber Elevate The Case for Flying Cars manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Uber Elevate The Case for Flying Cars for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Uber Elevate The Case for Flying Cars as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Uber Elevate The Case for Flying Cars include:

2.7.1. Store atmosphere

• The store design and management for Uber Elevate The Case for Flying Cars is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Uber Elevate The Case for Flying Cars at ease
• The store design is also important for Uber Elevate The Case for Flying Cars because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Uber Elevate The Case for Flying Cars to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Uber Elevate The Case for Flying Cars has unique packaging, which is different from other players in the industry
• Uber Elevate The Case for Flying Cars also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Uber Elevate The Case for Flying Cars
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Uber Elevate The Case for Flying Cars

2.7.3. Website design

• The website design is simple and easy to use
• Uber Elevate The Case for Flying Cars has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Uber Elevate The Case for Flying Cars also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings