Marketing Mix Of Uncovering Patterns in Cybershopping

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Uncovering Patterns in Cybershopping

Uncovering Patterns in Cybershopping makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Uncovering Patterns in Cybershopping is presented below:

2.1. Product

Product is one of the most important components of the Uncovering Patterns in Cybershopping Marketing mix. The distinctive characteristics of the product by Uncovering Patterns in Cybershopping are:

2.1.1. Quality

• Uncovering Patterns in Cybershopping maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Uncovering Patterns in Cybershopping procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Uncovering Patterns in Cybershopping with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Uncovering Patterns in Cybershopping are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Uncovering Patterns in Cybershopping has a broad portfolio of products
• The broad portfolio helps Uncovering Patterns in Cybershopping in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Uncovering Patterns in Cybershopping
• The broader product portfolio also adds more value for Uncovering Patterns in Cybershopping

2.1.4. Benefits of product consumption

• Uncovering Patterns in Cybershopping offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Uncovering Patterns in Cybershopping is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Uncovering Patterns in Cybershopping promise consumers an ego boost, confidence, and security
• Uncovering Patterns in Cybershopping also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Uncovering Patterns in Cybershopping are available in different sizes
• Uncovering Patterns in Cybershopping has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Uncovering Patterns in Cybershopping has also increased the trial rate
• Different SKUs have also helped Uncovering Patterns in Cybershopping improve its product accessibility

2.2. Price

Uncovering Patterns in Cybershopping marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Uncovering Patterns in Cybershopping uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Uncovering Patterns in Cybershopping encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Uncovering Patterns in Cybershopping products amongst consumers
• With premium prices, Uncovering Patterns in Cybershopping has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Uncovering Patterns in Cybershopping products
• Using elements of premium prices in other product ranges has also allowed Uncovering Patterns in Cybershopping to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Uncovering Patterns in Cybershopping has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Uncovering Patterns in Cybershopping also successfully adds more value to its products from the point of view of customers
• Uncovering Patterns in Cybershopping also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Uncovering Patterns in Cybershopping products because of its use of psychological pricing
• Uncovering Patterns in Cybershopping is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Uncovering Patterns in Cybershopping is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Uncovering Patterns in Cybershopping to cover shipping and customs expenses
• Geographical pricing also allows Uncovering Patterns in Cybershopping to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Uncovering Patterns in Cybershopping is also known to use bundle pricing strategy popularly
• Uncovering Patterns in Cybershopping also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Uncovering Patterns in Cybershopping experiences higher return on the cost of gaining a new customer
• With bundle pricing, Uncovering Patterns in Cybershopping is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Uncovering Patterns in Cybershopping.

2.3. Placement

Uncovering Patterns in Cybershopping places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Uncovering Patterns in Cybershopping in all markets
• Company-operated stores give Uncovering Patterns in Cybershopping higher control over operations as well as store layout and design
• Uncovering Patterns in Cybershopping also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Uncovering Patterns in Cybershopping in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Uncovering Patterns in Cybershopping licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Uncovering Patterns in Cybershopping in unstable markets
• Licensed stores have also given Uncovering Patterns in Cybershopping high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Uncovering Patterns in Cybershopping has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Uncovering Patterns in Cybershopping by aligning it with local cultural values
• Licensed stores also help Uncovering Patterns in Cybershopping in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Uncovering Patterns in Cybershopping has developed a successfully operational website for online order placement and order tracking
• Uncovering Patterns in Cybershopping also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Uncovering Patterns in Cybershopping and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Uncovering Patterns in Cybershopping also places its products in supermarkets and hypermarkets across the country
• A large number of Uncovering Patterns in Cybershopping target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Uncovering Patterns in Cybershopping

2.3.5. Partner agents

• In offshore locations, Uncovering Patterns in Cybershopping also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Uncovering Patterns in Cybershopping contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Uncovering Patterns in Cybershopping also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Uncovering Patterns in Cybershopping to interact with the consumers and influence them directly. Uncovering Patterns in Cybershopping uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Uncovering Patterns in Cybershopping has corporate profiles on all social media websites and portals
• Uncovering Patterns in Cybershopping uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Uncovering Patterns in Cybershopping to understand the customers, their needs and demands
• Uncovering Patterns in Cybershopping uses this feedback and incorporates it in its broader marketing and organizational strategy
• Uncovering Patterns in Cybershopping also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Uncovering Patterns in Cybershopping has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Uncovering Patterns in Cybershopping and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Uncovering Patterns in Cybershopping on high valued purchases
• Frequent usage and purchase of products by Uncovering Patterns in Cybershopping also has rewards against the loyalty card

2.4.3. Community Influencers

• Uncovering Patterns in Cybershopping makes use of community influencers as its on-ground promotional efforts
• Uncovering Patterns in Cybershopping identifies strong and confident individuals to be brand ambassadors in their communities
• Uncovering Patterns in Cybershopping provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Uncovering Patterns in Cybershopping also makes use of out of house hoardings
• Hoardings increase visibility for Uncovering Patterns in Cybershopping and also work towards building stronger brand recall
• Uncovering Patterns in Cybershopping also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Uncovering Patterns in Cybershopping have progressed to include a slice of life elements and characteristics
• TV advertisements by Uncovering Patterns in Cybershopping also highlight the functional benefits of the product

2.5. People

The marketing mix of Uncovering Patterns in Cybershopping also places an essential focus on people development and people building. This is because Uncovering Patterns in Cybershopping realizes the importance of employees in building strong customer relationships. Uncovering Patterns in Cybershopping develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Uncovering Patterns in Cybershopping makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Uncovering Patterns in Cybershopping are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Uncovering Patterns in Cybershopping also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Uncovering Patterns in Cybershopping take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Uncovering Patterns in Cybershopping, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Uncovering Patterns in Cybershopping works on strengthening the organizational commitment in its employees
• Uncovering Patterns in Cybershopping builds employee loyalty so that people can reflect their optimal best at work
• Uncovering Patterns in Cybershopping also understands that satisfied employees will lead to happy and satisfied customers
• Uncovering Patterns in Cybershopping regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Uncovering Patterns in Cybershopping also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Uncovering Patterns in Cybershopping employees are the face of the organization
• Uncovering Patterns in Cybershopping are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Uncovering Patterns in Cybershopping distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Uncovering Patterns in Cybershopping remains one of the leading players in the industry also because of its focus on succession planning
• Uncovering Patterns in Cybershopping conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Uncovering Patterns in Cybershopping
• Strategic succession planning has allowed Uncovering Patterns in Cybershopping to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Uncovering Patterns in Cybershopping has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Uncovering Patterns in Cybershopping are clearly defined and communicated to the employees
• Uncovering Patterns in Cybershopping makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Uncovering Patterns in Cybershopping

2.6.2. People Management

• Uncovering Patterns in Cybershopping has also defined clear processes for people management through streamlining its human resource management department
• Uncovering Patterns in Cybershopping has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Uncovering Patterns in Cybershopping to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Uncovering Patterns in Cybershopping also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Uncovering Patterns in Cybershopping manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Uncovering Patterns in Cybershopping for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Uncovering Patterns in Cybershopping as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Uncovering Patterns in Cybershopping include:

2.7.1. Store atmosphere

• The store design and management for Uncovering Patterns in Cybershopping is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Uncovering Patterns in Cybershopping at ease
• The store design is also important for Uncovering Patterns in Cybershopping because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Uncovering Patterns in Cybershopping to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Uncovering Patterns in Cybershopping has unique packaging, which is different from other players in the industry
• Uncovering Patterns in Cybershopping also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Uncovering Patterns in Cybershopping
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Uncovering Patterns in Cybershopping

2.7.3. Website design

• The website design is simple and easy to use
• Uncovering Patterns in Cybershopping has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Uncovering Patterns in Cybershopping also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings