Marketing Mix Of Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions

Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions is presented below:

2.1. Product

Product is one of the most important components of the Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions Marketing mix. The distinctive characteristics of the product by Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions are:

2.1.1. Quality

• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions has a broad portfolio of products
• The broad portfolio helps Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions
• The broader product portfolio also adds more value for Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions

2.1.4. Benefits of product consumption

• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions promise consumers an ego boost, confidence, and security
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions are available in different sizes
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions has also increased the trial rate
• Different SKUs have also helped Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions improve its product accessibility

2.2. Price

Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions products amongst consumers
• With premium prices, Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions products
• Using elements of premium prices in other product ranges has also allowed Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions also successfully adds more value to its products from the point of view of customers
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions products because of its use of psychological pricing
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions to cover shipping and customs expenses
• Geographical pricing also allows Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions is also known to use bundle pricing strategy popularly
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions experiences higher return on the cost of gaining a new customer
• With bundle pricing, Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions.

2.3. Placement

Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions in all markets
• Company-operated stores give Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions higher control over operations as well as store layout and design
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions in unstable markets
• Licensed stores have also given Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions by aligning it with local cultural values
• Licensed stores also help Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions has developed a successfully operational website for online order placement and order tracking
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions also places its products in supermarkets and hypermarkets across the country
• A large number of Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions

2.3.5. Partner agents

• In offshore locations, Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions to interact with the consumers and influence them directly. Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions has corporate profiles on all social media websites and portals
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions to understand the customers, their needs and demands
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions uses this feedback and incorporates it in its broader marketing and organizational strategy
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions on high valued purchases
• Frequent usage and purchase of products by Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions also has rewards against the loyalty card

2.4.3. Community Influencers

• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions makes use of community influencers as its on-ground promotional efforts
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions identifies strong and confident individuals to be brand ambassadors in their communities
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions also makes use of out of house hoardings
• Hoardings increase visibility for Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions and also work towards building stronger brand recall
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions have progressed to include a slice of life elements and characteristics
• TV advertisements by Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions also highlight the functional benefits of the product

2.5. People

The marketing mix of Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions also places an essential focus on people development and people building. This is because Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions realizes the importance of employees in building strong customer relationships. Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions works on strengthening the organizational commitment in its employees
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions builds employee loyalty so that people can reflect their optimal best at work
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions also understands that satisfied employees will lead to happy and satisfied customers
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions employees are the face of the organization
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions remains one of the leading players in the industry also because of its focus on succession planning
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions
• Strategic succession planning has allowed Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions are clearly defined and communicated to the employees
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions

2.6.2. People Management

• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions has also defined clear processes for people management through streamlining its human resource management department
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions include:

2.7.1. Store atmosphere

• The store design and management for Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions at ease
• The store design is also important for Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions has unique packaging, which is different from other players in the industry
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions

2.7.3. Website design

• The website design is simple and easy to use
• Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Understanding the Lack of Minority Representation in Graduate Programs in Computer Science and Information Technology A Focus Group Study of Student Perceptions also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings