Marketing Mix Of UpDown Confidential Instructions for MICHAEL

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for UpDown Confidential Instructions for MICHAEL

UpDown Confidential Instructions for MICHAEL makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix UpDown Confidential Instructions for MICHAEL is presented below:

2.1. Product

Product is one of the most important components of the UpDown Confidential Instructions for MICHAEL Marketing mix. The distinctive characteristics of the product by UpDown Confidential Instructions for MICHAEL are:

2.1.1. Quality

• UpDown Confidential Instructions for MICHAEL maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• UpDown Confidential Instructions for MICHAEL procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides UpDown Confidential Instructions for MICHAEL with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by UpDown Confidential Instructions for MICHAEL are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• UpDown Confidential Instructions for MICHAEL has a broad portfolio of products
• The broad portfolio helps UpDown Confidential Instructions for MICHAEL in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to UpDown Confidential Instructions for MICHAEL
• The broader product portfolio also adds more value for UpDown Confidential Instructions for MICHAEL

2.1.4. Benefits of product consumption

• UpDown Confidential Instructions for MICHAEL offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of UpDown Confidential Instructions for MICHAEL is its delivery of emotional benefits to the consumer
• Products manufactured and sold by UpDown Confidential Instructions for MICHAEL promise consumers an ego boost, confidence, and security
• UpDown Confidential Instructions for MICHAEL also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by UpDown Confidential Instructions for MICHAEL are available in different sizes
• UpDown Confidential Instructions for MICHAEL has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, UpDown Confidential Instructions for MICHAEL has also increased the trial rate
• Different SKUs have also helped UpDown Confidential Instructions for MICHAEL improve its product accessibility

2.2. Price

UpDown Confidential Instructions for MICHAEL marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix UpDown Confidential Instructions for MICHAEL uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, UpDown Confidential Instructions for MICHAEL encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of UpDown Confidential Instructions for MICHAEL products amongst consumers
• With premium prices, UpDown Confidential Instructions for MICHAEL has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in UpDown Confidential Instructions for MICHAEL products
• Using elements of premium prices in other product ranges has also allowed UpDown Confidential Instructions for MICHAEL to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since UpDown Confidential Instructions for MICHAEL has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, UpDown Confidential Instructions for MICHAEL also successfully adds more value to its products from the point of view of customers
• UpDown Confidential Instructions for MICHAEL also gains higher sales with psychological pricing
• Consumer purchase a higher amount of UpDown Confidential Instructions for MICHAEL products because of its use of psychological pricing
• UpDown Confidential Instructions for MICHAEL is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• UpDown Confidential Instructions for MICHAEL is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows UpDown Confidential Instructions for MICHAEL to cover shipping and customs expenses
• Geographical pricing also allows UpDown Confidential Instructions for MICHAEL to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, UpDown Confidential Instructions for MICHAEL is also known to use bundle pricing strategy popularly
• UpDown Confidential Instructions for MICHAEL also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• UpDown Confidential Instructions for MICHAEL experiences higher return on the cost of gaining a new customer
• With bundle pricing, UpDown Confidential Instructions for MICHAEL is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of UpDown Confidential Instructions for MICHAEL.

2.3. Placement

UpDown Confidential Instructions for MICHAEL places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of UpDown Confidential Instructions for MICHAEL in all markets
• Company-operated stores give UpDown Confidential Instructions for MICHAEL higher control over operations as well as store layout and design
• UpDown Confidential Instructions for MICHAEL also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to UpDown Confidential Instructions for MICHAEL in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• UpDown Confidential Instructions for MICHAEL licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for UpDown Confidential Instructions for MICHAEL in unstable markets
• Licensed stores have also given UpDown Confidential Instructions for MICHAEL high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, UpDown Confidential Instructions for MICHAEL has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by UpDown Confidential Instructions for MICHAEL by aligning it with local cultural values
• Licensed stores also help UpDown Confidential Instructions for MICHAEL in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• UpDown Confidential Instructions for MICHAEL has developed a successfully operational website for online order placement and order tracking
• UpDown Confidential Instructions for MICHAEL also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for UpDown Confidential Instructions for MICHAEL and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• UpDown Confidential Instructions for MICHAEL also places its products in supermarkets and hypermarkets across the country
• A large number of UpDown Confidential Instructions for MICHAEL target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for UpDown Confidential Instructions for MICHAEL

2.3.5. Partner agents

• In offshore locations, UpDown Confidential Instructions for MICHAEL also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• UpDown Confidential Instructions for MICHAEL contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for UpDown Confidential Instructions for MICHAEL also places high importance on the promotional tactics and strategies used. The promotional strategies allow the UpDown Confidential Instructions for MICHAEL to interact with the consumers and influence them directly. UpDown Confidential Instructions for MICHAEL uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• UpDown Confidential Instructions for MICHAEL has corporate profiles on all social media websites and portals
• UpDown Confidential Instructions for MICHAEL uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows UpDown Confidential Instructions for MICHAEL to understand the customers, their needs and demands
• UpDown Confidential Instructions for MICHAEL uses this feedback and incorporates it in its broader marketing and organizational strategy
• UpDown Confidential Instructions for MICHAEL also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• UpDown Confidential Instructions for MICHAEL has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by UpDown Confidential Instructions for MICHAEL and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by UpDown Confidential Instructions for MICHAEL on high valued purchases
• Frequent usage and purchase of products by UpDown Confidential Instructions for MICHAEL also has rewards against the loyalty card

2.4.3. Community Influencers

• UpDown Confidential Instructions for MICHAEL makes use of community influencers as its on-ground promotional efforts
• UpDown Confidential Instructions for MICHAEL identifies strong and confident individuals to be brand ambassadors in their communities
• UpDown Confidential Instructions for MICHAEL provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, UpDown Confidential Instructions for MICHAEL also makes use of out of house hoardings
• Hoardings increase visibility for UpDown Confidential Instructions for MICHAEL and also work towards building stronger brand recall
• UpDown Confidential Instructions for MICHAEL also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by UpDown Confidential Instructions for MICHAEL have progressed to include a slice of life elements and characteristics
• TV advertisements by UpDown Confidential Instructions for MICHAEL also highlight the functional benefits of the product

2.5. People

The marketing mix of UpDown Confidential Instructions for MICHAEL also places an essential focus on people development and people building. This is because UpDown Confidential Instructions for MICHAEL realizes the importance of employees in building strong customer relationships. UpDown Confidential Instructions for MICHAEL develops its employee and people by focusing on the following aspects:

2.5.1. Training

• UpDown Confidential Instructions for MICHAEL makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at UpDown Confidential Instructions for MICHAEL are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at UpDown Confidential Instructions for MICHAEL also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by UpDown Confidential Instructions for MICHAEL take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• UpDown Confidential Instructions for MICHAEL, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• UpDown Confidential Instructions for MICHAEL works on strengthening the organizational commitment in its employees
• UpDown Confidential Instructions for MICHAEL builds employee loyalty so that people can reflect their optimal best at work
• UpDown Confidential Instructions for MICHAEL also understands that satisfied employees will lead to happy and satisfied customers
• UpDown Confidential Instructions for MICHAEL regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• UpDown Confidential Instructions for MICHAEL also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• UpDown Confidential Instructions for MICHAEL employees are the face of the organization
• UpDown Confidential Instructions for MICHAEL are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that UpDown Confidential Instructions for MICHAEL distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• UpDown Confidential Instructions for MICHAEL remains one of the leading players in the industry also because of its focus on succession planning
• UpDown Confidential Instructions for MICHAEL conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at UpDown Confidential Instructions for MICHAEL
• Strategic succession planning has allowed UpDown Confidential Instructions for MICHAEL to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

UpDown Confidential Instructions for MICHAEL has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at UpDown Confidential Instructions for MICHAEL are clearly defined and communicated to the employees
• UpDown Confidential Instructions for MICHAEL makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at UpDown Confidential Instructions for MICHAEL

2.6.2. People Management

• UpDown Confidential Instructions for MICHAEL has also defined clear processes for people management through streamlining its human resource management department
• UpDown Confidential Instructions for MICHAEL has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed UpDown Confidential Instructions for MICHAEL to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• UpDown Confidential Instructions for MICHAEL also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• UpDown Confidential Instructions for MICHAEL manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for UpDown Confidential Instructions for MICHAEL for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for UpDown Confidential Instructions for MICHAEL as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for UpDown Confidential Instructions for MICHAEL include:

2.7.1. Store atmosphere

• The store design and management for UpDown Confidential Instructions for MICHAEL is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by UpDown Confidential Instructions for MICHAEL at ease
• The store design is also important for UpDown Confidential Instructions for MICHAEL because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for UpDown Confidential Instructions for MICHAEL to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• UpDown Confidential Instructions for MICHAEL has unique packaging, which is different from other players in the industry
• UpDown Confidential Instructions for MICHAEL also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by UpDown Confidential Instructions for MICHAEL
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by UpDown Confidential Instructions for MICHAEL

2.7.3. Website design

• The website design is simple and easy to use
• UpDown Confidential Instructions for MICHAEL has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of UpDown Confidential Instructions for MICHAEL also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings