Marketing strategy of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION

Posted by Zander Henry on Aug-22-2018

1. The vision of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION

The vision of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION is to be the leading quality service and product provider for customers. Being the best and the leading player means that VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION marketing strategy and operations focus on:

• Providing high quality of products and services
• Providing value to customers
• Concentrate on building customer experience

2. The mission of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION

VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION marketing strategy is grounded in its mission. The mission for VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION is to be the favorite brand of the customers. This mission is essential for the marketing strategy of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION as it focuses on all operations and marketing activities in the direction of:

• Consumer centrism
• Using research to understand and influence consumers

3. Brand Equity of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION

Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION. The knowledge of brand equity will help in shaping VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION marketing strategy effectively – thereby facilitating the growth of business for VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION.

3.1. Brand awareness

• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION has high brand awareness because of international operations
• The company focuses on higher budget allocation in the country of origin
• Each market for VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION has modified marketing and strategic directives and plans

3.2. Brand association

• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION is directly associated with the brand name and product category
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION has a broad product portfolio
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION is associated with promising and delivering quality and innovative products
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION is also associated with excellent customer service

3.3. Brand loyalty

• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION has been successful at gaining high consumer loyalty because of unique and influential marketing strategy
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION has a global customer base
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION keeps adding value addition to the products and product portfolio to keep consumers engaged

3.4. Brand asset

• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION has a substantial brand value
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION also enjoys the high financial worth
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION focuses on building a reliable and robust employee base

3.5. Brand element

• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION uses the brand element as a means of competitive advantage
• Uses adaptability in product, services, and marketing to meet different cultural demands

4. Situational Analysis of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION

The situational analysis will help in developing the marketing strategy of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION by conducting a thorough market analysis. This market analysis will aid in understanding the compatibility between external opportunities and other factors, and internal strengths – to be used to maximize the marketing influence of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION.

4.1. SWOT

4.1.1. Strengths

VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION marketing strategy can benefit from the following internal advantages:

• Strong brand image
• Global distribution network
• Investment in market research
• Innovation

4.1.2. Weakness

VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION faces challenges in marketing strategy because of the following weakness:

• Slow organizational processes
• High product prices

4.1.3. Opportunity

VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION has the following possibilities of business growth:

• Green lifestyles
• Regional expansion
• Diversification

4.1.4. Threats

VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION faces business threats because of the following factors:

• Increased competition
• Increased imitation

4.2. PESTEL

4.2.1. Political

• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION operates I markets with political stability
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION has funding support from the government for small businesses

4.2.2. Economic

• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION enjoys high sales because of higher GDP
• Lower interest rates make business expansion and loaning easier for VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION
• Low inflation strengthens the financial position of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION

4.2.3. Social

• Higher education and awareness increases sales of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION predict
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION focuses on understanding consumers and fulfilling their demands through its offerings

4.2.4. Environmental

• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION has an active CSR program
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION ensures environmental safety in all its operations

4.2.5. Legal

• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION is aware of local and global laws of business and human resource management
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION abides by all statutes – especially labour law, discrimination law, and employee safety laws

4.3. Porter’s Five Forces

4.3.1. Threat of substitutes

• High risk of replacements
• Substitutes offer similar products at low prices

4.3.2. The threat of new entrants

• New entrants need high financial investment
• New entrants need updated technology for keeping par with industry progress

4.3.3. Bargaining power of buyers

• Sales made to end consumer directly
• Stocking of products at retailers, as well as own-controlled retail outlets

4.3.4. Bargaining power of suppliers

• Multiple suppliers of raw materials
• Suppliers are chosen after careful inspection, and through contracts

4.3.5. Industry rivalry

• High industry rivalry
• Players offer similar products
• Players compete through marketing to influence consumers

5. Marketing Objectives for VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION: The Marketing Strategy of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION

VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION marketing strategy has the following objectives for the current financial year:

5.1. Increased market penetration

• Increase top of mind recall for VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION brand and products by 30%
• Increase sales for VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION by 40% by the third quarter of the financial year
• Achieve a trial rate for new products of 10% during the first quarter of the launch
• Increase consumption rate of existing products by 45% during the current financial year

5.2. Enhanced brand recognition

• Increase top of mind recall by 65% during the current fiscal year
• Increase brand recognition by 80% during the first two quarters of the current financial year

5.3. Increased use of digital marketing

• Acquire 25,000 new online customers during the financial year
• Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year
• Acquire 65,000 likes on the official Facebook page of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION during the first quarter of the financial year

5.4. Retail Growth

• Contract with five more leading supermarkets in the first quarter of the year to stock product at eye level shelving
• Contract with two leading online retail sites – eBay and Amazon – to stock our products, and increase accessibility for consumers globally by the second quarter of the financial year

6. Segmentation of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION

VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION marketing strategy uses different means of segmentation to reach an increase in market penetration.

6.1. Demographic segmentation

6.1.1. Age

VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION has consumers of age groups

• 20-45 years
• 45-60 years

6.1.2. Gender

• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION has a broad product portfolio for both males and females

6.1.3. Life-cycle stage

Consumers for VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION, according to the marketing strategy, are in the following various life cycle stages:

• Single students
• Single graduates
• Single people living at home/not living at home
• Young couples without children
• Married couples with one to four children – all at home
• Married couples with one or two children in college
• Old married couples with an empty nest

6.1.4. Occupation

The marketing strategy devises the following occupations for VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION consumers:

• Professionals
• Students
• House makers

6.2. Psychographic segmentation

6.2.1. Social class

• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION focuses on segments of middle-upper and upper social classes

6.2.2. Lifestyle

VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION consumer segments have the following lifestyle characteristics:

• They aspire towards a better and higher living standard
• They want to be successful – professionally and socially
• They are not hesitant to try new things, products and services in life
• They are confident in their behaviour and attitude
• They are mainstreamers in their fields

6.3. Geographic segmentation

6.3.1. Region

• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION has operations spread across the western developed countries such as America, the united kingdom, and the Netherlands
• It also has operations in emerging markets such as Brazil, India, and China

6.3.2. Density

• The focus of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION remains on the urban part of the population

6.4. Behavioural segmentation

6.4.1. Personality

The marketing strategy defines personality characteristics for the consumers of the brand of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION, such as:

• Determined
• Confident
• Ambitious
• Hardworking

6.4.2. Usage frequency

• The consumer segments for VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION are regular and frequent users of the product

6.4.3. Benefits sought

• Consumers seek functional benefits
• The focus, however, is more on the emotional benefits reaped from the consumption of the brand

6.4.4. Degree of loyalty

• Consumers are very loyal
• Have an emotional attachment with the brand

7. Targeting of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION Positioning of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION

The marketing strategy of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION targets consumer groups based on segmentation as follows:

7.1. Target market

• The target market for VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION is from middle to upper class
• The target market is ambitious and desires to purchase high-end consumer products
• This target market also seeks affordability
• To meet target market expectations, the VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION focuses on quality control

7.2. Mass marketing

• The marketing strategy of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION focuses on mass marketing
• This also requires unique marketing designs and product promotion programs
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION makes use of one strategy to influence all segments

7.3. Undifferentiated marketing strategy

• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION does not differentiate between market segments
• It uses a single marketing strategy to target all segments and consumer groups
• Based on this, VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION also created the marketing mix under the marketing strategy as a singular one for the whole market – regardless of the segmentation divides.

7.4. Focus on quality

• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION has created, developed, and maintained a brand that satisfies all consumers under the undifferentiated marketing strategy and mass marketing
• No compromise on quality has been made in the broad product portfolio
• To ensure the influence of a single marketing strategy, the VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION has also adopted a consumer-centric approach in its overall marketing strategy and operations as well
• This was used for targeting strategy as well as for maintaining growth

8. Company Competitive Advantage in the marketing strategy of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION

The marketing strategy of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION stands out from the clutter and competition. VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION has also achieved a sustainable competitive advantage in its marketing strategy. This is because of the following factors that VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION has utilized:

8.1. Cost-effectiveness

• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION focuses on reaching consumers effectively rather than grandeur
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION focuses on developing an integrated marketing approach
• The use of digital marketing efficiently and expertly has helped the company reach a wider audience at a lower cost
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION has in-house copywriters for marketing campaigns which also helps in controlling costs
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION also focuses efforts on ground activities – which are less expensive than commercial marketing tactics

8.2. Innovation

• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION has stayed updated with latest developments in marketing research and marketing knowledge
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION makes use of new and innovative tactics to reach its target consumers
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION also employs top of the field marketers to facilitate its marketing strategy and promotional campaigns
• Each marketing campaign launched by VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION is effective catchier and more influential than the previous one

8.3. Strong market research and consumer understanding grounded

• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION marketing strategy is strongly grounded in consumer and market research
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION makes informed marketing campaigns and goals based on consumers’ behavioural feedback
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION also incorporates consumer feedback in its marketing strategy
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION marketing strategy is based on market trends, and consumer needs and wants

8.4. Making effective use of emotional appeals

• Consumers’ emotional needs strongly influence all marketing objectives and marketing goals set by VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION
• In addition to fulfilling functional needs, VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION also tries to fulfil the emotional and psychological needs of the consumer
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION tries to build a strong emotional bond with the consumer, which also results in high consumer loyalty

9. Distribution Strategy of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION

VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION marketing strategy highlights the use of the following distribution strategy to maximize reach and accessibility for consumers.

9.1. Intensive distribution strategy

• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION makes use of intensive distribution strategy because it is mass marketing
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION’s marketing strategy is based on undifferentiated segments, and thus an intensive distribution strategy allows high penetration and reaches in the overall market
• With the use of the intensive distribution, VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION tries to maximise its coverage of the markets where it's present
• For achieving the intensive strategy, the company uses hardcore 360-degree integrated marketing strategy and campaign to reach all consumers, across all segments in the market.

9.2. Direct distribution strategy

• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION uses direct distribution country of origin as well as in locations where it has subsidiary operations
• The VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION also makes use of modern retailing channels
• Also, VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION makes use of e-commerce and makes a sale through online retailers, as well as through the company website
• Direct distributions have allowed VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION to increase market penetration and accessibility for consumers

9.3. Indirect distribution strategy

• This strategy is largely used for offshore operations where the VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION does not have a subsidiary
• In these offshore locations, VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION largely works through the export model
• This makes use of several intermediaries in between, before the product by VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION reaches the target consumers
• Intermediaries for VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION include not only the end retail outlets, but also sales agents, retail agents, and distribution agents in offshore locations

9.4. Selective distribution strategy

• For some products of its portfolio which are premium in nature, VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION makes use of selective distribution channel
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION has maintained a few outlets in the country of origin, and in selected offshore markets for these products
• These placements and locations are chosen based on the niche market that VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION has for its premium products
• These locations, placements, and marketing strategy helps make the company’s product selectively, but readily accessible for its niche target audience

10. Competition Analysis in the marketing strategy of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION

The industry in which VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION operates is very responsive to market and consumer trends. VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION, therefore, needs to be vigilant in its market strategy towards competition – to make sure that it maintains its competitive advantage.

10.1. Strategic Group Analysis

• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION competes with direct and close competition based on quality and price
• Consumers choose between different companies from the industry based on their functional offering
• Consumers have progressively evolved to strengthen loyalty and form an emotional bond with products that they consume
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION also competes, thereby, with close competition for building stronger brand image, increasing consume loyalty, and for forming strong emotional ties with the consumer

10.2. Industry rivalry

• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION experiences high industry rivalry
• The barriers to entry for the industry are low, and new entrants gain easy access in the industry
• The number of local as well as global players is increasing

11. Marketing mix of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION

The marketing mix for VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION as per the marketing strategy is the following:

11.1. Product

• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION has a broad product portfolio
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION provides mass marketed products for all segments across the market undifferentiated
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION also provides some selected, premium products to niche customer groups
• All products in the portfolio consistently maintain high quality
• All products are tailored to meet consumer specifications, demands and needs across different regional markets
• The VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged

11.2. Place

• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION wants to have a close, emotional and personal relationship with its consumers
• The company maintains high control in its distribution strategies – especially through direct distribution strategy
• The company has a presence in leading supermarkets
• The VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION also has company-operated stores in malls, and otherwise to make products accessible to consumers easily
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION also makes use of e-commerce to increase penetration and sales

11.3. Price

• The VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION prices its products so that its target consumers can afford it easily
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION uses relative pricing strategy for its products
• The price of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION’s products include not only the high quality raw materials and value additions but also the enhanced customer experience they deliver
• The company’s pricing strategy allows it to enjoy stable revenue and profit growth

11.4. Promotion

• The VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION has a high budget allocated towards marketing activities
• The VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION invests substantially in digital marketing activities to reap high and effective results
• Use of digital marketing has also allowed VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION marketing strategy to cap costs and expenses
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION also takes part in direct consumer engagement through on-ground activities where the company initiates trials
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION also invests in traditional media channels to reach maximum consumers in the market

11.5. People

• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION has a large workforce across different companies
• This workforce is continually trained to become experts in their respective fields of operations
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION hires without discrimination
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION ensures that its employees remain motivated through building an inspirational and creative organizational culture
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION focuses on also building and maintaining organizational commitment and loyalty in its employees

11.6. Process

• All activities at VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION - from raw material procurement to the final sale to the end consumer - undergo systematic processes
• The processes at VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION are well defined, and well communicated to all employees
• All employees are trained to follow the processes internally to ensure consistently high quality as well as timely production and deliveries
• The systematic processes also ensure a smooth running of operations at the VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION

11.7. Physical evidence

• The physical evidence for VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION includes the company logo, company store designs, and the product packaging
• Satisfied and excited customers in the retail spaces of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION, as well as during product consumption create a bubbling and an inviting atmosphere
• The e-commerce website for retail by VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION is also designed with a friendly customer interface to allow maximum interaction with the brand
• The store designs created by VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION for its retail space allow consumers maximum interaction with the products directly.

12. Promotional tactics for the marketing strategy of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION

12.1. Digital marketing

• The company uses social media for reaching consumers effectively
• The VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION interacts with the consumers directly, and engages with them, answers their queries and takes their feedback
• The company also shares information and build relationships with consumers through digital marketing
• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION also makes use of blogging, emails, and content creations as a means of digital marketing

12.2. Conventional marketing

• The company uses a 360-degree approach in its marketing strategy
• This means that the company makes use of traditional marketing channels as well – such as TV, magazine adverts, and out of house placements

12.3. Influencers

• For direct, on-ground engagement, the company uses influencers
• Influencers interact with consumers directly, or through their channels of communication as a means of content creation and endorsing the VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION brand

13. Monitoring and evaluation of the marketing strategy of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION

13.1. Changes in sales

• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION regularly tracks its sales to identify the effectiveness of its marketing strategy
• Increase in sales reflect the success of marketing strategy of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION
• Sometimes, VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION experiences increase ins ae after some time of the launch of the marketing promotions

13.2. Surveys and focus groups

• VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION frequently conducts focus groups and surveys to identify its brand worth
• These methods also help the company identify brand value, brand recall, and brand recognition
• Focus groups allow VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION to gather feedback on its marketing strategy and helps it understand consumers better

13.3. ROI

• Effectiveness of marketing strategy of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION can also be seen through the revenue and profit growth
• Return on investment allows VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION to effective gauge the effect and influence of the marketing strategy, and measure its success

13.4. Attainment of marketing objectives

• All marketing objectives set by VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION are SMART
• The quantitative set against each of the marketing objective can facilitate attainment evaluation for the overall marketing strategy
• Successful and timely attainment of these marketing objectives highlight the success of the marketing strategy of VIVERACQUA HYDROBOND - WHEN INFRASTRUCTURE INVESTMENTS MEET SECURITIZATION