Marketing strategy of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE

Posted by Zander Henry on Aug-22-2018

1. The vision of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE

The vision of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE is to be the leading quality service and product provider for customers. Being the best and the leading player means that VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE marketing strategy and operations focus on:

• Providing high quality of products and services
• Providing value to customers
• Concentrate on building customer experience

2. The mission of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE

VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE marketing strategy is grounded in its mission. The mission for VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE is to be the favorite brand of the customers. This mission is essential for the marketing strategy of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE as it focuses on all operations and marketing activities in the direction of:

• Consumer centrism
• Using research to understand and influence consumers

3. Brand Equity of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE

Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE. The knowledge of brand equity will help in shaping VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE marketing strategy effectively – thereby facilitating the growth of business for VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE.

3.1. Brand awareness

• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE has high brand awareness because of international operations
• The company focuses on higher budget allocation in the country of origin
• Each market for VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE has modified marketing and strategic directives and plans

3.2. Brand association

• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE is directly associated with the brand name and product category
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE has a broad product portfolio
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE is associated with promising and delivering quality and innovative products
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE is also associated with excellent customer service

3.3. Brand loyalty

• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE has been successful at gaining high consumer loyalty because of unique and influential marketing strategy
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE has a global customer base
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE keeps adding value addition to the products and product portfolio to keep consumers engaged

3.4. Brand asset

• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE has a substantial brand value
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE also enjoys the high financial worth
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE focuses on building a reliable and robust employee base

3.5. Brand element

• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE uses the brand element as a means of competitive advantage
• Uses adaptability in product, services, and marketing to meet different cultural demands

4. Situational Analysis of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE

The situational analysis will help in developing the marketing strategy of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE by conducting a thorough market analysis. This market analysis will aid in understanding the compatibility between external opportunities and other factors, and internal strengths – to be used to maximize the marketing influence of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE.

4.1. SWOT

4.1.1. Strengths

VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE marketing strategy can benefit from the following internal advantages:

• Strong brand image
• Global distribution network
• Investment in market research
• Innovation

4.1.2. Weakness

VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE faces challenges in marketing strategy because of the following weakness:

• Slow organizational processes
• High product prices

4.1.3. Opportunity

VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE has the following possibilities of business growth:

• Green lifestyles
• Regional expansion
• Diversification

4.1.4. Threats

VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE faces business threats because of the following factors:

• Increased competition
• Increased imitation

4.2. PESTEL

4.2.1. Political

• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE operates I markets with political stability
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE has funding support from the government for small businesses

4.2.2. Economic

• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE enjoys high sales because of higher GDP
• Lower interest rates make business expansion and loaning easier for VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE
• Low inflation strengthens the financial position of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE

4.2.3. Social

• Higher education and awareness increases sales of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE predict
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE focuses on understanding consumers and fulfilling their demands through its offerings

4.2.4. Environmental

• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE has an active CSR program
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE ensures environmental safety in all its operations

4.2.5. Legal

• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE is aware of local and global laws of business and human resource management
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE abides by all statutes – especially labour law, discrimination law, and employee safety laws

4.3. Porter’s Five Forces

4.3.1. Threat of substitutes

• High risk of replacements
• Substitutes offer similar products at low prices

4.3.2. The threat of new entrants

• New entrants need high financial investment
• New entrants need updated technology for keeping par with industry progress

4.3.3. Bargaining power of buyers

• Sales made to end consumer directly
• Stocking of products at retailers, as well as own-controlled retail outlets

4.3.4. Bargaining power of suppliers

• Multiple suppliers of raw materials
• Suppliers are chosen after careful inspection, and through contracts

4.3.5. Industry rivalry

• High industry rivalry
• Players offer similar products
• Players compete through marketing to influence consumers

5. Marketing Objectives for VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE: The Marketing Strategy of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE

VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE marketing strategy has the following objectives for the current financial year:

5.1. Increased market penetration

• Increase top of mind recall for VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE brand and products by 30%
• Increase sales for VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE by 40% by the third quarter of the financial year
• Achieve a trial rate for new products of 10% during the first quarter of the launch
• Increase consumption rate of existing products by 45% during the current financial year

5.2. Enhanced brand recognition

• Increase top of mind recall by 65% during the current fiscal year
• Increase brand recognition by 80% during the first two quarters of the current financial year

5.3. Increased use of digital marketing

• Acquire 25,000 new online customers during the financial year
• Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year
• Acquire 65,000 likes on the official Facebook page of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE during the first quarter of the financial year

5.4. Retail Growth

• Contract with five more leading supermarkets in the first quarter of the year to stock product at eye level shelving
• Contract with two leading online retail sites – eBay and Amazon – to stock our products, and increase accessibility for consumers globally by the second quarter of the financial year

6. Segmentation of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE

VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE marketing strategy uses different means of segmentation to reach an increase in market penetration.

6.1. Demographic segmentation

6.1.1. Age

VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE has consumers of age groups

• 20-45 years
• 45-60 years

6.1.2. Gender

• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE has a broad product portfolio for both males and females

6.1.3. Life-cycle stage

Consumers for VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE, according to the marketing strategy, are in the following various life cycle stages:

• Single students
• Single graduates
• Single people living at home/not living at home
• Young couples without children
• Married couples with one to four children – all at home
• Married couples with one or two children in college
• Old married couples with an empty nest

6.1.4. Occupation

The marketing strategy devises the following occupations for VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE consumers:

• Professionals
• Students
• House makers

6.2. Psychographic segmentation

6.2.1. Social class

• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE focuses on segments of middle-upper and upper social classes

6.2.2. Lifestyle

VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE consumer segments have the following lifestyle characteristics:

• They aspire towards a better and higher living standard
• They want to be successful – professionally and socially
• They are not hesitant to try new things, products and services in life
• They are confident in their behaviour and attitude
• They are mainstreamers in their fields

6.3. Geographic segmentation

6.3.1. Region

• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE has operations spread across the western developed countries such as America, the united kingdom, and the Netherlands
• It also has operations in emerging markets such as Brazil, India, and China

6.3.2. Density

• The focus of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE remains on the urban part of the population

6.4. Behavioural segmentation

6.4.1. Personality

The marketing strategy defines personality characteristics for the consumers of the brand of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE, such as:

• Determined
• Confident
• Ambitious
• Hardworking

6.4.2. Usage frequency

• The consumer segments for VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE are regular and frequent users of the product

6.4.3. Benefits sought

• Consumers seek functional benefits
• The focus, however, is more on the emotional benefits reaped from the consumption of the brand

6.4.4. Degree of loyalty

• Consumers are very loyal
• Have an emotional attachment with the brand

7. Targeting of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE Positioning of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE

The marketing strategy of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE targets consumer groups based on segmentation as follows:

7.1. Target market

• The target market for VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE is from middle to upper class
• The target market is ambitious and desires to purchase high-end consumer products
• This target market also seeks affordability
• To meet target market expectations, the VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE focuses on quality control

7.2. Mass marketing

• The marketing strategy of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE focuses on mass marketing
• This also requires unique marketing designs and product promotion programs
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE makes use of one strategy to influence all segments

7.3. Undifferentiated marketing strategy

• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE does not differentiate between market segments
• It uses a single marketing strategy to target all segments and consumer groups
• Based on this, VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE also created the marketing mix under the marketing strategy as a singular one for the whole market – regardless of the segmentation divides.

7.4. Focus on quality

• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE has created, developed, and maintained a brand that satisfies all consumers under the undifferentiated marketing strategy and mass marketing
• No compromise on quality has been made in the broad product portfolio
• To ensure the influence of a single marketing strategy, the VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE has also adopted a consumer-centric approach in its overall marketing strategy and operations as well
• This was used for targeting strategy as well as for maintaining growth

8. Company Competitive Advantage in the marketing strategy of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE

The marketing strategy of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE stands out from the clutter and competition. VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE has also achieved a sustainable competitive advantage in its marketing strategy. This is because of the following factors that VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE has utilized:

8.1. Cost-effectiveness

• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE focuses on reaching consumers effectively rather than grandeur
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE focuses on developing an integrated marketing approach
• The use of digital marketing efficiently and expertly has helped the company reach a wider audience at a lower cost
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE has in-house copywriters for marketing campaigns which also helps in controlling costs
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE also focuses efforts on ground activities – which are less expensive than commercial marketing tactics

8.2. Innovation

• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE has stayed updated with latest developments in marketing research and marketing knowledge
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE makes use of new and innovative tactics to reach its target consumers
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE also employs top of the field marketers to facilitate its marketing strategy and promotional campaigns
• Each marketing campaign launched by VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE is effective catchier and more influential than the previous one

8.3. Strong market research and consumer understanding grounded

• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE marketing strategy is strongly grounded in consumer and market research
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE makes informed marketing campaigns and goals based on consumers’ behavioural feedback
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE also incorporates consumer feedback in its marketing strategy
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE marketing strategy is based on market trends, and consumer needs and wants

8.4. Making effective use of emotional appeals

• Consumers’ emotional needs strongly influence all marketing objectives and marketing goals set by VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE
• In addition to fulfilling functional needs, VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE also tries to fulfil the emotional and psychological needs of the consumer
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE tries to build a strong emotional bond with the consumer, which also results in high consumer loyalty

9. Distribution Strategy of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE

VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE marketing strategy highlights the use of the following distribution strategy to maximize reach and accessibility for consumers.

9.1. Intensive distribution strategy

• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE makes use of intensive distribution strategy because it is mass marketing
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE’s marketing strategy is based on undifferentiated segments, and thus an intensive distribution strategy allows high penetration and reaches in the overall market
• With the use of the intensive distribution, VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE tries to maximise its coverage of the markets where it's present
• For achieving the intensive strategy, the company uses hardcore 360-degree integrated marketing strategy and campaign to reach all consumers, across all segments in the market.

9.2. Direct distribution strategy

• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE uses direct distribution country of origin as well as in locations where it has subsidiary operations
• The VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE also makes use of modern retailing channels
• Also, VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE makes use of e-commerce and makes a sale through online retailers, as well as through the company website
• Direct distributions have allowed VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE to increase market penetration and accessibility for consumers

9.3. Indirect distribution strategy

• This strategy is largely used for offshore operations where the VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE does not have a subsidiary
• In these offshore locations, VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE largely works through the export model
• This makes use of several intermediaries in between, before the product by VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE reaches the target consumers
• Intermediaries for VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE include not only the end retail outlets, but also sales agents, retail agents, and distribution agents in offshore locations

9.4. Selective distribution strategy

• For some products of its portfolio which are premium in nature, VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE makes use of selective distribution channel
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE has maintained a few outlets in the country of origin, and in selected offshore markets for these products
• These placements and locations are chosen based on the niche market that VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE has for its premium products
• These locations, placements, and marketing strategy helps make the company’s product selectively, but readily accessible for its niche target audience

10. Competition Analysis in the marketing strategy of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE

The industry in which VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE operates is very responsive to market and consumer trends. VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE, therefore, needs to be vigilant in its market strategy towards competition – to make sure that it maintains its competitive advantage.

10.1. Strategic Group Analysis

• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE competes with direct and close competition based on quality and price
• Consumers choose between different companies from the industry based on their functional offering
• Consumers have progressively evolved to strengthen loyalty and form an emotional bond with products that they consume
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE also competes, thereby, with close competition for building stronger brand image, increasing consume loyalty, and for forming strong emotional ties with the consumer

10.2. Industry rivalry

• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE experiences high industry rivalry
• The barriers to entry for the industry are low, and new entrants gain easy access in the industry
• The number of local as well as global players is increasing

11. Marketing mix of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE

The marketing mix for VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE as per the marketing strategy is the following:

11.1. Product

• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE has a broad product portfolio
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE provides mass marketed products for all segments across the market undifferentiated
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE also provides some selected, premium products to niche customer groups
• All products in the portfolio consistently maintain high quality
• All products are tailored to meet consumer specifications, demands and needs across different regional markets
• The VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged

11.2. Place

• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE wants to have a close, emotional and personal relationship with its consumers
• The company maintains high control in its distribution strategies – especially through direct distribution strategy
• The company has a presence in leading supermarkets
• The VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE also has company-operated stores in malls, and otherwise to make products accessible to consumers easily
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE also makes use of e-commerce to increase penetration and sales

11.3. Price

• The VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE prices its products so that its target consumers can afford it easily
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE uses relative pricing strategy for its products
• The price of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE’s products include not only the high quality raw materials and value additions but also the enhanced customer experience they deliver
• The company’s pricing strategy allows it to enjoy stable revenue and profit growth

11.4. Promotion

• The VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE has a high budget allocated towards marketing activities
• The VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE invests substantially in digital marketing activities to reap high and effective results
• Use of digital marketing has also allowed VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE marketing strategy to cap costs and expenses
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE also takes part in direct consumer engagement through on-ground activities where the company initiates trials
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE also invests in traditional media channels to reach maximum consumers in the market

11.5. People

• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE has a large workforce across different companies
• This workforce is continually trained to become experts in their respective fields of operations
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE hires without discrimination
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE ensures that its employees remain motivated through building an inspirational and creative organizational culture
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE focuses on also building and maintaining organizational commitment and loyalty in its employees

11.6. Process

• All activities at VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE - from raw material procurement to the final sale to the end consumer - undergo systematic processes
• The processes at VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE are well defined, and well communicated to all employees
• All employees are trained to follow the processes internally to ensure consistently high quality as well as timely production and deliveries
• The systematic processes also ensure a smooth running of operations at the VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE

11.7. Physical evidence

• The physical evidence for VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE includes the company logo, company store designs, and the product packaging
• Satisfied and excited customers in the retail spaces of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE, as well as during product consumption create a bubbling and an inviting atmosphere
• The e-commerce website for retail by VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE is also designed with a friendly customer interface to allow maximum interaction with the brand
• The store designs created by VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE for its retail space allow consumers maximum interaction with the products directly.

12. Promotional tactics for the marketing strategy of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE

12.1. Digital marketing

• The company uses social media for reaching consumers effectively
• The VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE interacts with the consumers directly, and engages with them, answers their queries and takes their feedback
• The company also shares information and build relationships with consumers through digital marketing
• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE also makes use of blogging, emails, and content creations as a means of digital marketing

12.2. Conventional marketing

• The company uses a 360-degree approach in its marketing strategy
• This means that the company makes use of traditional marketing channels as well – such as TV, magazine adverts, and out of house placements

12.3. Influencers

• For direct, on-ground engagement, the company uses influencers
• Influencers interact with consumers directly, or through their channels of communication as a means of content creation and endorsing the VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE brand

13. Monitoring and evaluation of the marketing strategy of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE

13.1. Changes in sales

• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE regularly tracks its sales to identify the effectiveness of its marketing strategy
• Increase in sales reflect the success of marketing strategy of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE
• Sometimes, VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE experiences increase ins ae after some time of the launch of the marketing promotions

13.2. Surveys and focus groups

• VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE frequently conducts focus groups and surveys to identify its brand worth
• These methods also help the company identify brand value, brand recall, and brand recognition
• Focus groups allow VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE to gather feedback on its marketing strategy and helps it understand consumers better

13.3. ROI

• Effectiveness of marketing strategy of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE can also be seen through the revenue and profit growth
• Return on investment allows VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE to effective gauge the effect and influence of the marketing strategy, and measure its success

13.4. Attainment of marketing objectives

• All marketing objectives set by VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE are SMART
• The quantitative set against each of the marketing objective can facilitate attainment evaluation for the overall marketing strategy
• Successful and timely attainment of these marketing objectives highlight the success of the marketing strategy of VODAFONE MANAGING ADVANCED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE