Marketing Mix Of Videogame Design Process

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Videogame Design Process

Videogame Design Process makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Videogame Design Process is presented below:

2.1. Product

Product is one of the most important components of the Videogame Design Process Marketing mix. The distinctive characteristics of the product by Videogame Design Process are:

2.1.1. Quality

• Videogame Design Process maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Videogame Design Process procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Videogame Design Process with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Videogame Design Process are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Videogame Design Process has a broad portfolio of products
• The broad portfolio helps Videogame Design Process in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Videogame Design Process
• The broader product portfolio also adds more value for Videogame Design Process

2.1.4. Benefits of product consumption

• Videogame Design Process offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Videogame Design Process is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Videogame Design Process promise consumers an ego boost, confidence, and security
• Videogame Design Process also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Videogame Design Process are available in different sizes
• Videogame Design Process has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Videogame Design Process has also increased the trial rate
• Different SKUs have also helped Videogame Design Process improve its product accessibility

2.2. Price

Videogame Design Process marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Videogame Design Process uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Videogame Design Process encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Videogame Design Process products amongst consumers
• With premium prices, Videogame Design Process has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Videogame Design Process products
• Using elements of premium prices in other product ranges has also allowed Videogame Design Process to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Videogame Design Process has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Videogame Design Process also successfully adds more value to its products from the point of view of customers
• Videogame Design Process also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Videogame Design Process products because of its use of psychological pricing
• Videogame Design Process is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Videogame Design Process is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Videogame Design Process to cover shipping and customs expenses
• Geographical pricing also allows Videogame Design Process to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Videogame Design Process is also known to use bundle pricing strategy popularly
• Videogame Design Process also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Videogame Design Process experiences higher return on the cost of gaining a new customer
• With bundle pricing, Videogame Design Process is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Videogame Design Process.

2.3. Placement

Videogame Design Process places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Videogame Design Process in all markets
• Company-operated stores give Videogame Design Process higher control over operations as well as store layout and design
• Videogame Design Process also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Videogame Design Process in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Videogame Design Process licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Videogame Design Process in unstable markets
• Licensed stores have also given Videogame Design Process high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Videogame Design Process has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Videogame Design Process by aligning it with local cultural values
• Licensed stores also help Videogame Design Process in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Videogame Design Process has developed a successfully operational website for online order placement and order tracking
• Videogame Design Process also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Videogame Design Process and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Videogame Design Process also places its products in supermarkets and hypermarkets across the country
• A large number of Videogame Design Process target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Videogame Design Process

2.3.5. Partner agents

• In offshore locations, Videogame Design Process also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Videogame Design Process contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Videogame Design Process also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Videogame Design Process to interact with the consumers and influence them directly. Videogame Design Process uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Videogame Design Process has corporate profiles on all social media websites and portals
• Videogame Design Process uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Videogame Design Process to understand the customers, their needs and demands
• Videogame Design Process uses this feedback and incorporates it in its broader marketing and organizational strategy
• Videogame Design Process also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Videogame Design Process has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Videogame Design Process and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Videogame Design Process on high valued purchases
• Frequent usage and purchase of products by Videogame Design Process also has rewards against the loyalty card

2.4.3. Community Influencers

• Videogame Design Process makes use of community influencers as its on-ground promotional efforts
• Videogame Design Process identifies strong and confident individuals to be brand ambassadors in their communities
• Videogame Design Process provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Videogame Design Process also makes use of out of house hoardings
• Hoardings increase visibility for Videogame Design Process and also work towards building stronger brand recall
• Videogame Design Process also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Videogame Design Process have progressed to include a slice of life elements and characteristics
• TV advertisements by Videogame Design Process also highlight the functional benefits of the product

2.5. People

The marketing mix of Videogame Design Process also places an essential focus on people development and people building. This is because Videogame Design Process realizes the importance of employees in building strong customer relationships. Videogame Design Process develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Videogame Design Process makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Videogame Design Process are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Videogame Design Process also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Videogame Design Process take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Videogame Design Process, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Videogame Design Process works on strengthening the organizational commitment in its employees
• Videogame Design Process builds employee loyalty so that people can reflect their optimal best at work
• Videogame Design Process also understands that satisfied employees will lead to happy and satisfied customers
• Videogame Design Process regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Videogame Design Process also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Videogame Design Process employees are the face of the organization
• Videogame Design Process are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Videogame Design Process distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Videogame Design Process remains one of the leading players in the industry also because of its focus on succession planning
• Videogame Design Process conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Videogame Design Process
• Strategic succession planning has allowed Videogame Design Process to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Videogame Design Process has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Videogame Design Process are clearly defined and communicated to the employees
• Videogame Design Process makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Videogame Design Process

2.6.2. People Management

• Videogame Design Process has also defined clear processes for people management through streamlining its human resource management department
• Videogame Design Process has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Videogame Design Process to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Videogame Design Process also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Videogame Design Process manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Videogame Design Process for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Videogame Design Process as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Videogame Design Process include:

2.7.1. Store atmosphere

• The store design and management for Videogame Design Process is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Videogame Design Process at ease
• The store design is also important for Videogame Design Process because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Videogame Design Process to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Videogame Design Process has unique packaging, which is different from other players in the industry
• Videogame Design Process also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Videogame Design Process
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Videogame Design Process

2.7.3. Website design

• The website design is simple and easy to use
• Videogame Design Process has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Videogame Design Process also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings