Marketing Mix Of WE NEED TO INTENSIFY OUR SENSE OF URGENCY

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for WE NEED TO INTENSIFY OUR SENSE OF URGENCY

WE NEED TO INTENSIFY OUR SENSE OF URGENCY makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix WE NEED TO INTENSIFY OUR SENSE OF URGENCY is presented below:

2.1. Product

Product is one of the most important components of the WE NEED TO INTENSIFY OUR SENSE OF URGENCY Marketing mix. The distinctive characteristics of the product by WE NEED TO INTENSIFY OUR SENSE OF URGENCY are:

2.1.1. Quality

• WE NEED TO INTENSIFY OUR SENSE OF URGENCY maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides WE NEED TO INTENSIFY OUR SENSE OF URGENCY with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by WE NEED TO INTENSIFY OUR SENSE OF URGENCY are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• WE NEED TO INTENSIFY OUR SENSE OF URGENCY has a broad portfolio of products
• The broad portfolio helps WE NEED TO INTENSIFY OUR SENSE OF URGENCY in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to WE NEED TO INTENSIFY OUR SENSE OF URGENCY
• The broader product portfolio also adds more value for WE NEED TO INTENSIFY OUR SENSE OF URGENCY

2.1.4. Benefits of product consumption

• WE NEED TO INTENSIFY OUR SENSE OF URGENCY offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of WE NEED TO INTENSIFY OUR SENSE OF URGENCY is its delivery of emotional benefits to the consumer
• Products manufactured and sold by WE NEED TO INTENSIFY OUR SENSE OF URGENCY promise consumers an ego boost, confidence, and security
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by WE NEED TO INTENSIFY OUR SENSE OF URGENCY are available in different sizes
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, WE NEED TO INTENSIFY OUR SENSE OF URGENCY has also increased the trial rate
• Different SKUs have also helped WE NEED TO INTENSIFY OUR SENSE OF URGENCY improve its product accessibility

2.2. Price

WE NEED TO INTENSIFY OUR SENSE OF URGENCY marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix WE NEED TO INTENSIFY OUR SENSE OF URGENCY uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, WE NEED TO INTENSIFY OUR SENSE OF URGENCY encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of WE NEED TO INTENSIFY OUR SENSE OF URGENCY products amongst consumers
• With premium prices, WE NEED TO INTENSIFY OUR SENSE OF URGENCY has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in WE NEED TO INTENSIFY OUR SENSE OF URGENCY products
• Using elements of premium prices in other product ranges has also allowed WE NEED TO INTENSIFY OUR SENSE OF URGENCY to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since WE NEED TO INTENSIFY OUR SENSE OF URGENCY has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, WE NEED TO INTENSIFY OUR SENSE OF URGENCY also successfully adds more value to its products from the point of view of customers
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY also gains higher sales with psychological pricing
• Consumer purchase a higher amount of WE NEED TO INTENSIFY OUR SENSE OF URGENCY products because of its use of psychological pricing
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• WE NEED TO INTENSIFY OUR SENSE OF URGENCY is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows WE NEED TO INTENSIFY OUR SENSE OF URGENCY to cover shipping and customs expenses
• Geographical pricing also allows WE NEED TO INTENSIFY OUR SENSE OF URGENCY to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, WE NEED TO INTENSIFY OUR SENSE OF URGENCY is also known to use bundle pricing strategy popularly
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY experiences higher return on the cost of gaining a new customer
• With bundle pricing, WE NEED TO INTENSIFY OUR SENSE OF URGENCY is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of WE NEED TO INTENSIFY OUR SENSE OF URGENCY.

2.3. Placement

WE NEED TO INTENSIFY OUR SENSE OF URGENCY places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of WE NEED TO INTENSIFY OUR SENSE OF URGENCY in all markets
• Company-operated stores give WE NEED TO INTENSIFY OUR SENSE OF URGENCY higher control over operations as well as store layout and design
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to WE NEED TO INTENSIFY OUR SENSE OF URGENCY in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• WE NEED TO INTENSIFY OUR SENSE OF URGENCY licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for WE NEED TO INTENSIFY OUR SENSE OF URGENCY in unstable markets
• Licensed stores have also given WE NEED TO INTENSIFY OUR SENSE OF URGENCY high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, WE NEED TO INTENSIFY OUR SENSE OF URGENCY has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by WE NEED TO INTENSIFY OUR SENSE OF URGENCY by aligning it with local cultural values
• Licensed stores also help WE NEED TO INTENSIFY OUR SENSE OF URGENCY in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• WE NEED TO INTENSIFY OUR SENSE OF URGENCY has developed a successfully operational website for online order placement and order tracking
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for WE NEED TO INTENSIFY OUR SENSE OF URGENCY and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• WE NEED TO INTENSIFY OUR SENSE OF URGENCY also places its products in supermarkets and hypermarkets across the country
• A large number of WE NEED TO INTENSIFY OUR SENSE OF URGENCY target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for WE NEED TO INTENSIFY OUR SENSE OF URGENCY

2.3.5. Partner agents

• In offshore locations, WE NEED TO INTENSIFY OUR SENSE OF URGENCY also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for WE NEED TO INTENSIFY OUR SENSE OF URGENCY also places high importance on the promotional tactics and strategies used. The promotional strategies allow the WE NEED TO INTENSIFY OUR SENSE OF URGENCY to interact with the consumers and influence them directly. WE NEED TO INTENSIFY OUR SENSE OF URGENCY uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• WE NEED TO INTENSIFY OUR SENSE OF URGENCY has corporate profiles on all social media websites and portals
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows WE NEED TO INTENSIFY OUR SENSE OF URGENCY to understand the customers, their needs and demands
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY uses this feedback and incorporates it in its broader marketing and organizational strategy
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• WE NEED TO INTENSIFY OUR SENSE OF URGENCY has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by WE NEED TO INTENSIFY OUR SENSE OF URGENCY and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by WE NEED TO INTENSIFY OUR SENSE OF URGENCY on high valued purchases
• Frequent usage and purchase of products by WE NEED TO INTENSIFY OUR SENSE OF URGENCY also has rewards against the loyalty card

2.4.3. Community Influencers

• WE NEED TO INTENSIFY OUR SENSE OF URGENCY makes use of community influencers as its on-ground promotional efforts
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY identifies strong and confident individuals to be brand ambassadors in their communities
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, WE NEED TO INTENSIFY OUR SENSE OF URGENCY also makes use of out of house hoardings
• Hoardings increase visibility for WE NEED TO INTENSIFY OUR SENSE OF URGENCY and also work towards building stronger brand recall
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by WE NEED TO INTENSIFY OUR SENSE OF URGENCY have progressed to include a slice of life elements and characteristics
• TV advertisements by WE NEED TO INTENSIFY OUR SENSE OF URGENCY also highlight the functional benefits of the product

2.5. People

The marketing mix of WE NEED TO INTENSIFY OUR SENSE OF URGENCY also places an essential focus on people development and people building. This is because WE NEED TO INTENSIFY OUR SENSE OF URGENCY realizes the importance of employees in building strong customer relationships. WE NEED TO INTENSIFY OUR SENSE OF URGENCY develops its employee and people by focusing on the following aspects:

2.5.1. Training

• WE NEED TO INTENSIFY OUR SENSE OF URGENCY makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at WE NEED TO INTENSIFY OUR SENSE OF URGENCY are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at WE NEED TO INTENSIFY OUR SENSE OF URGENCY also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by WE NEED TO INTENSIFY OUR SENSE OF URGENCY take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• WE NEED TO INTENSIFY OUR SENSE OF URGENCY works on strengthening the organizational commitment in its employees
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY builds employee loyalty so that people can reflect their optimal best at work
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY also understands that satisfied employees will lead to happy and satisfied customers
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• WE NEED TO INTENSIFY OUR SENSE OF URGENCY employees are the face of the organization
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that WE NEED TO INTENSIFY OUR SENSE OF URGENCY distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• WE NEED TO INTENSIFY OUR SENSE OF URGENCY remains one of the leading players in the industry also because of its focus on succession planning
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at WE NEED TO INTENSIFY OUR SENSE OF URGENCY
• Strategic succession planning has allowed WE NEED TO INTENSIFY OUR SENSE OF URGENCY to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

WE NEED TO INTENSIFY OUR SENSE OF URGENCY has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at WE NEED TO INTENSIFY OUR SENSE OF URGENCY are clearly defined and communicated to the employees
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at WE NEED TO INTENSIFY OUR SENSE OF URGENCY

2.6.2. People Management

• WE NEED TO INTENSIFY OUR SENSE OF URGENCY has also defined clear processes for people management through streamlining its human resource management department
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed WE NEED TO INTENSIFY OUR SENSE OF URGENCY to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• WE NEED TO INTENSIFY OUR SENSE OF URGENCY also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• WE NEED TO INTENSIFY OUR SENSE OF URGENCY manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for WE NEED TO INTENSIFY OUR SENSE OF URGENCY for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for WE NEED TO INTENSIFY OUR SENSE OF URGENCY as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for WE NEED TO INTENSIFY OUR SENSE OF URGENCY include:

2.7.1. Store atmosphere

• The store design and management for WE NEED TO INTENSIFY OUR SENSE OF URGENCY is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by WE NEED TO INTENSIFY OUR SENSE OF URGENCY at ease
• The store design is also important for WE NEED TO INTENSIFY OUR SENSE OF URGENCY because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for WE NEED TO INTENSIFY OUR SENSE OF URGENCY to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• WE NEED TO INTENSIFY OUR SENSE OF URGENCY has unique packaging, which is different from other players in the industry
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by WE NEED TO INTENSIFY OUR SENSE OF URGENCY
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by WE NEED TO INTENSIFY OUR SENSE OF URGENCY

2.7.3. Website design

• The website design is simple and easy to use
• WE NEED TO INTENSIFY OUR SENSE OF URGENCY has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of WE NEED TO INTENSIFY OUR SENSE OF URGENCY also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings