Marketing Mix Of WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry

WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry is presented below:

2.1. Product

Product is one of the most important components of the WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry Marketing mix. The distinctive characteristics of the product by WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry are:

2.1.1. Quality

• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry has a broad portfolio of products
• The broad portfolio helps WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry
• The broader product portfolio also adds more value for WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry

2.1.4. Benefits of product consumption

• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry is its delivery of emotional benefits to the consumer
• Products manufactured and sold by WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry promise consumers an ego boost, confidence, and security
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry are available in different sizes
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry has also increased the trial rate
• Different SKUs have also helped WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry improve its product accessibility

2.2. Price

WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry products amongst consumers
• With premium prices, WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry products
• Using elements of premium prices in other product ranges has also allowed WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry also successfully adds more value to its products from the point of view of customers
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry also gains higher sales with psychological pricing
• Consumer purchase a higher amount of WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry products because of its use of psychological pricing
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry to cover shipping and customs expenses
• Geographical pricing also allows WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry is also known to use bundle pricing strategy popularly
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry experiences higher return on the cost of gaining a new customer
• With bundle pricing, WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry.

2.3. Placement

WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry in all markets
• Company-operated stores give WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry higher control over operations as well as store layout and design
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry in unstable markets
• Licensed stores have also given WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry by aligning it with local cultural values
• Licensed stores also help WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry has developed a successfully operational website for online order placement and order tracking
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry also places its products in supermarkets and hypermarkets across the country
• A large number of WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry

2.3.5. Partner agents

• In offshore locations, WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry also places high importance on the promotional tactics and strategies used. The promotional strategies allow the WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry to interact with the consumers and influence them directly. WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry has corporate profiles on all social media websites and portals
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry to understand the customers, their needs and demands
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry uses this feedback and incorporates it in its broader marketing and organizational strategy
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry on high valued purchases
• Frequent usage and purchase of products by WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry also has rewards against the loyalty card

2.4.3. Community Influencers

• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry makes use of community influencers as its on-ground promotional efforts
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry identifies strong and confident individuals to be brand ambassadors in their communities
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry also makes use of out of house hoardings
• Hoardings increase visibility for WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry and also work towards building stronger brand recall
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry have progressed to include a slice of life elements and characteristics
• TV advertisements by WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry also highlight the functional benefits of the product

2.5. People

The marketing mix of WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry also places an essential focus on people development and people building. This is because WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry realizes the importance of employees in building strong customer relationships. WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry develops its employee and people by focusing on the following aspects:

2.5.1. Training

• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry works on strengthening the organizational commitment in its employees
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry builds employee loyalty so that people can reflect their optimal best at work
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry also understands that satisfied employees will lead to happy and satisfied customers
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry employees are the face of the organization
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry remains one of the leading players in the industry also because of its focus on succession planning
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry
• Strategic succession planning has allowed WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry are clearly defined and communicated to the employees
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry

2.6.2. People Management

• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry has also defined clear processes for people management through streamlining its human resource management department
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry include:

2.7.1. Store atmosphere

• The store design and management for WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry at ease
• The store design is also important for WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry has unique packaging, which is different from other players in the industry
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry

2.7.3. Website design

• The website design is simple and easy to use
• WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of WHO s Position on Gaming Disorder Are the Stakes High for the Gaming Industry also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings