Marketing strategy of Warehousing Strategy at Volkswagen Group Canada Inc VGCA

Posted by Zander Henry on Aug-22-2018

1. The vision of Warehousing Strategy at Volkswagen Group Canada Inc VGCA

The vision of Warehousing Strategy at Volkswagen Group Canada Inc VGCA is to be the leading quality service and product provider for customers. Being the best and the leading player means that Warehousing Strategy at Volkswagen Group Canada Inc VGCA marketing strategy and operations focus on:

• Providing high quality of products and services
• Providing value to customers
• Concentrate on building customer experience

2. The mission of Warehousing Strategy at Volkswagen Group Canada Inc VGCA

Warehousing Strategy at Volkswagen Group Canada Inc VGCA marketing strategy is grounded in its mission. The mission for Warehousing Strategy at Volkswagen Group Canada Inc VGCA is to be the favorite brand of the customers. This mission is essential for the marketing strategy of Warehousing Strategy at Volkswagen Group Canada Inc VGCA as it focuses on all operations and marketing activities in the direction of:

• Consumer centrism
• Using research to understand and influence consumers

3. Brand Equity of Warehousing Strategy at Volkswagen Group Canada Inc VGCA

Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of Warehousing Strategy at Volkswagen Group Canada Inc VGCA. The knowledge of brand equity will help in shaping Warehousing Strategy at Volkswagen Group Canada Inc VGCA marketing strategy effectively – thereby facilitating the growth of business for Warehousing Strategy at Volkswagen Group Canada Inc VGCA.

3.1. Brand awareness

• Warehousing Strategy at Volkswagen Group Canada Inc VGCA has high brand awareness because of international operations
• The company focuses on higher budget allocation in the country of origin
• Each market for Warehousing Strategy at Volkswagen Group Canada Inc VGCA has modified marketing and strategic directives and plans

3.2. Brand association

• Warehousing Strategy at Volkswagen Group Canada Inc VGCA is directly associated with the brand name and product category
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA has a broad product portfolio
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA is associated with promising and delivering quality and innovative products
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA is also associated with excellent customer service

3.3. Brand loyalty

• Warehousing Strategy at Volkswagen Group Canada Inc VGCA has been successful at gaining high consumer loyalty because of unique and influential marketing strategy
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA has a global customer base
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA keeps adding value addition to the products and product portfolio to keep consumers engaged

3.4. Brand asset

• Warehousing Strategy at Volkswagen Group Canada Inc VGCA has a substantial brand value
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA also enjoys the high financial worth
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA focuses on building a reliable and robust employee base

3.5. Brand element

• Warehousing Strategy at Volkswagen Group Canada Inc VGCA uses the brand element as a means of competitive advantage
• Uses adaptability in product, services, and marketing to meet different cultural demands

4. Situational Analysis of Warehousing Strategy at Volkswagen Group Canada Inc VGCA

The situational analysis will help in developing the marketing strategy of Warehousing Strategy at Volkswagen Group Canada Inc VGCA by conducting a thorough market analysis. This market analysis will aid in understanding the compatibility between external opportunities and other factors, and internal strengths – to be used to maximize the marketing influence of Warehousing Strategy at Volkswagen Group Canada Inc VGCA.

4.1. SWOT

4.1.1. Strengths

Warehousing Strategy at Volkswagen Group Canada Inc VGCA marketing strategy can benefit from the following internal advantages:

• Strong brand image
• Global distribution network
• Investment in market research
• Innovation

4.1.2. Weakness

Warehousing Strategy at Volkswagen Group Canada Inc VGCA faces challenges in marketing strategy because of the following weakness:

• Slow organizational processes
• High product prices

4.1.3. Opportunity

Warehousing Strategy at Volkswagen Group Canada Inc VGCA has the following possibilities of business growth:

• Green lifestyles
• Regional expansion
• Diversification

4.1.4. Threats

Warehousing Strategy at Volkswagen Group Canada Inc VGCA faces business threats because of the following factors:

• Increased competition
• Increased imitation

4.2. PESTEL

4.2.1. Political

• Warehousing Strategy at Volkswagen Group Canada Inc VGCA operates I markets with political stability
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA has funding support from the government for small businesses

4.2.2. Economic

• Warehousing Strategy at Volkswagen Group Canada Inc VGCA enjoys high sales because of higher GDP
• Lower interest rates make business expansion and loaning easier for Warehousing Strategy at Volkswagen Group Canada Inc VGCA
• Low inflation strengthens the financial position of Warehousing Strategy at Volkswagen Group Canada Inc VGCA

4.2.3. Social

• Higher education and awareness increases sales of Warehousing Strategy at Volkswagen Group Canada Inc VGCA predict
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA focuses on understanding consumers and fulfilling their demands through its offerings

4.2.4. Environmental

• Warehousing Strategy at Volkswagen Group Canada Inc VGCA has an active CSR program
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA ensures environmental safety in all its operations

4.2.5. Legal

• Warehousing Strategy at Volkswagen Group Canada Inc VGCA is aware of local and global laws of business and human resource management
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA abides by all statutes – especially labour law, discrimination law, and employee safety laws

4.3. Porter’s Five Forces

4.3.1. Threat of substitutes

• High risk of replacements
• Substitutes offer similar products at low prices

4.3.2. The threat of new entrants

• New entrants need high financial investment
• New entrants need updated technology for keeping par with industry progress

4.3.3. Bargaining power of buyers

• Sales made to end consumer directly
• Stocking of products at retailers, as well as own-controlled retail outlets

4.3.4. Bargaining power of suppliers

• Multiple suppliers of raw materials
• Suppliers are chosen after careful inspection, and through contracts

4.3.5. Industry rivalry

• High industry rivalry
• Players offer similar products
• Players compete through marketing to influence consumers

5. Marketing Objectives for Warehousing Strategy at Volkswagen Group Canada Inc VGCA: The Marketing Strategy of Warehousing Strategy at Volkswagen Group Canada Inc VGCA

Warehousing Strategy at Volkswagen Group Canada Inc VGCA marketing strategy has the following objectives for the current financial year:

5.1. Increased market penetration

• Increase top of mind recall for Warehousing Strategy at Volkswagen Group Canada Inc VGCA brand and products by 30%
• Increase sales for Warehousing Strategy at Volkswagen Group Canada Inc VGCA by 40% by the third quarter of the financial year
• Achieve a trial rate for new products of 10% during the first quarter of the launch
• Increase consumption rate of existing products by 45% during the current financial year

5.2. Enhanced brand recognition

• Increase top of mind recall by 65% during the current fiscal year
• Increase brand recognition by 80% during the first two quarters of the current financial year

5.3. Increased use of digital marketing

• Acquire 25,000 new online customers during the financial year
• Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year
• Acquire 65,000 likes on the official Facebook page of Warehousing Strategy at Volkswagen Group Canada Inc VGCA during the first quarter of the financial year

5.4. Retail Growth

• Contract with five more leading supermarkets in the first quarter of the year to stock product at eye level shelving
• Contract with two leading online retail sites – eBay and Amazon – to stock our products, and increase accessibility for consumers globally by the second quarter of the financial year

6. Segmentation of Warehousing Strategy at Volkswagen Group Canada Inc VGCA

Warehousing Strategy at Volkswagen Group Canada Inc VGCA marketing strategy uses different means of segmentation to reach an increase in market penetration.

6.1. Demographic segmentation

6.1.1. Age

Warehousing Strategy at Volkswagen Group Canada Inc VGCA has consumers of age groups

• 20-45 years
• 45-60 years

6.1.2. Gender

• Warehousing Strategy at Volkswagen Group Canada Inc VGCA has a broad product portfolio for both males and females

6.1.3. Life-cycle stage

Consumers for Warehousing Strategy at Volkswagen Group Canada Inc VGCA, according to the marketing strategy, are in the following various life cycle stages:

• Single students
• Single graduates
• Single people living at home/not living at home
• Young couples without children
• Married couples with one to four children – all at home
• Married couples with one or two children in college
• Old married couples with an empty nest

6.1.4. Occupation

The marketing strategy devises the following occupations for Warehousing Strategy at Volkswagen Group Canada Inc VGCA consumers:

• Professionals
• Students
• House makers

6.2. Psychographic segmentation

6.2.1. Social class

• Warehousing Strategy at Volkswagen Group Canada Inc VGCA focuses on segments of middle-upper and upper social classes

6.2.2. Lifestyle

Warehousing Strategy at Volkswagen Group Canada Inc VGCA consumer segments have the following lifestyle characteristics:

• They aspire towards a better and higher living standard
• They want to be successful – professionally and socially
• They are not hesitant to try new things, products and services in life
• They are confident in their behaviour and attitude
• They are mainstreamers in their fields

6.3. Geographic segmentation

6.3.1. Region

• Warehousing Strategy at Volkswagen Group Canada Inc VGCA has operations spread across the western developed countries such as America, the united kingdom, and the Netherlands
• It also has operations in emerging markets such as Brazil, India, and China

6.3.2. Density

• The focus of Warehousing Strategy at Volkswagen Group Canada Inc VGCA remains on the urban part of the population

6.4. Behavioural segmentation

6.4.1. Personality

The marketing strategy defines personality characteristics for the consumers of the brand of Warehousing Strategy at Volkswagen Group Canada Inc VGCA, such as:

• Determined
• Confident
• Ambitious
• Hardworking

6.4.2. Usage frequency

• The consumer segments for Warehousing Strategy at Volkswagen Group Canada Inc VGCA are regular and frequent users of the product

6.4.3. Benefits sought

• Consumers seek functional benefits
• The focus, however, is more on the emotional benefits reaped from the consumption of the brand

6.4.4. Degree of loyalty

• Consumers are very loyal
• Have an emotional attachment with the brand

7. Targeting of Warehousing Strategy at Volkswagen Group Canada Inc VGCA Positioning of Warehousing Strategy at Volkswagen Group Canada Inc VGCA

The marketing strategy of Warehousing Strategy at Volkswagen Group Canada Inc VGCA targets consumer groups based on segmentation as follows:

7.1. Target market

• The target market for Warehousing Strategy at Volkswagen Group Canada Inc VGCA is from middle to upper class
• The target market is ambitious and desires to purchase high-end consumer products
• This target market also seeks affordability
• To meet target market expectations, the Warehousing Strategy at Volkswagen Group Canada Inc VGCA focuses on quality control

7.2. Mass marketing

• The marketing strategy of Warehousing Strategy at Volkswagen Group Canada Inc VGCA focuses on mass marketing
• This also requires unique marketing designs and product promotion programs
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA makes use of one strategy to influence all segments

7.3. Undifferentiated marketing strategy

• Warehousing Strategy at Volkswagen Group Canada Inc VGCA does not differentiate between market segments
• It uses a single marketing strategy to target all segments and consumer groups
• Based on this, Warehousing Strategy at Volkswagen Group Canada Inc VGCA also created the marketing mix under the marketing strategy as a singular one for the whole market – regardless of the segmentation divides.

7.4. Focus on quality

• Warehousing Strategy at Volkswagen Group Canada Inc VGCA has created, developed, and maintained a brand that satisfies all consumers under the undifferentiated marketing strategy and mass marketing
• No compromise on quality has been made in the broad product portfolio
• To ensure the influence of a single marketing strategy, the Warehousing Strategy at Volkswagen Group Canada Inc VGCA has also adopted a consumer-centric approach in its overall marketing strategy and operations as well
• This was used for targeting strategy as well as for maintaining growth

8. Company Competitive Advantage in the marketing strategy of Warehousing Strategy at Volkswagen Group Canada Inc VGCA

The marketing strategy of Warehousing Strategy at Volkswagen Group Canada Inc VGCA stands out from the clutter and competition. Warehousing Strategy at Volkswagen Group Canada Inc VGCA has also achieved a sustainable competitive advantage in its marketing strategy. This is because of the following factors that Warehousing Strategy at Volkswagen Group Canada Inc VGCA has utilized:

8.1. Cost-effectiveness

• Warehousing Strategy at Volkswagen Group Canada Inc VGCA focuses on reaching consumers effectively rather than grandeur
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA focuses on developing an integrated marketing approach
• The use of digital marketing efficiently and expertly has helped the company reach a wider audience at a lower cost
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA has in-house copywriters for marketing campaigns which also helps in controlling costs
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA also focuses efforts on ground activities – which are less expensive than commercial marketing tactics

8.2. Innovation

• Warehousing Strategy at Volkswagen Group Canada Inc VGCA has stayed updated with latest developments in marketing research and marketing knowledge
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA makes use of new and innovative tactics to reach its target consumers
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA also employs top of the field marketers to facilitate its marketing strategy and promotional campaigns
• Each marketing campaign launched by Warehousing Strategy at Volkswagen Group Canada Inc VGCA is effective catchier and more influential than the previous one

8.3. Strong market research and consumer understanding grounded

• Warehousing Strategy at Volkswagen Group Canada Inc VGCA marketing strategy is strongly grounded in consumer and market research
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA makes informed marketing campaigns and goals based on consumers’ behavioural feedback
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA also incorporates consumer feedback in its marketing strategy
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA marketing strategy is based on market trends, and consumer needs and wants

8.4. Making effective use of emotional appeals

• Consumers’ emotional needs strongly influence all marketing objectives and marketing goals set by Warehousing Strategy at Volkswagen Group Canada Inc VGCA
• In addition to fulfilling functional needs, Warehousing Strategy at Volkswagen Group Canada Inc VGCA also tries to fulfil the emotional and psychological needs of the consumer
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA tries to build a strong emotional bond with the consumer, which also results in high consumer loyalty

9. Distribution Strategy of Warehousing Strategy at Volkswagen Group Canada Inc VGCA

Warehousing Strategy at Volkswagen Group Canada Inc VGCA marketing strategy highlights the use of the following distribution strategy to maximize reach and accessibility for consumers.

9.1. Intensive distribution strategy

• Warehousing Strategy at Volkswagen Group Canada Inc VGCA makes use of intensive distribution strategy because it is mass marketing
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA’s marketing strategy is based on undifferentiated segments, and thus an intensive distribution strategy allows high penetration and reaches in the overall market
• With the use of the intensive distribution, Warehousing Strategy at Volkswagen Group Canada Inc VGCA tries to maximise its coverage of the markets where it's present
• For achieving the intensive strategy, the company uses hardcore 360-degree integrated marketing strategy and campaign to reach all consumers, across all segments in the market.

9.2. Direct distribution strategy

• Warehousing Strategy at Volkswagen Group Canada Inc VGCA uses direct distribution country of origin as well as in locations where it has subsidiary operations
• The Warehousing Strategy at Volkswagen Group Canada Inc VGCA also makes use of modern retailing channels
• Also, Warehousing Strategy at Volkswagen Group Canada Inc VGCA makes use of e-commerce and makes a sale through online retailers, as well as through the company website
• Direct distributions have allowed Warehousing Strategy at Volkswagen Group Canada Inc VGCA to increase market penetration and accessibility for consumers

9.3. Indirect distribution strategy

• This strategy is largely used for offshore operations where the Warehousing Strategy at Volkswagen Group Canada Inc VGCA does not have a subsidiary
• In these offshore locations, Warehousing Strategy at Volkswagen Group Canada Inc VGCA largely works through the export model
• This makes use of several intermediaries in between, before the product by Warehousing Strategy at Volkswagen Group Canada Inc VGCA reaches the target consumers
• Intermediaries for Warehousing Strategy at Volkswagen Group Canada Inc VGCA include not only the end retail outlets, but also sales agents, retail agents, and distribution agents in offshore locations

9.4. Selective distribution strategy

• For some products of its portfolio which are premium in nature, Warehousing Strategy at Volkswagen Group Canada Inc VGCA makes use of selective distribution channel
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA has maintained a few outlets in the country of origin, and in selected offshore markets for these products
• These placements and locations are chosen based on the niche market that Warehousing Strategy at Volkswagen Group Canada Inc VGCA has for its premium products
• These locations, placements, and marketing strategy helps make the company’s product selectively, but readily accessible for its niche target audience

10. Competition Analysis in the marketing strategy of Warehousing Strategy at Volkswagen Group Canada Inc VGCA

The industry in which Warehousing Strategy at Volkswagen Group Canada Inc VGCA operates is very responsive to market and consumer trends. Warehousing Strategy at Volkswagen Group Canada Inc VGCA, therefore, needs to be vigilant in its market strategy towards competition – to make sure that it maintains its competitive advantage.

10.1. Strategic Group Analysis

• Warehousing Strategy at Volkswagen Group Canada Inc VGCA competes with direct and close competition based on quality and price
• Consumers choose between different companies from the industry based on their functional offering
• Consumers have progressively evolved to strengthen loyalty and form an emotional bond with products that they consume
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA also competes, thereby, with close competition for building stronger brand image, increasing consume loyalty, and for forming strong emotional ties with the consumer

10.2. Industry rivalry

• Warehousing Strategy at Volkswagen Group Canada Inc VGCA experiences high industry rivalry
• The barriers to entry for the industry are low, and new entrants gain easy access in the industry
• The number of local as well as global players is increasing

11. Marketing mix of Warehousing Strategy at Volkswagen Group Canada Inc VGCA

The marketing mix for Warehousing Strategy at Volkswagen Group Canada Inc VGCA as per the marketing strategy is the following:

11.1. Product

• Warehousing Strategy at Volkswagen Group Canada Inc VGCA has a broad product portfolio
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA provides mass marketed products for all segments across the market undifferentiated
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA also provides some selected, premium products to niche customer groups
• All products in the portfolio consistently maintain high quality
• All products are tailored to meet consumer specifications, demands and needs across different regional markets
• The Warehousing Strategy at Volkswagen Group Canada Inc VGCA maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged

11.2. Place

• Warehousing Strategy at Volkswagen Group Canada Inc VGCA wants to have a close, emotional and personal relationship with its consumers
• The company maintains high control in its distribution strategies – especially through direct distribution strategy
• The company has a presence in leading supermarkets
• The Warehousing Strategy at Volkswagen Group Canada Inc VGCA also has company-operated stores in malls, and otherwise to make products accessible to consumers easily
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA also makes use of e-commerce to increase penetration and sales

11.3. Price

• The Warehousing Strategy at Volkswagen Group Canada Inc VGCA prices its products so that its target consumers can afford it easily
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA uses relative pricing strategy for its products
• The price of Warehousing Strategy at Volkswagen Group Canada Inc VGCA’s products include not only the high quality raw materials and value additions but also the enhanced customer experience they deliver
• The company’s pricing strategy allows it to enjoy stable revenue and profit growth

11.4. Promotion

• The Warehousing Strategy at Volkswagen Group Canada Inc VGCA has a high budget allocated towards marketing activities
• The Warehousing Strategy at Volkswagen Group Canada Inc VGCA invests substantially in digital marketing activities to reap high and effective results
• Use of digital marketing has also allowed Warehousing Strategy at Volkswagen Group Canada Inc VGCA marketing strategy to cap costs and expenses
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA also takes part in direct consumer engagement through on-ground activities where the company initiates trials
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA also invests in traditional media channels to reach maximum consumers in the market

11.5. People

• Warehousing Strategy at Volkswagen Group Canada Inc VGCA has a large workforce across different companies
• This workforce is continually trained to become experts in their respective fields of operations
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA hires without discrimination
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA ensures that its employees remain motivated through building an inspirational and creative organizational culture
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA focuses on also building and maintaining organizational commitment and loyalty in its employees

11.6. Process

• All activities at Warehousing Strategy at Volkswagen Group Canada Inc VGCA - from raw material procurement to the final sale to the end consumer - undergo systematic processes
• The processes at Warehousing Strategy at Volkswagen Group Canada Inc VGCA are well defined, and well communicated to all employees
• All employees are trained to follow the processes internally to ensure consistently high quality as well as timely production and deliveries
• The systematic processes also ensure a smooth running of operations at the Warehousing Strategy at Volkswagen Group Canada Inc VGCA

11.7. Physical evidence

• The physical evidence for Warehousing Strategy at Volkswagen Group Canada Inc VGCA includes the company logo, company store designs, and the product packaging
• Satisfied and excited customers in the retail spaces of Warehousing Strategy at Volkswagen Group Canada Inc VGCA, as well as during product consumption create a bubbling and an inviting atmosphere
• The e-commerce website for retail by Warehousing Strategy at Volkswagen Group Canada Inc VGCA is also designed with a friendly customer interface to allow maximum interaction with the brand
• The store designs created by Warehousing Strategy at Volkswagen Group Canada Inc VGCA for its retail space allow consumers maximum interaction with the products directly.

12. Promotional tactics for the marketing strategy of Warehousing Strategy at Volkswagen Group Canada Inc VGCA

12.1. Digital marketing

• The company uses social media for reaching consumers effectively
• The Warehousing Strategy at Volkswagen Group Canada Inc VGCA interacts with the consumers directly, and engages with them, answers their queries and takes their feedback
• The company also shares information and build relationships with consumers through digital marketing
• Warehousing Strategy at Volkswagen Group Canada Inc VGCA also makes use of blogging, emails, and content creations as a means of digital marketing

12.2. Conventional marketing

• The company uses a 360-degree approach in its marketing strategy
• This means that the company makes use of traditional marketing channels as well – such as TV, magazine adverts, and out of house placements

12.3. Influencers

• For direct, on-ground engagement, the company uses influencers
• Influencers interact with consumers directly, or through their channels of communication as a means of content creation and endorsing the Warehousing Strategy at Volkswagen Group Canada Inc VGCA brand

13. Monitoring and evaluation of the marketing strategy of Warehousing Strategy at Volkswagen Group Canada Inc VGCA

13.1. Changes in sales

• Warehousing Strategy at Volkswagen Group Canada Inc VGCA regularly tracks its sales to identify the effectiveness of its marketing strategy
• Increase in sales reflect the success of marketing strategy of Warehousing Strategy at Volkswagen Group Canada Inc VGCA
• Sometimes, Warehousing Strategy at Volkswagen Group Canada Inc VGCA experiences increase ins ae after some time of the launch of the marketing promotions

13.2. Surveys and focus groups

• Warehousing Strategy at Volkswagen Group Canada Inc VGCA frequently conducts focus groups and surveys to identify its brand worth
• These methods also help the company identify brand value, brand recall, and brand recognition
• Focus groups allow Warehousing Strategy at Volkswagen Group Canada Inc VGCA to gather feedback on its marketing strategy and helps it understand consumers better

13.3. ROI

• Effectiveness of marketing strategy of Warehousing Strategy at Volkswagen Group Canada Inc VGCA can also be seen through the revenue and profit growth
• Return on investment allows Warehousing Strategy at Volkswagen Group Canada Inc VGCA to effective gauge the effect and influence of the marketing strategy, and measure its success

13.4. Attainment of marketing objectives

• All marketing objectives set by Warehousing Strategy at Volkswagen Group Canada Inc VGCA are SMART
• The quantitative set against each of the marketing objective can facilitate attainment evaluation for the overall marketing strategy
• Successful and timely attainment of these marketing objectives highlight the success of the marketing strategy of Warehousing Strategy at Volkswagen Group Canada Inc VGCA