Marketing Mix Of Whole Foods Acquires Wild Oats B

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Whole Foods Acquires Wild Oats B

Whole Foods Acquires Wild Oats B makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Whole Foods Acquires Wild Oats B is presented below:

2.1. Product

Product is one of the most important components of the Whole Foods Acquires Wild Oats B Marketing mix. The distinctive characteristics of the product by Whole Foods Acquires Wild Oats B are:

2.1.1. Quality

• Whole Foods Acquires Wild Oats B maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Whole Foods Acquires Wild Oats B procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Whole Foods Acquires Wild Oats B with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Whole Foods Acquires Wild Oats B are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Whole Foods Acquires Wild Oats B has a broad portfolio of products
• The broad portfolio helps Whole Foods Acquires Wild Oats B in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Whole Foods Acquires Wild Oats B
• The broader product portfolio also adds more value for Whole Foods Acquires Wild Oats B

2.1.4. Benefits of product consumption

• Whole Foods Acquires Wild Oats B offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Whole Foods Acquires Wild Oats B is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Whole Foods Acquires Wild Oats B promise consumers an ego boost, confidence, and security
• Whole Foods Acquires Wild Oats B also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Whole Foods Acquires Wild Oats B are available in different sizes
• Whole Foods Acquires Wild Oats B has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Whole Foods Acquires Wild Oats B has also increased the trial rate
• Different SKUs have also helped Whole Foods Acquires Wild Oats B improve its product accessibility

2.2. Price

Whole Foods Acquires Wild Oats B marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Whole Foods Acquires Wild Oats B uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Whole Foods Acquires Wild Oats B encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Whole Foods Acquires Wild Oats B products amongst consumers
• With premium prices, Whole Foods Acquires Wild Oats B has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Whole Foods Acquires Wild Oats B products
• Using elements of premium prices in other product ranges has also allowed Whole Foods Acquires Wild Oats B to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Whole Foods Acquires Wild Oats B has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Whole Foods Acquires Wild Oats B also successfully adds more value to its products from the point of view of customers
• Whole Foods Acquires Wild Oats B also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Whole Foods Acquires Wild Oats B products because of its use of psychological pricing
• Whole Foods Acquires Wild Oats B is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Whole Foods Acquires Wild Oats B is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Whole Foods Acquires Wild Oats B to cover shipping and customs expenses
• Geographical pricing also allows Whole Foods Acquires Wild Oats B to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Whole Foods Acquires Wild Oats B is also known to use bundle pricing strategy popularly
• Whole Foods Acquires Wild Oats B also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Whole Foods Acquires Wild Oats B experiences higher return on the cost of gaining a new customer
• With bundle pricing, Whole Foods Acquires Wild Oats B is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Whole Foods Acquires Wild Oats B.

2.3. Placement

Whole Foods Acquires Wild Oats B places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Whole Foods Acquires Wild Oats B in all markets
• Company-operated stores give Whole Foods Acquires Wild Oats B higher control over operations as well as store layout and design
• Whole Foods Acquires Wild Oats B also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Whole Foods Acquires Wild Oats B in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Whole Foods Acquires Wild Oats B licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Whole Foods Acquires Wild Oats B in unstable markets
• Licensed stores have also given Whole Foods Acquires Wild Oats B high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Whole Foods Acquires Wild Oats B has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Whole Foods Acquires Wild Oats B by aligning it with local cultural values
• Licensed stores also help Whole Foods Acquires Wild Oats B in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Whole Foods Acquires Wild Oats B has developed a successfully operational website for online order placement and order tracking
• Whole Foods Acquires Wild Oats B also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Whole Foods Acquires Wild Oats B and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Whole Foods Acquires Wild Oats B also places its products in supermarkets and hypermarkets across the country
• A large number of Whole Foods Acquires Wild Oats B target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Whole Foods Acquires Wild Oats B

2.3.5. Partner agents

• In offshore locations, Whole Foods Acquires Wild Oats B also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Whole Foods Acquires Wild Oats B contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Whole Foods Acquires Wild Oats B also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Whole Foods Acquires Wild Oats B to interact with the consumers and influence them directly. Whole Foods Acquires Wild Oats B uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Whole Foods Acquires Wild Oats B has corporate profiles on all social media websites and portals
• Whole Foods Acquires Wild Oats B uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Whole Foods Acquires Wild Oats B to understand the customers, their needs and demands
• Whole Foods Acquires Wild Oats B uses this feedback and incorporates it in its broader marketing and organizational strategy
• Whole Foods Acquires Wild Oats B also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Whole Foods Acquires Wild Oats B has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Whole Foods Acquires Wild Oats B and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Whole Foods Acquires Wild Oats B on high valued purchases
• Frequent usage and purchase of products by Whole Foods Acquires Wild Oats B also has rewards against the loyalty card

2.4.3. Community Influencers

• Whole Foods Acquires Wild Oats B makes use of community influencers as its on-ground promotional efforts
• Whole Foods Acquires Wild Oats B identifies strong and confident individuals to be brand ambassadors in their communities
• Whole Foods Acquires Wild Oats B provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Whole Foods Acquires Wild Oats B also makes use of out of house hoardings
• Hoardings increase visibility for Whole Foods Acquires Wild Oats B and also work towards building stronger brand recall
• Whole Foods Acquires Wild Oats B also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Whole Foods Acquires Wild Oats B have progressed to include a slice of life elements and characteristics
• TV advertisements by Whole Foods Acquires Wild Oats B also highlight the functional benefits of the product

2.5. People

The marketing mix of Whole Foods Acquires Wild Oats B also places an essential focus on people development and people building. This is because Whole Foods Acquires Wild Oats B realizes the importance of employees in building strong customer relationships. Whole Foods Acquires Wild Oats B develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Whole Foods Acquires Wild Oats B makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Whole Foods Acquires Wild Oats B are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Whole Foods Acquires Wild Oats B also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Whole Foods Acquires Wild Oats B take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Whole Foods Acquires Wild Oats B, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Whole Foods Acquires Wild Oats B works on strengthening the organizational commitment in its employees
• Whole Foods Acquires Wild Oats B builds employee loyalty so that people can reflect their optimal best at work
• Whole Foods Acquires Wild Oats B also understands that satisfied employees will lead to happy and satisfied customers
• Whole Foods Acquires Wild Oats B regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Whole Foods Acquires Wild Oats B also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Whole Foods Acquires Wild Oats B employees are the face of the organization
• Whole Foods Acquires Wild Oats B are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Whole Foods Acquires Wild Oats B distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Whole Foods Acquires Wild Oats B remains one of the leading players in the industry also because of its focus on succession planning
• Whole Foods Acquires Wild Oats B conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Whole Foods Acquires Wild Oats B
• Strategic succession planning has allowed Whole Foods Acquires Wild Oats B to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Whole Foods Acquires Wild Oats B has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Whole Foods Acquires Wild Oats B are clearly defined and communicated to the employees
• Whole Foods Acquires Wild Oats B makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Whole Foods Acquires Wild Oats B

2.6.2. People Management

• Whole Foods Acquires Wild Oats B has also defined clear processes for people management through streamlining its human resource management department
• Whole Foods Acquires Wild Oats B has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Whole Foods Acquires Wild Oats B to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Whole Foods Acquires Wild Oats B also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Whole Foods Acquires Wild Oats B manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Whole Foods Acquires Wild Oats B for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Whole Foods Acquires Wild Oats B as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Whole Foods Acquires Wild Oats B include:

2.7.1. Store atmosphere

• The store design and management for Whole Foods Acquires Wild Oats B is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Whole Foods Acquires Wild Oats B at ease
• The store design is also important for Whole Foods Acquires Wild Oats B because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Whole Foods Acquires Wild Oats B to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Whole Foods Acquires Wild Oats B has unique packaging, which is different from other players in the industry
• Whole Foods Acquires Wild Oats B also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Whole Foods Acquires Wild Oats B
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Whole Foods Acquires Wild Oats B

2.7.3. Website design

• The website design is simple and easy to use
• Whole Foods Acquires Wild Oats B has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Whole Foods Acquires Wild Oats B also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings