Marketing Mix Of Wildcat Capital Investors Real Estate Private Equity

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

• The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
• Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

• The marketing mix helps a company choose and decide on a suitable marketing strategy
• The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
• The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for Wildcat Capital Investors Real Estate Private Equity

Wildcat Capital Investors Real Estate Private Equity makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix Wildcat Capital Investors Real Estate Private Equity is presented below:

2.1. Product

Product is one of the most important components of the Wildcat Capital Investors Real Estate Private Equity Marketing mix. The distinctive characteristics of the product by Wildcat Capital Investors Real Estate Private Equity are:

2.1.1. Quality

• Wildcat Capital Investors Real Estate Private Equity maintains the high quality of products
• High product quality is maintained by adding value during different stages of the value chain
• Wildcat Capital Investors Real Estate Private Equity procures raw materials from reliable and trusted suppliers only
• These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
• High quality promise and delivery also provides Wildcat Capital Investors Real Estate Private Equity with a distinctive competitive advantage

2.1.2. Ease of use

• The products manufactured and sold by Wildcat Capital Investors Real Estate Private Equity are relatively easy to use
• All products come with a user manual, which is easy to understand and which provides simple instructions for product use
• The consumers can also call the 24/7 helpline to understand details about product usage
• Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

• Wildcat Capital Investors Real Estate Private Equity has a broad portfolio of products
• The broad portfolio helps Wildcat Capital Investors Real Estate Private Equity in reaching different target groups in the market
• Also, the broad portfolio allows financial strength to Wildcat Capital Investors Real Estate Private Equity
• The broader product portfolio also adds more value for Wildcat Capital Investors Real Estate Private Equity

2.1.4. Benefits of product consumption

• Wildcat Capital Investors Real Estate Private Equity offers functional benefits to consumers of the product use
• These functional benefits are promised and delivered – however, they are also delivered by other similar products
• The distinguishing aspect of Wildcat Capital Investors Real Estate Private Equity is its delivery of emotional benefits to the consumer
• Products manufactured and sold by Wildcat Capital Investors Real Estate Private Equity promise consumers an ego boost, confidence, and security
• Wildcat Capital Investors Real Estate Private Equity also promises fulfilment of psychological needs on product consumption
• These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

• The products by Wildcat Capital Investors Real Estate Private Equity are available in different sizes
• Wildcat Capital Investors Real Estate Private Equity has made use of different SKUs to increase market penetration
• Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
• Through the production of different SKUs, Wildcat Capital Investors Real Estate Private Equity has also increased the trial rate
• Different SKUs have also helped Wildcat Capital Investors Real Estate Private Equity improve its product accessibility

2.2. Price

Wildcat Capital Investors Real Estate Private Equity marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix Wildcat Capital Investors Real Estate Private Equity uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

• By using premium pricing for some of its product ranges, Wildcat Capital Investors Real Estate Private Equity encourages favorable brand and product perceptions in target consumer groups
• Premium pricing for products also encourages a favorable quality perception of Wildcat Capital Investors Real Estate Private Equity products amongst consumers
• With premium prices, Wildcat Capital Investors Real Estate Private Equity has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
• Premium prices add a touch of privilege and high value in Wildcat Capital Investors Real Estate Private Equity products
• Using elements of premium prices in other product ranges has also allowed Wildcat Capital Investors Real Estate Private Equity to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

• Since Wildcat Capital Investors Real Estate Private Equity has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
• With the use of psychological pricing, Wildcat Capital Investors Real Estate Private Equity also successfully adds more value to its products from the point of view of customers
• Wildcat Capital Investors Real Estate Private Equity also gains higher sales with psychological pricing
• Consumer purchase a higher amount of Wildcat Capital Investors Real Estate Private Equity products because of its use of psychological pricing
• Wildcat Capital Investors Real Estate Private Equity is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

• Wildcat Capital Investors Real Estate Private Equity is able to penetrate different regional markets optimally with the use of geographical pricing
• For offshore locations, geographical pricing also allows Wildcat Capital Investors Real Estate Private Equity to cover shipping and customs expenses
• Geographical pricing also allows Wildcat Capital Investors Real Estate Private Equity to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

• For some product ranges, Wildcat Capital Investors Real Estate Private Equity is also known to use bundle pricing strategy popularly
• Wildcat Capital Investors Real Estate Private Equity also uses bundle pricing during sales
• Bundle pricing increases the trial rate for consumers
• Wildcat Capital Investors Real Estate Private Equity experiences higher return on the cost of gaining a new customer
• With bundle pricing, Wildcat Capital Investors Real Estate Private Equity is also able to control costs and prices by lowering marketing and distribution expenses
• The use of bundle pricing also adds value to the umbrella brand name of Wildcat Capital Investors Real Estate Private Equity.

2.3. Placement

Wildcat Capital Investors Real Estate Private Equity places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

• The company maintains stores operated by the management of Wildcat Capital Investors Real Estate Private Equity in all markets
• Company-operated stores give Wildcat Capital Investors Real Estate Private Equity higher control over operations as well as store layout and design
• Wildcat Capital Investors Real Estate Private Equity also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
• The company operated stores also give leverage to Wildcat Capital Investors Real Estate Private Equity in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

• Wildcat Capital Investors Real Estate Private Equity licensed stores also allow consumers to enjoy the various product offerings by the company
• Licensed stores also decrease the risk of financial and physical investment for Wildcat Capital Investors Real Estate Private Equity in unstable markets
• Licensed stores have also given Wildcat Capital Investors Real Estate Private Equity high business growth, and a boost for rapid market expansion and penetration
• Through licensed stores, Wildcat Capital Investors Real Estate Private Equity has also learned about local consumers and cultures
• Licensed stores and shops encourage sales of products by Wildcat Capital Investors Real Estate Private Equity by aligning it with local cultural values
• Licensed stores also help Wildcat Capital Investors Real Estate Private Equity in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

• Wildcat Capital Investors Real Estate Private Equity has developed a successfully operational website for online order placement and order tracking
• Wildcat Capital Investors Real Estate Private Equity also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
• The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
• Online retailing, and using the internet to make sales has boosted the sales for Wildcat Capital Investors Real Estate Private Equity and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

• Wildcat Capital Investors Real Estate Private Equity also places its products in supermarkets and hypermarkets across the country
• A large number of Wildcat Capital Investors Real Estate Private Equity target groups shop from supermarkets and hypermarkets
• Placement in supermarkets and hypermarkets also improve cost efficiency for Wildcat Capital Investors Real Estate Private Equity

2.3.5. Partner agents

• In offshore locations, Wildcat Capital Investors Real Estate Private Equity also makes use of partner agents for its products’ placement
• These partner agents are assessed and evaluated on strategic compatibility and reliance
• Wildcat Capital Investors Real Estate Private Equity contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for Wildcat Capital Investors Real Estate Private Equity also places high importance on the promotional tactics and strategies used. The promotional strategies allow the Wildcat Capital Investors Real Estate Private Equity to interact with the consumers and influence them directly. Wildcat Capital Investors Real Estate Private Equity uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

• Wildcat Capital Investors Real Estate Private Equity has corporate profiles on all social media websites and portals
• Wildcat Capital Investors Real Estate Private Equity uses its social media presence to directly, engage with consumers
• This direct engagement and interaction allows Wildcat Capital Investors Real Estate Private Equity to understand the customers, their needs and demands
• Wildcat Capital Investors Real Estate Private Equity uses this feedback and incorporates it in its broader marketing and organizational strategy
• Wildcat Capital Investors Real Estate Private Equity also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

• Wildcat Capital Investors Real Estate Private Equity has a loyalty card program for its customers
• The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
• Each purchase is entered into the loyalty card by Wildcat Capital Investors Real Estate Private Equity and is valued for points against the products’ monetary value
• The loyalty card can be purchased or is given complementary by Wildcat Capital Investors Real Estate Private Equity on high valued purchases
• Frequent usage and purchase of products by Wildcat Capital Investors Real Estate Private Equity also has rewards against the loyalty card

2.4.3. Community Influencers

• Wildcat Capital Investors Real Estate Private Equity makes use of community influencers as its on-ground promotional efforts
• Wildcat Capital Investors Real Estate Private Equity identifies strong and confident individuals to be brand ambassadors in their communities
• Wildcat Capital Investors Real Estate Private Equity provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

• The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
• Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
• In high-density locations, Wildcat Capital Investors Real Estate Private Equity also makes use of out of house hoardings
• Hoardings increase visibility for Wildcat Capital Investors Real Estate Private Equity and also work towards building stronger brand recall
• Wildcat Capital Investors Real Estate Private Equity also produces TV advertisements
• All TV advertisements have an emotional appeal to them
• TV advertisements by Wildcat Capital Investors Real Estate Private Equity have progressed to include a slice of life elements and characteristics
• TV advertisements by Wildcat Capital Investors Real Estate Private Equity also highlight the functional benefits of the product

2.5. People

The marketing mix of Wildcat Capital Investors Real Estate Private Equity also places an essential focus on people development and people building. This is because Wildcat Capital Investors Real Estate Private Equity realizes the importance of employees in building strong customer relationships. Wildcat Capital Investors Real Estate Private Equity develops its employee and people by focusing on the following aspects:

2.5.1. Training

• Wildcat Capital Investors Real Estate Private Equity makes sure that all employees undergo regular training sessions for skill development and enhancement
• Trainings at Wildcat Capital Investors Real Estate Private Equity are not the only field related, but also focus on essential management and organizational skills
• Training sessions and activities at Wildcat Capital Investors Real Estate Private Equity also identify with the employee's own needs of progression, development and growth
• All training sessions and activities designed and carried out by Wildcat Capital Investors Real Estate Private Equity take into consideration business goals and objectives, as well as employee's personal goals and aspirations
• Wildcat Capital Investors Real Estate Private Equity, therefore, tries to develop the employee as an organizational member, as well as an individual
• All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

• Wildcat Capital Investors Real Estate Private Equity works on strengthening the organizational commitment in its employees
• Wildcat Capital Investors Real Estate Private Equity builds employee loyalty so that people can reflect their optimal best at work
• Wildcat Capital Investors Real Estate Private Equity also understands that satisfied employees will lead to happy and satisfied customers
• Wildcat Capital Investors Real Estate Private Equity regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
• Wildcat Capital Investors Real Estate Private Equity also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

• Wildcat Capital Investors Real Estate Private Equity employees are the face of the organization
• Wildcat Capital Investors Real Estate Private Equity are motivated through the exciting and creative organizational culture
• Employees are also motivated through different reward programs and bonuses that Wildcat Capital Investors Real Estate Private Equity distributes
• Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

• Wildcat Capital Investors Real Estate Private Equity remains one of the leading players in the industry also because of its focus on succession planning
• Wildcat Capital Investors Real Estate Private Equity conducts succession planning for all managerial levels
• Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at Wildcat Capital Investors Real Estate Private Equity
• Strategic succession planning has allowed Wildcat Capital Investors Real Estate Private Equity to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

Wildcat Capital Investors Real Estate Private Equity has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

• All operations at Wildcat Capital Investors Real Estate Private Equity are clearly defined and communicated to the employees
• Wildcat Capital Investors Real Estate Private Equity makes sure that employees are well trained, and knowledgeable of all processes relates to operations
• All stages of operational processes focus on maintaining a high quality level and standard of the products
• Systematic process re in place for all operation – from procurement to the final sale of the products
• All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
• The use of online portals for operational processes also builds a strong backup for managerial purposes at Wildcat Capital Investors Real Estate Private Equity

2.6.2. People Management

• Wildcat Capital Investors Real Estate Private Equity has also defined clear processes for people management through streamlining its human resource management department
• Wildcat Capital Investors Real Estate Private Equity has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
• All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
• Progressive people management systems and processes have allowed Wildcat Capital Investors Real Estate Private Equity to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

• Wildcat Capital Investors Real Estate Private Equity also has defined policies and processes for managing and maintaining quality
• All products undergo triple quality checks to ensure that customers receive the best product
• In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
• The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

• Wildcat Capital Investors Real Estate Private Equity manages store management through stringent and closely monitored policies and processes
• These processes relate to not only the floor and space design but also to the performance of the employees at the store
• The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
• The company also has a systematic process for customers who interact with the products and feel them before making the purchase
• The final sale at the store is also clearly defined – for the employees and the customers both
• Processes and policies are important for Wildcat Capital Investors Real Estate Private Equity for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for Wildcat Capital Investors Real Estate Private Equity as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for Wildcat Capital Investors Real Estate Private Equity include:

2.7.1. Store atmosphere

• The store design and management for Wildcat Capital Investors Real Estate Private Equity is exciting and creative
• The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by Wildcat Capital Investors Real Estate Private Equity at ease
• The store design is also important for Wildcat Capital Investors Real Estate Private Equity because it controls the level and nature of experience and interaction that the customers have with the product and the brand
• With company-operated stores, it is easier for Wildcat Capital Investors Real Estate Private Equity to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

• Wildcat Capital Investors Real Estate Private Equity has unique packaging, which is different from other players in the industry
• Wildcat Capital Investors Real Estate Private Equity also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
• The logo for the company is simple, and recognizable by the consumers easily
• The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by Wildcat Capital Investors Real Estate Private Equity
• The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by Wildcat Capital Investors Real Estate Private Equity

2.7.3. Website design

• The website design is simple and easy to use
• Wildcat Capital Investors Real Estate Private Equity has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
• The corporate website of Wildcat Capital Investors Real Estate Private Equity also has the brand logo, and is packaged similarly to the products offered by the company
• The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings