- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
- 13
- 14
- 15
- 16
- 17
- 18
- 19
- 20
- 21
- 22
- 23
- 24
- 25
- 26
- 27
- 28
- 29
- 30
- 31
- 32
- 33
- 34
- 35
- 36
- 37
- 38
- 39
- 40
Marketing strategy of ZARA Fast Fashion Video
Posted by Zander Henry on Aug-22-2018
1. The vision of ZARA Fast Fashion Video
The vision of ZARA Fast Fashion Video is to be the leading quality service and product provider for customers. Being the best and the leading player means that ZARA Fast Fashion Video marketing strategy and operations focus on:
- Providing high quality of products and services
- Providing value to customers
- Concentrate on building customer experience
2. The mission of ZARA Fast Fashion Video
ZARA Fast Fashion Video marketing strategy is grounded in its mission. The mission for ZARA Fast Fashion Video is to be the favorite brand of the customers. This mission is essential for the marketing strategy of ZARA Fast Fashion Video as it focuses on all operations and marketing activities in the direction of:
- Consumer centrism
- Using research to understand and influence consumers
3. Brand Equity of ZARA Fast Fashion Video
Understanding and knowing the brand equity is vital for directing and giving meaning to the marketing strategy of ZARA Fast Fashion Video. The knowledge of brand equity will help in shaping ZARA Fast Fashion Video marketing strategy effectively – thereby facilitating the growth of business for ZARA Fast Fashion Video.
3.1. Brand awareness
- ZARA Fast Fashion Video has high brand awareness because of international operations
- The company focuses on higher budget allocation in the country of origin
- Each market for ZARA Fast Fashion Video has modified marketing and strategic directives and plans
3.2. Brand association
- ZARA Fast Fashion Video is directly associated with the brand name and product category
- ZARA Fast Fashion Video has a broad product portfolio
- ZARA Fast Fashion Video is associated with promising and delivering quality and innovative products
- ZARA Fast Fashion Video is also associated with excellent customer service
3.3. Brand loyalty
- ZARA Fast Fashion Video has been successful at gaining high consumer loyalty because of unique and influential marketing strategy
- ZARA Fast Fashion Video has a global customer base
- ZARA Fast Fashion Video keeps adding value addition to the products and product portfolio to keep consumers engaged
3.4. Brand asset
- ZARA Fast Fashion Video has a substantial brand value
- ZARA Fast Fashion Video also enjoys the high financial worth
- ZARA Fast Fashion Video focuses on building a reliable and robust employee base
3.5. Brand element
- ZARA Fast Fashion Video uses the brand element as a means of competitive advantage
- Uses adaptability in product, services, and marketing to meet different cultural demands
4. Situational Analysis of ZARA Fast Fashion Video
The situational analysis will help in developing the marketing strategy of ZARA Fast Fashion Video by conducting a thorough market analysis. This market analysis will aid in understanding the compatibility between external opportunities and other factors, and internal strengths – to be used to maximize the marketing influence of ZARA Fast Fashion Video.
4.1. SWOT
4.1.1. Strengths
ZARA Fast Fashion Video marketing strategy can benefit from the following internal advantages:
- Strong brand image
- Global distribution network
- Investment in market research
- Innovation
4.1.2. Weakness
ZARA Fast Fashion Video faces challenges in marketing strategy because of the following weakness:
- Slow organizational processes
- High product prices
4.1.3. Opportunity
ZARA Fast Fashion Video has the following possibilities of business growth:
- Green lifestyles
- Regional expansion
- Diversification
4.1.4. Threats
ZARA Fast Fashion Video faces business threats because of the following factors:
- Increased competition
- Increased imitation
4.2. PESTEL
4.2.1. Political
- ZARA Fast Fashion Video operates I markets with political stability
- ZARA Fast Fashion Video has funding support from the government for small businesses
4.2.2. Economic
- ZARA Fast Fashion Video enjoys high sales because of higher GDP
- Lower interest rates make business expansion and loaning easier for ZARA Fast Fashion Video
- Low inflation strengthens the financial position of ZARA Fast Fashion Video
4.2.3. Social
- Higher education and awareness increases sales of ZARA Fast Fashion Video predict
- ZARA Fast Fashion Video focuses on understanding consumers and fulfilling their demands through its offerings
4.2.4. Environmental
- ZARA Fast Fashion Video has an active CSR program
- ZARA Fast Fashion Video ensures environmental safety in all its operations
4.2.5. Legal
- ZARA Fast Fashion Video is aware of local and global laws of business and human resource management
- ZARA Fast Fashion Video abides by all statutes – especially labour law, discrimination law, and employee safety laws
4.3. Porter’s Five Forces
4.3.1. Threat of substitutes
- High risk of replacements
- Substitutes offer similar products at low prices
4.3.2. The threat of new entrants
- New entrants need high financial investment
- New entrants need updated technology for keeping par with industry progress
4.3.3. Bargaining power of buyers
- Sales made to end consumer directly
- Stocking of products at retailers, as well as own-controlled retail outlets
4.3.4. Bargaining power of suppliers
- Multiple suppliers of raw materials
- Suppliers are chosen after careful inspection, and through contracts
4.3.5. Industry rivalry
- High industry rivalry
- Players offer similar products
- Players compete through marketing to influence consumers
5. Marketing Objectives for ZARA Fast Fashion Video: The Marketing Strategy of ZARA Fast Fashion Video
ZARA Fast Fashion Video marketing strategy has the following objectives for the current financial year:
5.1. Increased market penetration
- Increase top of mind recall for ZARA Fast Fashion Video brand and products by 30%
- Increase sales for ZARA Fast Fashion Video by 40% by the third quarter of the financial year
- Achieve a trial rate for new products of 10% during the first quarter of the launch
- Increase consumption rate of existing products by 45% during the current financial year
5.2. Enhanced brand recognition
- Increase top of mind recall by 65% during the current fiscal year
- Increase brand recognition by 80% during the first two quarters of the current financial year
5.3. Increased use of digital marketing
- Acquire 25,000 new online customers during the financial year
- Increase website traffic through using blogging and email tactics effectively by 505 during the first two quarters of the year
- Acquire 65,000 likes on the official Facebook page of ZARA Fast Fashion Video during the first quarter of the financial year
5.4. Retail Growth
- Contract with five more leading supermarkets in the first quarter of the year to stock product at eye level shelving
- Contract with two leading online retail sites – eBay and Amazon – to stock our products, and increase accessibility for consumers globally by the second quarter of the financial year
6. Segmentation of ZARA Fast Fashion Video
ZARA Fast Fashion Video marketing strategy uses different means of segmentation to reach an increase in market penetration.
6.1. Demographic segmentation
6.1.1. Age
ZARA Fast Fashion Video has consumers of age groups
- 20-45 years
- 45-60 years
6.1.2. Gender
- ZARA Fast Fashion Video has a broad product portfolio for both males and females
6.1.3. Life-cycle stage
Consumers for ZARA Fast Fashion Video, according to the marketing strategy, are in the following various life cycle stages:
- Single students
- Single graduates
- Single people living at home/not living at home
- Young couples without children
- Married couples with one to four children – all at home
- Married couples with one or two children in college
- Old married couples with an empty nest
6.1.4. Occupation
The marketing strategy devises the following occupations for ZARA Fast Fashion Video consumers:
- Professionals
- Students
- House makers
6.2. Psychographic segmentation
6.2.1. Social class
- ZARA Fast Fashion Video focuses on segments of middle-upper and upper social classes
6.2.2. Lifestyle
ZARA Fast Fashion Video consumer segments have the following lifestyle characteristics:
- They aspire towards a better and higher living standard
- They want to be successful – professionally and socially
- They are not hesitant to try new things, products and services in life
- They are confident in their behaviour and attitude
- They are mainstreamers in their fields
6.3. Geographic segmentation
6.3.1. Region
- ZARA Fast Fashion Video has operations spread across the western developed countries such as America, the united kingdom, and the Netherlands
- It also has operations in emerging markets such as Brazil, India, and China
6.3.2. Density
- The focus of ZARA Fast Fashion Video remains on the urban part of the population
6.4. Behavioural segmentation
6.4.1. Personality
The marketing strategy defines personality characteristics for the consumers of the brand of ZARA Fast Fashion Video, such as:
- Determined
- Confident
- Ambitious
- Hardworking
6.4.2. Usage frequency
- The consumer segments for ZARA Fast Fashion Video are regular and frequent users of the product
6.4.3. Benefits sought
- Consumers seek functional benefits
- The focus, however, is more on the emotional benefits reaped from the consumption of the brand
6.4.4. Degree of loyalty
- Consumers are very loyal
- Have an emotional attachment with the brand
7. Targeting of ZARA Fast Fashion Video Positioning of ZARA Fast Fashion Video
The marketing strategy of ZARA Fast Fashion Video targets consumer groups based on segmentation as follows:
7.1. Target market
- The target market for ZARA Fast Fashion Video is from middle to upper class
- The target market is ambitious and desires to purchase high-end consumer products
- This target market also seeks affordability
- To meet target market expectations, the ZARA Fast Fashion Video focuses on quality control
7.2. Mass marketing
- The marketing strategy of ZARA Fast Fashion Video focuses on mass marketing
- This also requires unique marketing designs and product promotion programs
- ZARA Fast Fashion Video makes use of one strategy to influence all segments
7.3. Undifferentiated marketing strategy
- ZARA Fast Fashion Video does not differentiate between market segments
- It uses a single marketing strategy to target all segments and consumer groups
- Based on this, ZARA Fast Fashion Video also created the marketing mix under the marketing strategy as a singular one for the whole market – regardless of the segmentation divides.
7.4. Focus on quality
- ZARA Fast Fashion Video has created, developed, and maintained a brand that satisfies all consumers under the undifferentiated marketing strategy and mass marketing
- No compromise on quality has been made in the broad product portfolio
- To ensure the influence of a single marketing strategy, the ZARA Fast Fashion Video has also adopted a consumer-centric approach in its overall marketing strategy and operations as well
- This was used for targeting strategy as well as for maintaining growth
8. Company Competitive Advantage in the marketing strategy of ZARA Fast Fashion Video
The marketing strategy of ZARA Fast Fashion Video stands out from the clutter and competition. ZARA Fast Fashion Video has also achieved a sustainable competitive advantage in its marketing strategy. This is because of the following factors that ZARA Fast Fashion Video has utilized:
8.1. Cost-effectiveness
- ZARA Fast Fashion Video focuses on reaching consumers effectively rather than grandeur
- ZARA Fast Fashion Video focuses on developing an integrated marketing approach
- The use of digital marketing efficiently and expertly has helped the company reach a wider audience at a lower cost
- ZARA Fast Fashion Video has in-house copywriters for marketing campaigns which also helps in controlling costs
- ZARA Fast Fashion Video also focuses efforts on ground activities – which are less expensive than commercial marketing tactics
8.2. Innovation
- ZARA Fast Fashion Video has stayed updated with latest developments in marketing research and marketing knowledge
- ZARA Fast Fashion Video makes use of new and innovative tactics to reach its target consumers
- ZARA Fast Fashion Video also employs top of the field marketers to facilitate its marketing strategy and promotional campaigns
- Each marketing campaign launched by ZARA Fast Fashion Video is effective catchier and more influential than the previous one
8.3. Strong market research and consumer understanding grounded
- ZARA Fast Fashion Video marketing strategy is strongly grounded in consumer and market research
- ZARA Fast Fashion Video makes informed marketing campaigns and goals based on consumers’ behavioural feedback
- ZARA Fast Fashion Video also incorporates consumer feedback in its marketing strategy
- ZARA Fast Fashion Video marketing strategy is based on market trends, and consumer needs and wants
8.4. Making effective use of emotional appeals
- Consumers’ emotional needs strongly influence all marketing objectives and marketing goals set by ZARA Fast Fashion Video
- In addition to fulfilling functional needs, ZARA Fast Fashion Video also tries to fulfil the emotional and psychological needs of the consumer
- ZARA Fast Fashion Video tries to build a strong emotional bond with the consumer, which also results in high consumer loyalty
9. Distribution Strategy of ZARA Fast Fashion Video
ZARA Fast Fashion Video marketing strategy highlights the use of the following distribution strategy to maximize reach and accessibility for consumers.
9.1. Intensive distribution strategy
- ZARA Fast Fashion Video makes use of intensive distribution strategy because it is mass marketing
- ZARA Fast Fashion Video’s marketing strategy is based on undifferentiated segments, and thus an intensive distribution strategy allows high penetration and reaches in the overall market
- With the use of the intensive distribution, ZARA Fast Fashion Video tries to maximise its coverage of the markets where it's present
- For achieving the intensive strategy, the company uses hardcore 360-degree integrated marketing strategy and campaign to reach all consumers, across all segments in the market.
9.2. Direct distribution strategy
- ZARA Fast Fashion Video uses direct distribution country of origin as well as in locations where it has subsidiary operations
- The ZARA Fast Fashion Video also makes use of modern retailing channels
- Also, ZARA Fast Fashion Video makes use of e-commerce and makes a sale through online retailers, as well as through the company website
- Direct distributions have allowed ZARA Fast Fashion Video to increase market penetration and accessibility for consumers
9.3. Indirect distribution strategy
- This strategy is largely used for offshore operations where the ZARA Fast Fashion Video does not have a subsidiary
- In these offshore locations, ZARA Fast Fashion Video largely works through the export model
- This makes use of several intermediaries in between, before the product by ZARA Fast Fashion Video reaches the target consumers
- Intermediaries for ZARA Fast Fashion Video include not only the end retail outlets, but also sales agents, retail agents, and distribution agents in offshore locations
9.4. Selective distribution strategy
- For some products of its portfolio which are premium in nature, ZARA Fast Fashion Video makes use of selective distribution channel
- ZARA Fast Fashion Video has maintained a few outlets in the country of origin, and in selected offshore markets for these products
- These placements and locations are chosen based on the niche market that ZARA Fast Fashion Video has for its premium products
- These locations, placements, and marketing strategy helps make the company’s product selectively, but readily accessible for its niche target audience
10. Competition Analysis in the marketing strategy of ZARA Fast Fashion Video
The industry in which ZARA Fast Fashion Video operates is very responsive to market and consumer trends. ZARA Fast Fashion Video, therefore, needs to be vigilant in its market strategy towards competition – to make sure that it maintains its competitive advantage.
10.1. Strategic Group Analysis
- ZARA Fast Fashion Video competes with direct and close competition based on quality and price
- Consumers choose between different companies from the industry based on their functional offering
- Consumers have progressively evolved to strengthen loyalty and form an emotional bond with products that they consume
- ZARA Fast Fashion Video also competes, thereby, with close competition for building stronger brand image, increasing consume loyalty, and for forming strong emotional ties with the consumer
10.2. Industry rivalry
- ZARA Fast Fashion Video experiences high industry rivalry
- The barriers to entry for the industry are low, and new entrants gain easy access in the industry
- The number of local as well as global players is increasing
11. Marketing mix of ZARA Fast Fashion Video
The marketing mix for ZARA Fast Fashion Video as per the marketing strategy is the following:
11.1. Product
- ZARA Fast Fashion Video has a broad product portfolio
- ZARA Fast Fashion Video provides mass marketed products for all segments across the market undifferentiated
- ZARA Fast Fashion Video also provides some selected, premium products to niche customer groups
- All products in the portfolio consistently maintain high quality
- All products are tailored to meet consumer specifications, demands and needs across different regional markets
- The ZARA Fast Fashion Video maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged
11.2. Place
- ZARA Fast Fashion Video wants to have a close, emotional and personal relationship with its consumers
- The company maintains high control in its distribution strategies – especially through direct distribution strategy
- The company has a presence in leading supermarkets
- The ZARA Fast Fashion Video also has company-operated stores in malls, and otherwise to make products accessible to consumers easily
- ZARA Fast Fashion Video also makes use of e-commerce to increase penetration and sales
11.3. Price
- The ZARA Fast Fashion Video prices its products so that its target consumers can afford it easily
- ZARA Fast Fashion Video uses relative pricing strategy for its products
- The price of ZARA Fast Fashion Video’s products include not only the high quality raw materials and value additions but also the enhanced customer experience they deliver
- The company’s pricing strategy allows it to enjoy stable revenue and profit growth
11.4. Promotion
- The ZARA Fast Fashion Video has a high budget allocated towards marketing activities
- The ZARA Fast Fashion Video invests substantially in digital marketing activities to reap high and effective results
- Use of digital marketing has also allowed ZARA Fast Fashion Video marketing strategy to cap costs and expenses
- ZARA Fast Fashion Video also takes part in direct consumer engagement through on-ground activities where the company initiates trials
- ZARA Fast Fashion Video also invests in traditional media channels to reach maximum consumers in the market
11.5. People
- ZARA Fast Fashion Video has a large workforce across different companies
- This workforce is continually trained to become experts in their respective fields of operations
- ZARA Fast Fashion Video hires without discrimination
- ZARA Fast Fashion Video ensures that its employees remain motivated through building an inspirational and creative organizational culture
- ZARA Fast Fashion Video focuses on also building and maintaining organizational commitment and loyalty in its employees
11.6. Process
- All activities at ZARA Fast Fashion Video - from raw material procurement to the final sale to the end consumer - undergo systematic processes
- The processes at ZARA Fast Fashion Video are well defined, and well communicated to all employees
- All employees are trained to follow the processes internally to ensure consistently high quality as well as timely production and deliveries
- The systematic processes also ensure a smooth running of operations at the ZARA Fast Fashion Video
11.7. Physical evidence
- The physical evidence for ZARA Fast Fashion Video includes the company logo, company store designs, and the product packaging
- Satisfied and excited customers in the retail spaces of ZARA Fast Fashion Video, as well as during product consumption create a bubbling and an inviting atmosphere
- The e-commerce website for retail by ZARA Fast Fashion Video is also designed with a friendly customer interface to allow maximum interaction with the brand
- The store designs created by ZARA Fast Fashion Video for its retail space allow consumers maximum interaction with the products directly.
12. Promotional tactics for the marketing strategy of ZARA Fast Fashion Video
12.1. Digital marketing
- The company uses social media for reaching consumers effectively
- The ZARA Fast Fashion Video interacts with the consumers directly, and engages with them, answers their queries and takes their feedback
- The company also shares information and build relationships with consumers through digital marketing
- ZARA Fast Fashion Video also makes use of blogging, emails, and content creations as a means of digital marketing
12.2. Conventional marketing
- The company uses a 360-degree approach in its marketing strategy
- This means that the company makes use of traditional marketing channels as well – such as TV, magazine adverts, and out of house placements
12.3. Influencers
- For direct, on-ground engagement, the company uses influencers
- Influencers interact with consumers directly, or through their channels of communication as a means of content creation and endorsing the ZARA Fast Fashion Video brand
13. Monitoring and evaluation of the marketing strategy of ZARA Fast Fashion Video
13.1. Changes in sales
- ZARA Fast Fashion Video regularly tracks its sales to identify the effectiveness of its marketing strategy
- Increase in sales reflect the success of marketing strategy of ZARA Fast Fashion Video
- Sometimes, ZARA Fast Fashion Video experiences increase ins ae after some time of the launch of the marketing promotions
13.2. Surveys and focus groups
- ZARA Fast Fashion Video frequently conducts focus groups and surveys to identify its brand worth
- These methods also help the company identify brand value, brand recall, and brand recognition
- Focus groups allow ZARA Fast Fashion Video to gather feedback on its marketing strategy and helps it understand consumers better
13.3. ROI
- Effectiveness of marketing strategy of ZARA Fast Fashion Video can also be seen through the revenue and profit growth
- Return on investment allows ZARA Fast Fashion Video to effective gauge the effect and influence of the marketing strategy, and measure its success
13.4. Attainment of marketing objectives
- All marketing objectives set by ZARA Fast Fashion Video are SMART
- The quantitative set against each of the marketing objective can facilitate attainment evaluation for the overall marketing strategy
- Successful and timely attainment of these marketing objectives highlight the success of the marketing strategy of ZARA Fast Fashion Video
References
Baker, M. & Hart, S., 2008. The marketing book. s.l. Routledge.
Brady, D., 2010. Essentials of International Marketing. London: M.E.Sharpe.
Constantinides, E., 2014. Foundations of social media marketing. Procedia - Social and Behavioral Sciences, Volume 148, pp. 40-57.
Dahlén, M., Lange, F. & Smith, T., 2010. Marketing communications: A brand narrative approach. Chichester: John Wiley & Sons.
Fill, C., 2009. Marketing communications: interactivity, communities and content. Harlow: Pearson Education.
Gilligan, C. & Hird, M., 2012. International Marketing: Strategy and Management. London: Routledge.
Kotler, P., 1977. From sales obsession to marketing effectiveness. Harvard Business Review, Nov-Dec.pp. 67-75.
Kotler, P., 211. Reinventing marketing to manage the environmental imperative. Journal of Marketing, 75(4), pp. 132-135.
Kotler, P., Armstrong, G., Adam, S. & Denize, S., 2014. Principles of Marketing. Melbourne: Pearson, Australia.
Kotler, P. & Keller, K., 2009. Marketing Management. New Jersey: Prentice Hall.
Kuksov, D., Shachar, R. & Wang, K., 2013. Advertising and Consumers' Communications. Marketing Science, 32(2), p. 294–309.
Lamb, C., Hair, J. & McDaniel, C., 2011. Essentials of marketing. S .l.: Cengage Learning.
Rao, K., 2011. Services Marketing. New Delhi: Pearson Education, India.
Schivinski, B. & Dabrowski, D., 2014. The Effect of Social Media Communication on Consumer Perceptions of Brands. Journal of Marketing Communications, Volume 12, pp. 1-26.
Schivinski , B. & Dabrowski , D., 214. The Effect of Social Media Communication on Consumer Perceptions of Brands. Journal of Marketing Communications, Volume 12, pp. 1-26.
Tsiakis, T., 2015. Trends and Innovations in Marketing Information Systems. Hershey, PA: IGI Global.
University of Minnesota, 2017. Pricing Strategies. [Online]
Available at: https://open.lib.umn.edu/principlesmarketing/chapter/15-3-pricing-strategies/ [Accessed 24 April, 2017].
Zahay, D. & Griffin, A., 2010. Marketing strategy selection, marketing metrics, and firm performance. Journal of Business & Industrial Marketing, 25(2), pp. 84-93.
Warning! This article is only an example and cannot be used for research or reference purposes. If you need help with something similar, please submit your details here.
Emiley Graham
5.0
The paper was so much excellent, that is why I'm posting a review here. Highly recommended service!
Trishan Demon
5.0
They supplied me work on time and I proofread it. I experienced many services before hiring this service and used to be deceived by them. These so-called services even deliver their work to a third party and don't update perfectly. I didn't find any type of hurdle with this service. I strongly suggest that everyone should use this service.
Mohit Gupta
5.0
The list of services from this company is on the highest standard so I don’t like to review a bad comment here. I just want to say thanks!
Lara Edward
5.0
I can say without any doubt that is the best service for writing a case study. I’m truly thankful to the writer who perfectly did his job. Recommended!
Next Articles
- China Cosmetics Industry 2005 Marketing Strategy
- Bloemenveiling Aalsmeer Marketing Strategy
- Retail Shopping In 2007: The Net Versus The Mall Marketing Strategy
- Go Business: Competition In The Newly Deregulated Government Electronic Trading Service Market Hong Kong Marketing Strategy
- Patagonia (B) Marketing Strategy
- TSL Jewellery: An Innovator Across Generations Marketing Strategy
- Lenta Of St. Petersburg, Russia Marketing Strategy
- Lung Cheong International: How To Survive In A Changing Business Landscape Marketing Strategy
- Bumper Acquisition (A1): Confidential Information For Thermo Impact, Inc. Marketing Strategy
- Allianz (D1): The Turnaround Marketing Strategy
Previous Articles
- Best Optical Marketing Strategy
- Benetton S.p.A., Spanish Version Marketing Strategy
- Shanshan Enterprise: Reform Pioneer Of China's Garment Industry Marketing Strategy
- Power Play (C): 3DO In 32 Bit Video Games Marketing Strategy
- FreshDirect: Expansion Strategy Marketing Strategy
- Patagonia: Encouraging Customers To Buy Used Clothing (B) Marketing Strategy
- Style Knows No Season: Moncler's Leap From Piste To Street Marketing Strategy
- Toys "R" Us (B) Marketing Strategy
- Online Auction Markets Marketing Strategy
- Dream International Ltd.: Creating The World's Largest Manufacturer Of Plush Toys Marketing Strategy
Be a great writer or hire a greater one!
Academic writing has no room for errors and mistakes. If you have BIG dreams to score BIG, think out of the box and hire Case48 with BIG enough reputation.
Our Guarantees
Interesting Fact
Most recent surveys suggest that around 76 % students try professional academic writing services at least once in their lifetime!