Marketing Mix Of First Trust Dorsey Wright International Focus 5 ETF

Posted by Zander Henry on Aug-22-2018

1. marketing mix

1.1. Understanding the marketing mix

The marketing mix is an important set of marketing tools and characteristics that a firm uses to increase penetration in the target market groups
Using the marketing mix strategically includes focusing on seven important aspects of marketing and branding for an organization, namely: product, place, price, promotion, people, process, and physical evidence

1.2. Importance of marketing mix

The marketing mix helps a company choose and decide on a suitable marketing strategy
The marketing mix also helps a company in resource and budget allocation to different aspects of the marketing strategy and product development
The marketing mix also allows a company to choose the right and effective marketing tactics for its promotional needs

2. Marketing mix for First Trust Dorsey Wright International Focus 5 ETF

First Trust Dorsey Wright International Focus 5 ETF makes use of the marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives.

Marketing Mix First Trust Dorsey Wright International Focus 5 ETF is presented below:

2.1. Product

Product is one of the most important components of the First Trust Dorsey Wright International Focus 5 ETF Marketing mix. The distinctive characteristics of the product by First Trust Dorsey Wright International Focus 5 ETF are:

2.1.1. Quality

First Trust Dorsey Wright International Focus 5 ETF maintains the high quality of products
High product quality is maintained by adding value during different stages of the value chain
First Trust Dorsey Wright International Focus 5 ETF procures raw materials from reliable and trusted suppliers only
These raw materials are processed under carefully maintained environments to maintain high and consistent quality of the products
High quality promise and delivery also provides First Trust Dorsey Wright International Focus 5 ETF with a distinctive competitive advantage

2.1.2. Ease of use

The products manufactured and sold by First Trust Dorsey Wright International Focus 5 ETF are relatively easy to use
All products come with a user manual, which is easy to understand and which provides simple instructions for product use
The consumers can also call the 24/7 helpline to understand details about product usage
Also, retail representatives provide detailed instructions and explanations regarding the use of the product at the time of the sale

2.1.3. Portfolio broadness

First Trust Dorsey Wright International Focus 5 ETF has a broad portfolio of products
The broad portfolio helps First Trust Dorsey Wright International Focus 5 ETF in reaching different target groups in the market
Also, the broad portfolio allows financial strength to First Trust Dorsey Wright International Focus 5 ETF
The broader product portfolio also adds more value for First Trust Dorsey Wright International Focus 5 ETF

2.1.4. Benefits of product consumption

First Trust Dorsey Wright International Focus 5 ETF offers functional benefits to consumers of the product use
These functional benefits are promised and delivered – however, they are also delivered by other similar products
The distinguishing aspect of First Trust Dorsey Wright International Focus 5 ETF is its delivery of emotional benefits to the consumer
Products manufactured and sold by First Trust Dorsey Wright International Focus 5 ETF promise consumers an ego boost, confidence, and security
First Trust Dorsey Wright International Focus 5 ETF also promises fulfilment of psychological needs on product consumption
These psychological needs include, for example, the need for empathy, the need for belonging, and the need of feeling loved.

2.1.5. Different SKUs

The products by First Trust Dorsey Wright International Focus 5 ETF are available in different sizes
First Trust Dorsey Wright International Focus 5 ETF has made use of different SKUs to increase market penetration
Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets
Through the production of different SKUs, First Trust Dorsey Wright International Focus 5 ETF has also increased the trial rate
Different SKUs have also helped First Trust Dorsey Wright International Focus 5 ETF improve its product accessibility

2.2. Price

First Trust Dorsey Wright International Focus 5 ETF marketing mix focuses on a hybrid strategy for pricing to obtain maximum value for its products. The marketing mix First Trust Dorsey Wright International Focus 5 ETF uses a combination of a number of techniques for pricing its products, which are detailed below:

2.2.1. Premium pricing

By using premium pricing for some of its product ranges, First Trust Dorsey Wright International Focus 5 ETF encourages favorable brand and product perceptions in target consumer groups
Premium pricing for products also encourages a favorable quality perception of First Trust Dorsey Wright International Focus 5 ETF products amongst consumers
With premium prices, First Trust Dorsey Wright International Focus 5 ETF has successfully also made some of its product ranges exclusive by restricting sales and production. This, in turn, leads to a perception g luxury in consumption products
Premium prices add a touch of privilege and high value in First Trust Dorsey Wright International Focus 5 ETF products
Using elements of premium prices in other product ranges has also allowed First Trust Dorsey Wright International Focus 5 ETF to maintain significantly high profits and a consistent business growth

2.2.2. Psychological pricing

Since First Trust Dorsey Wright International Focus 5 ETF has a number of different product ranges and product groups, the use of psychological pricing has been beneficial
With the use of psychological pricing, First Trust Dorsey Wright International Focus 5 ETF also successfully adds more value to its products from the point of view of customers
First Trust Dorsey Wright International Focus 5 ETF also gains higher sales with psychological pricing
Consumer purchase a higher amount of First Trust Dorsey Wright International Focus 5 ETF products because of its use of psychological pricing
First Trust Dorsey Wright International Focus 5 ETF is able to increase its target audience and broaden its target purchaser groups

2.2.3. Geographical pricing

First Trust Dorsey Wright International Focus 5 ETF is able to penetrate different regional markets optimally with the use of geographical pricing
For offshore locations, geographical pricing also allows First Trust Dorsey Wright International Focus 5 ETF to cover shipping and customs expenses
Geographical pricing also allows First Trust Dorsey Wright International Focus 5 ETF to maintain consistent revenue growth by altering pricing in different markets based on local currency value

2.2.4. Bundle pricing

For some product ranges, First Trust Dorsey Wright International Focus 5 ETF is also known to use bundle pricing strategy popularly
First Trust Dorsey Wright International Focus 5 ETF also uses bundle pricing during sales
Bundle pricing increases the trial rate for consumers
First Trust Dorsey Wright International Focus 5 ETF experiences higher return on the cost of gaining a new customer
With bundle pricing, First Trust Dorsey Wright International Focus 5 ETF is also able to control costs and prices by lowering marketing and distribution expenses
The use of bundle pricing also adds value to the umbrella brand name of First Trust Dorsey Wright International Focus 5 ETF.

2.3. Placement

First Trust Dorsey Wright International Focus 5 ETF places high importance on the placement of its products because it directly relates to accessibility for consumers.

2.3.1. Company-operated stored

The company maintains stores operated by the management of First Trust Dorsey Wright International Focus 5 ETF in all markets
Company-operated stores give First Trust Dorsey Wright International Focus 5 ETF higher control over operations as well as store layout and design
First Trust Dorsey Wright International Focus 5 ETF also interacts directly with the consumers and gathers important details regarding consumer behavior and consumer feedback through company-operated stores
The company operated stores also give leverage to First Trust Dorsey Wright International Focus 5 ETF in terms of decisions regarding the stocking of different product items

2.3.2. Licensed stores

First Trust Dorsey Wright International Focus 5 ETF licensed stores also allow consumers to enjoy the various product offerings by the company
Licensed stores also decrease the risk of financial and physical investment for First Trust Dorsey Wright International Focus 5 ETF in unstable markets
Licensed stores have also given First Trust Dorsey Wright International Focus 5 ETF high business growth, and a boost for rapid market expansion and penetration
Through licensed stores, First Trust Dorsey Wright International Focus 5 ETF has also learned about local consumers and cultures
Licensed stores and shops encourage sales of products by First Trust Dorsey Wright International Focus 5 ETF by aligning it with local cultural values
Licensed stores also help First Trust Dorsey Wright International Focus 5 ETF in localizing its product offerings to enhance brand equity and band image

2.3.3. E-commerce

First Trust Dorsey Wright International Focus 5 ETF has developed a successfully operational website for online order placement and order tracking
First Trust Dorsey Wright International Focus 5 ETF also encourages sales through social media portals, where the company takes orders through direct messages, as well as through a mini-shop model
The company also stocks products with online retailers such as Amazon and eBay, as well as smaller local online retailers as well
Online retailing, and using the internet to make sales has boosted the sales for First Trust Dorsey Wright International Focus 5 ETF and has also increased the accessibility of its products for consumers.

2.3.4. Supermarkets and hypermarkets

First Trust Dorsey Wright International Focus 5 ETF also places its products in supermarkets and hypermarkets across the country
A large number of First Trust Dorsey Wright International Focus 5 ETF target groups shop from supermarkets and hypermarkets
Placement in supermarkets and hypermarkets also improve cost efficiency for First Trust Dorsey Wright International Focus 5 ETF

2.3.5. Partner agents

In offshore locations, First Trust Dorsey Wright International Focus 5 ETF also makes use of partner agents for its products’ placement
These partner agents are assessed and evaluated on strategic compatibility and reliance
First Trust Dorsey Wright International Focus 5 ETF contracts with partner agents in other countries and markets for its product placement to ensure quality control and terms of negotiation

2.4. Promotion

The marketing strategy for First Trust Dorsey Wright International Focus 5 ETF also places high importance on the promotional tactics and strategies used. The promotional strategies allow the First Trust Dorsey Wright International Focus 5 ETF to interact with the consumers and influence them directly. First Trust Dorsey Wright International Focus 5 ETF uses a 360-degree approach in its promotional activities, and makes use of the following means of promotion:

2.4.1. Digital marketing

First Trust Dorsey Wright International Focus 5 ETF has corporate profiles on all social media websites and portals
First Trust Dorsey Wright International Focus 5 ETF uses its social media presence to directly, engage with consumers
This direct engagement and interaction allows First Trust Dorsey Wright International Focus 5 ETF to understand the customers, their needs and demands
First Trust Dorsey Wright International Focus 5 ETF uses this feedback and incorporates it in its broader marketing and organizational strategy
First Trust Dorsey Wright International Focus 5 ETF also maintains a corporate website – which highlights company information, product information as well as information regarding any ongoing campaigns and sales

2.4.2. Reward Programs

First Trust Dorsey Wright International Focus 5 ETF has a loyalty card program for its customers
The loyalty card allows customers to redeem points in exchange for products or other exciting gifts, as directed by the company
Each purchase is entered into the loyalty card by First Trust Dorsey Wright International Focus 5 ETF and is valued for points against the products’ monetary value
The loyalty card can be purchased or is given complementary by First Trust Dorsey Wright International Focus 5 ETF on high valued purchases
Frequent usage and purchase of products by First Trust Dorsey Wright International Focus 5 ETF also has rewards against the loyalty card

2.4.3. Community Influencers

First Trust Dorsey Wright International Focus 5 ETF makes use of community influencers as its on-ground promotional efforts
First Trust Dorsey Wright International Focus 5 ETF identifies strong and confident individuals to be brand ambassadors in their communities
First Trust Dorsey Wright International Focus 5 ETF provides these brand ambassadors and community influencers with its product range and invites them to use it themselves to see benefits

2.4.4. Conventional marketing

The company places advertisements in consumer-related magazines. This largely includes home decor, and home management magazines
Magazine ads are not very frequent, but appear twice every quarter of the fiscal year
In high-density locations, First Trust Dorsey Wright International Focus 5 ETF also makes use of out of house hoardings
Hoardings increase visibility for First Trust Dorsey Wright International Focus 5 ETF and also work towards building stronger brand recall
First Trust Dorsey Wright International Focus 5 ETF also produces TV advertisements
All TV advertisements have an emotional appeal to them
TV advertisements by First Trust Dorsey Wright International Focus 5 ETF have progressed to include a slice of life elements and characteristics
TV advertisements by First Trust Dorsey Wright International Focus 5 ETF also highlight the functional benefits of the product

2.5. People

The marketing mix of First Trust Dorsey Wright International Focus 5 ETF also places an essential focus on people development and people building. This is because First Trust Dorsey Wright International Focus 5 ETF realizes the importance of employees in building strong customer relationships. First Trust Dorsey Wright International Focus 5 ETF develops its employee and people by focusing on the following aspects:

2.5.1. Training

First Trust Dorsey Wright International Focus 5 ETF makes sure that all employees undergo regular training sessions for skill development and enhancement
Trainings at First Trust Dorsey Wright International Focus 5 ETF are not the only field related, but also focus on essential management and organizational skills
Training sessions and activities at First Trust Dorsey Wright International Focus 5 ETF also identify with the employee's own needs of progression, development and growth
All training sessions and activities designed and carried out by First Trust Dorsey Wright International Focus 5 ETF take into consideration business goals and objectives, as well as employee's personal goals and aspirations
First Trust Dorsey Wright International Focus 5 ETF, therefore, tries to develop the employee as an organizational member, as well as an individual
All training is engaging, and hands-on so that employees do not only learn but also experience

2.5.2. Organizational ownership

First Trust Dorsey Wright International Focus 5 ETF works on strengthening the organizational commitment in its employees
First Trust Dorsey Wright International Focus 5 ETF builds employee loyalty so that people can reflect their optimal best at work
First Trust Dorsey Wright International Focus 5 ETF also understands that satisfied employees will lead to happy and satisfied customers
First Trust Dorsey Wright International Focus 5 ETF regularly shares different reward programs for employees, including stock sharing, so that their organizational commitment and ownership is enhanced
First Trust Dorsey Wright International Focus 5 ETF also includes employees in decision making at different managerial levels, and regularly takes their feedback for different projects and products – which also work towards building organizational ownership

2.5.3. Motivation building

First Trust Dorsey Wright International Focus 5 ETF employees are the face of the organization
First Trust Dorsey Wright International Focus 5 ETF are motivated through the exciting and creative organizational culture
Employees are also motivated through different reward programs and bonuses that First Trust Dorsey Wright International Focus 5 ETF distributes
Another source of motivation is appreciation programs where management appreciates and acknowledges the work and performance of different employees

2.5.4. Succession planning

First Trust Dorsey Wright International Focus 5 ETF remains one of the leading players in the industry also because of its focus on succession planning
First Trust Dorsey Wright International Focus 5 ETF conducts succession planning for all managerial levels
Succession planning is done through internal promotions as well as external recruitments to meet the needs and demands of the vacant job position at First Trust Dorsey Wright International Focus 5 ETF
Strategic succession planning has allowed First Trust Dorsey Wright International Focus 5 ETF to be prepared for different challenges, and also be resourceful enough to deflect them

2.6. Process

First Trust Dorsey Wright International Focus 5 ETF has organized and systematic processes in place to make sure that the business experiences consistent growth.

2.6.1. Operations

All operations at First Trust Dorsey Wright International Focus 5 ETF are clearly defined and communicated to the employees
First Trust Dorsey Wright International Focus 5 ETF makes sure that employees are well trained, and knowledgeable of all processes relates to operations
All stages of operational processes focus on maintaining a high quality level and standard of the products
Systematic process re in place for all operation – from procurement to the final sale of the products
All operational processes are maintained, checked, and uploaded through the internal portal of the organization for supervisory purposes
The use of online portals for operational processes also builds a strong backup for managerial purposes at First Trust Dorsey Wright International Focus 5 ETF

2.6.2. People Management

First Trust Dorsey Wright International Focus 5 ETF has also defined clear processes for people management through streamlining its human resource management department
First Trust Dorsey Wright International Focus 5 ETF has defined guidelines regarding recruitment, training, compensation management, and performance appraisal of employees
All people related processes are not only communicated to the management and supervisors, but also to employees to create a sense of transparency, and an environment of trust
Progressive people management systems and processes have allowed First Trust Dorsey Wright International Focus 5 ETF to keep its workforce motivated and happy – which reflects in satisfied customers

2.6.3. Quality maintenance

First Trust Dorsey Wright International Focus 5 ETF also has defined policies and processes for managing and maintaining quality
All products undergo triple quality checks to ensure that customers receive the best product
In addition to quality checks at the production and distribution level, the management has also placed separate quality maintenance and quality check department
The quality maintenance department has experts who make sure that not only the final product but also the processes involved in producing the product were infused with quality

2.6.4. Store management

First Trust Dorsey Wright International Focus 5 ETF manages store management through stringent and closely monitored policies and processes
These processes relate to not only the floor and space design but also to the performance of the employees at the store
The processes for store management also regularly monitor footfall and work on strategies to increase footfall through different tactics, and changes in the store design and store management
The company also has a systematic process for customers who interact with the products and feel them before making the purchase
The final sale at the store is also clearly defined – for the employees and the customers both
Processes and policies are important for First Trust Dorsey Wright International Focus 5 ETF for maintaining quality of the products, and for ensuring that the company does not experience any unnecessary expenses and costs

2.7. Physical evidence

The physical evidence is also important in the marketing strategy for First Trust Dorsey Wright International Focus 5 ETF as it works towards influencing the consumers in favor of the brand and its offerings. The physical evidence for First Trust Dorsey Wright International Focus 5 ETF include:

2.7.1. Store atmosphere

The store design and management for First Trust Dorsey Wright International Focus 5 ETF is exciting and creative
The store atmosphere makes the customers feel relaxed and comfortable –so that they can interact with, and enjoy product offerings by First Trust Dorsey Wright International Focus 5 ETF at ease
The store design is also important for First Trust Dorsey Wright International Focus 5 ETF because it controls the level and nature of experience and interaction that the customers have with the product and the brand
With company-operated stores, it is easier for First Trust Dorsey Wright International Focus 5 ETF to control and manage the store atmosphere to be able to positively influence customers and to be able to appeal to them emotionally

2.7.2. Packaging

First Trust Dorsey Wright International Focus 5 ETF has unique packaging, which is different from other players in the industry
First Trust Dorsey Wright International Focus 5 ETF also has a vibrant touché to its packaging, which is regularly changed in terms of colors and patterns
The logo for the company is simple, and recognizable by the consumers easily
The brand logo has also become a symbol of confidence, ambition, and aspiration for consumers who use products by First Trust Dorsey Wright International Focus 5 ETF
The packaging of the products is sophisticatedly done and matches the brand image developed and maintained by First Trust Dorsey Wright International Focus 5 ETF

2.7.3. Website design

The website design is simple and easy to use
First Trust Dorsey Wright International Focus 5 ETF has a customer friendly user interface which allows easy navigation and understanding of its various product offerings
The corporate website of First Trust Dorsey Wright International Focus 5 ETF also has the brand logo, and is packaged similarly to the products offered by the company
The design patterns, and color change on the website with changes to the product packaging to match various campaign needs and sale offerings

3. References

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Išoraitė, M., 2009. Theoretical aspects of marketing strategy. Ekonomika ir vadyba: aktualijos ir perspektyvos: mokslo darbai, Volume 1, pp. 114-125.

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