VRIO Analysis of GoodBulk Ltd

Posted by Zachary Edwards on Mar-22-2018

The VRIO Analysis of GoodBulk Ltd will look at each of its internal resources one by one to assess whether these provide sustained competitive advantage. The GoodBulk Ltd VRIO Analysis also mentions at each stage whether these resources could be improved to provide a greater competitive advantage. Lastly, the resources analysed are summarised as to whether they offer sustained competitive advantage, has an unused competitive advantage, temporary competitive advantage, competitive parity or competitive disadvantage.

Valuable

• The GoodBulk Ltd VRIO Analysis shows that the financial resources of GoodBulk Ltd are highly valuable as these help in investing into external opportunities that arise. These also help GoodBulk Ltd in combating external threats.
• According to the VRIO Analysis of GoodBulk Ltd, its local food products are a valuable resource as these are highly differentiated. This makes the perceived value for these by customers high. These are also valued more than the competition by customers due to the differentiation in these products.
• The GoodBulk Ltd VRIO Analysis shows that GoodBulk Ltd's employees are a valuable resource to the firm. A significant portion of the workforce is highly trained, and this leads to more productive output for the organisation. The employees are also loyal, and retention levels for the organisation are high. All of this translates into greater value for the end consumers of GoodBulk Ltd's products.
• According to the VRIO Analysis of GoodBulk Ltd, its patents are a valuable resource as these allow the firm to sell its products without competitive interference. This results in greater revenue for GoodBulk Ltd. These patents also provide GoodBulk Ltd with licensing revenue when it licenses these patents out to other manufacturers.
• The GoodBulk Ltd VRIO Analysis shows that GoodBulk Ltd’s distribution network is a valuable resource. This helps it in reaching out to more and more customers. This ensures greater revenues for GoodBulk Ltd. It also ensures that promotion activities translate into sales as the products are easily available.
• According to the VRIO Analysis of GoodBulk Ltd, its cost structure is not a valuable resource. This is because the methods of production lead to greater costs than that of competition, which affects the overall profits of the firm. Therefore, its cost structure is a competitive disadvantage that needs to be worked on.
• The GoodBulk Ltd VRIO Analysis shows that the research and development at GoodBulk Ltd is not a valuable resource. This is because research and development are costing more than the benefits it provides in the form of innovation. There have been very few innovative features and breakthrough products in the past few years. Therefore, research and development are a competitive disadvantage for GoodBulk Ltd. It is recommended that the research and development teams are improved, and costs are cut for these.

Rare

• The financial resources of GoodBulk Ltd are found to be rare according to the VRIO Analysis of GoodBulk Ltd. Strong financial resources are only possessed by a few companies in the industry.
• The local food products are found to be not rare as identified by GoodBulk Ltd VRIO Analysis. These are easily provided in the market by other competitors. This means that competitors can use these resources in the same way as GoodBulk Ltd and inhibit competitive advantage. This means that the local food products result in competitive parity for GoodBulk Ltd. As this resource is valuable, GoodBulk Ltd can still make use of this resource.
• The employees of GoodBulk Ltd are a rare resource as identified by the VRIO Analysis of GoodBulk Ltd. These employees are highly trained and skilled, which is not the case with employees in other firms. The better compensation and work environment ensure that these employees do not leave for other firms.
• The patents of GoodBulk Ltd are a rare resource as identified by the GoodBulk Ltd VRIO Analysis. These patents are not easily available and are not possessed by competitors. This allows GoodBulk Ltd to use them without interference from the competition.
• The distribution network of GoodBulk Ltd is a rare resource as identified by the VRIO Analysis of GoodBulk Ltd. This is because competitors would require a lot of investment and time to come up with a better distribution network than that of GoodBulk Ltd. These are also possessed by very few firms in the industry.

Imitable

• The financial resources of GoodBulk Ltd are costly to imitate as identified by the GoodBulk Ltd VRIO Analysis. These resources have been acquired by the company through prolonged profits over the years. New entrants and competitors would require similar profits for a long period of time to accumulate these amounts of financial resources.
• The local food products are not that costly to imitate as identified by the VRIO Analysis of GoodBulk Ltd. These can be acquired by competitors as well if they invest a significant amount in research and development. These also do not require years long experience. Therefore, the local food products by GoodBulk Ltd provide it with a temporary competitive advantage that competitors can too acquire in the long run.
• The employees of GoodBulk Ltd are also not costly to imitate as identified by the GoodBulk Ltd VRIO Analysis. This is because other firms can also train their employees to improve their skills. These companies can also hire employees from GoodBulk Ltd by offering better compensation packages, work environment, benefits, growth opportunities etc. This makes the employees of GoodBulk Ltd a resource that provides a temporary competitive advantage. Competition can acquire these in the future.
• The patents of GoodBulk Ltd are very difficult to imitate as identified by the VRIO Analysis of GoodBulk Ltd. This is because it is not legally allowed to imitate a patented product. Similar resources to be developed and getting a patent for them is also a costly process.
• The distribution network of GoodBulk Ltd is also very costly to imitate by competition as identified by the GoodBulk Ltd VRIO Analysis. This has been developed over the years gradually by GoodBulk Ltd. Competitors would have to invest a significant amount if they are to imitate a similar distribution system.

Organisation

• The financial resources of GoodBulk Ltd are organised to capture value as identified by the VRIO Analysis of GoodBulk Ltd. These resources are used strategically to invest in the right places; making use of opportunities and combatting threats. Therefore, these resources prove to be a source of sustained competitive advantage for GoodBulk Ltd.
• The Patents of GoodBulk Ltd are not well organised as identified by the GoodBulk Ltd VRIO Analysis. This means that the organisation is not using these patents to their full potential. An unused competitive advantage exists that can be changed into a sustainable competitive advantage if GoodBulk Ltd starts selling patented products before the patents expire.
• The distribution network of GoodBulk Ltd is organised as identified by the VRIO Analysis of GoodBulk Ltd. GoodBulk Ltd uses this network to reach out to its customers by ensuring that products are available on all of its outlets. Therefore, these resources prove to be a source of sustained competitive advantage for GoodBulk Ltd.

From the VRIO Analysis of GoodBulk Ltd, it was identified that the financial resources and distribution network provide a sustained competitive advantage. The patents are a source of unused competitive advantage. There exists a temporary competitive advantage for employees. There exists a competitive parity for local food products. Lastly, the cost structure of GoodBulk Ltd is a competitive disadvantage. Research and Development is also a competitive disadvantage.