VRIO Analysis of Growthpoint Properties Australia

Posted by Zachary Edwards on Mar-22-2018

The VRIO Analysis of Growthpoint Properties Australia will look at each of its internal resources one by one to assess whether these provide sustained competitive advantage. The Growthpoint Properties Australia VRIO Analysis also mentions at each stage whether these resources could be improved to provide a greater competitive advantage. Lastly, the resources analysed are summarised as to whether they offer sustained competitive advantage, has an unused competitive advantage, temporary competitive advantage, competitive parity or competitive disadvantage.

Valuable

• The Growthpoint Properties Australia VRIO Analysis shows that the financial resources of Growthpoint Properties Australia are highly valuable as these help in investing into external opportunities that arise. These also help Growthpoint Properties Australia in combating external threats.
• According to the VRIO Analysis of Growthpoint Properties Australia, its local food products are a valuable resource as these are highly differentiated. This makes the perceived value for these by customers high. These are also valued more than the competition by customers due to the differentiation in these products.
• The Growthpoint Properties Australia VRIO Analysis shows that Growthpoint Properties Australia's employees are a valuable resource to the firm. A significant portion of the workforce is highly trained, and this leads to more productive output for the organisation. The employees are also loyal, and retention levels for the organisation are high. All of this translates into greater value for the end consumers of Growthpoint Properties Australia's products.
• According to the VRIO Analysis of Growthpoint Properties Australia, its patents are a valuable resource as these allow the firm to sell its products without competitive interference. This results in greater revenue for Growthpoint Properties Australia. These patents also provide Growthpoint Properties Australia with licensing revenue when it licenses these patents out to other manufacturers.
• The Growthpoint Properties Australia VRIO Analysis shows that Growthpoint Properties Australia’s distribution network is a valuable resource. This helps it in reaching out to more and more customers. This ensures greater revenues for Growthpoint Properties Australia. It also ensures that promotion activities translate into sales as the products are easily available.
• According to the VRIO Analysis of Growthpoint Properties Australia, its cost structure is not a valuable resource. This is because the methods of production lead to greater costs than that of competition, which affects the overall profits of the firm. Therefore, its cost structure is a competitive disadvantage that needs to be worked on.
• The Growthpoint Properties Australia VRIO Analysis shows that the research and development at Growthpoint Properties Australia is not a valuable resource. This is because research and development are costing more than the benefits it provides in the form of innovation. There have been very few innovative features and breakthrough products in the past few years. Therefore, research and development are a competitive disadvantage for Growthpoint Properties Australia. It is recommended that the research and development teams are improved, and costs are cut for these.

Rare

• The financial resources of Growthpoint Properties Australia are found to be rare according to the VRIO Analysis of Growthpoint Properties Australia. Strong financial resources are only possessed by a few companies in the industry.
• The local food products are found to be not rare as identified by Growthpoint Properties Australia VRIO Analysis. These are easily provided in the market by other competitors. This means that competitors can use these resources in the same way as Growthpoint Properties Australia and inhibit competitive advantage. This means that the local food products result in competitive parity for Growthpoint Properties Australia. As this resource is valuable, Growthpoint Properties Australia can still make use of this resource.
• The employees of Growthpoint Properties Australia are a rare resource as identified by the VRIO Analysis of Growthpoint Properties Australia. These employees are highly trained and skilled, which is not the case with employees in other firms. The better compensation and work environment ensure that these employees do not leave for other firms.
• The patents of Growthpoint Properties Australia are a rare resource as identified by the Growthpoint Properties Australia VRIO Analysis. These patents are not easily available and are not possessed by competitors. This allows Growthpoint Properties Australia to use them without interference from the competition.
• The distribution network of Growthpoint Properties Australia is a rare resource as identified by the VRIO Analysis of Growthpoint Properties Australia. This is because competitors would require a lot of investment and time to come up with a better distribution network than that of Growthpoint Properties Australia. These are also possessed by very few firms in the industry.

Imitable

• The financial resources of Growthpoint Properties Australia are costly to imitate as identified by the Growthpoint Properties Australia VRIO Analysis. These resources have been acquired by the company through prolonged profits over the years. New entrants and competitors would require similar profits for a long period of time to accumulate these amounts of financial resources.
• The local food products are not that costly to imitate as identified by the VRIO Analysis of Growthpoint Properties Australia. These can be acquired by competitors as well if they invest a significant amount in research and development. These also do not require years long experience. Therefore, the local food products by Growthpoint Properties Australia provide it with a temporary competitive advantage that competitors can too acquire in the long run.
• The employees of Growthpoint Properties Australia are also not costly to imitate as identified by the Growthpoint Properties Australia VRIO Analysis. This is because other firms can also train their employees to improve their skills. These companies can also hire employees from Growthpoint Properties Australia by offering better compensation packages, work environment, benefits, growth opportunities etc. This makes the employees of Growthpoint Properties Australia a resource that provides a temporary competitive advantage. Competition can acquire these in the future.
• The patents of Growthpoint Properties Australia are very difficult to imitate as identified by the VRIO Analysis of Growthpoint Properties Australia. This is because it is not legally allowed to imitate a patented product. Similar resources to be developed and getting a patent for them is also a costly process.
• The distribution network of Growthpoint Properties Australia is also very costly to imitate by competition as identified by the Growthpoint Properties Australia VRIO Analysis. This has been developed over the years gradually by Growthpoint Properties Australia. Competitors would have to invest a significant amount if they are to imitate a similar distribution system.

Organisation

• The financial resources of Growthpoint Properties Australia are organised to capture value as identified by the VRIO Analysis of Growthpoint Properties Australia. These resources are used strategically to invest in the right places; making use of opportunities and combatting threats. Therefore, these resources prove to be a source of sustained competitive advantage for Growthpoint Properties Australia.
• The Patents of Growthpoint Properties Australia are not well organised as identified by the Growthpoint Properties Australia VRIO Analysis. This means that the organisation is not using these patents to their full potential. An unused competitive advantage exists that can be changed into a sustainable competitive advantage if Growthpoint Properties Australia starts selling patented products before the patents expire.
• The distribution network of Growthpoint Properties Australia is organised as identified by the VRIO Analysis of Growthpoint Properties Australia. Growthpoint Properties Australia uses this network to reach out to its customers by ensuring that products are available on all of its outlets. Therefore, these resources prove to be a source of sustained competitive advantage for Growthpoint Properties Australia.

From the VRIO Analysis of Growthpoint Properties Australia, it was identified that the financial resources and distribution network provide a sustained competitive advantage. The patents are a source of unused competitive advantage. There exists a temporary competitive advantage for employees. There exists a competitive parity for local food products. Lastly, the cost structure of Growthpoint Properties Australia is a competitive disadvantage. Research and Development is also a competitive disadvantage.