VRIO Analysis of Singapore Airlines A The India Decision

Posted by Zachary Edwards on Mar-22-2018

The VRIO Analysis of Singapore Airlines A The India Decision will look at each of its internal resources one by one to assess whether these provide sustained competitive advantage. The Singapore Airlines A The India Decision VRIO Analysis also mentions at each stage whether these resources could be improved to provide a greater competitive advantage. Lastly, the resources analysed are summarised as to whether they offer sustained competitive advantage, has an unused competitive advantage, temporary competitive advantage, competitive parity or competitive disadvantage.

Valuable

• The Singapore Airlines A The India Decision VRIO Analysis shows that the financial resources of Singapore Airlines A The India Decision are highly valuable as these help in investing into external opportunities that arise. These also help Singapore Airlines A The India Decision in combating external threats.
• According to the VRIO Analysis of Singapore Airlines A The India Decision, its local food products are a valuable resource as these are highly differentiated. This makes the perceived value for these by customers high. These are also valued more than the competition by customers due to the differentiation in these products.
• The Singapore Airlines A The India Decision VRIO Analysis shows that Singapore Airlines A The India Decision's employees are a valuable resource to the firm. A significant portion of the workforce is highly trained, and this leads to more productive output for the organisation. The employees are also loyal, and retention levels for the organisation are high. All of this translates into greater value for the end consumers of Singapore Airlines A The India Decision's products.
• According to the VRIO Analysis of Singapore Airlines A The India Decision, its patents are a valuable resource as these allow the firm to sell its products without competitive interference. This results in greater revenue for Singapore Airlines A The India Decision. These patents also provide Singapore Airlines A The India Decision with licensing revenue when it licenses these patents out to other manufacturers.
• The Singapore Airlines A The India Decision VRIO Analysis shows that Singapore Airlines A The India Decision’s distribution network is a valuable resource. This helps it in reaching out to more and more customers. This ensures greater revenues for Singapore Airlines A The India Decision. It also ensures that promotion activities translate into sales as the products are easily available.
• According to the VRIO Analysis of Singapore Airlines A The India Decision, its cost structure is not a valuable resource. This is because the methods of production lead to greater costs than that of competition, which affects the overall profits of the firm. Therefore, its cost structure is a competitive disadvantage that needs to be worked on.
• The Singapore Airlines A The India Decision VRIO Analysis shows that the research and development at Singapore Airlines A The India Decision is not a valuable resource. This is because research and development are costing more than the benefits it provides in the form of innovation. There have been very few innovative features and breakthrough products in the past few years. Therefore, research and development are a competitive disadvantage for Singapore Airlines A The India Decision. It is recommended that the research and development teams are improved, and costs are cut for these.

Rare

• The financial resources of Singapore Airlines A The India Decision are found to be rare according to the VRIO Analysis of Singapore Airlines A The India Decision. Strong financial resources are only possessed by a few companies in the industry.
• The local food products are found to be not rare as identified by Singapore Airlines A The India Decision VRIO Analysis. These are easily provided in the market by other competitors. This means that competitors can use these resources in the same way as Singapore Airlines A The India Decision and inhibit competitive advantage. This means that the local food products result in competitive parity for Singapore Airlines A The India Decision. As this resource is valuable, Singapore Airlines A The India Decision can still make use of this resource.
• The employees of Singapore Airlines A The India Decision are a rare resource as identified by the VRIO Analysis of Singapore Airlines A The India Decision. These employees are highly trained and skilled, which is not the case with employees in other firms. The better compensation and work environment ensure that these employees do not leave for other firms.
• The patents of Singapore Airlines A The India Decision are a rare resource as identified by the Singapore Airlines A The India Decision VRIO Analysis. These patents are not easily available and are not possessed by competitors. This allows Singapore Airlines A The India Decision to use them without interference from the competition.
• The distribution network of Singapore Airlines A The India Decision is a rare resource as identified by the VRIO Analysis of Singapore Airlines A The India Decision. This is because competitors would require a lot of investment and time to come up with a better distribution network than that of Singapore Airlines A The India Decision. These are also possessed by very few firms in the industry.

Imitable

• The financial resources of Singapore Airlines A The India Decision are costly to imitate as identified by the Singapore Airlines A The India Decision VRIO Analysis. These resources have been acquired by the company through prolonged profits over the years. New entrants and competitors would require similar profits for a long period of time to accumulate these amounts of financial resources.
• The local food products are not that costly to imitate as identified by the VRIO Analysis of Singapore Airlines A The India Decision. These can be acquired by competitors as well if they invest a significant amount in research and development. These also do not require years long experience. Therefore, the local food products by Singapore Airlines A The India Decision provide it with a temporary competitive advantage that competitors can too acquire in the long run.
• The employees of Singapore Airlines A The India Decision are also not costly to imitate as identified by the Singapore Airlines A The India Decision VRIO Analysis. This is because other firms can also train their employees to improve their skills. These companies can also hire employees from Singapore Airlines A The India Decision by offering better compensation packages, work environment, benefits, growth opportunities etc. This makes the employees of Singapore Airlines A The India Decision a resource that provides a temporary competitive advantage. Competition can acquire these in the future.
• The patents of Singapore Airlines A The India Decision are very difficult to imitate as identified by the VRIO Analysis of Singapore Airlines A The India Decision. This is because it is not legally allowed to imitate a patented product. Similar resources to be developed and getting a patent for them is also a costly process.
• The distribution network of Singapore Airlines A The India Decision is also very costly to imitate by competition as identified by the Singapore Airlines A The India Decision VRIO Analysis. This has been developed over the years gradually by Singapore Airlines A The India Decision. Competitors would have to invest a significant amount if they are to imitate a similar distribution system.

Organisation

• The financial resources of Singapore Airlines A The India Decision are organised to capture value as identified by the VRIO Analysis of Singapore Airlines A The India Decision. These resources are used strategically to invest in the right places; making use of opportunities and combatting threats. Therefore, these resources prove to be a source of sustained competitive advantage for Singapore Airlines A The India Decision.
• The Patents of Singapore Airlines A The India Decision are not well organised as identified by the Singapore Airlines A The India Decision VRIO Analysis. This means that the organisation is not using these patents to their full potential. An unused competitive advantage exists that can be changed into a sustainable competitive advantage if Singapore Airlines A The India Decision starts selling patented products before the patents expire.
• The distribution network of Singapore Airlines A The India Decision is organised as identified by the VRIO Analysis of Singapore Airlines A The India Decision. Singapore Airlines A The India Decision uses this network to reach out to its customers by ensuring that products are available on all of its outlets. Therefore, these resources prove to be a source of sustained competitive advantage for Singapore Airlines A The India Decision.

From the VRIO Analysis of Singapore Airlines A The India Decision, it was identified that the financial resources and distribution network provide a sustained competitive advantage. The patents are a source of unused competitive advantage. There exists a temporary competitive advantage for employees. There exists a competitive parity for local food products. Lastly, the cost structure of Singapore Airlines A The India Decision is a competitive disadvantage. Research and Development is also a competitive disadvantage.