VRIO Analysis of Marriott Corp Restructuring

Posted by Zachary Edwards on Mar-22-2018

The VRIO Analysis of Marriott Corp Restructuring will look at each of its internal resources one by one to assess whether these provide sustained competitive advantage. The Marriott Corp Restructuring VRIO Analysis also mentions at each stage whether these resources could be improved to provide a greater competitive advantage. Lastly, the resources analysed are summarised as to whether they offer sustained competitive advantage, has an unused competitive advantage, temporary competitive advantage, competitive parity or competitive disadvantage.

Valuable

• The Marriott Corp Restructuring VRIO Analysis shows that the financial resources of Marriott Corp Restructuring are highly valuable as these help in investing into external opportunities that arise. These also help Marriott Corp Restructuring in combating external threats.
• According to the VRIO Analysis of Marriott Corp Restructuring, its local food products are a valuable resource as these are highly differentiated. This makes the perceived value for these by customers high. These are also valued more than the competition by customers due to the differentiation in these products.
• The Marriott Corp Restructuring VRIO Analysis shows that Marriott Corp Restructuring's employees are a valuable resource to the firm. A significant portion of the workforce is highly trained, and this leads to more productive output for the organisation. The employees are also loyal, and retention levels for the organisation are high. All of this translates into greater value for the end consumers of Marriott Corp Restructuring's products.
• According to the VRIO Analysis of Marriott Corp Restructuring, its patents are a valuable resource as these allow the firm to sell its products without competitive interference. This results in greater revenue for Marriott Corp Restructuring. These patents also provide Marriott Corp Restructuring with licensing revenue when it licenses these patents out to other manufacturers.
• The Marriott Corp Restructuring VRIO Analysis shows that Marriott Corp Restructuring’s distribution network is a valuable resource. This helps it in reaching out to more and more customers. This ensures greater revenues for Marriott Corp Restructuring. It also ensures that promotion activities translate into sales as the products are easily available.
• According to the VRIO Analysis of Marriott Corp Restructuring, its cost structure is not a valuable resource. This is because the methods of production lead to greater costs than that of competition, which affects the overall profits of the firm. Therefore, its cost structure is a competitive disadvantage that needs to be worked on.
• The Marriott Corp Restructuring VRIO Analysis shows that the research and development at Marriott Corp Restructuring is not a valuable resource. This is because research and development are costing more than the benefits it provides in the form of innovation. There have been very few innovative features and breakthrough products in the past few years. Therefore, research and development are a competitive disadvantage for Marriott Corp Restructuring. It is recommended that the research and development teams are improved, and costs are cut for these.

Rare

• The financial resources of Marriott Corp Restructuring are found to be rare according to the VRIO Analysis of Marriott Corp Restructuring. Strong financial resources are only possessed by a few companies in the industry.
• The local food products are found to be not rare as identified by Marriott Corp Restructuring VRIO Analysis. These are easily provided in the market by other competitors. This means that competitors can use these resources in the same way as Marriott Corp Restructuring and inhibit competitive advantage. This means that the local food products result in competitive parity for Marriott Corp Restructuring. As this resource is valuable, Marriott Corp Restructuring can still make use of this resource.
• The employees of Marriott Corp Restructuring are a rare resource as identified by the VRIO Analysis of Marriott Corp Restructuring. These employees are highly trained and skilled, which is not the case with employees in other firms. The better compensation and work environment ensure that these employees do not leave for other firms.
• The patents of Marriott Corp Restructuring are a rare resource as identified by the Marriott Corp Restructuring VRIO Analysis. These patents are not easily available and are not possessed by competitors. This allows Marriott Corp Restructuring to use them without interference from the competition.
• The distribution network of Marriott Corp Restructuring is a rare resource as identified by the VRIO Analysis of Marriott Corp Restructuring. This is because competitors would require a lot of investment and time to come up with a better distribution network than that of Marriott Corp Restructuring. These are also possessed by very few firms in the industry.

Imitable

• The financial resources of Marriott Corp Restructuring are costly to imitate as identified by the Marriott Corp Restructuring VRIO Analysis. These resources have been acquired by the company through prolonged profits over the years. New entrants and competitors would require similar profits for a long period of time to accumulate these amounts of financial resources.
• The local food products are not that costly to imitate as identified by the VRIO Analysis of Marriott Corp Restructuring. These can be acquired by competitors as well if they invest a significant amount in research and development. These also do not require years long experience. Therefore, the local food products by Marriott Corp Restructuring provide it with a temporary competitive advantage that competitors can too acquire in the long run.
• The employees of Marriott Corp Restructuring are also not costly to imitate as identified by the Marriott Corp Restructuring VRIO Analysis. This is because other firms can also train their employees to improve their skills. These companies can also hire employees from Marriott Corp Restructuring by offering better compensation packages, work environment, benefits, growth opportunities etc. This makes the employees of Marriott Corp Restructuring a resource that provides a temporary competitive advantage. Competition can acquire these in the future.
• The patents of Marriott Corp Restructuring are very difficult to imitate as identified by the VRIO Analysis of Marriott Corp Restructuring. This is because it is not legally allowed to imitate a patented product. Similar resources to be developed and getting a patent for them is also a costly process.
• The distribution network of Marriott Corp Restructuring is also very costly to imitate by competition as identified by the Marriott Corp Restructuring VRIO Analysis. This has been developed over the years gradually by Marriott Corp Restructuring. Competitors would have to invest a significant amount if they are to imitate a similar distribution system.

Organisation

• The financial resources of Marriott Corp Restructuring are organised to capture value as identified by the VRIO Analysis of Marriott Corp Restructuring. These resources are used strategically to invest in the right places; making use of opportunities and combatting threats. Therefore, these resources prove to be a source of sustained competitive advantage for Marriott Corp Restructuring.
• The Patents of Marriott Corp Restructuring are not well organised as identified by the Marriott Corp Restructuring VRIO Analysis. This means that the organisation is not using these patents to their full potential. An unused competitive advantage exists that can be changed into a sustainable competitive advantage if Marriott Corp Restructuring starts selling patented products before the patents expire.
• The distribution network of Marriott Corp Restructuring is organised as identified by the VRIO Analysis of Marriott Corp Restructuring. Marriott Corp Restructuring uses this network to reach out to its customers by ensuring that products are available on all of its outlets. Therefore, these resources prove to be a source of sustained competitive advantage for Marriott Corp Restructuring.

From the VRIO Analysis of Marriott Corp Restructuring, it was identified that the financial resources and distribution network provide a sustained competitive advantage. The patents are a source of unused competitive advantage. There exists a temporary competitive advantage for employees. There exists a competitive parity for local food products. Lastly, the cost structure of Marriott Corp Restructuring is a competitive disadvantage. Research and Development is also a competitive disadvantage.