VRIO Analysis of Airvent Fans Co

Posted by Zachary Edwards on Mar-22-2018

The VRIO Analysis of Airvent Fans Co will look at each of its internal resources one by one to assess whether these provide sustained competitive advantage. The Airvent Fans Co VRIO Analysis also mentions at each stage whether these resources could be improved to provide a greater competitive advantage. Lastly, the resources analysed are summarised as to whether they offer sustained competitive advantage, has an unused competitive advantage, temporary competitive advantage, competitive parity or competitive disadvantage.

Valuable

• The Airvent Fans Co VRIO Analysis shows that the financial resources of Airvent Fans Co are highly valuable as these help in investing into external opportunities that arise. These also help Airvent Fans Co in combating external threats.
• According to the VRIO Analysis of Airvent Fans Co, its local food products are a valuable resource as these are highly differentiated. This makes the perceived value for these by customers high. These are also valued more than the competition by customers due to the differentiation in these products.
• The Airvent Fans Co VRIO Analysis shows that Airvent Fans Co's employees are a valuable resource to the firm. A significant portion of the workforce is highly trained, and this leads to more productive output for the organisation. The employees are also loyal, and retention levels for the organisation are high. All of this translates into greater value for the end consumers of Airvent Fans Co's products.
• According to the VRIO Analysis of Airvent Fans Co, its patents are a valuable resource as these allow the firm to sell its products without competitive interference. This results in greater revenue for Airvent Fans Co. These patents also provide Airvent Fans Co with licensing revenue when it licenses these patents out to other manufacturers.
• The Airvent Fans Co VRIO Analysis shows that Airvent Fans Co’s distribution network is a valuable resource. This helps it in reaching out to more and more customers. This ensures greater revenues for Airvent Fans Co. It also ensures that promotion activities translate into sales as the products are easily available.
• According to the VRIO Analysis of Airvent Fans Co, its cost structure is not a valuable resource. This is because the methods of production lead to greater costs than that of competition, which affects the overall profits of the firm. Therefore, its cost structure is a competitive disadvantage that needs to be worked on.
• The Airvent Fans Co VRIO Analysis shows that the research and development at Airvent Fans Co is not a valuable resource. This is because research and development are costing more than the benefits it provides in the form of innovation. There have been very few innovative features and breakthrough products in the past few years. Therefore, research and development are a competitive disadvantage for Airvent Fans Co. It is recommended that the research and development teams are improved, and costs are cut for these.

Rare

• The financial resources of Airvent Fans Co are found to be rare according to the VRIO Analysis of Airvent Fans Co. Strong financial resources are only possessed by a few companies in the industry.
• The local food products are found to be not rare as identified by Airvent Fans Co VRIO Analysis. These are easily provided in the market by other competitors. This means that competitors can use these resources in the same way as Airvent Fans Co and inhibit competitive advantage. This means that the local food products result in competitive parity for Airvent Fans Co. As this resource is valuable, Airvent Fans Co can still make use of this resource.
• The employees of Airvent Fans Co are a rare resource as identified by the VRIO Analysis of Airvent Fans Co. These employees are highly trained and skilled, which is not the case with employees in other firms. The better compensation and work environment ensure that these employees do not leave for other firms.
• The patents of Airvent Fans Co are a rare resource as identified by the Airvent Fans Co VRIO Analysis. These patents are not easily available and are not possessed by competitors. This allows Airvent Fans Co to use them without interference from the competition.
• The distribution network of Airvent Fans Co is a rare resource as identified by the VRIO Analysis of Airvent Fans Co. This is because competitors would require a lot of investment and time to come up with a better distribution network than that of Airvent Fans Co. These are also possessed by very few firms in the industry.

Imitable

• The financial resources of Airvent Fans Co are costly to imitate as identified by the Airvent Fans Co VRIO Analysis. These resources have been acquired by the company through prolonged profits over the years. New entrants and competitors would require similar profits for a long period of time to accumulate these amounts of financial resources.
• The local food products are not that costly to imitate as identified by the VRIO Analysis of Airvent Fans Co. These can be acquired by competitors as well if they invest a significant amount in research and development. These also do not require years long experience. Therefore, the local food products by Airvent Fans Co provide it with a temporary competitive advantage that competitors can too acquire in the long run.
• The employees of Airvent Fans Co are also not costly to imitate as identified by the Airvent Fans Co VRIO Analysis. This is because other firms can also train their employees to improve their skills. These companies can also hire employees from Airvent Fans Co by offering better compensation packages, work environment, benefits, growth opportunities etc. This makes the employees of Airvent Fans Co a resource that provides a temporary competitive advantage. Competition can acquire these in the future.
• The patents of Airvent Fans Co are very difficult to imitate as identified by the VRIO Analysis of Airvent Fans Co. This is because it is not legally allowed to imitate a patented product. Similar resources to be developed and getting a patent for them is also a costly process.
• The distribution network of Airvent Fans Co is also very costly to imitate by competition as identified by the Airvent Fans Co VRIO Analysis. This has been developed over the years gradually by Airvent Fans Co. Competitors would have to invest a significant amount if they are to imitate a similar distribution system.

Organisation

• The financial resources of Airvent Fans Co are organised to capture value as identified by the VRIO Analysis of Airvent Fans Co. These resources are used strategically to invest in the right places; making use of opportunities and combatting threats. Therefore, these resources prove to be a source of sustained competitive advantage for Airvent Fans Co.
• The Patents of Airvent Fans Co are not well organised as identified by the Airvent Fans Co VRIO Analysis. This means that the organisation is not using these patents to their full potential. An unused competitive advantage exists that can be changed into a sustainable competitive advantage if Airvent Fans Co starts selling patented products before the patents expire.
• The distribution network of Airvent Fans Co is organised as identified by the VRIO Analysis of Airvent Fans Co. Airvent Fans Co uses this network to reach out to its customers by ensuring that products are available on all of its outlets. Therefore, these resources prove to be a source of sustained competitive advantage for Airvent Fans Co.

From the VRIO Analysis of Airvent Fans Co, it was identified that the financial resources and distribution network provide a sustained competitive advantage. The patents are a source of unused competitive advantage. There exists a temporary competitive advantage for employees. There exists a competitive parity for local food products. Lastly, the cost structure of Airvent Fans Co is a competitive disadvantage. Research and Development is also a competitive disadvantage.