VRIO Analysis of Edmonton City Centre Airport A Sustainability Challenge for a Growing City

Posted by Zachary Edwards on Mar-22-2018

The VRIO Analysis of Edmonton City Centre Airport A Sustainability Challenge for a Growing City will look at each of its internal resources one by one to assess whether these provide sustained competitive advantage. The Edmonton City Centre Airport A Sustainability Challenge for a Growing City VRIO Analysis also mentions at each stage whether these resources could be improved to provide a greater competitive advantage. Lastly, the resources analysed are summarised as to whether they offer sustained competitive advantage, has an unused competitive advantage, temporary competitive advantage, competitive parity or competitive disadvantage.

Valuable

• The Edmonton City Centre Airport A Sustainability Challenge for a Growing City VRIO Analysis shows that the financial resources of Edmonton City Centre Airport A Sustainability Challenge for a Growing City are highly valuable as these help in investing into external opportunities that arise. These also help Edmonton City Centre Airport A Sustainability Challenge for a Growing City in combating external threats.
• According to the VRIO Analysis of Edmonton City Centre Airport A Sustainability Challenge for a Growing City, its local food products are a valuable resource as these are highly differentiated. This makes the perceived value for these by customers high. These are also valued more than the competition by customers due to the differentiation in these products.
• The Edmonton City Centre Airport A Sustainability Challenge for a Growing City VRIO Analysis shows that Edmonton City Centre Airport A Sustainability Challenge for a Growing City's employees are a valuable resource to the firm. A significant portion of the workforce is highly trained, and this leads to more productive output for the organisation. The employees are also loyal, and retention levels for the organisation are high. All of this translates into greater value for the end consumers of Edmonton City Centre Airport A Sustainability Challenge for a Growing City's products.
• According to the VRIO Analysis of Edmonton City Centre Airport A Sustainability Challenge for a Growing City, its patents are a valuable resource as these allow the firm to sell its products without competitive interference. This results in greater revenue for Edmonton City Centre Airport A Sustainability Challenge for a Growing City. These patents also provide Edmonton City Centre Airport A Sustainability Challenge for a Growing City with licensing revenue when it licenses these patents out to other manufacturers.
• The Edmonton City Centre Airport A Sustainability Challenge for a Growing City VRIO Analysis shows that Edmonton City Centre Airport A Sustainability Challenge for a Growing City’s distribution network is a valuable resource. This helps it in reaching out to more and more customers. This ensures greater revenues for Edmonton City Centre Airport A Sustainability Challenge for a Growing City. It also ensures that promotion activities translate into sales as the products are easily available.
• According to the VRIO Analysis of Edmonton City Centre Airport A Sustainability Challenge for a Growing City, its cost structure is not a valuable resource. This is because the methods of production lead to greater costs than that of competition, which affects the overall profits of the firm. Therefore, its cost structure is a competitive disadvantage that needs to be worked on.
• The Edmonton City Centre Airport A Sustainability Challenge for a Growing City VRIO Analysis shows that the research and development at Edmonton City Centre Airport A Sustainability Challenge for a Growing City is not a valuable resource. This is because research and development are costing more than the benefits it provides in the form of innovation. There have been very few innovative features and breakthrough products in the past few years. Therefore, research and development are a competitive disadvantage for Edmonton City Centre Airport A Sustainability Challenge for a Growing City. It is recommended that the research and development teams are improved, and costs are cut for these.

Rare

• The financial resources of Edmonton City Centre Airport A Sustainability Challenge for a Growing City are found to be rare according to the VRIO Analysis of Edmonton City Centre Airport A Sustainability Challenge for a Growing City. Strong financial resources are only possessed by a few companies in the industry.
• The local food products are found to be not rare as identified by Edmonton City Centre Airport A Sustainability Challenge for a Growing City VRIO Analysis. These are easily provided in the market by other competitors. This means that competitors can use these resources in the same way as Edmonton City Centre Airport A Sustainability Challenge for a Growing City and inhibit competitive advantage. This means that the local food products result in competitive parity for Edmonton City Centre Airport A Sustainability Challenge for a Growing City. As this resource is valuable, Edmonton City Centre Airport A Sustainability Challenge for a Growing City can still make use of this resource.
• The employees of Edmonton City Centre Airport A Sustainability Challenge for a Growing City are a rare resource as identified by the VRIO Analysis of Edmonton City Centre Airport A Sustainability Challenge for a Growing City. These employees are highly trained and skilled, which is not the case with employees in other firms. The better compensation and work environment ensure that these employees do not leave for other firms.
• The patents of Edmonton City Centre Airport A Sustainability Challenge for a Growing City are a rare resource as identified by the Edmonton City Centre Airport A Sustainability Challenge for a Growing City VRIO Analysis. These patents are not easily available and are not possessed by competitors. This allows Edmonton City Centre Airport A Sustainability Challenge for a Growing City to use them without interference from the competition.
• The distribution network of Edmonton City Centre Airport A Sustainability Challenge for a Growing City is a rare resource as identified by the VRIO Analysis of Edmonton City Centre Airport A Sustainability Challenge for a Growing City. This is because competitors would require a lot of investment and time to come up with a better distribution network than that of Edmonton City Centre Airport A Sustainability Challenge for a Growing City. These are also possessed by very few firms in the industry.

Imitable

• The financial resources of Edmonton City Centre Airport A Sustainability Challenge for a Growing City are costly to imitate as identified by the Edmonton City Centre Airport A Sustainability Challenge for a Growing City VRIO Analysis. These resources have been acquired by the company through prolonged profits over the years. New entrants and competitors would require similar profits for a long period of time to accumulate these amounts of financial resources.
• The local food products are not that costly to imitate as identified by the VRIO Analysis of Edmonton City Centre Airport A Sustainability Challenge for a Growing City. These can be acquired by competitors as well if they invest a significant amount in research and development. These also do not require years long experience. Therefore, the local food products by Edmonton City Centre Airport A Sustainability Challenge for a Growing City provide it with a temporary competitive advantage that competitors can too acquire in the long run.
• The employees of Edmonton City Centre Airport A Sustainability Challenge for a Growing City are also not costly to imitate as identified by the Edmonton City Centre Airport A Sustainability Challenge for a Growing City VRIO Analysis. This is because other firms can also train their employees to improve their skills. These companies can also hire employees from Edmonton City Centre Airport A Sustainability Challenge for a Growing City by offering better compensation packages, work environment, benefits, growth opportunities etc. This makes the employees of Edmonton City Centre Airport A Sustainability Challenge for a Growing City a resource that provides a temporary competitive advantage. Competition can acquire these in the future.
• The patents of Edmonton City Centre Airport A Sustainability Challenge for a Growing City are very difficult to imitate as identified by the VRIO Analysis of Edmonton City Centre Airport A Sustainability Challenge for a Growing City. This is because it is not legally allowed to imitate a patented product. Similar resources to be developed and getting a patent for them is also a costly process.
• The distribution network of Edmonton City Centre Airport A Sustainability Challenge for a Growing City is also very costly to imitate by competition as identified by the Edmonton City Centre Airport A Sustainability Challenge for a Growing City VRIO Analysis. This has been developed over the years gradually by Edmonton City Centre Airport A Sustainability Challenge for a Growing City. Competitors would have to invest a significant amount if they are to imitate a similar distribution system.

Organisation

• The financial resources of Edmonton City Centre Airport A Sustainability Challenge for a Growing City are organised to capture value as identified by the VRIO Analysis of Edmonton City Centre Airport A Sustainability Challenge for a Growing City. These resources are used strategically to invest in the right places; making use of opportunities and combatting threats. Therefore, these resources prove to be a source of sustained competitive advantage for Edmonton City Centre Airport A Sustainability Challenge for a Growing City.
• The Patents of Edmonton City Centre Airport A Sustainability Challenge for a Growing City are not well organised as identified by the Edmonton City Centre Airport A Sustainability Challenge for a Growing City VRIO Analysis. This means that the organisation is not using these patents to their full potential. An unused competitive advantage exists that can be changed into a sustainable competitive advantage if Edmonton City Centre Airport A Sustainability Challenge for a Growing City starts selling patented products before the patents expire.
• The distribution network of Edmonton City Centre Airport A Sustainability Challenge for a Growing City is organised as identified by the VRIO Analysis of Edmonton City Centre Airport A Sustainability Challenge for a Growing City. Edmonton City Centre Airport A Sustainability Challenge for a Growing City uses this network to reach out to its customers by ensuring that products are available on all of its outlets. Therefore, these resources prove to be a source of sustained competitive advantage for Edmonton City Centre Airport A Sustainability Challenge for a Growing City.

From the VRIO Analysis of Edmonton City Centre Airport A Sustainability Challenge for a Growing City, it was identified that the financial resources and distribution network provide a sustained competitive advantage. The patents are a source of unused competitive advantage. There exists a temporary competitive advantage for employees. There exists a competitive parity for local food products. Lastly, the cost structure of Edmonton City Centre Airport A Sustainability Challenge for a Growing City is a competitive disadvantage. Research and Development is also a competitive disadvantage.