VRIO Analysis of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL

Posted by Zachary Edwards on Mar-22-2018

The VRIO Analysis of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL will look at each of its internal resources one by one to assess whether these provide sustained competitive advantage. The MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL VRIO Analysis also mentions at each stage whether these resources could be improved to provide a greater competitive advantage. Lastly, the resources analysed are summarised as to whether they offer sustained competitive advantage, has an unused competitive advantage, temporary competitive advantage, competitive parity or competitive disadvantage.

Valuable

• The MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL VRIO Analysis shows that the financial resources of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL are highly valuable as these help in investing into external opportunities that arise. These also help MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL in combating external threats.
• According to the VRIO Analysis of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL, its local food products are a valuable resource as these are highly differentiated. This makes the perceived value for these by customers high. These are also valued more than the competition by customers due to the differentiation in these products.
• The MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL VRIO Analysis shows that MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL's employees are a valuable resource to the firm. A significant portion of the workforce is highly trained, and this leads to more productive output for the organisation. The employees are also loyal, and retention levels for the organisation are high. All of this translates into greater value for the end consumers of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL's products.
• According to the VRIO Analysis of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL, its patents are a valuable resource as these allow the firm to sell its products without competitive interference. This results in greater revenue for MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL. These patents also provide MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL with licensing revenue when it licenses these patents out to other manufacturers.
• The MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL VRIO Analysis shows that MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL’s distribution network is a valuable resource. This helps it in reaching out to more and more customers. This ensures greater revenues for MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL. It also ensures that promotion activities translate into sales as the products are easily available.
• According to the VRIO Analysis of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL, its cost structure is not a valuable resource. This is because the methods of production lead to greater costs than that of competition, which affects the overall profits of the firm. Therefore, its cost structure is a competitive disadvantage that needs to be worked on.
• The MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL VRIO Analysis shows that the research and development at MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL is not a valuable resource. This is because research and development are costing more than the benefits it provides in the form of innovation. There have been very few innovative features and breakthrough products in the past few years. Therefore, research and development are a competitive disadvantage for MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL. It is recommended that the research and development teams are improved, and costs are cut for these.

Rare

• The financial resources of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL are found to be rare according to the VRIO Analysis of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL. Strong financial resources are only possessed by a few companies in the industry.
• The local food products are found to be not rare as identified by MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL VRIO Analysis. These are easily provided in the market by other competitors. This means that competitors can use these resources in the same way as MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL and inhibit competitive advantage. This means that the local food products result in competitive parity for MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL. As this resource is valuable, MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL can still make use of this resource.
• The employees of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL are a rare resource as identified by the VRIO Analysis of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL. These employees are highly trained and skilled, which is not the case with employees in other firms. The better compensation and work environment ensure that these employees do not leave for other firms.
• The patents of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL are a rare resource as identified by the MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL VRIO Analysis. These patents are not easily available and are not possessed by competitors. This allows MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL to use them without interference from the competition.
• The distribution network of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL is a rare resource as identified by the VRIO Analysis of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL. This is because competitors would require a lot of investment and time to come up with a better distribution network than that of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL. These are also possessed by very few firms in the industry.

Imitable

• The financial resources of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL are costly to imitate as identified by the MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL VRIO Analysis. These resources have been acquired by the company through prolonged profits over the years. New entrants and competitors would require similar profits for a long period of time to accumulate these amounts of financial resources.
• The local food products are not that costly to imitate as identified by the VRIO Analysis of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL. These can be acquired by competitors as well if they invest a significant amount in research and development. These also do not require years long experience. Therefore, the local food products by MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL provide it with a temporary competitive advantage that competitors can too acquire in the long run.
• The employees of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL are also not costly to imitate as identified by the MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL VRIO Analysis. This is because other firms can also train their employees to improve their skills. These companies can also hire employees from MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL by offering better compensation packages, work environment, benefits, growth opportunities etc. This makes the employees of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL a resource that provides a temporary competitive advantage. Competition can acquire these in the future.
• The patents of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL are very difficult to imitate as identified by the VRIO Analysis of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL. This is because it is not legally allowed to imitate a patented product. Similar resources to be developed and getting a patent for them is also a costly process.
• The distribution network of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL is also very costly to imitate by competition as identified by the MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL VRIO Analysis. This has been developed over the years gradually by MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL. Competitors would have to invest a significant amount if they are to imitate a similar distribution system.

Organisation

• The financial resources of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL are organised to capture value as identified by the VRIO Analysis of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL. These resources are used strategically to invest in the right places; making use of opportunities and combatting threats. Therefore, these resources prove to be a source of sustained competitive advantage for MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL.
• The Patents of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL are not well organised as identified by the MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL VRIO Analysis. This means that the organisation is not using these patents to their full potential. An unused competitive advantage exists that can be changed into a sustainable competitive advantage if MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL starts selling patented products before the patents expire.
• The distribution network of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL is organised as identified by the VRIO Analysis of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL. MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL uses this network to reach out to its customers by ensuring that products are available on all of its outlets. Therefore, these resources prove to be a source of sustained competitive advantage for MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL.

From the VRIO Analysis of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL, it was identified that the financial resources and distribution network provide a sustained competitive advantage. The patents are a source of unused competitive advantage. There exists a temporary competitive advantage for employees. There exists a competitive parity for local food products. Lastly, the cost structure of MELCO CROWN ENTERTAINMENT ROLLING THE DICE AND OTHER WAYS TO RAISE CAPITAL is a competitive disadvantage. Research and Development is also a competitive disadvantage.