VRIO Analysis of Robb Fitzgerald at Comvia Networks

Posted by Zachary Edwards on Mar-22-2018

The VRIO Analysis of Robb Fitzgerald at Comvia Networks will look at each of its internal resources one by one to assess whether these provide sustained competitive advantage. The Robb Fitzgerald at Comvia Networks VRIO Analysis also mentions at each stage whether these resources could be improved to provide a greater competitive advantage. Lastly, the resources analysed are summarised as to whether they offer sustained competitive advantage, has an unused competitive advantage, temporary competitive advantage, competitive parity or competitive disadvantage.

Valuable

• The Robb Fitzgerald at Comvia Networks VRIO Analysis shows that the financial resources of Robb Fitzgerald at Comvia Networks are highly valuable as these help in investing into external opportunities that arise. These also help Robb Fitzgerald at Comvia Networks in combating external threats.
• According to the VRIO Analysis of Robb Fitzgerald at Comvia Networks, its local food products are a valuable resource as these are highly differentiated. This makes the perceived value for these by customers high. These are also valued more than the competition by customers due to the differentiation in these products.
• The Robb Fitzgerald at Comvia Networks VRIO Analysis shows that Robb Fitzgerald at Comvia Networks's employees are a valuable resource to the firm. A significant portion of the workforce is highly trained, and this leads to more productive output for the organisation. The employees are also loyal, and retention levels for the organisation are high. All of this translates into greater value for the end consumers of Robb Fitzgerald at Comvia Networks's products.
• According to the VRIO Analysis of Robb Fitzgerald at Comvia Networks, its patents are a valuable resource as these allow the firm to sell its products without competitive interference. This results in greater revenue for Robb Fitzgerald at Comvia Networks. These patents also provide Robb Fitzgerald at Comvia Networks with licensing revenue when it licenses these patents out to other manufacturers.
• The Robb Fitzgerald at Comvia Networks VRIO Analysis shows that Robb Fitzgerald at Comvia Networks’s distribution network is a valuable resource. This helps it in reaching out to more and more customers. This ensures greater revenues for Robb Fitzgerald at Comvia Networks. It also ensures that promotion activities translate into sales as the products are easily available.
• According to the VRIO Analysis of Robb Fitzgerald at Comvia Networks, its cost structure is not a valuable resource. This is because the methods of production lead to greater costs than that of competition, which affects the overall profits of the firm. Therefore, its cost structure is a competitive disadvantage that needs to be worked on.
• The Robb Fitzgerald at Comvia Networks VRIO Analysis shows that the research and development at Robb Fitzgerald at Comvia Networks is not a valuable resource. This is because research and development are costing more than the benefits it provides in the form of innovation. There have been very few innovative features and breakthrough products in the past few years. Therefore, research and development are a competitive disadvantage for Robb Fitzgerald at Comvia Networks. It is recommended that the research and development teams are improved, and costs are cut for these.

Rare

• The financial resources of Robb Fitzgerald at Comvia Networks are found to be rare according to the VRIO Analysis of Robb Fitzgerald at Comvia Networks. Strong financial resources are only possessed by a few companies in the industry.
• The local food products are found to be not rare as identified by Robb Fitzgerald at Comvia Networks VRIO Analysis. These are easily provided in the market by other competitors. This means that competitors can use these resources in the same way as Robb Fitzgerald at Comvia Networks and inhibit competitive advantage. This means that the local food products result in competitive parity for Robb Fitzgerald at Comvia Networks. As this resource is valuable, Robb Fitzgerald at Comvia Networks can still make use of this resource.
• The employees of Robb Fitzgerald at Comvia Networks are a rare resource as identified by the VRIO Analysis of Robb Fitzgerald at Comvia Networks. These employees are highly trained and skilled, which is not the case with employees in other firms. The better compensation and work environment ensure that these employees do not leave for other firms.
• The patents of Robb Fitzgerald at Comvia Networks are a rare resource as identified by the Robb Fitzgerald at Comvia Networks VRIO Analysis. These patents are not easily available and are not possessed by competitors. This allows Robb Fitzgerald at Comvia Networks to use them without interference from the competition.
• The distribution network of Robb Fitzgerald at Comvia Networks is a rare resource as identified by the VRIO Analysis of Robb Fitzgerald at Comvia Networks. This is because competitors would require a lot of investment and time to come up with a better distribution network than that of Robb Fitzgerald at Comvia Networks. These are also possessed by very few firms in the industry.

Imitable

• The financial resources of Robb Fitzgerald at Comvia Networks are costly to imitate as identified by the Robb Fitzgerald at Comvia Networks VRIO Analysis. These resources have been acquired by the company through prolonged profits over the years. New entrants and competitors would require similar profits for a long period of time to accumulate these amounts of financial resources.
• The local food products are not that costly to imitate as identified by the VRIO Analysis of Robb Fitzgerald at Comvia Networks. These can be acquired by competitors as well if they invest a significant amount in research and development. These also do not require years long experience. Therefore, the local food products by Robb Fitzgerald at Comvia Networks provide it with a temporary competitive advantage that competitors can too acquire in the long run.
• The employees of Robb Fitzgerald at Comvia Networks are also not costly to imitate as identified by the Robb Fitzgerald at Comvia Networks VRIO Analysis. This is because other firms can also train their employees to improve their skills. These companies can also hire employees from Robb Fitzgerald at Comvia Networks by offering better compensation packages, work environment, benefits, growth opportunities etc. This makes the employees of Robb Fitzgerald at Comvia Networks a resource that provides a temporary competitive advantage. Competition can acquire these in the future.
• The patents of Robb Fitzgerald at Comvia Networks are very difficult to imitate as identified by the VRIO Analysis of Robb Fitzgerald at Comvia Networks. This is because it is not legally allowed to imitate a patented product. Similar resources to be developed and getting a patent for them is also a costly process.
• The distribution network of Robb Fitzgerald at Comvia Networks is also very costly to imitate by competition as identified by the Robb Fitzgerald at Comvia Networks VRIO Analysis. This has been developed over the years gradually by Robb Fitzgerald at Comvia Networks. Competitors would have to invest a significant amount if they are to imitate a similar distribution system.

Organisation

• The financial resources of Robb Fitzgerald at Comvia Networks are organised to capture value as identified by the VRIO Analysis of Robb Fitzgerald at Comvia Networks. These resources are used strategically to invest in the right places; making use of opportunities and combatting threats. Therefore, these resources prove to be a source of sustained competitive advantage for Robb Fitzgerald at Comvia Networks.
• The Patents of Robb Fitzgerald at Comvia Networks are not well organised as identified by the Robb Fitzgerald at Comvia Networks VRIO Analysis. This means that the organisation is not using these patents to their full potential. An unused competitive advantage exists that can be changed into a sustainable competitive advantage if Robb Fitzgerald at Comvia Networks starts selling patented products before the patents expire.
• The distribution network of Robb Fitzgerald at Comvia Networks is organised as identified by the VRIO Analysis of Robb Fitzgerald at Comvia Networks. Robb Fitzgerald at Comvia Networks uses this network to reach out to its customers by ensuring that products are available on all of its outlets. Therefore, these resources prove to be a source of sustained competitive advantage for Robb Fitzgerald at Comvia Networks.

From the VRIO Analysis of Robb Fitzgerald at Comvia Networks, it was identified that the financial resources and distribution network provide a sustained competitive advantage. The patents are a source of unused competitive advantage. There exists a temporary competitive advantage for employees. There exists a competitive parity for local food products. Lastly, the cost structure of Robb Fitzgerald at Comvia Networks is a competitive disadvantage. Research and Development is also a competitive disadvantage.