- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
- 13
- 14
- 15
- 16
- 17
- 18
- 19
- 20
- 21
- 22
- 23
- 24
- 25
- 26
- 27
- 28
- 29
- 30
- 31
- 32
- 33
- 34
- 35
- 36
- 37
- 38
- 39
- 40
VRIO Analysis of Air Berlin s IPO
Posted by Zachary Edwards on Mar-22-2018
The VRIO Analysis of Air Berlin s IPO will look at each of its internal resources one by one to assess whether these provide sustained competitive advantage. The Air Berlin s IPO VRIO Analysis also mentions at each stage whether these resources could be improved to provide a greater competitive advantage. Lastly, the resources analysed are summarised as to whether they offer sustained competitive advantage, has an unused competitive advantage, temporary competitive advantage, competitive parity or competitive disadvantage.
Valuable
- The Air Berlin s IPO VRIO Analysis shows that the financial resources of Air Berlin s IPO are highly valuable as these help in investing into external opportunities that arise. These also help Air Berlin s IPO in combating external threats.
- According to the VRIO Analysis of Air Berlin s IPO, its local food products are a valuable resource as these are highly differentiated. This makes the perceived value for these by customers high. These are also valued more than the competition by customers due to the differentiation in these products.
- The Air Berlin s IPO VRIO Analysis shows that Air Berlin s IPO's employees are a valuable resource to the firm. A significant portion of the workforce is highly trained, and this leads to more productive output for the organisation. The employees are also loyal, and retention levels for the organisation are high. All of this translates into greater value for the end consumers of Air Berlin s IPO's products.
- According to the VRIO Analysis of Air Berlin s IPO, its patents are a valuable resource as these allow the firm to sell its products without competitive interference. This results in greater revenue for Air Berlin s IPO. These patents also provide Air Berlin s IPO with licensing revenue when it licenses these patents out to other manufacturers.
- The Air Berlin s IPO VRIO Analysis shows that Air Berlin s IPO’s distribution network is a valuable resource. This helps it in reaching out to more and more customers. This ensures greater revenues for Air Berlin s IPO. It also ensures that promotion activities translate into sales as the products are easily available.
- According to the VRIO Analysis of Air Berlin s IPO, its cost structure is not a valuable resource. This is because the methods of production lead to greater costs than that of competition, which affects the overall profits of the firm. Therefore, its cost structure is a competitive disadvantage that needs to be worked on.
- The Air Berlin s IPO VRIO Analysis shows that the research and development at Air Berlin s IPO is not a valuable resource. This is because research and development are costing more than the benefits it provides in the form of innovation. There have been very few innovative features and breakthrough products in the past few years. Therefore, research and development are a competitive disadvantage for Air Berlin s IPO. It is recommended that the research and development teams are improved, and costs are cut for these.
Rare
- The financial resources of Air Berlin s IPO are found to be rare according to the VRIO Analysis of Air Berlin s IPO. Strong financial resources are only possessed by a few companies in the industry.
- The local food products are found to be not rare as identified by Air Berlin s IPO VRIO Analysis. These are easily provided in the market by other competitors. This means that competitors can use these resources in the same way as Air Berlin s IPO and inhibit competitive advantage. This means that the local food products result in competitive parity for Air Berlin s IPO. As this resource is valuable, Air Berlin s IPO can still make use of this resource.
- The employees of Air Berlin s IPO are a rare resource as identified by the VRIO Analysis of Air Berlin s IPO. These employees are highly trained and skilled, which is not the case with employees in other firms. The better compensation and work environment ensure that these employees do not leave for other firms.
- The patents of Air Berlin s IPO are a rare resource as identified by the Air Berlin s IPO VRIO Analysis. These patents are not easily available and are not possessed by competitors. This allows Air Berlin s IPO to use them without interference from the competition.
- The distribution network of Air Berlin s IPO is a rare resource as identified by the VRIO Analysis of Air Berlin s IPO. This is because competitors would require a lot of investment and time to come up with a better distribution network than that of Air Berlin s IPO. These are also possessed by very few firms in the industry.
Imitable
- The financial resources of Air Berlin s IPO are costly to imitate as identified by the Air Berlin s IPO VRIO Analysis. These resources have been acquired by the company through prolonged profits over the years. New entrants and competitors would require similar profits for a long period of time to accumulate these amounts of financial resources.
- The local food products are not that costly to imitate as identified by the VRIO Analysis of Air Berlin s IPO. These can be acquired by competitors as well if they invest a significant amount in research and development. These also do not require years long experience. Therefore, the local food products by Air Berlin s IPO provide it with a temporary competitive advantage that competitors can too acquire in the long run.
- The employees of Air Berlin s IPO are also not costly to imitate as identified by the Air Berlin s IPO VRIO Analysis. This is because other firms can also train their employees to improve their skills. These companies can also hire employees from Air Berlin s IPO by offering better compensation packages, work environment, benefits, growth opportunities etc. This makes the employees of Air Berlin s IPO a resource that provides a temporary competitive advantage. Competition can acquire these in the future.
- The patents of Air Berlin s IPO are very difficult to imitate as identified by the VRIO Analysis of Air Berlin s IPO. This is because it is not legally allowed to imitate a patented product. Similar resources to be developed and getting a patent for them is also a costly process.
- The distribution network of Air Berlin s IPO is also very costly to imitate by competition as identified by the Air Berlin s IPO VRIO Analysis. This has been developed over the years gradually by Air Berlin s IPO. Competitors would have to invest a significant amount if they are to imitate a similar distribution system.
Organisation
- The financial resources of Air Berlin s IPO are organised to capture value as identified by the VRIO Analysis of Air Berlin s IPO. These resources are used strategically to invest in the right places; making use of opportunities and combatting threats. Therefore, these resources prove to be a source of sustained competitive advantage for Air Berlin s IPO.
- The Patents of Air Berlin s IPO are not well organised as identified by the Air Berlin s IPO VRIO Analysis. This means that the organisation is not using these patents to their full potential. An unused competitive advantage exists that can be changed into a sustainable competitive advantage if Air Berlin s IPO starts selling patented products before the patents expire.
- The distribution network of Air Berlin s IPO is organised as identified by the VRIO Analysis of Air Berlin s IPO. Air Berlin s IPO uses this network to reach out to its customers by ensuring that products are available on all of its outlets. Therefore, these resources prove to be a source of sustained competitive advantage for Air Berlin s IPO.
From the VRIO Analysis of Air Berlin s IPO, it was identified that the financial resources and distribution network provide a sustained competitive advantage. The patents are a source of unused competitive advantage. There exists a temporary competitive advantage for employees. There exists a competitive parity for local food products. Lastly, the cost structure of Air Berlin s IPO is a competitive disadvantage. Research and Development is also a competitive disadvantage.
Warning! This article is only an example and cannot be used for research or reference purposes. If you need help with something similar, please submit your details here.
Josephine Luke
4.0
The expert who undertook the paper was very brilliant and I always get the paper on time and with superb quality. Thanks a lot!
King Deng
5.0
There was an error in the conclusion that was corrected by the expert with free of cost. Thank you very much!
Jake Harrison
5.0
Happy customer is here and I would love to recommend this service to everyone. I am grateful to these guys!
Song Shing
5.0
Quality and plagiarism-free paper. I obtained an A+. Thanks!
Next Articles
- Trans Share, Inc. Vrio Analysis
- Working Capital: A Summary Of Ratios By Industry Vrio Analysis
- Hong Kong Dragon Airlines Limited (B): Lease Vs. Buy Decision Vrio Analysis
- JetBlue: Prepare For Financing Vrio Analysis
- Malaysia Airlines (A) Vrio Analysis
- Depreciation At Delta Air Lines And Singapore Airlines (B), Spanish Version Vrio Analysis
- On The Use Of Capital Efficiency Metrics Vrio Analysis
- Delta Air Lines: The Latin America Contact Center Decision Vrio Analysis
- 2012 Fuel Hedging At JetBlue Airways Vrio Analysis
- Lockheed Martin's Acquisition Of NationScape, Inc. Vrio Analysis
Previous Articles
- Boeing 747X (A) Vrio Analysis
- Hudson Manufacturing Co. Vrio Analysis
- Ryanair Holdings Plc Vrio Analysis
- Malaysia Airlines (B) Vrio Analysis
- Depreciation At Delta And Pan Am Vrio Analysis
- Restructuring JAL Vrio Analysis
- Valuation Ratios In The Airline Industry Vrio Analysis
- Northrop Vs. TRW, Portuguese Version Vrio Analysis
- Delays At Logan Airport, Spanish Version Vrio Analysis
- Hong Kong Dragon Airlines Limited (A): Determining The Cost Of Capital Vrio Analysis
Be a great writer or hire a greater one!
Academic writing has no room for errors and mistakes. If you have BIG dreams to score BIG, think out of the box and hire Case48 with BIG enough reputation.
Our Guarantees
Interesting Fact
Most recent surveys suggest that around 76 % students try professional academic writing services at least once in their lifetime!