VRIO Analysis of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION

Posted by Zachary Edwards on Mar-22-2018

The VRIO Analysis of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION will look at each of its internal resources one by one to assess whether these provide sustained competitive advantage. The AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION VRIO Analysis also mentions at each stage whether these resources could be improved to provide a greater competitive advantage. Lastly, the resources analysed are summarised as to whether they offer sustained competitive advantage, has an unused competitive advantage, temporary competitive advantage, competitive parity or competitive disadvantage.

Valuable

• The AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION VRIO Analysis shows that the financial resources of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION are highly valuable as these help in investing into external opportunities that arise. These also help AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION in combating external threats.
• According to the VRIO Analysis of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION, its local food products are a valuable resource as these are highly differentiated. This makes the perceived value for these by customers high. These are also valued more than the competition by customers due to the differentiation in these products.
• The AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION VRIO Analysis shows that AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION's employees are a valuable resource to the firm. A significant portion of the workforce is highly trained, and this leads to more productive output for the organisation. The employees are also loyal, and retention levels for the organisation are high. All of this translates into greater value for the end consumers of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION's products.
• According to the VRIO Analysis of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION, its patents are a valuable resource as these allow the firm to sell its products without competitive interference. This results in greater revenue for AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION. These patents also provide AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION with licensing revenue when it licenses these patents out to other manufacturers.
• The AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION VRIO Analysis shows that AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION’s distribution network is a valuable resource. This helps it in reaching out to more and more customers. This ensures greater revenues for AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION. It also ensures that promotion activities translate into sales as the products are easily available.
• According to the VRIO Analysis of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION, its cost structure is not a valuable resource. This is because the methods of production lead to greater costs than that of competition, which affects the overall profits of the firm. Therefore, its cost structure is a competitive disadvantage that needs to be worked on.
• The AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION VRIO Analysis shows that the research and development at AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION is not a valuable resource. This is because research and development are costing more than the benefits it provides in the form of innovation. There have been very few innovative features and breakthrough products in the past few years. Therefore, research and development are a competitive disadvantage for AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION. It is recommended that the research and development teams are improved, and costs are cut for these.

Rare

• The financial resources of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION are found to be rare according to the VRIO Analysis of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION. Strong financial resources are only possessed by a few companies in the industry.
• The local food products are found to be not rare as identified by AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION VRIO Analysis. These are easily provided in the market by other competitors. This means that competitors can use these resources in the same way as AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION and inhibit competitive advantage. This means that the local food products result in competitive parity for AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION. As this resource is valuable, AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION can still make use of this resource.
• The employees of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION are a rare resource as identified by the VRIO Analysis of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION. These employees are highly trained and skilled, which is not the case with employees in other firms. The better compensation and work environment ensure that these employees do not leave for other firms.
• The patents of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION are a rare resource as identified by the AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION VRIO Analysis. These patents are not easily available and are not possessed by competitors. This allows AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION to use them without interference from the competition.
• The distribution network of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION is a rare resource as identified by the VRIO Analysis of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION. This is because competitors would require a lot of investment and time to come up with a better distribution network than that of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION. These are also possessed by very few firms in the industry.

Imitable

• The financial resources of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION are costly to imitate as identified by the AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION VRIO Analysis. These resources have been acquired by the company through prolonged profits over the years. New entrants and competitors would require similar profits for a long period of time to accumulate these amounts of financial resources.
• The local food products are not that costly to imitate as identified by the VRIO Analysis of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION. These can be acquired by competitors as well if they invest a significant amount in research and development. These also do not require years long experience. Therefore, the local food products by AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION provide it with a temporary competitive advantage that competitors can too acquire in the long run.
• The employees of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION are also not costly to imitate as identified by the AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION VRIO Analysis. This is because other firms can also train their employees to improve their skills. These companies can also hire employees from AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION by offering better compensation packages, work environment, benefits, growth opportunities etc. This makes the employees of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION a resource that provides a temporary competitive advantage. Competition can acquire these in the future.
• The patents of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION are very difficult to imitate as identified by the VRIO Analysis of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION. This is because it is not legally allowed to imitate a patented product. Similar resources to be developed and getting a patent for them is also a costly process.
• The distribution network of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION is also very costly to imitate by competition as identified by the AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION VRIO Analysis. This has been developed over the years gradually by AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION. Competitors would have to invest a significant amount if they are to imitate a similar distribution system.

Organisation

• The financial resources of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION are organised to capture value as identified by the VRIO Analysis of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION. These resources are used strategically to invest in the right places; making use of opportunities and combatting threats. Therefore, these resources prove to be a source of sustained competitive advantage for AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION.
• The Patents of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION are not well organised as identified by the AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION VRIO Analysis. This means that the organisation is not using these patents to their full potential. An unused competitive advantage exists that can be changed into a sustainable competitive advantage if AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION starts selling patented products before the patents expire.
• The distribution network of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION is organised as identified by the VRIO Analysis of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION. AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION uses this network to reach out to its customers by ensuring that products are available on all of its outlets. Therefore, these resources prove to be a source of sustained competitive advantage for AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION.

From the VRIO Analysis of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION, it was identified that the financial resources and distribution network provide a sustained competitive advantage. The patents are a source of unused competitive advantage. There exists a temporary competitive advantage for employees. There exists a competitive parity for local food products. Lastly, the cost structure of AIR DECCAN A CHANGING THE FACE OF INDIAN AVIATION is a competitive disadvantage. Research and Development is also a competitive disadvantage.