VRIO Analysis of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B

Posted by Zachary Edwards on Mar-22-2018

The VRIO Analysis of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B will look at each of its internal resources one by one to assess whether these provide sustained competitive advantage. The NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B VRIO Analysis also mentions at each stage whether these resources could be improved to provide a greater competitive advantage. Lastly, the resources analysed are summarised as to whether they offer sustained competitive advantage, has an unused competitive advantage, temporary competitive advantage, competitive parity or competitive disadvantage.

Valuable

• The NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B VRIO Analysis shows that the financial resources of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B are highly valuable as these help in investing into external opportunities that arise. These also help NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B in combating external threats.
• According to the VRIO Analysis of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B, its local food products are a valuable resource as these are highly differentiated. This makes the perceived value for these by customers high. These are also valued more than the competition by customers due to the differentiation in these products.
• The NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B VRIO Analysis shows that NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B's employees are a valuable resource to the firm. A significant portion of the workforce is highly trained, and this leads to more productive output for the organisation. The employees are also loyal, and retention levels for the organisation are high. All of this translates into greater value for the end consumers of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B's products.
• According to the VRIO Analysis of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B, its patents are a valuable resource as these allow the firm to sell its products without competitive interference. This results in greater revenue for NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B. These patents also provide NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B with licensing revenue when it licenses these patents out to other manufacturers.
• The NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B VRIO Analysis shows that NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B’s distribution network is a valuable resource. This helps it in reaching out to more and more customers. This ensures greater revenues for NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B. It also ensures that promotion activities translate into sales as the products are easily available.
• According to the VRIO Analysis of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B, its cost structure is not a valuable resource. This is because the methods of production lead to greater costs than that of competition, which affects the overall profits of the firm. Therefore, its cost structure is a competitive disadvantage that needs to be worked on.
• The NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B VRIO Analysis shows that the research and development at NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B is not a valuable resource. This is because research and development are costing more than the benefits it provides in the form of innovation. There have been very few innovative features and breakthrough products in the past few years. Therefore, research and development are a competitive disadvantage for NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B. It is recommended that the research and development teams are improved, and costs are cut for these.

Rare

• The financial resources of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B are found to be rare according to the VRIO Analysis of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B. Strong financial resources are only possessed by a few companies in the industry.
• The local food products are found to be not rare as identified by NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B VRIO Analysis. These are easily provided in the market by other competitors. This means that competitors can use these resources in the same way as NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B and inhibit competitive advantage. This means that the local food products result in competitive parity for NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B. As this resource is valuable, NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B can still make use of this resource.
• The employees of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B are a rare resource as identified by the VRIO Analysis of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B. These employees are highly trained and skilled, which is not the case with employees in other firms. The better compensation and work environment ensure that these employees do not leave for other firms.
• The patents of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B are a rare resource as identified by the NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B VRIO Analysis. These patents are not easily available and are not possessed by competitors. This allows NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B to use them without interference from the competition.
• The distribution network of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B is a rare resource as identified by the VRIO Analysis of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B. This is because competitors would require a lot of investment and time to come up with a better distribution network than that of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B. These are also possessed by very few firms in the industry.

Imitable

• The financial resources of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B are costly to imitate as identified by the NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B VRIO Analysis. These resources have been acquired by the company through prolonged profits over the years. New entrants and competitors would require similar profits for a long period of time to accumulate these amounts of financial resources.
• The local food products are not that costly to imitate as identified by the VRIO Analysis of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B. These can be acquired by competitors as well if they invest a significant amount in research and development. These also do not require years long experience. Therefore, the local food products by NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B provide it with a temporary competitive advantage that competitors can too acquire in the long run.
• The employees of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B are also not costly to imitate as identified by the NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B VRIO Analysis. This is because other firms can also train their employees to improve their skills. These companies can also hire employees from NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B by offering better compensation packages, work environment, benefits, growth opportunities etc. This makes the employees of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B a resource that provides a temporary competitive advantage. Competition can acquire these in the future.
• The patents of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B are very difficult to imitate as identified by the VRIO Analysis of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B. This is because it is not legally allowed to imitate a patented product. Similar resources to be developed and getting a patent for them is also a costly process.
• The distribution network of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B is also very costly to imitate by competition as identified by the NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B VRIO Analysis. This has been developed over the years gradually by NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B. Competitors would have to invest a significant amount if they are to imitate a similar distribution system.

Organisation

• The financial resources of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B are organised to capture value as identified by the VRIO Analysis of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B. These resources are used strategically to invest in the right places; making use of opportunities and combatting threats. Therefore, these resources prove to be a source of sustained competitive advantage for NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B.
• The Patents of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B are not well organised as identified by the NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B VRIO Analysis. This means that the organisation is not using these patents to their full potential. An unused competitive advantage exists that can be changed into a sustainable competitive advantage if NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B starts selling patented products before the patents expire.
• The distribution network of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B is organised as identified by the VRIO Analysis of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B. NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B uses this network to reach out to its customers by ensuring that products are available on all of its outlets. Therefore, these resources prove to be a source of sustained competitive advantage for NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B.

From the VRIO Analysis of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B, it was identified that the financial resources and distribution network provide a sustained competitive advantage. The patents are a source of unused competitive advantage. There exists a temporary competitive advantage for employees. There exists a competitive parity for local food products. Lastly, the cost structure of NESTLE S NESCAFE PARTNERS BLEND THE FAIRTRADE DECISION B is a competitive disadvantage. Research and Development is also a competitive disadvantage.