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VRIO Analysis of Citigroup Asset Management
Posted by Zachary Edwards on Mar-22-2018
The VRIO Analysis of Citigroup Asset Management will look at each of its internal resources one by one to assess whether these provide sustained competitive advantage. The Citigroup Asset Management VRIO Analysis also mentions at each stage whether these resources could be improved to provide a greater competitive advantage. Lastly, the resources analysed are summarised as to whether they offer sustained competitive advantage, has an unused competitive advantage, temporary competitive advantage, competitive parity or competitive disadvantage.
Valuable
- The Citigroup Asset Management VRIO Analysis shows that the financial resources of Citigroup Asset Management are highly valuable as these help in investing into external opportunities that arise. These also help Citigroup Asset Management in combating external threats.
- According to the VRIO Analysis of Citigroup Asset Management, its local food products are a valuable resource as these are highly differentiated. This makes the perceived value for these by customers high. These are also valued more than the competition by customers due to the differentiation in these products.
- The Citigroup Asset Management VRIO Analysis shows that Citigroup Asset Management's employees are a valuable resource to the firm. A significant portion of the workforce is highly trained, and this leads to more productive output for the organisation. The employees are also loyal, and retention levels for the organisation are high. All of this translates into greater value for the end consumers of Citigroup Asset Management's products.
- According to the VRIO Analysis of Citigroup Asset Management, its patents are a valuable resource as these allow the firm to sell its products without competitive interference. This results in greater revenue for Citigroup Asset Management. These patents also provide Citigroup Asset Management with licensing revenue when it licenses these patents out to other manufacturers.
- The Citigroup Asset Management VRIO Analysis shows that Citigroup Asset Management’s distribution network is a valuable resource. This helps it in reaching out to more and more customers. This ensures greater revenues for Citigroup Asset Management. It also ensures that promotion activities translate into sales as the products are easily available.
- According to the VRIO Analysis of Citigroup Asset Management, its cost structure is not a valuable resource. This is because the methods of production lead to greater costs than that of competition, which affects the overall profits of the firm. Therefore, its cost structure is a competitive disadvantage that needs to be worked on.
- The Citigroup Asset Management VRIO Analysis shows that the research and development at Citigroup Asset Management is not a valuable resource. This is because research and development are costing more than the benefits it provides in the form of innovation. There have been very few innovative features and breakthrough products in the past few years. Therefore, research and development are a competitive disadvantage for Citigroup Asset Management. It is recommended that the research and development teams are improved, and costs are cut for these.
Rare
- The financial resources of Citigroup Asset Management are found to be rare according to the VRIO Analysis of Citigroup Asset Management. Strong financial resources are only possessed by a few companies in the industry.
- The local food products are found to be not rare as identified by Citigroup Asset Management VRIO Analysis. These are easily provided in the market by other competitors. This means that competitors can use these resources in the same way as Citigroup Asset Management and inhibit competitive advantage. This means that the local food products result in competitive parity for Citigroup Asset Management. As this resource is valuable, Citigroup Asset Management can still make use of this resource.
- The employees of Citigroup Asset Management are a rare resource as identified by the VRIO Analysis of Citigroup Asset Management. These employees are highly trained and skilled, which is not the case with employees in other firms. The better compensation and work environment ensure that these employees do not leave for other firms.
- The patents of Citigroup Asset Management are a rare resource as identified by the Citigroup Asset Management VRIO Analysis. These patents are not easily available and are not possessed by competitors. This allows Citigroup Asset Management to use them without interference from the competition.
- The distribution network of Citigroup Asset Management is a rare resource as identified by the VRIO Analysis of Citigroup Asset Management. This is because competitors would require a lot of investment and time to come up with a better distribution network than that of Citigroup Asset Management. These are also possessed by very few firms in the industry.
Imitable
- The financial resources of Citigroup Asset Management are costly to imitate as identified by the Citigroup Asset Management VRIO Analysis. These resources have been acquired by the company through prolonged profits over the years. New entrants and competitors would require similar profits for a long period of time to accumulate these amounts of financial resources.
- The local food products are not that costly to imitate as identified by the VRIO Analysis of Citigroup Asset Management. These can be acquired by competitors as well if they invest a significant amount in research and development. These also do not require years long experience. Therefore, the local food products by Citigroup Asset Management provide it with a temporary competitive advantage that competitors can too acquire in the long run.
- The employees of Citigroup Asset Management are also not costly to imitate as identified by the Citigroup Asset Management VRIO Analysis. This is because other firms can also train their employees to improve their skills. These companies can also hire employees from Citigroup Asset Management by offering better compensation packages, work environment, benefits, growth opportunities etc. This makes the employees of Citigroup Asset Management a resource that provides a temporary competitive advantage. Competition can acquire these in the future.
- The patents of Citigroup Asset Management are very difficult to imitate as identified by the VRIO Analysis of Citigroup Asset Management. This is because it is not legally allowed to imitate a patented product. Similar resources to be developed and getting a patent for them is also a costly process.
- The distribution network of Citigroup Asset Management is also very costly to imitate by competition as identified by the Citigroup Asset Management VRIO Analysis. This has been developed over the years gradually by Citigroup Asset Management. Competitors would have to invest a significant amount if they are to imitate a similar distribution system.
Organisation
- The financial resources of Citigroup Asset Management are organised to capture value as identified by the VRIO Analysis of Citigroup Asset Management. These resources are used strategically to invest in the right places; making use of opportunities and combatting threats. Therefore, these resources prove to be a source of sustained competitive advantage for Citigroup Asset Management.
- The Patents of Citigroup Asset Management are not well organised as identified by the Citigroup Asset Management VRIO Analysis. This means that the organisation is not using these patents to their full potential. An unused competitive advantage exists that can be changed into a sustainable competitive advantage if Citigroup Asset Management starts selling patented products before the patents expire.
- The distribution network of Citigroup Asset Management is organised as identified by the VRIO Analysis of Citigroup Asset Management. Citigroup Asset Management uses this network to reach out to its customers by ensuring that products are available on all of its outlets. Therefore, these resources prove to be a source of sustained competitive advantage for Citigroup Asset Management.
From the VRIO Analysis of Citigroup Asset Management, it was identified that the financial resources and distribution network provide a sustained competitive advantage. The patents are a source of unused competitive advantage. There exists a temporary competitive advantage for employees. There exists a competitive parity for local food products. Lastly, the cost structure of Citigroup Asset Management is a competitive disadvantage. Research and Development is also a competitive disadvantage.
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