VRIO Analysis of 15Fen Finding the Blue Ocean in China s Fresh Food

Posted by Zachary Edwards on Mar-22-2018

The VRIO Analysis of 15Fen Finding the Blue Ocean in China s Fresh Food will look at each of its internal resources one by one to assess whether these provide sustained competitive advantage. The 15Fen Finding the Blue Ocean in China s Fresh Food VRIO Analysis also mentions at each stage whether these resources could be improved to provide a greater competitive advantage. Lastly, the resources analysed are summarised as to whether they offer sustained competitive advantage, has an unused competitive advantage, temporary competitive advantage, competitive parity or competitive disadvantage.

Valuable

• The 15Fen Finding the Blue Ocean in China s Fresh Food VRIO Analysis shows that the financial resources of 15Fen Finding the Blue Ocean in China s Fresh Food are highly valuable as these help in investing into external opportunities that arise. These also help 15Fen Finding the Blue Ocean in China s Fresh Food in combating external threats.
• According to the VRIO Analysis of 15Fen Finding the Blue Ocean in China s Fresh Food, its local food products are a valuable resource as these are highly differentiated. This makes the perceived value for these by customers high. These are also valued more than the competition by customers due to the differentiation in these products.
• The 15Fen Finding the Blue Ocean in China s Fresh Food VRIO Analysis shows that 15Fen Finding the Blue Ocean in China s Fresh Food's employees are a valuable resource to the firm. A significant portion of the workforce is highly trained, and this leads to more productive output for the organisation. The employees are also loyal, and retention levels for the organisation are high. All of this translates into greater value for the end consumers of 15Fen Finding the Blue Ocean in China s Fresh Food's products.
• According to the VRIO Analysis of 15Fen Finding the Blue Ocean in China s Fresh Food, its patents are a valuable resource as these allow the firm to sell its products without competitive interference. This results in greater revenue for 15Fen Finding the Blue Ocean in China s Fresh Food. These patents also provide 15Fen Finding the Blue Ocean in China s Fresh Food with licensing revenue when it licenses these patents out to other manufacturers.
• The 15Fen Finding the Blue Ocean in China s Fresh Food VRIO Analysis shows that 15Fen Finding the Blue Ocean in China s Fresh Food’s distribution network is a valuable resource. This helps it in reaching out to more and more customers. This ensures greater revenues for 15Fen Finding the Blue Ocean in China s Fresh Food. It also ensures that promotion activities translate into sales as the products are easily available.
• According to the VRIO Analysis of 15Fen Finding the Blue Ocean in China s Fresh Food, its cost structure is not a valuable resource. This is because the methods of production lead to greater costs than that of competition, which affects the overall profits of the firm. Therefore, its cost structure is a competitive disadvantage that needs to be worked on.
• The 15Fen Finding the Blue Ocean in China s Fresh Food VRIO Analysis shows that the research and development at 15Fen Finding the Blue Ocean in China s Fresh Food is not a valuable resource. This is because research and development are costing more than the benefits it provides in the form of innovation. There have been very few innovative features and breakthrough products in the past few years. Therefore, research and development are a competitive disadvantage for 15Fen Finding the Blue Ocean in China s Fresh Food. It is recommended that the research and development teams are improved, and costs are cut for these.

Rare

• The financial resources of 15Fen Finding the Blue Ocean in China s Fresh Food are found to be rare according to the VRIO Analysis of 15Fen Finding the Blue Ocean in China s Fresh Food. Strong financial resources are only possessed by a few companies in the industry.
• The local food products are found to be not rare as identified by 15Fen Finding the Blue Ocean in China s Fresh Food VRIO Analysis. These are easily provided in the market by other competitors. This means that competitors can use these resources in the same way as 15Fen Finding the Blue Ocean in China s Fresh Food and inhibit competitive advantage. This means that the local food products result in competitive parity for 15Fen Finding the Blue Ocean in China s Fresh Food. As this resource is valuable, 15Fen Finding the Blue Ocean in China s Fresh Food can still make use of this resource.
• The employees of 15Fen Finding the Blue Ocean in China s Fresh Food are a rare resource as identified by the VRIO Analysis of 15Fen Finding the Blue Ocean in China s Fresh Food. These employees are highly trained and skilled, which is not the case with employees in other firms. The better compensation and work environment ensure that these employees do not leave for other firms.
• The patents of 15Fen Finding the Blue Ocean in China s Fresh Food are a rare resource as identified by the 15Fen Finding the Blue Ocean in China s Fresh Food VRIO Analysis. These patents are not easily available and are not possessed by competitors. This allows 15Fen Finding the Blue Ocean in China s Fresh Food to use them without interference from the competition.
• The distribution network of 15Fen Finding the Blue Ocean in China s Fresh Food is a rare resource as identified by the VRIO Analysis of 15Fen Finding the Blue Ocean in China s Fresh Food. This is because competitors would require a lot of investment and time to come up with a better distribution network than that of 15Fen Finding the Blue Ocean in China s Fresh Food. These are also possessed by very few firms in the industry.

Imitable

• The financial resources of 15Fen Finding the Blue Ocean in China s Fresh Food are costly to imitate as identified by the 15Fen Finding the Blue Ocean in China s Fresh Food VRIO Analysis. These resources have been acquired by the company through prolonged profits over the years. New entrants and competitors would require similar profits for a long period of time to accumulate these amounts of financial resources.
• The local food products are not that costly to imitate as identified by the VRIO Analysis of 15Fen Finding the Blue Ocean in China s Fresh Food. These can be acquired by competitors as well if they invest a significant amount in research and development. These also do not require years long experience. Therefore, the local food products by 15Fen Finding the Blue Ocean in China s Fresh Food provide it with a temporary competitive advantage that competitors can too acquire in the long run.
• The employees of 15Fen Finding the Blue Ocean in China s Fresh Food are also not costly to imitate as identified by the 15Fen Finding the Blue Ocean in China s Fresh Food VRIO Analysis. This is because other firms can also train their employees to improve their skills. These companies can also hire employees from 15Fen Finding the Blue Ocean in China s Fresh Food by offering better compensation packages, work environment, benefits, growth opportunities etc. This makes the employees of 15Fen Finding the Blue Ocean in China s Fresh Food a resource that provides a temporary competitive advantage. Competition can acquire these in the future.
• The patents of 15Fen Finding the Blue Ocean in China s Fresh Food are very difficult to imitate as identified by the VRIO Analysis of 15Fen Finding the Blue Ocean in China s Fresh Food. This is because it is not legally allowed to imitate a patented product. Similar resources to be developed and getting a patent for them is also a costly process.
• The distribution network of 15Fen Finding the Blue Ocean in China s Fresh Food is also very costly to imitate by competition as identified by the 15Fen Finding the Blue Ocean in China s Fresh Food VRIO Analysis. This has been developed over the years gradually by 15Fen Finding the Blue Ocean in China s Fresh Food. Competitors would have to invest a significant amount if they are to imitate a similar distribution system.

Organisation

• The financial resources of 15Fen Finding the Blue Ocean in China s Fresh Food are organised to capture value as identified by the VRIO Analysis of 15Fen Finding the Blue Ocean in China s Fresh Food. These resources are used strategically to invest in the right places; making use of opportunities and combatting threats. Therefore, these resources prove to be a source of sustained competitive advantage for 15Fen Finding the Blue Ocean in China s Fresh Food.
• The Patents of 15Fen Finding the Blue Ocean in China s Fresh Food are not well organised as identified by the 15Fen Finding the Blue Ocean in China s Fresh Food VRIO Analysis. This means that the organisation is not using these patents to their full potential. An unused competitive advantage exists that can be changed into a sustainable competitive advantage if 15Fen Finding the Blue Ocean in China s Fresh Food starts selling patented products before the patents expire.
• The distribution network of 15Fen Finding the Blue Ocean in China s Fresh Food is organised as identified by the VRIO Analysis of 15Fen Finding the Blue Ocean in China s Fresh Food. 15Fen Finding the Blue Ocean in China s Fresh Food uses this network to reach out to its customers by ensuring that products are available on all of its outlets. Therefore, these resources prove to be a source of sustained competitive advantage for 15Fen Finding the Blue Ocean in China s Fresh Food.

From the VRIO Analysis of 15Fen Finding the Blue Ocean in China s Fresh Food, it was identified that the financial resources and distribution network provide a sustained competitive advantage. The patents are a source of unused competitive advantage. There exists a temporary competitive advantage for employees. There exists a competitive parity for local food products. Lastly, the cost structure of 15Fen Finding the Blue Ocean in China s Fresh Food is a competitive disadvantage. Research and Development is also a competitive disadvantage.