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VRIO Analysis of Planet Starbucks B Caffeinating the World
Posted by Zachary Edwards on Mar-22-2018
The VRIO Analysis of Planet Starbucks B Caffeinating the World will look at each of its internal resources one by one to assess whether these provide sustained competitive advantage. The Planet Starbucks B Caffeinating the World VRIO Analysis also mentions at each stage whether these resources could be improved to provide a greater competitive advantage. Lastly, the resources analysed are summarised as to whether they offer sustained competitive advantage, has an unused competitive advantage, temporary competitive advantage, competitive parity or competitive disadvantage.
Valuable
- The Planet Starbucks B Caffeinating the World VRIO Analysis shows that the financial resources of Planet Starbucks B Caffeinating the World are highly valuable as these help in investing into external opportunities that arise. These also help Planet Starbucks B Caffeinating the World in combating external threats.
- According to the VRIO Analysis of Planet Starbucks B Caffeinating the World, its local food products are a valuable resource as these are highly differentiated. This makes the perceived value for these by customers high. These are also valued more than the competition by customers due to the differentiation in these products.
- The Planet Starbucks B Caffeinating the World VRIO Analysis shows that Planet Starbucks B Caffeinating the World's employees are a valuable resource to the firm. A significant portion of the workforce is highly trained, and this leads to more productive output for the organisation. The employees are also loyal, and retention levels for the organisation are high. All of this translates into greater value for the end consumers of Planet Starbucks B Caffeinating the World's products.
- According to the VRIO Analysis of Planet Starbucks B Caffeinating the World, its patents are a valuable resource as these allow the firm to sell its products without competitive interference. This results in greater revenue for Planet Starbucks B Caffeinating the World. These patents also provide Planet Starbucks B Caffeinating the World with licensing revenue when it licenses these patents out to other manufacturers.
- The Planet Starbucks B Caffeinating the World VRIO Analysis shows that Planet Starbucks B Caffeinating the World’s distribution network is a valuable resource. This helps it in reaching out to more and more customers. This ensures greater revenues for Planet Starbucks B Caffeinating the World. It also ensures that promotion activities translate into sales as the products are easily available.
- According to the VRIO Analysis of Planet Starbucks B Caffeinating the World, its cost structure is not a valuable resource. This is because the methods of production lead to greater costs than that of competition, which affects the overall profits of the firm. Therefore, its cost structure is a competitive disadvantage that needs to be worked on.
- The Planet Starbucks B Caffeinating the World VRIO Analysis shows that the research and development at Planet Starbucks B Caffeinating the World is not a valuable resource. This is because research and development are costing more than the benefits it provides in the form of innovation. There have been very few innovative features and breakthrough products in the past few years. Therefore, research and development are a competitive disadvantage for Planet Starbucks B Caffeinating the World. It is recommended that the research and development teams are improved, and costs are cut for these.
Rare
- The financial resources of Planet Starbucks B Caffeinating the World are found to be rare according to the VRIO Analysis of Planet Starbucks B Caffeinating the World. Strong financial resources are only possessed by a few companies in the industry.
- The local food products are found to be not rare as identified by Planet Starbucks B Caffeinating the World VRIO Analysis. These are easily provided in the market by other competitors. This means that competitors can use these resources in the same way as Planet Starbucks B Caffeinating the World and inhibit competitive advantage. This means that the local food products result in competitive parity for Planet Starbucks B Caffeinating the World. As this resource is valuable, Planet Starbucks B Caffeinating the World can still make use of this resource.
- The employees of Planet Starbucks B Caffeinating the World are a rare resource as identified by the VRIO Analysis of Planet Starbucks B Caffeinating the World. These employees are highly trained and skilled, which is not the case with employees in other firms. The better compensation and work environment ensure that these employees do not leave for other firms.
- The patents of Planet Starbucks B Caffeinating the World are a rare resource as identified by the Planet Starbucks B Caffeinating the World VRIO Analysis. These patents are not easily available and are not possessed by competitors. This allows Planet Starbucks B Caffeinating the World to use them without interference from the competition.
- The distribution network of Planet Starbucks B Caffeinating the World is a rare resource as identified by the VRIO Analysis of Planet Starbucks B Caffeinating the World. This is because competitors would require a lot of investment and time to come up with a better distribution network than that of Planet Starbucks B Caffeinating the World. These are also possessed by very few firms in the industry.
Imitable
- The financial resources of Planet Starbucks B Caffeinating the World are costly to imitate as identified by the Planet Starbucks B Caffeinating the World VRIO Analysis. These resources have been acquired by the company through prolonged profits over the years. New entrants and competitors would require similar profits for a long period of time to accumulate these amounts of financial resources.
- The local food products are not that costly to imitate as identified by the VRIO Analysis of Planet Starbucks B Caffeinating the World. These can be acquired by competitors as well if they invest a significant amount in research and development. These also do not require years long experience. Therefore, the local food products by Planet Starbucks B Caffeinating the World provide it with a temporary competitive advantage that competitors can too acquire in the long run.
- The employees of Planet Starbucks B Caffeinating the World are also not costly to imitate as identified by the Planet Starbucks B Caffeinating the World VRIO Analysis. This is because other firms can also train their employees to improve their skills. These companies can also hire employees from Planet Starbucks B Caffeinating the World by offering better compensation packages, work environment, benefits, growth opportunities etc. This makes the employees of Planet Starbucks B Caffeinating the World a resource that provides a temporary competitive advantage. Competition can acquire these in the future.
- The patents of Planet Starbucks B Caffeinating the World are very difficult to imitate as identified by the VRIO Analysis of Planet Starbucks B Caffeinating the World. This is because it is not legally allowed to imitate a patented product. Similar resources to be developed and getting a patent for them is also a costly process.
- The distribution network of Planet Starbucks B Caffeinating the World is also very costly to imitate by competition as identified by the Planet Starbucks B Caffeinating the World VRIO Analysis. This has been developed over the years gradually by Planet Starbucks B Caffeinating the World. Competitors would have to invest a significant amount if they are to imitate a similar distribution system.
Organisation
- The financial resources of Planet Starbucks B Caffeinating the World are organised to capture value as identified by the VRIO Analysis of Planet Starbucks B Caffeinating the World. These resources are used strategically to invest in the right places; making use of opportunities and combatting threats. Therefore, these resources prove to be a source of sustained competitive advantage for Planet Starbucks B Caffeinating the World.
- The Patents of Planet Starbucks B Caffeinating the World are not well organised as identified by the Planet Starbucks B Caffeinating the World VRIO Analysis. This means that the organisation is not using these patents to their full potential. An unused competitive advantage exists that can be changed into a sustainable competitive advantage if Planet Starbucks B Caffeinating the World starts selling patented products before the patents expire.
- The distribution network of Planet Starbucks B Caffeinating the World is organised as identified by the VRIO Analysis of Planet Starbucks B Caffeinating the World. Planet Starbucks B Caffeinating the World uses this network to reach out to its customers by ensuring that products are available on all of its outlets. Therefore, these resources prove to be a source of sustained competitive advantage for Planet Starbucks B Caffeinating the World.
From the VRIO Analysis of Planet Starbucks B Caffeinating the World, it was identified that the financial resources and distribution network provide a sustained competitive advantage. The patents are a source of unused competitive advantage. There exists a temporary competitive advantage for employees. There exists a competitive parity for local food products. Lastly, the cost structure of Planet Starbucks B Caffeinating the World is a competitive disadvantage. Research and Development is also a competitive disadvantage.
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