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VRIO Analysis of Deliveroo The Food Delivery Startup on an Expansion Spree
Posted by Zachary Edwards on Mar-22-2018
The VRIO Analysis of Deliveroo The Food Delivery Startup on an Expansion Spree will look at each of its internal resources one by one to assess whether these provide sustained competitive advantage. The Deliveroo The Food Delivery Startup on an Expansion Spree VRIO Analysis also mentions at each stage whether these resources could be improved to provide a greater competitive advantage. Lastly, the resources analysed are summarised as to whether they offer sustained competitive advantage, has an unused competitive advantage, temporary competitive advantage, competitive parity or competitive disadvantage.
Valuable
- The Deliveroo The Food Delivery Startup on an Expansion Spree VRIO Analysis shows that the financial resources of Deliveroo The Food Delivery Startup on an Expansion Spree are highly valuable as these help in investing into external opportunities that arise. These also help Deliveroo The Food Delivery Startup on an Expansion Spree in combating external threats.
- According to the VRIO Analysis of Deliveroo The Food Delivery Startup on an Expansion Spree, its local food products are a valuable resource as these are highly differentiated. This makes the perceived value for these by customers high. These are also valued more than the competition by customers due to the differentiation in these products.
- The Deliveroo The Food Delivery Startup on an Expansion Spree VRIO Analysis shows that Deliveroo The Food Delivery Startup on an Expansion Spree's employees are a valuable resource to the firm. A significant portion of the workforce is highly trained, and this leads to more productive output for the organisation. The employees are also loyal, and retention levels for the organisation are high. All of this translates into greater value for the end consumers of Deliveroo The Food Delivery Startup on an Expansion Spree's products.
- According to the VRIO Analysis of Deliveroo The Food Delivery Startup on an Expansion Spree, its patents are a valuable resource as these allow the firm to sell its products without competitive interference. This results in greater revenue for Deliveroo The Food Delivery Startup on an Expansion Spree. These patents also provide Deliveroo The Food Delivery Startup on an Expansion Spree with licensing revenue when it licenses these patents out to other manufacturers.
- The Deliveroo The Food Delivery Startup on an Expansion Spree VRIO Analysis shows that Deliveroo The Food Delivery Startup on an Expansion Spree’s distribution network is a valuable resource. This helps it in reaching out to more and more customers. This ensures greater revenues for Deliveroo The Food Delivery Startup on an Expansion Spree. It also ensures that promotion activities translate into sales as the products are easily available.
- According to the VRIO Analysis of Deliveroo The Food Delivery Startup on an Expansion Spree, its cost structure is not a valuable resource. This is because the methods of production lead to greater costs than that of competition, which affects the overall profits of the firm. Therefore, its cost structure is a competitive disadvantage that needs to be worked on.
- The Deliveroo The Food Delivery Startup on an Expansion Spree VRIO Analysis shows that the research and development at Deliveroo The Food Delivery Startup on an Expansion Spree is not a valuable resource. This is because research and development are costing more than the benefits it provides in the form of innovation. There have been very few innovative features and breakthrough products in the past few years. Therefore, research and development are a competitive disadvantage for Deliveroo The Food Delivery Startup on an Expansion Spree. It is recommended that the research and development teams are improved, and costs are cut for these.
Rare
- The financial resources of Deliveroo The Food Delivery Startup on an Expansion Spree are found to be rare according to the VRIO Analysis of Deliveroo The Food Delivery Startup on an Expansion Spree. Strong financial resources are only possessed by a few companies in the industry.
- The local food products are found to be not rare as identified by Deliveroo The Food Delivery Startup on an Expansion Spree VRIO Analysis. These are easily provided in the market by other competitors. This means that competitors can use these resources in the same way as Deliveroo The Food Delivery Startup on an Expansion Spree and inhibit competitive advantage. This means that the local food products result in competitive parity for Deliveroo The Food Delivery Startup on an Expansion Spree. As this resource is valuable, Deliveroo The Food Delivery Startup on an Expansion Spree can still make use of this resource.
- The employees of Deliveroo The Food Delivery Startup on an Expansion Spree are a rare resource as identified by the VRIO Analysis of Deliveroo The Food Delivery Startup on an Expansion Spree. These employees are highly trained and skilled, which is not the case with employees in other firms. The better compensation and work environment ensure that these employees do not leave for other firms.
- The patents of Deliveroo The Food Delivery Startup on an Expansion Spree are a rare resource as identified by the Deliveroo The Food Delivery Startup on an Expansion Spree VRIO Analysis. These patents are not easily available and are not possessed by competitors. This allows Deliveroo The Food Delivery Startup on an Expansion Spree to use them without interference from the competition.
- The distribution network of Deliveroo The Food Delivery Startup on an Expansion Spree is a rare resource as identified by the VRIO Analysis of Deliveroo The Food Delivery Startup on an Expansion Spree. This is because competitors would require a lot of investment and time to come up with a better distribution network than that of Deliveroo The Food Delivery Startup on an Expansion Spree. These are also possessed by very few firms in the industry.
Imitable
- The financial resources of Deliveroo The Food Delivery Startup on an Expansion Spree are costly to imitate as identified by the Deliveroo The Food Delivery Startup on an Expansion Spree VRIO Analysis. These resources have been acquired by the company through prolonged profits over the years. New entrants and competitors would require similar profits for a long period of time to accumulate these amounts of financial resources.
- The local food products are not that costly to imitate as identified by the VRIO Analysis of Deliveroo The Food Delivery Startup on an Expansion Spree. These can be acquired by competitors as well if they invest a significant amount in research and development. These also do not require years long experience. Therefore, the local food products by Deliveroo The Food Delivery Startup on an Expansion Spree provide it with a temporary competitive advantage that competitors can too acquire in the long run.
- The employees of Deliveroo The Food Delivery Startup on an Expansion Spree are also not costly to imitate as identified by the Deliveroo The Food Delivery Startup on an Expansion Spree VRIO Analysis. This is because other firms can also train their employees to improve their skills. These companies can also hire employees from Deliveroo The Food Delivery Startup on an Expansion Spree by offering better compensation packages, work environment, benefits, growth opportunities etc. This makes the employees of Deliveroo The Food Delivery Startup on an Expansion Spree a resource that provides a temporary competitive advantage. Competition can acquire these in the future.
- The patents of Deliveroo The Food Delivery Startup on an Expansion Spree are very difficult to imitate as identified by the VRIO Analysis of Deliveroo The Food Delivery Startup on an Expansion Spree. This is because it is not legally allowed to imitate a patented product. Similar resources to be developed and getting a patent for them is also a costly process.
- The distribution network of Deliveroo The Food Delivery Startup on an Expansion Spree is also very costly to imitate by competition as identified by the Deliveroo The Food Delivery Startup on an Expansion Spree VRIO Analysis. This has been developed over the years gradually by Deliveroo The Food Delivery Startup on an Expansion Spree. Competitors would have to invest a significant amount if they are to imitate a similar distribution system.
Organisation
- The financial resources of Deliveroo The Food Delivery Startup on an Expansion Spree are organised to capture value as identified by the VRIO Analysis of Deliveroo The Food Delivery Startup on an Expansion Spree. These resources are used strategically to invest in the right places; making use of opportunities and combatting threats. Therefore, these resources prove to be a source of sustained competitive advantage for Deliveroo The Food Delivery Startup on an Expansion Spree.
- The Patents of Deliveroo The Food Delivery Startup on an Expansion Spree are not well organised as identified by the Deliveroo The Food Delivery Startup on an Expansion Spree VRIO Analysis. This means that the organisation is not using these patents to their full potential. An unused competitive advantage exists that can be changed into a sustainable competitive advantage if Deliveroo The Food Delivery Startup on an Expansion Spree starts selling patented products before the patents expire.
- The distribution network of Deliveroo The Food Delivery Startup on an Expansion Spree is organised as identified by the VRIO Analysis of Deliveroo The Food Delivery Startup on an Expansion Spree. Deliveroo The Food Delivery Startup on an Expansion Spree uses this network to reach out to its customers by ensuring that products are available on all of its outlets. Therefore, these resources prove to be a source of sustained competitive advantage for Deliveroo The Food Delivery Startup on an Expansion Spree.
From the VRIO Analysis of Deliveroo The Food Delivery Startup on an Expansion Spree, it was identified that the financial resources and distribution network provide a sustained competitive advantage. The patents are a source of unused competitive advantage. There exists a temporary competitive advantage for employees. There exists a competitive parity for local food products. Lastly, the cost structure of Deliveroo The Food Delivery Startup on an Expansion Spree is a competitive disadvantage. Research and Development is also a competitive disadvantage.
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